
结论很明确:这个市场不值得进入,已经明显拥挤并带有价格战特征。 新品牌只有11个,但一年内新发布就达到38个、总新发布58个,成功率只有63.16%(全部新品牌新上新里24个成功、12个失败),说明不是轻松切入的增量市场;而且近期开出的产品里,能赚钱的更多依赖功能叠加、外观差异和更高预算,不是靠基础款就能赢。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合现在进入。 新品牌进入已经很多,且新品盈利率只有48.28%,说明不是低门槛蓝海;更关键的是,低价和高投入两头都在压利润,市场已经进入强竞争状态,不建议继续做大规模投入。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,属于明显的高竞争、接近价格战的市场。 新品利润率看起来不差,但新品牌/新上新整体成功率只有48.28%,而失败新品占31.58%;更关键的是,2026年新品牌持续密集入场,且失败新品数量在多个时间段都高于或逼近成功新品,说明竞争正在加剧,不是可轻松切入的机会市场。
这个市场不建议进入。 关键不是“有没有利润”,而是已经明显进入高竞争/价格战区:可识别利润的产品里,20%~40%只占62.50%,而新产品里也只有48.28%算真正盈利;同时近一年新品牌有11个、老品牌21个,2025年到2026年新发布明显增多,但同期亏损新品也在同步增加,说明竞争是在加速,不是留白。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0F21QKCHB | TONEOF | 2025-04-11 | Yes | $29.75 | 5000pcs | $148750.0 | 35.54% | $52865.75 |
![]() | B0CR6ZD61D | KraftGeek | 2023-12-29 | Yes | $29.44 | 4000pcs | $117760.0 | 32.24% | $37965.83 |
![]() | B0GQSW1RKJ | XO | 2026-03-02 | Yes | $26.84 | 3000pcs | $80520.0 | 35.14% | $28294.73 |
![]() | B0FLD92XLB | Lamicall | 2025-10-06 | Yes | $25.33 | 3000pcs | $75990.0 | 37.14% | $28222.69 |
![]() | B0C6KDQQMD | SelfieShow | 2023-05-29 | Yes | $17.56 | 5000pcs | $87800.0 | 26.95% | $23662.1 |
![]() | B0CJ579TLB | Victiv | 2023-09-15 | Yes | $24.37 | 4000pcs | $97480.0 | 22.79% | $22215.7 |
![]() | B0DHGPJ78K | Yeaki | 2024-09-19 | Yes | $34.64 | 2000pcs | $69280.0 | 27.84% | $19287.56 |
![]() | B0FCM3SLLQ | OMOTON | 2025-08-03 | Yes | $25.86 | 2000pcs | $51720.0 | 34.47% | $17827.89 |
![]() | B0FN7T1ZX1 | Lamicall | 2025-10-10 | Yes | $30.05 | 1000pcs | $30050.0 | 39.36% | $11827.68 |
![]() | B0F8BNDXFY | Victiv | 2025-05-12 | Yes | $23.74 | 2000pcs | $47480.0 | 24.59% | $11675.34 |
![]() | B0FNW933SL | Yoozon | 2025-08-27 | Yes | $32.86 | 1000pcs | $32860.0 | 34.12% | $11211.84 |
![]() | B08P5TBCC1 | ATUMTEK | 2020-11-23 | Yes | $28.99 | 1000pcs | $28990.0 | 34.79% | $10085.63 |
![]() | B088GNC6TT | UBeesize | 2019-04-08 | Yes | $15.97 | 2000pcs | $31940.0 | 25.7% | $8208.58 |
![]() | B0FD3K723V | ULANZI | 2025-06-13 | Yes | $20.44 | 1000pcs | $20440.0 | 33.83% | $6914.86 |
![]() | B0CY259BM9 | SENSYNE | 2024-03-14 | Yes | $39.0 | 500pcs | $19500.0 | 32.79% | $6394.05 |
![]() | B0H6DH7LJS | MRGLAS | 2026-01-08 | Yes | $36.99 | 400pcs | $14796.0 | 37.32% | $5521.87 |
B0F21QY3H8 | TONEOF | 2025-04-11 | Yes | $29.5 | 500pcs | $14750.0 | 35.38% | $5218.55 | |
![]() | B0F21SDXR2 | TONEOF | 2025-04-11 | Yes | $29.59 | 500pcs | $14795.0 | 34.99% | $5176.78 |
![]() | B0CR6YZD4B | KraftGeek | 2023-12-29 | Yes | $29.55 | 500pcs | $14775.0 | 32.33% | $4776.76 |
![]() | B0BQJ1CQXW | eucos | 2023-02-04 | Yes | $29.76 | 500pcs | $14880.0 | 31.74% | $4722.92 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GQSW1RKJ | XO | 2026-03-02 | Yes | $26.84 | 3000pcs | $80520.0 | 35.14% | $28294.73 |
![]() | B0FLD92XLB | Lamicall | 2025-10-06 | Yes | $25.33 | 3000pcs | $75990.0 | 37.14% | $28222.69 |
![]() | B0FCM3SLLQ | OMOTON | 2025-08-03 | Yes | $25.86 | 2000pcs | $51720.0 | 34.47% | $17827.89 |
![]() | B0FN7T1ZX1 | Lamicall | 2025-10-10 | Yes | $30.05 | 1000pcs | $30050.0 | 39.36% | $11827.68 |
![]() | B0FNW933SL | Yoozon | 2025-08-27 | Yes | $32.86 | 1000pcs | $32860.0 | 34.12% | $11211.84 |
![]() | B0H6DH7LJS | MRGLAS | 2026-01-08 | Yes | $36.99 | 400pcs | $14796.0 | 37.32% | $5521.87 |
![]() | B0GKF2VS6M | Vimose | 2026-01-29 | Yes | $23.96 | 500pcs | $11980.0 | 29.95% | $3588.01 |
![]() | B0GY7QD2YZ | K&F CONCEPT | 2026-04-23 | Yes | $29.79 | 400pcs | $11916.0 | 29.34% | $3496.16 |
![]() | B0GY7T3F5B | K&F CONCEPT | 2026-04-23 | Yes | $30.07 | 400pcs | $12028.0 | 28.03% | $3371.45 |
![]() | B0FWQQ4JV1 | TODI | 2025-10-17 | Yes | $24.99 | 450pcs | $11245.5 | 29.57% | $3325.3 |
![]() | B0GWMQMHVJ | JOYYE | 2026-04-17 | Yes | $29.99 | 300pcs | $8997.0 | 35.82% | $3222.73 |
![]() | B0G41425Y8 | OMOTON | 2026-02-05 | Yes | $34.32 | 200pcs | $6864.0 | 39.5% | $2711.28 |
![]() | B0GFHHTWGY | K&F CONCEPT | 2026-01-08 | Yes | $23.78 | 400pcs | $9512.0 | 27.14% | $2581.56 |
![]() | B0FWBHDJMM | K&F CONCEPT | 2025-10-15 | Yes | $23.59 | 400pcs | $9436.0 | 27.02% | $2549.61 |
![]() | B0GBV2Z88K | ACKIMA | 2026-04-02 | Yes | $31.24 | 200pcs | $6248.0 | 35.51% | $2218.67 |
![]() | B0GBVXTSGV | ACKIMA | 2025-12-22 | Yes | $31.2 | 200pcs | $6240.0 | 35.5% | $2215.2 |
![]() | B0GWMMQMGY | JOYYE | 2026-04-17 | Yes | $29.99 | 200pcs | $5998.0 | 35.74% | $2143.69 |
![]() | B0H14TGD9K | XO | 2026-05-09 | Yes | $27.83 | 200pcs | $5566.0 | 35.71% | $1987.62 |
![]() | B0GYN8JXXB | ULANZI | 2026-04-27 | Yes | $27.38 | 250pcs | $6845.0 | 27.95% | $1913.18 |
![]() | B0G8HMYJWS | ULANZI | 2025-12-18 | Yes | $29.59 | 200pcs | $5918.0 | 31.46% | $1861.81 |
这个市场不值得进入:虽然新品牌里有一批真实可复制的成功样本,但整体已经非常拥挤,且利润并不宽松。 关键不是“有没有机会”,而是“代价太高、竞争太密”,对大品牌和小商家都不友好。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这不是一个值得进入的市场,结论很明确:已接近/进入价格战区,整体不适合新品牌或小商家硬闯。 近期开新数量在走高,但新品牌成功率只有48.28%,而新品牌里真正成功的新品也只有66.67%,失败率33.33%;更关键的是,6月这波新上架几乎全是“其他/未验证”,没有看到更轻松的入场窗口,反而是竞争在加速。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 2 | 10 | 0 | 10 |
| 2026 | 0 | 0 | 0 | 0 | 7 | 9 | 0 | 20 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 2 | 2 | 0 | 4 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 3 |
| 2026/1 | 0 | 0 | 0 | 0 | 2 | 2 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 3 |
| 2026/3 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 4 | 4 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |