
结论很明确:这个市场不值得进入,已经是明显的价格战市场。 新品可盈利率为0%,新品牌4个全部失手,且可见的新发布产品8个里没有一个跑通;在你50万人民币预算下,小品牌没有现实胜算,大品牌若没有明显功能升级、设计差异或渠道优势,也不建议进。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入。 价格战已经形成,且新品成功率为0%,你现在的50万人民币预算只能覆盖少数单品的前期铺货和投放,无法对抗这个赛道里已经成熟的老品牌和重投放玩家。
Alternative solutions may pose a risk to your investment in certain markets.
这个类目不适合现在进入,市场已经接近/进入价格战区,且新品牌成功率很差。 目前能看到的样本里,新品牌并没有形成稳定盈利,反而是老品牌用更强的资源和更高的投入在硬撑;对小品牌来说,真正能复制的成功案例太少,进场风险很高。
这个市场不值得进入,已经接近/处于过度拥挤的价格战区。 新品整体可见盈利率只有0.00%,全市场可识别盈利产品也只有10.42%,而新品牌新上架产品中盈利率为0%,说明不是“少数人做得好”,而是大多数新进入者都很难赚到钱。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0D41WTZK4 | UUP | 2022-09-15 | Yes | $68.03 | 400pcs | $27212.0 | 16.57% | $4509.03 |
![]() | B0FFSTPRHM | PIYILO | 2025-06-27 | Yes | $43.19 | 400pcs | $17276.0 | 16.52% | $2854.0 |
![]() | B0B8RVRFNT | UUP | 2022-09-15 | Yes | $48.61 | 400pcs | $19444.0 | 13.48% | $2621.06 |
![]() | B0CY2J96CY | OUTNILI | 2024-03-14 | Yes | $24.5 | 50pcs | $1225.0 | 18.1% | $221.73 |
![]() | B08B8C8P7K | YueTong | 2020-06-01 | Yes | $29.99 | 50pcs | $1499.5 | 10.9% | $163.45 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FRRL3SV6 | PIYILO | 2025-09-19 | No | $43.62 | 50pcs | $2181.0 | -7.04% | $-153.54 |
![]() | B0GJZ384Z7 | baecel | 2026-01-27 | No | $14.98 | 50pcs | $749.0 | 10.92% | $81.8 |
![]() | B0GLGC8GZH | Seewaazee | 2026-04-27 | No | $13.11 | 400pcs | $5244.0 | 7.44% | $390.16 |
![]() | B0FHBL623G | WOPYULU | 2025-08-08 | No | $- | -pcs | $- | -% | $- |
![]() | B0G1R8X96W | ELEAD | 2025-11-11 | No | $- | -pcs | $- | -% | $- |
![]() | B0G1NFCYS5 | Spampur | 2025-10-07 | No | $- | -pcs | $- | -% | $- |
![]() | B0GWVV6WWH | OUTNILI | 2026-04-11 | No | $- | -pcs | $- | -% | $- |
![]() | B0G48C6LBJ | GarveeLife | 2025-11-27 | No | $- | -pcs | $- | -% | $- |
这个市场不适合进入,已经明显进入价格战和高竞争状态。 新品总体可盈利率只有10.42%,而所有新发布产品的可盈利率是0%,说明新货几乎没有跑通;按当前样本,新品牌与老品牌的新发布产品都没有形成稳定胜出,市场对新人非常不友好。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不值得进入,已经接近或进入价格战区,且对新品牌是明显的高风险市场。 近一年新品牌入场几乎全军覆没,最近新进品牌里看不到可复制的真实小品牌成功案例;想硬闯的只能靠更高预算、强营销,甚至带有“刷评式”竞争特征。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |