- Benchmark ASINB0GC6V8L9M
- MarketplaceUS
- Category ID14241141
- Analyzed Products
- Keywordsmart door lock, fingerprint door lock, electronic door lock
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是拥挤且接近价格战的赛道。 新品整体盈利率只有11.11%，新品牌新品成功率也只有12.20%，而最近一年里 41 个新品牌新品里只有 5 个能赚钱；这不是“还有机会”，而是“多数人在试错”，对大品牌和小商家都不友好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进。 关键问题不是你 50 万 CNY 不够，而是市场已经接近/进入新品牌拥挤区，且新品整体盈利率只有 10.64%，市场盈利率只有 12.00%，这就是典型的高风险、低回报环境；小商家和大品牌都不应贸然进入。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?12.76%New listing success rate (old brands):0.00%New listing success rate (new brands):12.20%Which new brands have these successful new listings?...Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 机械门锁 + 独立指纹挂锁/指纹锁芯改造方案：保留原门体不更换整套智能锁，直接在门内侧加装指纹挂锁、门把手指纹头或可替换锁芯，成本通常更低，安装门槛也更低，适合想要基础无钥匙体验但不想做整门改造的用户。
- 密码门锁/电子密码锁（非联网版）：相比指纹+App智能锁，这类产品价格更低、维护更简单，不依赖手机或蓝牙/Wi‑Fi，适合出租房、办公室、临时使用场景；对用户来说学习成本和故障排查成本也更低。
- 门磁/门栓式简易智能门禁配件：例如带遥控或临时密码的门闩、门栓、门扣类设备，通常不用替换原门锁结构，安装更快，适合对“智能化”要求不高、只需要有限权限管理的场景。
- 手机蓝牙开锁的低配方案：用蓝牙门锁模块或简化版智能把手代替完整的高配智能门锁，放弃远程联网与复杂App管理，只保留近距离开锁功能，可显著降低购买和维护成本。
- 临时共享/授权型方案：门外使用密码钥匙盒、共享钥匙柜或一次性密码管理配件来替代常驻智能锁，尤其适合短租、访客管理或物业临时交付钥匙的场景，部署更快、无需更换原有门锁。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经进入明显的价格战/饱和区，新品牌扩张速度快，但整体成功率太低。 以当前样本看，整体现有可判断产品里只有12.00%盈利，新发布产品盈利率只有10.64%，已经踩到高风险线；而2025年和2026年新入场的新品牌数量都很密集，2025年单年就出现20个新品牌非盈利新品，2026年1~6月又持续出现大量失败新品，说明市场不是“还能挑机会”，而是“多数人都在试错”。
New products with Highest revenueWYZE
Recent Monthly Revenue (USD):$159,420.00(2000pcs/month)B0FD3WMV2T (4.6/5 (491 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsGHome Smart
Recent Monthly Revenue (USD):$12,474.00(300pcs/month)B0DKJ6Y85K (4.3/5 (229 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast profitable new productsLeast investment in new productsBSTUOKEY
Recent Monthly Revenue (USD):-(-)B0GD6QGN8Y (3.2/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GD6G89NHBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 一体式把手门锁，和常见圆形旋钮/纯面板款差异大
- |
- 黑色把手+触控键盘，外观现代，适合前门场景
- |
- 功能更全，适合家庭、出租房和频繁授权使用
B0FSD498X1 (3.8/5 (27 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 圆形门把手造型，与前门把手锁、死锁款明显不同
- |
- 适合卧室/办公室等室内场景，受众更细分
- |
- 黑色简洁外观，配指纹和App，容易吸引点击
B0GLNGBG6Q (3.5/5 (19 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，属于高风险、明显拥挤的门锁细分赛道。 结果不是“还能不能做”，而是“做了大概率只能卷价格和投放”，对大品牌和小商家都不友好。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FD3WMV2TWYZE2025-11-18Yes$79.712000pcs$159420.034.62%$55191.21B0GC6V8L9Meufy Security2026-02-26Yes$72.661000pcs$72660.038.81%$28199.35B0DKJ6Y85KGHome Smart2024-11-15Yes$41.58300pcs$12474.033.0%$4116.42B0GLNGBG6QGeekTale2026-02-05Yes$41.62200pcs$8324.030.36%$2527.17
B0F6CWYGL2Linkthai2025-04-25Yes$63.61100pcs$6361.036.36%$2312.86
B0F92DDVJTBog fang2025-05-18Yes$41.35200pcs$8270.025.97%$2147.72B0FSD498X1CANGUUD2025-09-24Yes$50.65100pcs$5065.028.49%$1443.02
B0GXZ9D6TMSawHero2026-04-21Yes$68.850pcs$3440.034.7%$1193.68
B0CN1M83PDPSOS2023-11-09Yes$35.7450pcs$1787.026.98%$482.14Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FD3WMV2TWYZE2025-11-18Yes$79.712000pcs$159420.034.62%$55191.21B0GC6V8L9Meufy Security2026-02-26Yes$72.661000pcs$72660.038.81%$28199.35B0GLNGBG6QGeekTale2026-02-05Yes$41.62200pcs$8324.030.36%$2527.17B0FSD498X1CANGUUD2025-09-24Yes$50.65100pcs$5065.028.49%$1443.02B0GXZ9D6TMSawHero2026-04-21Yes$68.850pcs$3440.034.7%$1193.68#New Product Success Rates
Listing这个市场不值得进入，已经明显进入价格战区，而且对新手不友好。 样本里新产品整体成功率只有11.11%，新品牌新产品成功率也只有12.82%，但失败占比高达87.18%；更关键的是，老品牌的新产品成功率是0%，说明成熟品牌在这里也很难复制利润，市场不是“能做”，而是“很难赚钱”。
从品牌和产品看，能赚钱的样本高度集中在少数新品上：WYZE 的 B0FD3WMV2T 月收入约 15.94 万美元，利润率约 34.62%；eufy Security 的 B0GC6V8L9M 月收入约 7.27 万美元，利润率约 31.52%；CANGUUD 的 B0FSD498X1 月收入约 5,065 美元。它们的共同点不是堆功能，而是明显差异化 + 低价/合理价格，并且大多带有老款延伸逻辑；反过来，像 GOODTAC 的 B0C8J3X1YZ、We Technology 的 B0DNCT8GW5、OBO HANDS 的 B0FMK1XBN7 这类产品都因为同质化强、利润薄而失败。对小品牌来说，真正能参考的“合法成功”只有少数：CANGUUD（27 条评价，活跃销售）、GeekTale（19 条评价）、SawHero（14 条评价），都还没到需要怀疑刷评的程度；但市场里已有品牌在靠 491 条评价、2000 件/月的 WYZE 这种强势打法拉高门槛，属于大品牌可复制、小品牌很难正面硬拼的结构。
结论很直接：不建议进入。 你的预算 50 万人民币看起来够做单个 ASIN 的前期投入，但这类市场真正的难点不是首批起盘，而是后续品牌、研发、差异化和持续投放；而且这个类目里大多数产品利润率分布集中在 30%~40% 区间的少数赢家，更多产品连 10% 都难守住，说明竞争已经非常挤。若硬要做，只能走“细分场景差异化”路线去碰 CANGUUD / GeekTale / SawHero 这种小而真的成功样本；但就整体判断，大品牌和小品牌都不该现在进场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
GeekTaleWYZECANGUUDSawHeroeufy SecurityNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LeydebongOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近价格战/高风险状态。 近期香港式新品牌涌入后，盈利只剩少数头部样本撑盘：新品牌新上架产品里只有5个盈利，34个不盈利，成功率仅12.82%；而且2026年新品牌新上架里，盈利3个、亏损22个，说明竞争正在明显加剧，后进者更难赚钱。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 1 0 20 2026 0 0 0 0 0 3 0 22 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 5 2025/9 0 0 0 0 1 0 0 9 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 1 0 1 2025/12 0 0 0 0 0 0 0 5 2026/1 0 0 0 0 0 0 0 5 2026/2 0 0 0 0 0 2 0 2 2026/3 0 0 0 0 0 0 0 9 2026/4 0 0 0 0 0 1 0 0 2026/5 0 0 0 0 0 0 0 3 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesKeyless Entry Smart Deadbolt Lock – Keypad Fingerprint Touchscreen & App Control, Smart Door Lock, Easy Install for Home/Office, Auto-Lock
This listing is deemed profitablePrice (USD)$35.74Released TypeOld Release (2023-11-09)Brand is an old entry in this marketSize and Weight23.0 x 22.8 x 8.8 cm, 953.00gProfitable Factors
Low pricing strategyBased on old ASINDesign & Appearance
黑色简洁面板+触控数字键盘，外观偏通用款，和竞品的细长把手/旋钮式结构区分明显Key Buying Motive
支持指纹、密码、手机App和自动上锁，属于低价位的全功能入门型智能门锁Target Customers
预算有限、想把传统门锁升级为带指纹和App控制的家庭/小型办公室用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,787.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight23.73% / 26.98%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.73% / 13.98%Peak / Non PeakSales & BSR Performance
Wyze Auto-Lock Bolt v2, Fingerprint Keyless Entry Smart Lock, AI Learning Scanner with Wi-Fi Front Door Lock Deadbolt, Auto-Lock, 8 Months Battery, BHMA2, IP53, Anti-Peep Keypad, Backup Keys
This listing is deemed profitablePrice (USD)$79.71Released TypeNew Release (2025-11-18)Brand is a new entry in this marketSize and Weight34.6 x 25.2 x 12.9 cm, 1474.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
黑色极简直板式前面板，配合圆形指纹识别区，整体更像高端前门死锁而非普通室内门把锁Key Buying Motive
0.5秒指纹解锁、AI学习识别、Wi‑Fi远程管理、与Wyze视频门铃联动查看后再解锁Target Customers
面向需要前门高频进出、重视远程管理与可视化核验的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$159,420.002000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight31.52% / 34.62%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight20.06% / 23.16%Peak / Non PeakSales & BSR Performance
Loading samples... 33%