- Benchmark ASINB0F9NJHV97
- MarketplaceUS
- Category ID1046236
- Analyzed Products
- Keywordbaby bodysuits, baby onesies, newborn bodysuits
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：已经明显进入老品牌主导的高压竞争区，且对新品牌是近乎封闭的。 用户预算500,000 CNY表面上能覆盖单个新品启动，但市场里真正跑得动的新品预算多在约16,448–46,041美元/单，且新品牌新品成功率只有25.0%，失败率75.0%；更糟的是，最近新上架产品里54.67%不盈利，已经不是健康扩张，而是存量厮杀。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：这个市场不值得进入，当前已经明显偏向饱和和价格战。 用户预算500,000 CNY看起来够覆盖单个ASIN的前期启动，但和市场里真正能跑出来的新品预算相比并不宽裕；更关键的是，新品牌成功率只有25.0%，新品牌失败率75.0%，而最近一年新品里非盈利占比高达59.8%，说明进入后大概率先撞上高竞争和高试错成本。
Early sourcing + logistics + marketing budget (USD)$16,447.56 - $46,040.51Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?78.66%New listing success rate (old brands):50.85%New listing success rate (new brands):25.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 婴儿连体睡衣/包脚连身衣：比普通 bodysuit 更像“顺手的全身基础服”，很多家长会直接用它替代日常室内穿着，尤其夜里换尿布也方便；通常单件或2件装即可，入手门槛更低。
- 开襟式新生儿上衣 + 尿布裤组合：如果家长不想买专门 bodysuit，可以用最基础的开襟上衣搭配纸尿裤或小短裤，价格更灵活，也更容易按季节/体温自由搭配。
- 婴儿无袖哈衣/背心式内搭：在炎热天气或家里恒温环境下，这类更轻薄、穿脱更快，且往往比短袖 bodysuit 更便宜，适合追求简单实用的用户。
- 婴儿睡袋内搭层（薄款棉内衣/打底衫）：对于主要目的是保暖与防踢被的用户，薄款打底衫配睡袋可替代 bodysuit 的一部分场景，且更易按室温调节。
- 二手/转售平台的婴儿基础衣物套装：新生儿生长快，很多家庭会选择二手或转售套装来替代全新 bodysuit，成本更低、购买也更灵活，风险可控。
- 家庭自带的旧 T 恤改造为婴儿内搭：对极度预算敏感的用户，简单裁剪或改造旧棉T即可满足短期穿着需求，是最便宜、最容易获取的替代方案之一。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是值得进入的市场：已接近饱和，而且利润正在被压缩。 现有样本里可识别的盈利产品占51.02%，但新上架产品的盈利率只有45.33%，且2025年几乎没有新增长，2026年新增主要集中在上半年的老链接改款/重上架，说明竞争更像是存量厮杀，不是增量扩张。
大品牌可以参考 Gerber 的老款爆品，但新品牌不要把它当作可复制的入场窗口；小品牌里只有 Butterblu 这种“真能跑出单”的案例能勉强借鉴，但它的成功伴随高风险打法。 Gerber 的代表款 B07GFPVS2M 月销约7000件、月营收约1188.6万，利润率17.49%；B07GG8SRGL 月销约4000件、利润率21.27%；B07GG1ZG8W 仍有3000件、利润率15.93%。但 Gerber 的新产品几乎没有盈利新样本，2026年新增里盈利为0%，说明老品牌靠的是历史心智和老链接红利，不是新进入者可以直接照搬的路径。Butterblu 作为新进入品牌，真正赚钱的新品只有3个核心样本：B0FQRKMLGK、B0G226F2DS、B0FQRVB3CV，单件利润率分别24.86%、26.6%、28.66%，单ASIN前期预算分别约2999、2769、2738美元，月销各约100件；但它同时有12个不赚钱样本，且最新一批新上架里亏损6个、仅2个盈利，且样本中还出现了 B0FQRVBX6P、B0FQRSSSVW、B0FQRTNKJ6 这类“表面有利润、实际不活跃”的失败品，证明这个市场对新品牌并不友好。若硬要复制，只能抄 Gerber 的低价多件装、稳定白色基础款、轻量化包装；小品牌只能抄 Butterblu 的有机棉、家庭基础服饰定位和多尺码组合，但要避开高成本尺寸放大、重包装和靠投放硬推的做法。
结论：不要进。 这个市场对大品牌是“能守不能扩”，对小品牌是“极难靠正常打法赢”；如果一定要做，必须准备至少约16,448–46,041美元/单的启动预算，而且还要接受低于10%的成功率风险信号在持续恶化的现实；最重要的是，当前数据没有任何“低竞争、低预算、稳定高成功率”的入口。
Most investment in new productsNew products with Highest revenueLeast investment in new productsButterblu
Recent Monthly Revenue (USD):$2,999.00(100pcs/month)B0FQRKMLGK (4.6/5 (226 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,769.00(100pcs/month)B0G226F2DS (4.6/5 (226 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,738.00(100pcs/month)B0FQRVB3CV (4.6/5 (226 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsGerber
Recent Monthly Revenue (USD):$118,860.00(7000pcs/month)B07GFPVS2M (4.9/5 (44089 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$67,880.00(4000pcs/month)B07GG8SRGL (4.9/5 (44101 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$50,910.00(3000pcs/month)B07GG1ZG8W (4.9/5 (44101 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 8件装混搭图案最丰富，兔子、爱心、花朵等更吸睛
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- 亮色系更显眼，商品图更容易引发点击
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- 送礼感强，适合女宝宝礼品与春夏穿搭
B0863JB196 (4.8/5 (8208 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 6件装多彩图案对比明显，视觉辨识度高
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- 花卉、森林动物、猫头鹰等童趣元素更抓眼
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- 女宝定位清晰，图片更容易吸引目标家长
B08XW5VTFL (4.8/5 (70113 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：已接近/进入过度拥挤的价格战区。 现在的利润结构以10%~30%为主，但新产品里能真正站稳的并不多，且最近一批新入场里大量是靠老品牌和强品牌硬推出来的，不是普通小商家可复制的路线。
Profitability difficultyModerate Risk - Accessible for new brands but oversaturated with new releasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07GFPVS2MGerber2018-10-16Yes$16.987000pcs$118860.017.49%$20788.62B07GG8SRGLGerber2018-10-16Yes$16.974000pcs$67880.021.27%$14438.08B07GG1ZG8WGerber2018-10-16Yes$16.973000pcs$50910.015.93%$8109.97
B07GFNVG6DGerber2018-10-16Yes$24.21700pcs$16947.027.83%$4716.36
B083X7F38PSimple Joys by Carter's2026-04-19Yes$19.841000pcs$19840.020.27%$4021.57
B07GG24KF2Gerber2018-10-16Yes$24.95500pcs$12475.031.2%$3892.2
B088NWQKT6Onesies Brand2020-05-14Yes$24.2500pcs$12100.028.8%$3484.8
B08CQRWXH6Gerber2020-07-09Yes$24.67400pcs$9868.030.91%$3050.2B07GFTYCTPGerber2018-10-16Yes$16.97700pcs$11879.024.92%$2960.25
B081DHC633Gerber2019-12-11Yes$24.96400pcs$9984.029.34%$2929.31
B0B6GYLMNMGerber2022-07-14Yes$24.99400pcs$9996.029.24%$2922.84B08CQYGHFPGerber2020-07-09Yes$24.67400pcs$9868.028.39%$2801.53B07GG5G627Gerber2018-10-16Yes$24.2400pcs$9680.028.7%$2778.16B07GG1R9W1Gerber2018-10-16Yes$24.21400pcs$9684.028.07%$2718.3B081DHHT36Gerber2019-12-11Yes$24.96400pcs$9984.026.99%$2694.69B081DJ36G4Gerber2019-12-11Yes$24.96400pcs$9984.026.72%$2667.73B0B6GZXHB2Gerber2022-07-14Yes$24.99400pcs$9996.026.47%$2645.95B08CQR37S6Gerber2020-07-09Yes$24.67400pcs$9868.025.8%$2545.95B081DHC649Gerber2019-11-12Yes$24.96400pcs$9984.023.8%$2376.2
B0B6GZXLPTGerber2022-07-14Yes$24.96300pcs$7488.029.12%$2180.51Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B083X7F38PSimple Joys by Carter's2026-04-19Yes$19.841000pcs$19840.020.27%$4021.57
B08G8VVP7VSimple Joys by Carter's2026-04-19Yes$17.78700pcs$12446.017.19%$2139.47B083X7MVK8Simple Joys by Carter's2026-04-19Yes$20.48800pcs$16384.012.75%$2088.96B08G8T3J8XSimple Joys by Carter's2026-04-19Yes$19.82600pcs$11892.015.36%$1826.62
B01M6C5TAQSimple Joys by Carter's2026-04-19Yes$19.37500pcs$9685.016.09%$1558.32
B07ZPQGY67Simple Joys by Carter's2026-04-19Yes$17.84400pcs$7136.020.39%$1455.04
B08QW53P27Simple Joys by Carter's2026-04-19Yes$19.58400pcs$7832.018.57%$1454.41B07ZPPZ28DSimple Joys by Carter's2026-04-19Yes$17.83300pcs$5349.020.24%$1082.64
B07GKN2WZPSimple Joys by Carter's2026-04-19Yes$17.87300pcs$5361.017.8%$954.26B083XHS9XYSimple Joys by Carter's2026-04-19Yes$19.86300pcs$5958.014.27%$850.21B0FQRVB3CVButterblu2025-09-11Yes$27.38100pcs$2738.028.66%$784.72
B01MG8MVHSSimple Joys by Carter's2026-04-19Yes$18.5400pcs$7400.010.29%$761.46B01M2CO9DQSimple Joys by Carter's2026-04-19Yes$17.89300pcs$5367.014.18%$761.05B0FQRKMLGKButterblu2026-04-06Yes$29.99100pcs$2999.024.86%$745.56B0G226F2DSButterblu2025-11-10Yes$27.69100pcs$2769.026.6%$736.56B07GKYSKY9Simple Joys by Carter's2026-04-19Yes$17.84300pcs$5352.012.69%$679.17B083XDLHFNSimple Joys by Carter's2026-04-19Yes$19.84300pcs$5952.010.93%$650.56B07GKMHTN4Simple Joys by Carter's2026-04-19Yes$17.86300pcs$5358.011.78%$631.18
B071WMGL1LSimple Joys by Carter's2026-04-19Yes$18.22300pcs$5466.011.35%$620.4
B08QW4M4QSSimple Joys by Carter's2026-04-19Yes$19.48200pcs$3896.013.56%$528.3#New Product Success Rates
Listing这个市场不值得进入，核心结论很直接：老品牌主导、利润集中在少数成熟款，新品牌真正的生存空间很窄，而且新品牌里绝大多数都在亏。 从数据看，整体可判定盈利的产品只有51.02%，但新品盈利率只有45.33%；新品牌新品的盈利率仅25%，失败率高达75%，已经不是健康增长市场，而是高压竞争市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ButterbluSimple Joys by Carter'sOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ButterbluBestSoulOther#Success Rate by Entry Time
Listing这个市场不值得进入：已进入高竞争、接近价格战的危险区。 2025-2026 的新增品牌主要只有 Butterblu，而新品牌新品成功率只有 25%（4/16），失败率高达 75%（12/16）；同时老品牌新品里，30 个盈利产品里有 28 个来自 Simple Joys by Carter's，成功高度集中，说明新进入者几乎只能靠少数强品牌或重营销硬顶。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 1 0 2 2 0 20 2026 0 0 1 21 9 0 0 17 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 1 0 0 4 2025/10 0 1 1 0 0 2 0 8 2025/11 0 0 0 0 1 0 0 7 2025/12 0 1 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 10 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 1 21 9 0 0 7 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSimple Joys by Carter'sB01M6C5TAQ (4.8/5 (70112 Reviews))Simple Joys by Carter's Baby Girls' Short-sleeve Bodysuit, Pack of 6, Pink/Yellow, 18 Months
This listing is deemed profitablePrice (USD)$19.37Released TypeNew Upgraded Version on Old ASIN (2026-04-19)Brand is an old entry in this marketSize and Weight26.9 x 19.4 x 6.7 cm, 372.00gProfitable Factors
Established brand with longevityBased on old ASINLow pricing strategyDesign & Appearance
粉/黄婴儿女孩配色，更偏向女孩礼品和日常搭配场景, 6件装短袖连体衣，多色组合，属于常见公开市场款式Key Buying Motive
6件装高性价比组合，配合可扩展肩部、无标签与无镍按扣，兼顾穿脱便利和宝宝舒适度Target Customers
更适合需要女孩款多件装、重视换洗频率和送礼价值的婴儿家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,685.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.34% / 16.09%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.32% / 1.43%Peak / Non PeakSales & BSR Performance
Gerber Baby 15 Piece Onesies Bodysuit Multi Pack, Blue 6-9 Months, Blue 6-9 Months
This listing is deemed profitablePrice (USD)$18.25Released TypeOld Release (2017-04-06)Brand is an old entry in this marketSize and Weight21.6 x 16.8 x 5.7 cm, 200.00gProfitable Factors
Established brand with longevityBased on old ASINLow pricing strategyDesign & Appearance
蓝色纯色基础款，更偏向通用日常搭配, 15件装的多件组合，属于经典基础版型而非新奇图案设计Key Buying Motive
100%棉罗纹面料，配合肩部开口和前置按扣，强调换装与换尿布便利性Target Customers
面向需要高频换洗、重视耐穿与基础囤货的婴幼儿家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$912.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight19.49% / 23.03%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.28% / 13.82%Peak / Non PeakSales & BSR Performance
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