- Benchmark ASINB0FQRVB3CV
- MarketplaceUS
- Category ID1046236
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入。 目前只有 Butterblu 这一家新品牌、2 个新上架样本，表面新品牌成功率 50%，但样本太小，且真正跑通的只有 1 个；这更像单点试水，不是可复制机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：你这笔 50万 CNY 预算可以做入场，但这个市场不值得进。 眼下只看到 Butterblu 这一组样本，新品牌新上架只有 1 个赚钱、1 个不赚钱，成功率 50%，表面不差，但样本太少，而且最近月份没有持续新增，说明这不是一个正在放量的机会盘，更像是单点试水盘。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 无直接更便宜的替代：如果用户不买“短袖婴儿连体衣”，最接近的低成本替代通常是二手/闲置平台上的同类连体衣，能显著降低单件成本且更容易快速入手。
- 更易获取的替代是普通纯棉婴儿T恤配现有尿裤/护肚裤的组合，常见于超市、折扣店和本地品牌，价格往往低于有机棉多件装。
- 如果用户主要看重贴身舒适与敏感肌友好，竹纤维或人造丝混纺婴儿内衣套装可作为替代，通常在价格和供应上比有机认证产品更灵活。
- 当用户只是需要日常打底而非“礼盒感”时，平价棉质包屁衣/爬服多件装（非有机认证）是更高性价比的替代，功能接近但门槛更低。
- 如果目标是临时穿着或增长期过渡，租借/借用亲友的旧衣、二手换衣群获取婴儿基础服装，是比购买新品更省钱、也更低风险的替代方式。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场现在不值得进，结论很明确：新品牌只有1个样本，成功率50%，表面不算差，但真正能复制的只有 Butterblu 这一组，而且它的成功建立在 28.7% 毛利、$4,243.20 早期投入、226 条评论、4.6 分和 50 件/月的稳定动销上；另一条同品牌新品直接失败，说明这个赛道不是“上架就能跑”的轻松市场。
从证据看，Butterblu 的成功款 B0FQRVB3CV 定价 $27.38，月销约 50 件，月营收 $1,369，毛利率 28.7%，早期投入 $4,243.20，其中广告就占 $953.87；这类表现说明要想跑通，至少要有能承受几千美元单品启动资金的能力，而且还要有持续投放和产品力。失败款 B0FQS1J7V7 同品牌、同系列、同款逻辑却直接变成 INACTIVE_SALES，说明这个类目对选品和执行非常挑剔，不是简单复制外观就能成。当前没有老牌样本，也没有“<300 评论的真实小商家成功案例”以外的第二个可复制成功点，且没有任何证据显示这是一个低门槛、可轻资本快速进入的市场。
短结论：不要进。 对大品牌来说，虽然 $500,000 CNY 预算足够做单品试水，但现在没有足够的优势样本证明值得重投；对小商家来说，更不该硬上，因为你需要的是接近 Butterblu 这种投入强度、广告驱动和产品优化能力，而不是低成本试错。可模仿的只该是成功款 B0FQRVB3CV 的“有机棉、28.7% 毛利、白帽推广、稳定动销”组合；要避免的是 B0FQS1J7V7 这种同题材但无销售、无利润的失败复制。
Most investment in new productsNew products with Highest revenueLeast investment in new productsButterblu
Recent Monthly Revenue (USD):$1,369.00(50pcs/month)B0FQRVB3CV (4.6/5 (226 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FQRVB3CV (4.6/5 (226 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FQS1J7V7Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入。 目前只看到2个相关产品，利润结构是50%在28.7%利润、50%没有形成可验证盈利，但这不代表健康，而是样本太小且新品成功几乎只集中在Butterblu这一家新品牌上，市场没有形成可复制的中低风险机会。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FQRVB3CVButterblu2025-09-11Yes$27.3850pcs$1369.028.66%$392.36Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FQRVB3CVButterblu2025-09-11Yes$27.3850pcs$1369.028.66%$392.36#New Product Success Rates
Listing这个市场不值得进入，结论很明确：只有1个新品牌Butterblu，样本里2个新上架产品各占50%，但真正能稳定赚钱的只有B0FQRVB3CV，B0FQS1J7V7直接失败，说明不是“很多人都能赚”，而是极度依赖单品差异化，整体可复制性很弱。 另外，市场里没有老牌大玩家的成功样本来压制竞争，但也没有形成足够多的“新品牌成功潮”，所以这不是机会池，更像是一个小样本、低确定性的试错场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ButterbluNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Butterblu#Success Rate by Entry Time
Listing这不是一个适合进入的市场。 目前样本里只有 Butterblu 这一家新品牌，2025 年新发两款里一款盈利、一款不盈利，表面成功率 50%，但样本太小，不能代表真实机会；更关键的是，这个市场没有显示出可复制的“小品牌成功潮”，反而更像是单点试错。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 1 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesButterbluB0FQRVB3CV (4.6/5 (226 Reviews))Butterblu Avery Multipack Short Sleeve Bodysuits 100% Organic Cotton
This listing is deemed profitablePrice (USD)$27.38Released TypeNew Release (2025-09-11)Brand is a new entry in this marketSize and Weight39.4 x 22.8 x 2.6 cm, 208.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
彩色与中性色的五件装搭配，颜色组合更偏礼品化和日常搭配。, 五件装婴儿短袖连体衣，主打多色/中性配色的成套组合，区别于单件基础款。Key Buying Motive
100%有机棉、可扩展领口、无镍按扣、袖口防抓伤、易护理不易变形。Target Customers
面向新生儿到24个月、注重敏感肌友好与送礼场景的家长/亲友。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,369.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight26.10% / 28.66%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight19.17% / 21.73%Peak / Non PeakSales & BSR Performance