- Benchmark ASINB0FST2CJ4B
- MarketplaceUS
- Category ID1046592
- Analyzed Products
- Keywordwomen's sandals, running shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入：当前样本里新品牌只有 1 个，新增产品 2 个，盈利率 0%，而且最近两次新上架都直接失败，说明不是“还能试试”的阶段，而是已经落入同质化+低回报的市场。对小商家和大品牌都不友好；如果硬进，基本只能靠更重投放、更强品牌力或更深产品差异化去硬扛。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：这个市场不该进入。 你给的预算 50万 CNY 虽然能覆盖单个 ASIN 前期的供货、物流和基础推广，但市场本身已经没有可复制的赚钱样本：当前可识别利润产品占比 0%，新上架产品盈利率 0%，而且最近两年的新上架都只有非盈利样本，说明这是高风险、低回报、明显偏价格战的市场。
证据非常硬： 目前抓到的可比样本里，Amazon Essentials 这个新入场品牌只有 2 个新 ASIN，全部都是非盈利；其中 B0FST2CJ4B 标价 $21.6，单看毛利模型还有 22.5%，但最后仍被判定为非盈利，核心原因不是产品卖不动，而是它是常规款、同质化高、没有差异化壁垒，属于“有毛利也未必能赚到钱”的类型。B0FSST7B3V 更差，连完整销售和价格数据都不够，说明这类新品连市场验证都没跑通。按你的规则，这种市场不是小商家友好型；也看不出需要 200-300+ 评论/年那种“掠夺式打法”的健康成功案例，反而更像是靠强资源和强投放硬推的环境。
给你的建议很明确：不要做。 如果你一定要找对标，大品牌只能看 Amazon Essentials 的两条新款 B0FST2CJ4B、B0FSST7B3V，但它们本身都不是成功模板；小商家这边没有真正可信的成功案例可以跟，不能把旧品牌当作小商家样本。市场趋势也不支持进场：2025 和 2026 的新增都没有任何盈利转正，说明不是上升期，而是持续恶化的竞争场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 瑜伽打底裤/高腰运动紧身裤：与该商品功能最接近，但通常比鞋类更容易通过尺码和品牌通用版型快速替代，且价格区间更广。
- 宽松运动短裤/骑行短裤：如果用户只是为了低强度运动或日常舒适穿着，这类替代品通常更便宜、穿脱更简单，也更容易在多场景使用。
- 运动七分裤/九分紧身裤（非同品牌基础款）：对“7/8长度、修身、日常穿搭”需求的替代更直接，常见于大量平价品牌，购买门槛低。
- 裹身裙裤/运动裙裤：面向偏日常、通勤或轻运动用户，穿着体验更接近日常服饰，通常比专门功能面料产品更容易接受。
- 普通棉质弹力打底裤：如果用户主要看重基础遮盖和舒适度，而非专业压缩/速干性能，这类产品往往更便宜、更容易买到。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不值得进入，已经是价格战高风险区，而且当前样本里没有任何可复制的成功新品牌案例。 目前只看到 1 个新进入品牌 Amazon Essentials，2 个新发布 ASIN 全部不盈利，整体新发布盈利率 0%，这不是可进入信号，而是明显的失败信号。
New products with Highest revenueMost investment in new productsLeast investment in new productsAmazon Essentials
Recent Monthly Revenue (USD):-(-)B0FST2CJ4B (4.3/5 (59 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FSST7B3VBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FST2CJ4B (4.3/5 (59 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FSST7B3VBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：两款新上架产品里，盈利率为0%，新品牌新上架盈利率也是0%，而且已看到 2025/9 和 2026/6 两次新上架都直接失败。 目前没有任何“新品牌也能稳定赚钱”的证据，反而是基础款、同质化、低差异的打法在这里被直接淘汰。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FST2CJ4BAmazon Essentials2026-06-01No$21.6-pcs$-22.5%$-B0FSST7B3VAmazon Essentials2025-09-26No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FST2CJ4BAmazon Essentials2026-06-01No$21.6-pcs$-22.5%$-B0FSST7B3VAmazon Essentials2025-09-26No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入：新产品几乎全军覆没，且看不到可复制的真实小卖家成功样本。 目前已识别的新发布产品只有2个，全部不盈利；整体可识别盈利率为0%，新发布产品盈利率也是0%，属于明显的低胜率市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已接近/落入饱和与价格战风险区，新品牌几乎没有成功空间。 现有样本里只有 1 个新品牌 Amazon Essentials，近两次新上架的 ASIN（B0FSST7B3V、B0FST2CJ4B）全部未盈利，整体新上架盈利率 0%，而样本总营收也为 0，说明不是“还能做”的市场，而是“已经很难做”的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases