- Benchmark ASINB0F946JDGM
- MarketplaceUS
- Category ID2972638011
- Analyzed Products
- Keywordcollapsible wagon, folding utility wagon, garden cart wagon
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，已经是明显的价格战区，且新品几乎没有可复制的盈利样本。 现在的证据很一致：新品盈利率是0%，新品牌新品盈利率也是0%，新产品利润区间整体落在-21.41%到-0.55%，说明不是“能不能做”，而是“进来后大概率先亏钱”。
对大品牌来说也不是好机会。 市场里新品牌只有15个，但旧品牌有25个，且已有品牌掌握大量非盈利样本和高销量样本；更关键的是，像ROSONG这类老牌已经把流量、评价和销量吃得很深，ROSONG的样本里有单款月销10000、月营收4333.0万，但利润只有-8.04%到0.97%，说明连强势老牌也在被价格和成本压缩。与此同时，2026年的新品入场表现没有改善，全年新发布里大量样本都落在“other/非盈利”，最近几个月也没有任何可见的正向盈利拐点，市场是在恶化，不是在成长。
对小商家更是直接不建议。 以真实新品牌看，InBrave 9个可识别产品里0个盈利，且8个新产品全部亏损；Exovyn 8个产品里0个盈利；Vocpuli 2个产品里0个盈利，几乎没有“<300评价还能稳定赚钱”的真成功案例。产品失败的原因也很统一：同质化太高、功能和外观缺少差异、目标人群过宽，价格只能越打越低。用户预算50万人民币表面上能覆盖单个ASIN前期启动，但这不改变结果——因为这个市场的问题不是“投不投得起”，而是“投进去也很难赚回来”。
- 必须避开： ROSONG、InBrave、Exovyn；对应代表款如 B0CLVG52J3、B0DQBMKFCR、B0GSVGGW4Q、B0H6L6WNFK、B0FRFSN7J8、B0FJXP5971、B0GDX2PMJN。
- 结论很硬： 大品牌无明显优势窗口，小商家需要激进打法才可能挤进去，但这类打法本质上是在跟价格战和流量成本硬拼，不值得做。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不该进入。 用户预算50万人民币表面上够覆盖单个ASIN的前期启动，但市场已经是明显的价格战区，利润几乎被打穿，进入后大概率先亏钱。
Early sourcing + logistics + marketing budget (USD)$6,336.02 - $51,874.60Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?40.50%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 可折叠两轮手推车/行李车：比四轮折叠 wagon 更便宜、结构更简单，适合短距离搬运购物袋、纸箱和园艺小件。
- 重型购物拖车/买菜拖车（两轮）：在超市补货、农贸市场和小区内搬运时更易推拉，占用空间更小，维护成本更低。
- 园艺拉车替代为软轮工具袋/园艺收纳推车：如果主要是搬运少量工具、土壤和肥料，工具袋配手提桶或小推车通常更轻便，不必买整车。
- 可拆卸滚轮收纳箱/轮式储物箱：适合露营、后备箱收纳、体育活动物资转运，通常更容易收纳和清洁，价格也常低于大尺寸 wagon。
- 折叠露营箱式拉篮/拉杆收纳箱：当用户只是运送零散物品而非大件重物时，这类产品在室内外都更容易用，且对存放空间要求更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是明显的价格战区，而且新品牌持续涌入、几乎没有可复制的成功新款。 以当前样本看，整体可盈利产品占比是0%，新上架产品可盈利占比也是0%；2026年新上架里非盈利产品密集出现，3月到6月连续都是负面样本，说明竞争不是在成长，而是在恶化。
Most investment in new productsNew products with Highest revenueInBrave
Recent Monthly Revenue (USD):-(-)B0H6L6WNFK (4.1/5 (663 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H514KYFYBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$1,899.50(50pcs/month)B0H6L3DLQ3 (4.1/5 (668 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsROSONG
Recent Monthly Revenue (USD):-(-)B0DCGBNWFGBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$433,300.00(10000pcs/month)B0CLVG52J3 (4.6/5 (5568 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$591,600.00(10000pcs/month)B0DQBMKFCR (4.5/5 (5606 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsExovyn
Recent Monthly Revenue (USD):-(-)B0FRFV2MD2Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FJXZRM1YBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H1WWFDRXBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsVocpuli
Recent Monthly Revenue (USD):-(-)B0GDX2PMJN (4.8/5 (34 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GF68M24NBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 玫瑰粉配色很少见，视觉辨识度高
- |
- 34英寸加长车身更显特别，适合大件搬运
- |
- 图片颜色醒目，容易吸引点击
B0GSVGGW4Q (4.1/5 (1070 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 酒红色外观相对少见，视觉冲击更强
- |
- 车身比例和常规款差异明显，辨识度高
- |
- 整体现代感较强，商品图更容易被注意
B0FB2YWZKP (4.5/5 (206 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经是明显的过度拥挤和价格战市场。 新产品利润分布几乎被低利润和亏损吞掉，15%以上的可接受利润段完全为零；同时新品里亏损占26.58%，再加上7.59%只在0~10%之间，说明新进入者大概率会被迫卷价格，而不是靠正常利润活下来。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0DRNBNGZXSekey2024-12-27No$39.435000pcs$197150.0-46.58%$-91832.47B0DHRHL3XDBlomoba2024-09-23No$40.1110000pcs$401100.0-11.23%$-45043.53B0CLVG52J3ROSONG2023-11-04No$43.3310000pcs$433300.0-8.04%$-34837.32B0DRN926L5Sekey2024-12-27No$39.198000pcs$313520.0-9.14%$-28655.72B0F99BMBV6HOMBETTA2025-05-20No$31.113000pcs$93330.0-28.56%$-26655.04B0FYDZQWPJInBrave2025-10-30No$31.233000pcs$93690.0-21.8%$-20424.42
B0FJ5CL478Yozoia2025-07-19No$47.734000pcs$190920.0-9.16%$-17488.27B0FP2RVRX1Yollber2025-08-28No$32.582000pcs$65160.0-21.96%$-14309.13
B07W4JBRTMAmazon Basics2020-01-10No$80.082500pcs$200200.0-6.12%$-12252.24
B0DRNG2YKQSekey2024-12-27No$38.883000pcs$116640.0-9.53%$-11115.79
B0FCF1PNLBGOLABS2025-06-09No$38.061000pcs$38060.0-22.55%$-8582.53
B0FC2KNYRFKovryx2025-06-05No$40.363000pcs$121080.0-6.02%$-7289.01
B0GDZNTWLTFAVSH2026-01-07No$33.73600pcs$20238.0-30.08%$-6087.59
B0DP44F77NOriginsure2024-11-27No$48.611000pcs$48610.0-12.26%$-5959.58
B0DRTTL5ZJYozoia2024-12-30No$40.543000pcs$121620.0-4.66%$-5667.49
B0F4QT6BPTOriginsure2025-04-14No$49.991000pcs$49990.0-10.64%$-5318.93
B0FG2HR456TATAANTY2025-06-30No$37.91000pcs$37900.0-10.49%$-3975.71
B0F8Q4PD5ZHIKEMOON2025-08-19No$52.11000pcs$52100.0-7.49%$-3902.28
B0H2CWR1JZGEEOBIN2026-05-20No$49.991000pcs$49990.0-7.35%$-3674.26
B0GSVG7DQ2InBrave2026-03-17No$52.781550pcs$81809.0-4.45%$-3640.5Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FYDZQWPJInBrave2025-10-30No$31.233000pcs$93690.0-21.8%$-20424.42B0FP2RVRX1Yollber2025-08-28No$32.582000pcs$65160.0-21.96%$-14309.13B0GDZNTWLTFAVSH2026-01-07No$33.73600pcs$20238.0-30.08%$-6087.59B0F8Q4PD5ZHIKEMOON2025-08-19No$52.11000pcs$52100.0-7.49%$-3902.28B0H2CWR1JZGEEOBIN2026-05-20No$49.991000pcs$49990.0-7.35%$-3674.26B0GSVG7DQ2InBrave2026-03-17No$52.781550pcs$81809.0-4.45%$-3640.5
B0GSVCT43GInBrave2026-03-17No$46.741550pcs$72447.0-4.51%$-3267.35
B0GSVM2WS3InBrave2026-03-17No$46.471550pcs$72028.5-4.13%$-2974.77B0GFN84N4PBlomoba2026-01-08No$35.03550pcs$19266.5-15.24%$-2936.21
B0GCWQVGCVAMADA HOMEFURNISHING2025-12-28No$50.17300pcs$15051.0-18.64%$-2805.5
B0GMGX5DJGAmkurozo2026-02-09No$32.03300pcs$9609.0-22.46%$-2158.18B0FJXW7G7HExovyn2025-08-01No$34.15300pcs$10245.0-19.19%$-1966.01
B0GX9SM799Exovyn2026-04-15No$38.99400pcs$15596.0-12.37%$-1929.22
B0FY2XXGXXTIMBER RIDGE2025-10-28No$53.88100pcs$5388.0-35.7%$-1923.51
B0GFCYKFVRHOMBETTA2026-01-07No$39.7300pcs$11910.0-10.84%$-1291.04
B0F7LK21VWFFQ2025-08-19No$37.76225pcs$8496.0-10.18%$-864.89
B0GDFF5R6MYOVOBUSS2025-12-31No$36.0375pcs$2702.25-27.67%$-747.71
B0GHNBMSJWMoothing2026-01-19No$37.28100pcs$3728.0-18.25%$-680.36B0FRFSN7J8Exovyn2025-09-17No$34.9350pcs$1746.5-33.26%$-580.88
B0GTYQWWL4HIKEMOON2026-06-16No$55.15400pcs$22060.0-2.56%$-564.73#New Product Success Rates
Listing这不是一个适合进入的市场：新品几乎全军覆没，价格战已经非常明显。 你给的样本里，新品盈利率是0%，新品牌新品盈利率也是0%，且所有可识别的新发布产品都没跑出10%以上利润；这说明无论大品牌还是小商家，进场后都很难靠正常打法赚钱。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
InBraveExovynOther#Success Rate by Entry Time
Listing这个市场已经明显过热，不建议进入。 新品牌涌入非常快，但盈利结果几乎全线失败：2025年有28个新产品全部非盈利，2026年至今又有46个新产品非盈利，新增品牌并没有带来成功，反而把市场推向了更激烈的价格战。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 9 6 3 0 0 0 0 10 2026 5 5 3 0 0 0 0 38 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 3 3 1 0 0 0 0 6 2025/9 1 2 0 0 0 0 0 2 2025/10 2 1 0 0 0 0 0 0 2025/11 2 0 0 0 0 0 0 1 2025/12 1 0 2 0 0 0 0 1 2026/1 3 2 3 0 0 0 0 9 2026/2 1 0 0 0 0 0 0 2 2026/3 0 1 0 0 0 0 0 9 2026/4 1 0 0 0 0 0 0 4 2026/5 0 1 0 0 0 0 0 5 2026/6 0 1 0 0 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases