- Benchmark ASINB0DY7Z97SZ
- MarketplaceUS
- Category ID2972638011
- Analyzed Products
- Keywordgarden cart, garden wagon, utility wagon, dump cart
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场已经是过度拥挤的价格战区，不适合进入。 新品牌只有9个，但新发布品牌里真正盈利的只有4.65%，新发布产品里95%都不赚钱；而且最近几个月新增产品几乎清一色失败，说明竞争不是在变好，而是在继续恶化。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入，500000 CNY 预算也足够覆盖单个新品的前期投入，但远不足以抵消这个市场的价格战和高失败率。 市场新品牌/新发布里，盈利率只有5.13%，远低于10%的高风险线；而且新品牌新品盈利率仅8.33%，非盈利率高达83.33%，说明进入后大概率先亏后难翻身。
预算角度看，你能做“入场”，但很难做“安全入场”。 平台给出的新产品推荐预算约为20825.68~21104.5 USD，折合远低于你的500000 CNY表面预算，所以单看启动资金是够的；但这只是前几个月的采购、物流和推广，不含研发、品牌和认证。更关键的是，真正赚钱的案例非常少：Yozoia 的 B0GHTNH4K5 以68.83 USD定价，月销2650，月营收约18239950，但它靠的是更强差异化（180L大容量、360lbs承重、可秒折叠、可拆卸轮），而常见款如 B08B43QY61（Gorilla Carts）和 B0GFCPL85F（VEVOR）都更像通用配置，缺少明显壁垒。相反，Garvee 的新品 B0GRVHZKR6、B0GRVJ6LXQ、B0H15BP31Y 全部是-90.92%到-51.54%级别的亏损，GarveeLife 的 B0FVXV8L98、B0H159H676 也是-70.89%和-71.83%，这不是小失误，是结构性亏损。
如果硬要做案例，真正能参考的只有 Yozoia 的 B0GHTNH4K5；它更像“少数能跑出来的新品牌样本”，而不是可复制的普遍路径。 老品牌里 HIKEMOON 3个可识别产品中0个盈利，且新品盈利率为0%，说明老牌也在承压；市场又呈现大量旧品牌和新品牌混战，明显是高竞争、低利润、靠重投入和强营销才能挤进去的局面。短结论：不要进入。
Early sourcing + logistics + marketing budget (USD)$20,825.68 - $21,104.50Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?41.86%New listing success rate (old brands):0.00%New listing success rate (new brands):8.33%Which new brands have these successful new listings?Alternatives- 手推独轮车
- 折叠搬运平板车
- 园艺拉车/拖车式手拉车
- 塑料收纳周转箱+拉绳/捆绑带
- 超市购物车式滚轮收纳篮
- 轻型庭院拖拽滑板
- 带轮收纳袋/搬运包
- 可拆卸轮子的工具箱搬运底座
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是适合进入的市场：整体盈利率只有5.13%，新品盈利率更低只有4.65%，已经是明显的高风险低回报区。从样本看，真正能跑出来的只有少数头部款，而且新品牌和新上架款大多在亏损，说明这个类目已经被重资产和强运营玩家挤满了。
New products with Highest revenueYozoia
Recent Monthly Revenue (USD):$182,399.50(2650pcs/month)B0GHTNH4K5 (4.4/5 (1831 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsHIKEMOON
Recent Monthly Revenue (USD):-(-)B0FMK2X9KP (4.3/5 (452 Reviews))Brand is an old entry in this marketNew ReleaseToo Early to DetermineWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$284,950.00(5000pcs/month)B0DNDRBV11 (4.5/5 (2140 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$299,950.00(5000pcs/month)B0F1Y4XC54 (4.5/5 (2127 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsMost investment in new productsGarvee
Recent Monthly Revenue (USD):-(-)B0GRVHZKR6 (4/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GRVJ6LXQ (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H15BP31Y (4.2/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsGarveeLife
Recent Monthly Revenue (USD):-(-)B0FVXV8L98 (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H159H676 (4.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 加长大容量，视觉上更显能装
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- 黑色车身配亮色拉绳，户外感强，图片更醒目
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- 折叠推拉车用途直观，适合购物/露营/搬运多场景
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- 已售量高，说明更容易吸引点击与购买
B0GHTNH4K5 (4.4/5 (1831 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 翻斗车+平板车二合一，功能差异最明显
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- 可拆四侧板，结构在同类中更有辨识度
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- 重载钢制翻斗造型强，主图冲击力大
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- 更适合园艺/农场重活，目标场景清晰
B0D3ZYQ2N7 (4.5/5 (117 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入：已经明显处在过度拥挤和价格战状态，新品牌成功率太低，且多数新品利润率都在10%以下。 从结果看，市场里可明确盈利的产品只占5.13%，新品里也只有4.65%能赚钱；而新品利润率低于10%的占比高达81.4%，低于0%的占比还达到60.47%，这不是正常竞争，而是明显的低利润淘汰赛。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GHTNH4K5Yozoia2026-01-21Yes$68.832650pcs$182399.510.68%$19480.27
B0GMHD4G76FCLPAN2026-02-09Yes$92.871000pcs$92870.014.88%$13819.06B0DP4836WDBlomoba2024-11-27Yes$79.39500pcs$39695.016.19%$6426.63
B0F2949LPXBlomoba2025-03-24Yes$64.52500pcs$32260.012.27%$3958.31Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GHTNH4K5Yozoia2026-01-21Yes$68.832650pcs$182399.510.68%$19480.27B0GMHD4G76FCLPAN2026-02-09Yes$92.871000pcs$92870.014.88%$13819.06#New Product Success Rates
Listing这个市场不值得进入，已经明显是价格战+过度拥挤的市场。 新品整体成功率只有5.13%，新品中真正盈利的只有4.65%，而且在可识别利润的新品里，95%都是不盈利；老品牌推出的新产品更差，盈利率直接是0%，说明强势老玩家下场后也很难赚钱。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
YozoiaFCLPANNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
GarveeUltymAutodayaOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/进入过度拥挤的价格战区。 近一年新品牌新上架产品里，盈利率只有8.33%，未达盈利标准的却高达83.33%；最近几个月新增产品几乎清一色失败，说明竞争在快速恶化，不是变得更容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 3 0 1 0 0 0 0 8 2026 2 0 0 2 0 0 0 27 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 3 2025/9 1 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 1 2025/12 2 0 1 0 0 0 0 2 2026/1 2 0 0 1 0 0 0 5 2026/2 0 0 0 1 0 0 0 1 2026/3 0 0 0 0 0 0 0 6 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 10 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBlomoba Collapsible Wagon Cart, 150L Foldable Wagon with Wide Wheels, Black
This listing is deemed profitablePrice (USD)$79.39Released TypeOld Release (2024-11-27)Brand is an old entry in this marketSize and Weight45.0 x 34.9 x 19.2 cm, 6001.00gProfitable Factors
Based on old ASINDistinct functions and featuresKey Buying Motive
150L大容量、6英寸加宽轮和带刹车前轮，兼顾装载与复杂地形通过性Target Customers
需要兼顾园艺搬运、露营购物和日常杂物运输的轻中载用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$39,695.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.99% / 16.19%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-27.85% / -20.65%Peak / Non PeakSales & BSR Performance
Blomoba Folding Wagon Cart with Wheels, 220lbs Utility Wagon Cart, Green
This listing is deemed profitablePrice (USD)$64.52Released TypeOld Release (2025-03-24)Brand is an old entry in this marketSize and Weight45.0 x 34.1 x 18.9 cm, 5098.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
绿色配色在同类黑灰色户外推车中更醒目，偏自然/园艺风格, 折叠式手推车结构，强调紧凑收纳与360°轮组，整体为公共市场通用方案Key Buying Motive
220lbs承重 + 90L容量，兼顾日常园艺与轻户外搬运, 360°万向轮与可伸缩/可调手柄，提升推拉灵活性, 可折叠收纳，适合车尾箱与家庭角落存放Target Customers
面向需要轻量园艺、露营和购物通用搬运工具的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$32,260.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight3.72% / 12.27%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-34.80% / -26.24%Peak / Non PeakSales & BSR Performance
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