
结论很明确:这个市场不值得进入,已经是高竞争、低容错的价格战区。 新品牌只有4个,表面上未到“品牌过度涌入”的红线,但新上架产品26个里只有6个盈利,成功率23.08%,而且最近12个新上架里12个都失败,说明市场不是在变宽,而是在快速变难。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得现在进入。 用户预算 50万 CNY 只能覆盖一部分单个 ASIN 的前期上架成本,但市场已经明显进入低利润、强竞争状态;新品牌里真正能跑通的比例只有 23.08%,而整体可见盈利产品占比也只有 43.30%,说明不是“广撒网就能赢”的盘子。
证据很清楚:低价带来的是利润挤压,而不是轻松切入。 新品利润密度下限只在 7.38%~25.01% 之间,意味着大量新品处在接近价格战的区间;NOOX 两个新品都亏,B0GL2PK392 虽然有 1,057 个评价,但利润率只有 7.93%,已经接近危险线,B0H23LJJ4C 直接没跑起来。相比之下,真正跑出来的新品牌样本是 kzomKzoo 的 B0GJYSSTNJ,售价 14.36 美元,利润率 19.44%,月销 300、月收入 43.08 万,但它不是靠纯差异化,而是“老款基础上加功能”的组合升级;这类案例说明想赢要么加预算做功能升级,要么靠品牌势能,不是普通小卖家随便做一个自拍杆就能赚钱。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显偏向价格战,且新品牌成功率太低。 现有数据里,新品牌新上架产品的盈利率只有23.08%,而最近月份里新上架表现是2个盈利、12个不盈利,失败面远大于成功面;再看利润结构,市场里大量产品利润低于10%,而且像 NOOX 的 B0GL2PK392 只有7.93%利润率,属于典型低利润陷阱。
这个市场不适合进入,核心结论是:新品利润被压到低位,且新品牌成功率极低,已经进入明显的低价竞争区。 500000元预算虽然足以覆盖单个ASIN的前期投入,但不足以改变这个市场的结构性问题;对于大品牌和小品牌来说,都不是好机会。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0D41NB1T6 | K&F CONCEPT | 2024-05-13 | Yes | $22.5 | 4000pcs | $90000.0 | 25.43% | $22887.01 |
![]() | B0DXFFY4YV | RISEOFLE | 2024-06-10 | Yes | $14.39 | 9000pcs | $129510.0 | 16.46% | $21317.35 |
![]() | B09V4XYHR5 | Aureday | 2022-03-09 | Yes | $18.38 | 3000pcs | $55140.0 | 26.0% | $14336.4 |
![]() | B0CSFW56YF | UBeesize | 2024-01-16 | Yes | $26.57 | 1750pcs | $46497.5 | 23.48% | $10917.62 |
![]() | B0CSFT8MQW | UBeesize | 2024-01-16 | Yes | $24.15 | 1750pcs | $42262.5 | 22.53% | $9521.75 |
![]() | B088GNC6TT | UBeesize | 2019-04-08 | Yes | $15.97 | 2000pcs | $31940.0 | 25.7% | $8208.58 |
![]() | B0DDTKHX31 | ULANZI | 2024-08-21 | Yes | $23.22 | 650pcs | $15093.0 | 35.63% | $5377.64 |
![]() | B06Y2VP3C7 | UBeesize | 2017-04-05 | Yes | $17.97 | 1000pcs | $17970.0 | 26.77% | $4810.57 |
![]() | B0CLY2PKS2 | Lamicall | 2023-10-27 | Yes | $19.99 | 1000pcs | $19990.0 | 22.98% | $4593.71 |
![]() | B0CQP9S8Q2 | Amazon Basics | 2024-09-12 | Yes | $18.22 | 2000pcs | $36440.0 | 10.82% | $3942.81 |
![]() | B0FSXZJX4D | USKEYVISION | 2025-12-11 | Yes | $23.07 | 1000pcs | $23070.0 | 16.38% | $3778.87 |
![]() | B0B4ZV1DQ1 | Nineigh | 2022-07-24 | Yes | $19.16 | 1000pcs | $19160.0 | 17.84% | $3418.15 |
![]() | B0GRG1C8R9 | Lamicall | 2026-05-07 | Yes | $15.63 | 1000pcs | $15630.0 | 20.33% | $3177.58 |
![]() | B07837W5NX | UBeesize | 2017-12-10 | Yes | $14.94 | 1000pcs | $14940.0 | 21.21% | $3168.78 |
![]() | B0C278N9QS | Nineigh | 2023-06-30 | Yes | $21.99 | 1000pcs | $21990.0 | 13.98% | $3074.21 |
![]() | B0F42GKQNW | YUANRAN | 2025-06-10 | Yes | $23.73 | 500pcs | $11865.0 | 22.83% | $2708.78 |
![]() | B09PH9PNYY | UBeesize | 2021-12-31 | Yes | $21.66 | 400pcs | $8664.0 | 24.32% | $2107.09 |
![]() | B0CTMKDY9D | UBeesize | 2024-01-31 | Yes | $16.7 | 500pcs | $8350.0 | 24.63% | $2056.61 |
![]() | B086Y8TL6M | Aureday | 2020-04-09 | Yes | $19.95 | 525pcs | $10473.75 | 17.43% | $1825.58 |
![]() | B0CP8WVK2C | SelfieShow | 2023-12-01 | Yes | $17.57 | 500pcs | $8785.0 | 20.24% | $1778.09 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FSXZJX4D | USKEYVISION | 2025-12-11 | Yes | $23.07 | 1000pcs | $23070.0 | 16.38% | $3778.87 |
![]() | B0GRG1C8R9 | Lamicall | 2026-05-07 | Yes | $15.63 | 1000pcs | $15630.0 | 20.33% | $3177.58 |
![]() | B0FLDL6MV3 | TECKNET | 2025-08-06 | Yes | $19.48 | 300pcs | $5844.0 | 22.34% | $1305.55 |
![]() | B0GJYSSTNJ | kzomKzoo | 2026-01-27 | Yes | $14.36 | 300pcs | $4308.0 | 19.44% | $837.48 |
![]() | B0DZ5GST4J | Amazon Basics | 2025-12-08 | Yes | $16.15 | 200pcs | $3230.0 | 21.61% | $698.01 |
![]() | B0GYNMGJK7 | ULANZI | 2026-04-27 | Yes | $25.27 | 100pcs | $2527.0 | 19.05% | $481.4 |
这个市场不值得进入,已经接近价格战区,且新品牌成功率偏低。 新品里真正盈利的只有4/26,成功率15.38%,但一旦看新品牌自己,只有2/8盈利,失败率75%;更关键的是,近半年里新产品发布明显增多,但失败占绝对多数,说明竞争在加剧而不是变宽松。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经进入高风险/接近饱和状态。 近一年新品盈利率只有15.38%,未盈利占76.92%;而且最近的成功主要被老品牌拿走,新品牌真正做成的只有kzomKzoo(B0GJYSSTNJ,约4308美元/月)和TECKNET(B0FLDL6MV3,约5844美元/月),说明门槛高、竞争重。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 2 | 1 | 2 | 0 | 0 | 6 |
| 2026 | 0 | 0 | 2 | 2 | 1 | 0 | 0 | 10 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 3 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |