
结论很直接:这个市场不值得进入,已经进入高压竞争区,小品牌和大品牌现在都不应该贸然下场。 数据显示,最近新上架产品盈利率只有35.48%,新产品里亏损/未成功占60.71%,而且盈利主要集中在30%~40%区间,说明不是完全没利润,而是只有少数带明显差异化和投放能力的产品能活下来。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不适合现在进入,预算足够做单个ASIN的前期试水,但不代表值得进场,因为它已经明显进入“高竞争+高筛选”状态。 你的50万人民币预算可以覆盖像 Ocwqp、USKEYVISION 这类新品牌的头部新品前期投入,但市场里新品牌新品盈利率只有42.31%,新品牌新品非盈利率高达50.00%,而旧品牌新品盈利率直接是0%,说明不是“谁有钱谁赢”,而是“只有少数新品牌能活下来”。
证据很清楚:利润看起来不差,但竞争结构很危险。 整体可识别产品里,盈利比例46.34%,新上架产品盈利比例35.48%,表面上还能赚钱;但利润分布显示高利润新品的下限只有29.13%~35.47%,这意味着能跑出来的产品确实有利润空间。问题在于,样本里旧品牌新发产品全部没跑赢,新品牌里也只有少数案例真正站住:Ocwqp 两个新品都盈利,单品预算未披露,但对应月收入分别约395.5万和169.59万人民币;USKEYVISION 有3个盈利新品、1个亏损新品,盈利款预算未披露,但月收入样本约96.3万到45.19万人民币。反过来,Voinap 两个新品全部亏损且无收入,说明这个赛道不是“中等预算就能稳进”的类型。再看打法,真正能卖起来的不是普通三件套,而是带明显差异化的组合:自动人脸追踪、双补光灯、无线麦克风、磁吸快装、MagSafe兼容这类功能叠加,才更容易拿到高利润。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经接近价格战/拥挤状态,新品牌继续进场风险很高。 现有数据里,新品成功率只有35.48%,整体可盈利产品占比46.34%,但最近一年的新增里,2026年出现了4个盈利新品、11个不盈利新品、3个还看不清的新品,已经明显偏向失败;同时老牌还能靠强资源维持35%~36%的利润,但这不是小品牌可复制的安全信号。
这个市场不适合进入:新品牌已经在大量涌入,而且利润结构不够健康,属于高竞争、接近价格战的市场。 从样本看,整体可识别盈利产品只有46.34%,新上架产品盈利率只有35.48%,但真正能代表小品牌的成功案例很少,能持续赚钱的主要是带品牌力和投放能力的玩家,不是普通小商家。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0F21QKCHB | TONEOF | 2025-04-11 | Yes | $29.75 | 5000pcs | $148750.0 | 35.54% | $52865.75 |
B0F21QY3H8 | TONEOF | 2025-04-11 | Yes | $29.5 | 5000pcs | $147500.0 | 35.38% | $52185.5 | |
![]() | B0F21SDXR2 | TONEOF | 2025-04-11 | Yes | $29.59 | 5000pcs | $147950.0 | 34.99% | $51767.71 |
![]() | B0DWJH4BHS | Yeaki | 2025-02-08 | Yes | $43.53 | 2000pcs | $87060.0 | 33.52% | $29182.52 |
![]() | B0GWD4NN11 | Ocwqp | 2026-04-07 | Yes | $39.55 | 1000pcs | $39550.0 | 33.21% | $13134.56 |
![]() | B0GVH4B6S8 | Ocwqp | 2026-03-31 | Yes | $56.53 | 300pcs | $16959.0 | 38.8% | $6580.1 |
![]() | B0FW4KL9RS | YUANRAN | 2025-10-14 | Yes | $50.51 | 300pcs | $15153.0 | 35.2% | $5333.86 |
![]() | B0FKBGRWPH | TONEOF | 2025-07-29 | Yes | $30.18 | 400pcs | $12072.0 | 33.16% | $4003.08 |
![]() | B0GLPWTBHL | USKEYVISION | 2026-02-05 | Yes | $48.15 | 200pcs | $9630.0 | 35.34% | $3403.25 |
![]() | B0FD9ZCLQQ | MQOUNY | 2025-06-16 | Yes | $29.33 | 200pcs | $5866.0 | 34.38% | $2016.74 |
![]() | B0FD9WJK9H | MQOUNY | 2025-06-16 | Yes | $29.31 | 200pcs | $5862.0 | 30.07% | $1762.71 |
![]() | B0FVXYL73W | USKEYVISION | 2025-11-17 | Yes | $45.19 | 100pcs | $4519.0 | 32.32% | $1460.55 |
![]() | B0F5Q1JXBW | BEFAME | 2025-04-21 | Yes | $42.27 | 100pcs | $4227.0 | 32.99% | $1394.49 |
![]() | B0GY7Y6C63 | Vlogara | 2026-05-31 | Yes | $21.14 | 300pcs | $6342.0 | 18.71% | $1186.59 |
![]() | B0FPLFC6W4 | USKEYVISION | 2025-09-03 | Yes | $26.02 | 100pcs | $2602.0 | 31.79% | $827.18 |
![]() | B0GCF2Z74Y | yAyusi | 2025-12-24 | Yes | $46.69 | 50pcs | $2334.5 | 33.52% | $782.53 |
![]() | B0FN7Q7T67 | Heliora | 2025-08-21 | Yes | $44.91 | 50pcs | $2245.5 | 28.82% | $647.16 |
![]() | B0FKTHSMXB | UBeesize | 2025-08-01 | Yes | $39.08 | 50pcs | $1954.0 | 32.92% | $643.26 |
![]() | B0FRRTB78F | PlusAcc | 2025-11-03 | Yes | $34.99 | 50pcs | $1749.5 | 31.97% | $559.32 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GWD4NN11 | Ocwqp | 2026-04-07 | Yes | $39.55 | 1000pcs | $39550.0 | 33.21% | $13134.56 |
![]() | B0GVH4B6S8 | Ocwqp | 2026-03-31 | Yes | $56.53 | 300pcs | $16959.0 | 38.8% | $6580.1 |
![]() | B0FW4KL9RS | YUANRAN | 2025-10-14 | Yes | $50.51 | 300pcs | $15153.0 | 35.2% | $5333.86 |
![]() | B0GLPWTBHL | USKEYVISION | 2026-02-05 | Yes | $48.15 | 200pcs | $9630.0 | 35.34% | $3403.25 |
![]() | B0FVXYL73W | USKEYVISION | 2025-11-17 | Yes | $45.19 | 100pcs | $4519.0 | 32.32% | $1460.55 |
![]() | B0GY7Y6C63 | Vlogara | 2026-05-31 | Yes | $21.14 | 300pcs | $6342.0 | 18.71% | $1186.59 |
![]() | B0FPLFC6W4 | USKEYVISION | 2025-09-03 | Yes | $26.02 | 100pcs | $2602.0 | 31.79% | $827.18 |
![]() | B0GCF2Z74Y | yAyusi | 2025-12-24 | Yes | $46.69 | 50pcs | $2334.5 | 33.52% | $782.53 |
![]() | B0FN7Q7T67 | Heliora | 2025-08-21 | Yes | $44.91 | 50pcs | $2245.5 | 28.82% | $647.16 |
![]() | B0FKTHSMXB | UBeesize | 2025-08-01 | Yes | $39.08 | 50pcs | $1954.0 | 32.92% | $643.26 |
![]() | B0FRRTB78F | PlusAcc | 2025-11-03 | Yes | $34.99 | 50pcs | $1749.5 | 31.97% | $559.32 |
结论很明确:这个市场不值得进入,已经接近价格战区,且对新品牌不友好。 新品成功率只有35.48%,但失败率高达64.52%;在已识别利润率里,整体市场仅46.34%为盈利,且利润主要集中在30%~40%区间,说明看起来不是全线亏损,但竞争已经很硬,低于10%利润的警报虽未被这批样本直接打满,却已经出现明显挤压。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入:已经明显进入高压竞争区,而且老品牌和新品牌都在亏损,最近一年新品牌成功率只有45.83%,失败率54.17%;更关键的是,新品牌只有14个、老品牌8个,整体并未出现30+新品牌那种超饱和红线,但利润正在向低位集中,2026年新产品里14个直接落到“未成功”区,说明竞争正在迅速变难。 你如果现在入场,必须准备打价格战和高投放战;对小商家尤其不友好,因为真正的新品牌成功案例并不多,且不少“成功”仍然依赖较高启动预算和强营销,不是低成本自然起量。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 1 | 6 | 0 | 6 |
| 2026 | 0 | 0 | 0 | 1 | 0 | 3 | 0 | 14 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/8 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |