- Benchmark ASINB0FSD498X1
- MarketplaceUS
- Category ID14241141
- Analyzed Products
- Keywordfingerprint door lock, smart door lock, keyless entry lock
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经明显偏饱和，而且是价格战风险很高的赛道。 新品牌进入已达到19个，超过饱和警戒线；新发布产品里真正盈利的只有10.42%，而非盈利占比高达89.13%，说明大多数新入场都在低效内卷，不是增长红利。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入，用户预算可以覆盖少数入场样本，但市场已经明显偏饱和，而且新品牌成功率太低。 你有50万CNY预算，表面上足够做一条ASIN的前期备货、运费和推广，但这类产品的长期成本里还没算研发、认证和品牌投入；更关键的是，市场里新品利润率中位下限大约在24.26%~34.40%，说明不是低毛利硬卷，而是要么靠大品牌，要么靠明显差异化，否则很难活下来。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?18.75%New listing success rate (old brands):0.00%New listing success rate (new brands):12.82%Which new brands have these successful new listings?...Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 高安全机械死锁/单锁芯 deadbolt：保留传统钥匙但升级为高防撬机械锁，适合只想提升门锁安全、又不想处理电池/联网/APP 配对问题的用户。
- 带密码的基础电子门锁（无指纹、无 Wi‑Fi）：比指纹+智能锁更便宜，功能更少但更易安装和维护，适合只需要“免带钥匙”而不需要远程管理的人。
- 外置键盘式门禁改造件/智能把手套件：如果门体条件不适合更换整套智能锁，用户可选更低成本的键盘面板或把手套件，安装门槛更低。
- 门钥匙盒（带密码/蓝牙）+ 现有机械锁：对临时访客、保洁、短租场景尤其实用，价格明显低于整套指纹门锁，且无需更换门锁主体。
- 锁匠重配钥匙/更换高安全锁芯：对于“只是想换钥匙、减少被复制风险”的用户，这是最便宜、最直接的替代方案，几乎没有电子维护成本。
- 门把手自带密码锁的轻量方案：比完整 deadbolt 智能锁更容易上手，适合室内门、出租房或预算敏感用户，通常无需 APP 和联网。
- 智能门铃/摄像头联动而不换锁：若核心诉求是看门口来访者并远程沟通，可先用更容易安装的门铃设备替代“智能门锁+远程开锁”组合，成本和风险更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很直接：新品牌进入后大量翻车，2026年新增新品牌新品里失败远高于成功，整体已经是明显的价格战/拥挤市场。对大品牌和小商家都不是好机会；只有极少数能靠功能差异和品牌力跑出来，但那不是可复制的普遍机会。
证据很清楚：新品牌新品成功率只有12.82%，失败率高达82.05%；老品牌新品成功率显示为18.75%，但这里的成功几乎都是老品牌资源驱动，不是小商家可直接照搬。时间趋势上，2025年只看到2个盈利新品，而2026年已经出现3个盈利新品 vs 19个不盈利新品，失败数量明显扩大，说明竞争在加速恶化而不是变好。当前用户预算50万CNY足够覆盖单个ASIN前期投入，但这类市场里钱不是主要问题，问题是同质化太强，烧钱也未必换来利润。
可参考的只有两个正面样本：WYZE / B0FD3WMV2T，售价$79.71，月营收约$15.94万，利润率34.62%，核心是“AI学习+Wi‑Fi远程+与视频门铃联动”的强功能差异，且是白帽推广；另一个是CANGUUD / B0FSD498X1，售价$50.65，月营收约$5,065，利润率虽未在本次产品明细中直接展开，但它赢在低门槛、五种开锁方式、100指纹/100密码、无需网关也能做临时密码。真正的小商家成功里，GeekTale / B0GLNGBG6Q也算样本，售价$41.62，月营收约$8,324，靠的是圆形一体式外观和更明确的室内门场景定位；反面样本是BSTUOKEY / B0GD6QGN8Y和GHome Smart / B0GW573NML、B0FYLGJF1L，都属于功能堆满但没有足够差异化，且新发产品直接失败。
New products with Highest revenueWYZE
Recent Monthly Revenue (USD):$159,420.00(2000pcs/month)B0FD3WMV2T (4.6/5 (491 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsGHome Smart
Recent Monthly Revenue (USD):$12,474.00(300pcs/month)B0DKJ6Y85K (4.3/5 (229 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,671.00(100pcs/month)B0FGQ77NP5 (4/5 (70 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsLeast investment in new productsMost investment in new productsBSTUOKEY
Recent Monthly Revenue (USD):-(-)B0GD6QGN8Y (3.2/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GD6G89NHBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 圆形门把一体式设计，和常见长条智能锁差异很大
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- 黑色哑光极简外观，适合卧室/公寓室内门改造
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- 指纹+APP+备用钥匙三种解锁，功能直观，容易吸引点击
B0GLNGBG6Q (3.5/5 (19 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 方块面板+玻璃触控区，外观更像高端智能家居产品
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- 0.5秒指纹开锁和AI学习卖点强，能直接吸引关注
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- 支持Wi‑Fi远程管理并可联动视频门铃，功能差异明显
B0FD3WMV2T (4.6/5 (491 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入，属于高风险、明显偏饱和的价格战市场。 19个新品牌已经进入，超过了你要求的饱和警戒线；更关键的是，新品里能稳定赚钱的只占10.42%，而可识别利润分布里真正落在20%~40%利润区间的新品也只有一小部分，说明大多数新品都在低效内卷。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FD3WMV2TWYZE2025-11-18Yes$79.712000pcs$159420.034.62%$55191.21
B0GC6V8L9Meufy Security2026-02-26Yes$72.661000pcs$72660.038.81%$28199.35B0DKJ6Y85KGHome Smart2024-11-15Yes$41.58300pcs$12474.033.0%$4116.42B0GLNGBG6QGeekTale2026-02-05Yes$41.62200pcs$8324.030.36%$2527.17
B0F6CWYGL2Linkthai2025-04-25Yes$63.61100pcs$6361.036.36%$2312.86
B0F92DDVJTBog fang2025-05-18Yes$41.35200pcs$8270.025.97%$2147.72B0FGQ77NP5GHome Smart2025-07-04Yes$46.71100pcs$4671.033.39%$1559.65B0FSD498X1CANGUUD2025-09-24Yes$50.65100pcs$5065.028.49%$1443.02
B0GXZ9D6TMSawHero2026-04-21Yes$68.850pcs$3440.034.7%$1193.68
B0CN1M83PDPSOS2023-11-09Yes$35.7450pcs$1787.026.98%$482.14
B0DK6SSRJPIKOED2024-10-17Yes$31.5650pcs$1578.026.95%$425.28Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FD3WMV2TWYZE2025-11-18Yes$79.712000pcs$159420.034.62%$55191.21B0GC6V8L9Meufy Security2026-02-26Yes$72.661000pcs$72660.038.81%$28199.35B0GLNGBG6QGeekTale2026-02-05Yes$41.62200pcs$8324.030.36%$2527.17B0FSD498X1CANGUUD2025-09-24Yes$50.65100pcs$5065.028.49%$1443.02B0GXZ9D6TMSawHero2026-04-21Yes$68.850pcs$3440.034.7%$1193.68#New Product Success Rates
Listing这个市场不适合进入，已经接近价格战/高竞争区。 新品成功率只有10.42%，整体可盈利产品占比也只有14.86%；老品牌新品更是0%成功，说明既有玩家都难赚钱，新进入者面对的是很强的挤压，而不是增长红利。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SawHeroWYZEGeekTaleeufy SecurityCANGUUDNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LeydebongOther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经接近/进入超饱和，且新品牌成功率只有10.42%，典型价格战风险。 最近一年里，新品牌一共出现19个，但真正做成的只有5个，失败32个，成功率远低于你要求的健康线；而且从2025到2026，进入数量在增加，近期利润表现并没有同步改善，反而大量新入场都落在“无利润/不稳定”区间，说明竞争在加剧而不是变松。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 1 0 22 2026 0 0 0 0 0 3 0 21 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 5 2025/9 0 0 0 0 1 0 0 11 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 1 0 1 2025/12 0 0 0 0 0 0 0 5 2026/1 0 0 0 0 0 0 0 5 2026/2 0 0 0 0 0 2 0 2 2026/3 0 0 0 0 0 0 0 6 2026/4 0 0 0 0 0 1 0 1 2026/5 0 0 0 0 0 0 0 4 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesWyze Auto-Lock Bolt v2, Fingerprint Keyless Entry Smart Lock, AI Learning Scanner with Wi-Fi Front Door Lock Deadbolt, Auto-Lock, 8 Months Battery, BHMA2, IP53, Anti-Peep Keypad, Backup Keys
This listing is deemed profitablePrice (USD)$79.71Released TypeNew Release (2025-11-18)Brand is a new entry in this marketSize and Weight34.6 x 25.2 x 12.9 cm, 1474.00gProfitable Factors
Established brand with longevityDistinct functions and featuresDesign & Appearance
黑色哑光外观，偏高端简洁风格, 旋钮式指纹锁体，正面为极简方块面板，搭配玻璃触摸区Key Buying Motive
0.5秒指纹解锁，且带AI学习提升识别准确率；内置Wi‑Fi可远程管理，并支持与Wyze视频门铃联动从直播画面直接开锁Target Customers
重视手机远程控制、视频门铃联动和指纹快速入户的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$159,420.002000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight31.52% / 34.62%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight20.06% / 23.16%Peak / Non PeakSales & BSR Performance
Smart Door Lock with Handle - Keyless Entry Door Lock for Front Door, Touchscreen Keypad Door Knob Lever Lock, Fingerprint Door Handle Lock, Auto Lock, App Control, Easy Installation
This listing is deemed profitablePrice (USD)$50.65Released TypeNew Release (2025-09-24)Brand is a new entry in this marketSize and Weight24.8 x 21.0 x 9.9 cm, 1338.00gProfitable Factors
Distinct functions and featuresLow pricing strategyDesign & Appearance
黑色简约外观，偏通用市场审美, 带把手的一体式智能门锁形态，兼容前门/室内门使用Key Buying Motive
5种开锁方式（指纹/密码/App/IC卡/机械钥匙）+ 100指纹与100密码容量，适合家庭和租赁管理；无需WiFi网关也可生成5分钟临时密码Target Customers
面向需要低门槛智能化改造的家庭、办公室和短租房东，尤其适合希望保留机械钥匙备份但提升通行效率的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,065.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight25.94% / 28.49%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight13.06% / 15.62%Peak / Non PeakSales & BSR Performance
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