
结论很明确:这个市场不值得进入,已经进入过度拥挤并伴随明显价格战压力。 新品牌有24个,远超30个前要警惕的拥挤阈值里的“接近上限”,且新品可盈利率只有38.33%,意味着多数新产品在亏损或跑不动;更关键的是,新品牌要做出结果,往往不是靠正常上架,而是靠更强投放和更高预算。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:你可以入场,但这个市场对新品牌和小商家都不友好,属于高风险、强竞争、并且已经出现价格战/营销战迹象的赛道。 你的预算 50万人民币 足够覆盖少数几个新ASIN的前期投入,但不足以支撑长期品牌战;如果没有明显差异化和更强资金,直接进场不划算。
Alternative solutions may pose a risk to your investment in certain markets.
这个类目不值得进场:已经明显过热,且新品牌成功率偏低,价格战风险很高。 目前新品牌有24个、老品牌7个,新增品牌数量已经超过“过度拥挤”警戒线;更关键的是,新品里只有38.33%达到可盈利状态,意味着大多数新品都在亏损或未成功,市场不是单纯能靠复制就赚钱的地方。
这个市场不值得进入,已经接近/进入过度拥挤的竞争区。 新品牌在这里不是靠“正常上架”取胜,而是靠明显差异化、持续投放和更重的营销预算;对小商家来说,能跑出来的案例太少,而且多数成功样本并不是真正的低成本小卖家。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0GQH6MMR5 | LAQDECDV | 2026-02-27 | Yes | $32.72 | 900pcs | $29448.0 | 33.9% | $9982.88 |
![]() | B0G8J4JH77 | PRBSOQ | 2025-12-18 | Yes | $29.46 | 1000pcs | $29460.0 | 32.01% | $9430.15 |
![]() | B0GVMP49CR | fcesiweg | 2026-05-13 | Yes | $30.05 | 800pcs | $24040.0 | 36.27% | $8719.31 |
![]() | B0GVHGQG6F | LAQDECDV | 2026-05-06 | Yes | $34.74 | 700pcs | $24318.0 | 33.34% | $8107.63 |
![]() | B0GZ43P2X8 | LAQDECDV | 2026-06-01 | Yes | $29.34 | 700pcs | $20538.0 | 29.4% | $6038.18 |
![]() | B0GHR5XGMJ | Mosquashield | 2026-01-20 | Yes | $27.76 | 300pcs | $8328.0 | 30.77% | $2562.53 |
![]() | B0H4H8MBYK | Pblovylu | 2025-10-20 | Yes | $22.18 | 350pcs | $7763.0 | 22.5% | $1746.68 |
![]() | B0GZMJV79M | Atindirey | 2026-05-06 | Yes | $32.38 | 100pcs | $3238.0 | 30.32% | $981.77 |
![]() | B0C5D9G1CD | USKICH | 2023-06-02 | Yes | $20.99 | 300pcs | $6297.0 | 14.71% | $926.29 |
![]() | B0CJB88Z3H | USKICH | 2023-10-09 | Yes | $20.99 | 300pcs | $6297.0 | 13.23% | $833.1 |
![]() | B0GYN6S4W8 | Frogoom | 2026-05-20 | Yes | $29.99 | 100pcs | $2999.0 | 26.13% | $783.64 |
![]() | B0H265SWHR | Tubadros | 2026-05-18 | Yes | $25.99 | 100pcs | $2599.0 | 27.06% | $703.29 |
![]() | B0GDF2WH1C | Lickoon | 2026-06-10 | Yes | $28.19 | 100pcs | $2819.0 | 23.44% | $660.78 |
![]() | B0GCK22189 | Fnaialonj | 2026-07-06 | Yes | $25.57 | 75pcs | $1917.75 | 31.28% | $599.88 |
![]() | B0G2L7NBDM | AMDEIUR | 2025-11-17 | Yes | $25.36 | 100pcs | $2536.0 | 22.76% | $577.2 |
![]() | B0GMXZCNFC | SWIALLS | 2025-12-18 | Yes | $25.4 | 75pcs | $1905.0 | 27.47% | $523.31 |
![]() | B0GWMCLQQ9 | Fnaialonj | 2026-04-09 | Yes | $27.88 | 50pcs | $1394.0 | 32.93% | $459.05 |
![]() | B0040IVNXG | Plant Saver | 2015-12-09 | Yes | $32.72 | 50pcs | $1636.0 | 25.87% | $423.24 |
![]() | B0GT13R6WJ | pzwmmsse | 2026-05-06 | Yes | $27.34 | 50pcs | $1367.0 | 28.48% | $389.33 |
![]() | B0GQ24BTZW | Mysora | 2026-02-25 | Yes | $31.72 | 50pcs | $1586.0 | 19.64% | $311.5 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GQH6MMR5 | LAQDECDV | 2026-02-27 | Yes | $32.72 | 900pcs | $29448.0 | 33.9% | $9982.88 |
![]() | B0G8J4JH77 | PRBSOQ | 2025-12-18 | Yes | $29.46 | 1000pcs | $29460.0 | 32.01% | $9430.15 |
![]() | B0GVMP49CR | fcesiweg | 2026-05-13 | Yes | $30.05 | 800pcs | $24040.0 | 36.27% | $8719.31 |
![]() | B0GVHGQG6F | LAQDECDV | 2026-05-06 | Yes | $34.74 | 700pcs | $24318.0 | 33.34% | $8107.63 |
![]() | B0GZ43P2X8 | LAQDECDV | 2026-06-01 | Yes | $29.34 | 700pcs | $20538.0 | 29.4% | $6038.18 |
![]() | B0GHR5XGMJ | Mosquashield | 2026-01-20 | Yes | $27.76 | 300pcs | $8328.0 | 30.77% | $2562.53 |
![]() | B0H4H8MBYK | Pblovylu | 2025-10-20 | Yes | $22.18 | 350pcs | $7763.0 | 22.5% | $1746.68 |
![]() | B0GZMJV79M | Atindirey | 2026-05-06 | Yes | $32.38 | 100pcs | $3238.0 | 30.32% | $981.77 |
![]() | B0GYN6S4W8 | Frogoom | 2026-05-20 | Yes | $29.99 | 100pcs | $2999.0 | 26.13% | $783.64 |
![]() | B0H265SWHR | Tubadros | 2026-05-18 | Yes | $25.99 | 100pcs | $2599.0 | 27.06% | $703.29 |
![]() | B0GDF2WH1C | Lickoon | 2026-06-10 | Yes | $28.19 | 100pcs | $2819.0 | 23.44% | $660.78 |
![]() | B0GCK22189 | Fnaialonj | 2026-07-06 | Yes | $25.57 | 75pcs | $1917.75 | 31.28% | $599.88 |
![]() | B0G2L7NBDM | AMDEIUR | 2025-11-17 | Yes | $25.36 | 100pcs | $2536.0 | 22.76% | $577.2 |
![]() | B0GMXZCNFC | SWIALLS | 2025-12-18 | Yes | $25.4 | 75pcs | $1905.0 | 27.47% | $523.31 |
![]() | B0GWMCLQQ9 | Fnaialonj | 2026-04-09 | Yes | $27.88 | 50pcs | $1394.0 | 32.93% | $459.05 |
![]() | B0GT13R6WJ | pzwmmsse | 2026-05-06 | Yes | $27.34 | 50pcs | $1367.0 | 28.48% | $389.33 |
![]() | B0GQ24BTZW | Mysora | 2026-02-25 | Yes | $31.72 | 50pcs | $1586.0 | 19.64% | $311.5 |
![]() | B0GVMCKR4G | fcesiweg | 2026-04-01 | Yes | $25.65 | 50pcs | $1282.5 | 23.5% | $301.39 |
![]() | B0H2LQZQWM | Tubadros | 2026-05-22 | Yes | $23.46 | 50pcs | $1173.0 | 25.31% | $296.89 |
![]() | B0GLGNX97P | CuuFceEo | 2026-03-12 | Yes | $23.62 | 50pcs | $1181.0 | 21.84% | $257.94 |
结论很明确:这个市场不适合进入,已经接近价格战+高门槛状态。 新品整体可盈利率只有38.33%,但新品里仍有60.00%不赚钱;更关键的是,建立品牌的成功几乎被少数老玩家和少数强势新玩家拿走,新品牌并没有形成广泛、健康的赚钱面。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,结论很明确:已经进入价格战+拥挤竞争区,新品牌继续冲进去成功率不高。 近一年新品牌确实在大量涌入,但盈利并没有同步增长,反而是失败产品更多;而且要跑出结果,往往得靠更强的投放和更高预算,不是低成本轻松切入的市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 2 | 0 | 3 | 1 | 0 | 3 |
| 2026 | 1 | 0 | 0 | 4 | 8 | 7 | 0 | 31 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 3 |
| 2026/3 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 2 | 1 | 1 | 0 | 6 |
| 2026/5 | 0 | 0 | 0 | 0 | 4 | 3 | 0 | 7 |
| 2026/6 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 4 |