
结论很明确:这个市场不值得进入。 新品牌新品成功率只有11.90%,但新发布里87.18%不赚钱,已经是明显的价格战区,而且最近一年竞争没有缓和,反而继续恶化;这不是适合大品牌或小品牌轻松切入的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入这个市场。 价格战已经很明显:整体可判定盈利的产品只有27.27%,新品里可盈利比例更低到11.90%,而新品非盈利率高达89.66%,说明新入场大多数都在亏,市场不是适合轻松切入的地方。
Alternative solutions may pose a risk to your investment in certain markets.
这个类目不值得进入,已经是明显的价格战市场,且新品牌几乎都在亏。 近一年的新发布里,利润为正的只占11.90%,而新品牌新发布里亏损/未达标的占89.66%,老品牌新发布里也有61.54%不盈利;同时最近月份新发布几乎被非盈利产品主导,说明竞争还在加剧,不是变好。
这个市场不值得进入,已经接近/进入明显的价格战区,且新品牌成功率只有11.90%,新产品里87.18%不赚钱;对小品牌和大品牌都不是好市场。 现在能看到的盈利点主要被少数品牌和少数新品拿走,剩下的大多数新品都在亏损或几乎没利润,意味着你不是在和“健康竞争”对打,而是在和低利润、强推广、强品牌位争夺战对打。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DCMQF2SN | Vimose | 2024-08-09 | Yes | $19.82 | 10000pcs | $198200.0 | 23.57% | $46715.74 | |
![]() | B0DS24YLFM | ANXRE | 2025-01-02 | Yes | $19.38 | 5000pcs | $96900.0 | 25.27% | $24486.63 |
![]() | B09XB2VV9S | VRIG Select | 2022-04-06 | Yes | $21.26 | 1000pcs | $21260.0 | 27.88% | $5927.29 |
![]() | B07ZPS47VC | ULANZI | 2019-11-08 | Yes | $18.45 | 1000pcs | $18450.0 | 20.96% | $3867.12 |
![]() | B0DLNZSFTS | Liphisy | 2025-01-24 | Yes | $15.45 | 1000pcs | $15450.0 | 19.95% | $3082.28 |
![]() | B0F6XQT6JZ | NEEWER | 2025-05-09 | Yes | $17.93 | 400pcs | $7172.0 | 15.98% | $1146.09 |
![]() | B08NF4C3R1 | NexiGo | 2020-11-13 | Yes | $14.84 | 300pcs | $4452.0 | 22.89% | $1019.07 |
![]() | B097Y67GRK | NEEWER | 2021-06-25 | Yes | $20.23 | 200pcs | $4046.0 | 23.17% | $937.46 |
![]() | B0F6V5CJLG | Cakrurt | 2025-04-29 | Yes | $26.01 | 100pcs | $2601.0 | 32.06% | $833.89 |
![]() | B0GVDVJFHC | SMALLRIG | 2026-04-16 | Yes | $9.74 | 500pcs | $4870.0 | 11.7% | $569.79 |
![]() | B0GR82C82L | llano | 2026-05-27 | Yes | $18.93 | 100pcs | $1893.0 | 28.88% | $546.7 |
![]() | B0CLV8ZSYN | PellKing | 2023-10-26 | Yes | $19.77 | 100pcs | $1977.0 | 26.82% | $530.24 |
![]() | B0GS9MFYXH | ULANZI | 2026-03-12 | Yes | $19.38 | 100pcs | $1938.0 | 27.3% | $529.08 |
![]() | B0D6QS16V5 | Jishane | 2024-06-11 | Yes | $20.16 | 100pcs | $2016.0 | 22.29% | $449.37 |
![]() | B0CQK43RTD | TELESIN | 2023-12-18 | Yes | $24.58 | 50pcs | $1229.0 | 27.83% | $342.04 |
![]() | B0FKMSVPN8 | TELESIN | 2025-08-05 | Yes | $20.84 | 50pcs | $1042.0 | 30.7% | $319.9 |
![]() | B0G3472D5W | TELESIN | 2025-11-20 | Yes | $21.29 | 50pcs | $1064.5 | 30.04% | $319.78 |
![]() | B085Q8BKFW | ULANZI | 2020-06-03 | Yes | $19.6 | 50pcs | $980.0 | 25.73% | $252.16 |
![]() | B0F7VRY31M | Jodichert | 2025-06-30 | Yes | $19.59 | 50pcs | $979.5 | 25.03% | $245.17 |
![]() | B0F4WVDSSL | Gahenwo | 2025-05-26 | Yes | $16.99 | 50pcs | $849.5 | 27.75% | $235.74 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GVDVJFHC | SMALLRIG | 2026-04-16 | Yes | $9.74 | 500pcs | $4870.0 | 11.7% | $569.79 |
![]() | B0GR82C82L | llano | 2026-05-27 | Yes | $18.93 | 100pcs | $1893.0 | 28.88% | $546.7 |
![]() | B0GS9MFYXH | ULANZI | 2026-03-12 | Yes | $19.38 | 100pcs | $1938.0 | 27.3% | $529.08 |
![]() | B0FKMSVPN8 | TELESIN | 2025-08-05 | Yes | $20.84 | 50pcs | $1042.0 | 30.7% | $319.9 |
![]() | B0G3472D5W | TELESIN | 2025-11-20 | Yes | $21.29 | 50pcs | $1064.5 | 30.04% | $319.78 |
这个市场不适合进入,结论很明确:新产品成功率只有11.90%,但新上架产品里有87.18%不盈利,已经接近价格战区。 从时间趋势看,2025年还有2个新产品成功,但到2026年新产品失败激增到20个,说明竞争正在加速恶化,不是变好。
大品牌也不是低风险机会。 旧品牌新产品盈利率23.08%,明显高于新品牌的6.90%,说明这个类目更偏向老牌玩家吃红利;TELESIN 4个产品里3个盈利,品牌成功率75%,其中 B0G3472D5W 以 21.99 美元售价做到月销50、月营收1064.50美元、近月利润319.78美元,但它的早期投入高达3074.73美元,这类打法不是普通新品牌能轻松复制的。反过来,市场里亏损新产品很多,NEEWER 有5个亏损新产品,VRIG 也有5个亏损新产品,说明即使是有实力的品牌也在被竞争拖累。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经明显进入高风险、接近价格战的状态。 2025-2026 年新品牌进入并没有带来更高成功率,反而是 2026 年新增 20 个非盈利新品、2025 年新增 14 个非盈利新品;新品牌新品成功率只有 7.14%(28 个里仅 2 个盈利),远低于你要求的 10% 及以上才算可接受的门槛。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 14 |
| 2026 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 23 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 3 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/3 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |