- Benchmark ASINB0FX3TPX3F
- MarketplaceUS
- Category ID172282
- Analyzed Products
- Keywordcamera screen protector
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，且对小商家尤其不友好。 当前只有20.00%的新发布产品能跑成可盈利，80.00%失败；更关键的是，2026年新发布产品里没有一个盈利样本，说明市场正在走弱，价格竞争在加重，不是“可以靠低预算试错”的赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：你现在的500,000 CNY预算可以进场，但这个市场不值得进。 关键不是你够不够钱，而是市场已经进入明显的价格战区，新增品牌的盈利成功率只有20.00%，整体可盈利产品占比也只有21.74%，这已经是高风险、低容错的环境。
证据很直接：NEEWER 作为老品牌，有 B0DDPL2WY2 这样的盈利款，售价 $18.47，月销 50、月营收 92,350 美元，利润率 30.77%；B0FX3TPX3F 售价 $30.09，月销 100、月营收 300,900 美元，利润率 38.39%。 但同时它的新款 B0GDDQZLXV 和 B0FMXTPW1F 都是非盈利，说明这个类目不是“随便做一个新品就能赚”，而是强依赖品牌力、功能差异和投放能力。新品牌里，K&F CONCEPT 只有 B0G8SSKX1F 这一款盈利，且另一款 B0GKNZLQ31 直接失败；Lupholue 的 B0G7XC9VLN 也是失败，且品牌层面盈利率为 0%。这意味着小商家不是“有预算就能赢”，而是很容易被打成无效库存。
关键判断：这是一个对大品牌都不友好、对小商家更不友好的市场，不建议进入。 你500,000 CNY 足够覆盖单个ASIN前期铺货与推广，但不够对抗后续品牌建设、研发和认证压力；而且这个类目的有效胜出方式已经非常清晰——要么像 NEEWER 这样靠老品牌做高利润功能型配件，要么像 K&F CONCEPT 的 B0G8SSKX1F 这样做强差异化新品。对小商家来说，没有一个真正低门槛、低风险的成功样本可复制；对大品牌来说，虽然 B0DDPL2WY2 和 B0FX3TPX3F 可借鉴，但这不是“高机会市场”，而是“必须重投入才可能守住利润”的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?33.33%New listing success rate (old brands):40.00%New listing success rate (new brands):10.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 摄像机/运动相机的原厂或第三方保护壳/硅胶套：通常比贴膜更便宜，安装更简单，且能同时保护边框、按键和机身，适合不想精细贴膜的用户。
- 镜头盖/镜头保护盖：如果用户主要担心划伤和灰尘，先买镜头盖往往比整块屏幕膜更省钱，也更容易日常使用和替换。
- 便携收纳盒/收纳袋：对很多用户来说，最实际的替代方案是用带内衬的收纳盒减少磕碰，而不是专门给屏幕加膜，成本通常更低、适配更广。
- 可替换的软质保护盖/翻盖式屏幕罩：相比高精度贴膜，这类配件无需除尘、对位，使用门槛更低，适合不想冒贴坏风险的用户。
- 基础维护型方案（清洁布 + 收纳习惯 + 防刮贴纸局部保护）：如果只是轻度使用，靠清洁和收纳管理来降低屏幕磨损，几乎零门槛、成本最低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不值得进入。 目前看到的是明显的低价竞争+高淘汰率：新产品里可见的利润层主要集中在20%~30%，但大量新品和新品牌都在亏损或起不来，真正能稳定跑出来的只是少数，说明这里不是“轻松复制就能赢”的市场。
大品牌可以参考的是 NEEWER 的 B0FX3TPX3F。 这款售价约$30.09，当前月销100、月营收约$3,009，利润率38.4%，但它的起步投入高达约$3,700.40，其中广告就占$916.96；这说明要把这类套装做成，靠的不只是产品，而是品牌力+更完整的功能组合（ND16/64/256 + CPL + 磁吸快拆），适合大品牌用资源硬推。相反，NEEWER 的另一批新品 B0GDDQZLXV、B0FMXTPW1F 直接亏损，说明即使是老品牌，在这个细分里也不是每个新品都能赚钱。
小商家这边，唯一能当作真成功案例的是 Lupholue 的 B0G7XC9VLN。 但它现在其实是失败样本：售价约$15.99、评论只有9个、月销数据抓不到，属于没跑起来的新品；而且整个新品牌新上架产品里，盈利率只有10%（1/10），非盈利率高达90%（9/10），老品牌新上架产品盈利率也只有40%，非盈利率60%。这意味着市场已经接近筛选残酷区，用户500,000 CNY 的预算虽然看起来够单个ASIN启动，但在这个赛道里并不改变结论：没有明显优势、没有更强功能组合、没有品牌背书，就很难活下来。
短结论：不要进入。 参考方向只有一个：大品牌看 NEEWER / B0FX3TPX3F 的“高功能套装+高投入”打法；小商家如果硬要做，只能避开单纯保护膜/普通保护套，去做更强功能组合，但成功概率仍然很低。
New products with Highest revenueLeast investment in new productsMost investment in new productsK&F CONCEPT
Recent Monthly Revenue (USD):$649.50(50pcs/month)B0G8SSKX1F (4.2/5 (62 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsNEEWER
Recent Monthly Revenue (USD):$3,009.00(100pcs/month)B0FX3TPX3F (5/5 (25 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$923.50(50pcs/month)B0DDPL2WY2 (4.6/5 (136 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsLupholue
Recent Monthly Revenue (USD):-(-)B0G7XC9VLN (4.8/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 磁吸快拆，造型直观，适合视频创作者一眼看懂用途
- |
- 可调ND2-32，功能差异明显，吸引控光需求用户
- |
- 配套2片屏幕膜，套装感强，购买理由更完整
B0DDPL2WY2 (4.6/5 (136 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 粉色机身保护套外观很醒目，货架上更容易被点击
- |
- 一站式包含保护套、镜头盖、钢化膜和桌面支架
- |
- 适合想要便携收纳和个性化配色的Pocket 3用户
B0DK3XFGKB (4.7/5 (5 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：新产品里只有 3/15 达到 20%+ 利润率，2/15 在 30%+，没有任何 40%+；而 2025 年出现 3 个盈利新品、7 个亏损新品，2026 年又是 0 个盈利、5 个亏损，说明市场正在走弱，竞争在加剧。
从数据看，这不是靠小品牌就能稳进的市场。新品盈利率里，新品牌新品盈利占比只有 1/2（50%），但这只是 K&F CONCEPT 的一个成功款 B0G8SSKX1F（$12.99，26.43%，月销 50，月营收约 $64,950）和一个失败款 B0GKNZLQ31；另一个新品牌 Lupholue 只有失败款 B0G7XC9VLN（$15.99，19.59%，但被判定为非盈利），0 成功。老品牌 NEEWER 这边也不是普通小店逻辑：B0FX3TPX3F 做到 $30.09、38.39%、月销 100、月营收约 $300,900，B0DDPL2WY2 也有 30.77% 和 136 个评论，但另外两个新上产品 B0GDDQZLXV、B0FMXTPW1F 直接失败。也就是说，能跑出来的基本是老品牌/强品牌效应，不是没有经验的小商家自然能复制的路径。**
你要特别警惕“伪小品牌”信号：K&F CONCEPT、NEEWER、SZHSYJY 这些名字下的高表现新品，要么是大品牌，要么是带品牌势能的老玩家，不应当当作小商家案例。反而真正的新入场品牌里，Lupholue、VOVMOEYA、TsOnaRegion、PROfezzion、Rieibi、Seltureone 这些新品多数都没有跑通；而且利润率 20% 以下的产品占比很高，说明这里已经接近价格战/过度拥挤区，不符合“健康高利润市场”的标准。基于现有样本，大品牌也不是轻松进入，而小商家更不应该硬冲；若想竞争，几乎只能靠更高预算、品牌力或更强产品差异化，但这类投入不在你单个 ASIN 的前期预算里。
关键结论：不要进入。 这类市场对小商家不是“可接受的机会”，而是高风险价格战；对大品牌虽然存在成功样本，但也要重投放、重品牌、重差异化才能打。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FX3TPX3FNEEWER2025-10-21Yes$30.09100pcs$3009.038.39%$1155.16
B0F137XW3PSZHSYJY2025-03-11Yes$14.99100pcs$1499.024.74%$370.86
B0FMRNXMNMSZHSYJY2025-08-18Yes$14.99100pcs$1499.023.13%$346.72B0DDPL2WY2NEEWER2024-08-20Yes$18.4750pcs$923.530.77%$284.17B0G8SSKX1FK&F CONCEPT2025-12-19Yes$12.9950pcs$649.526.43%$171.67Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FX3TPX3FNEEWER2025-10-21Yes$30.09100pcs$3009.038.39%$1155.16B0FMRNXMNMSZHSYJY2025-08-18Yes$14.99100pcs$1499.023.13%$346.72B0G8SSKX1FK&F CONCEPT2025-12-19Yes$12.9950pcs$649.526.43%$171.67#New Product Success Rates
Listing这个市场不适合进入：新品牌成功率只有10%，整体新产品可盈利率20%，但失败面高达80%，而且已出现明显的老品牌主导与价格竞争信号。 对小商家来说，能合法做成的案例几乎只看到 K&F CONCEPT 的 B0G8SSKX1F（62个评价，26.43%利润率），但这类成功并不分散，反而高度集中；对大品牌来说，能打赢的也只是 NEEWER 的 B0FX3TPX3F（25个评价，38.4%利润率，月销100，月收入3009美元），但它靠的是品牌力、基于旧款延伸和明显功能差异化，普通新入局者很难复制。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
NEEWERK&F CONCEPTSZHSYJYNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
NEEWERFrevyveOther#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：新品牌成功率只有10%，近一年新品里90%都失败，而且近期新增仍在继续，但盈利没有同步改善，已经进入高风险竞争区。 对大品牌来说，虽然像 K&F CONCEPT 和 NEEWER 这类已有品牌还能靠更强预算和品牌力做出高利润款，但这也说明门槛高、竞争重；对小商家来说，真正可复制的成功样本几乎没有，且明显需要更高预算和更强打法，不值得现在进场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 2 1 0 7 2026 0 0 0 0 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 1 0 0 2 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 0 0 0 1 0 0 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 1 0 0 1 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesNEEWER Variable ND2-32 Filter Compatible with DJI Osmo Pocket 3 / Pocket 4 / Xtra Muse, Magnetic HD Action Camera Adjustable ND Filter with Limited Stops & 2 Screen Protectors Accessories, FL-50
This listing is deemed profitablePrice (USD)$18.47Released TypeOld Release (2024-08-20)Brand is an old entry in this marketSize and Weight7.1 x 6.8 x 2.3 cm, 30.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
磁吸快拆、带限位刻度的可调ND滤镜形态，区别于常见单片钢化膜/普通保护套Key Buying Motive
1-5档硬限位可调ND2-32，兼顾精确控光与运动画面拖影效果；磁吸式1秒快装，且额外附带2片屏幕保护膜Target Customers
面向DJI Osmo Pocket 3/4及Xtra Muse这类需要随拍视频控光的创作者、Vlog用户和户外运动拍摄人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$923.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight29.36% / 30.77%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight28.57% / 29.98%Peak / Non PeakSales & BSR Performance
Camera Case for Canon PowerShot SX740/ SX730 Digital Camera,SX740 HS Case
This listing is deemed profitablePrice (USD)$14.99Released TypeNew Release (2025-08-18)Brand is an old entry in this marketSize and Weight12.1 x 12.0 x 4.1 cm, 100.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
粉色系外观更偏女性/审美型用户，区别于常见黑灰透明保护膜, 针对 Canon PowerShot SX740/SX730 的一体式硅胶机身保护套，带镜头位开孔和可拆镜头盖，外形区别于普通贴膜Key Buying Motive
机身套+超薄钢化膜+挂绳的组合方案，且支持装套后直接拍摄、保留屏幕与按键操作Target Customers
适合 Canon PowerShot SX740/SX730 机主，尤其是希望边拍边防护、日常携带与旅行使用的轻便相机用户Early Investment
Investment
Monthly Revenue (Recent) (USD)-Net Profit Margin
Sea Freight20.71% / 23.13%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight17.46% / 19.88%Peak / Non PeakSales & BSR Performance
Loading samples... 50%