- Benchmark ASINB0F9NJHV97
- MarketplaceUS
- Category ID1046236
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入：已是低盈利、强竞争环境，而且目前看不到可复制的小品牌成功路径。 现有样本里，新品牌数量为0，新增产品里可识别的盈利产品也是0%，新发布产品成功率0%，说明不是“还能靠切入”而是“连新入场都没跑通”；同时，月份和年份维度都只有 Amazon Essentials 的一个新发布样本，且仍然非盈利，市场没有形成健康的增长窗口。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing可以进入，但不建议。 这个市场已经被老品牌强势占位，新品盈利信号几乎为零，且当前样本里看不到真正能复制的小品牌成功案例；对用户来说，500000 CNY 只能覆盖少数入场成本，不足以支撑长期品牌战、研发和认证投入。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 二手/闲置婴儿连体衣：在本地二手平台、Facebook Marketplace 或妈妈群里买同尺码的婴儿连体衣，通常比新品便宜很多，且婴儿穿着周期短，性价比更高。
- 无品牌基础款婴儿连体衣多件装：选择 Walmart、Target、Carter’s、Gerber 等更便宜的基础款棉质连体衣，功能接近但通常价格更低、图案和授权成本更少。
- 本地批量清仓/Outlet 婴童服装：找工厂尾单、清仓店或折扣站点购买 5 件装/多件装，单件成本往往低于授权IP款，适合不追求卡通形象的用户。
- 婴儿睡衣/包屁睡袋替代：如果主要目的是保暖和夜间换尿布便利，可选拉链睡衣或包脚睡衣，穿脱更省事，且很多基础款价格与多件装连体衣相近甚至更低。
- 亲友转赠/借用：0-3个月尺码更换快，向有小月龄宝宝的亲友接收旧衣，几乎零成本，适合只需要短期过渡的家庭。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：已进入价格战/低成功率区间，新品牌没有可复制的健康样本。 目前样本里只有 Amazon Essentials 这一家旧品牌，2 个相关 ASIN 全部不盈利，市场总体盈利产品比例 0%，新发布产品盈利比例 0%，说明不是“还能靠差异化切入”的市场，而是连大品牌都没跑通的低质量竞争环境。
证据很直接：Amazon Essentials 作为旧品牌，品牌内盈利率 0%，非盈利 ASIN 包括 B0F9NJHV97 和 B0F9NKV61S。 B0F9NJHV97 价格 $21.51，单看账面毛利率约 21.82%，但仍被判定为非盈利，原因不是定价太低，而是“缺乏独特性 + 市场过小/竞争极强”，而且销量还是不活跃；这类产品靠迪士尼/漫威/星战联名基础款连体衣在婴儿刚需里做大路货，说明市场不是缺需求，而是竞争已经把利润吃掉了。更关键的是，当前只看到 1 个新发布产品样本，成功率 0%，不满足任何“可验证的机会窗口”。用户预算 500,000 CNY 虽然看起来够做单品启动，但在这个市场里钱不是问题，问题是即便旧品牌用授权图案和成熟渠道都没法转正，新品牌更不可能靠常规打法赢。
两类卖家都不建议进：大品牌没有可对标的盈利标杆，小商家也没有 300 评以内的真实成功样本。 这意味着如果硬要做，只能走重度品牌/授权/投放/渠道压制路线，甚至有明显的“靠高频投放或激进营销硬推”的风险；但这不叫可复制机会，只叫高成本消耗战。结论：不要进入。
Old brand with the most profitable new productsAmazon Essentials
Recent Monthly Revenue (USD):-(-)B0F9NJHV97 (5/5 (69 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0F9NKV61SBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0F9NJHV97 (5/5 (69 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0F9NKV61SBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这条赛道不值得进，结论很明确：不是可进入市场。 目前可识别产品的盈利率是0%，新产品盈利率也是0%，而且所有新发布样本都落在“其他/未达标”区间，说明市场没有形成可复制的正向回报。再看现有样本，唯一的新发布产品 B0F9NJHV97 由老品牌 Amazon Essentials 推出，利润率只有21.82%，但销量又是 inactive，根本不是小业务能稳定复制的成功案例。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0F9NJHV97Amazon Essentials2025-12-03No$21.51-pcs$-21.82%$-B0F9NKV61SAmazon Essentials2025-05-23No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0F9NJHV97Amazon Essentials2025-12-03No$21.51-pcs$-21.82%$-#New Product Success Rates
Listing这个市场不值得进入，已经是低利润、强竞争的高风险市场。 现有数据里，整体可识别样本的盈利率是0%，新上架产品的盈利率也是0%，而且样本中最明显的成功/失败案例都来自老品牌 Amazon Essentials，说明新人并没有跑出来的空间，反而是老品牌在吃流量。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing这个市场不适合进入，结论很直接：当前样本里新进入几乎没有真正跑通，且最近的新品表现是 0% 成功率，已经呈现出高门槛、低回报的信号。 用户预算 50万CNY 表面上能覆盖单个ASIN的前期投入，但在这个市场里，真正能打的不是“正常铺货”，而是老品牌的强资源和更重的品牌/投放/授权成本，新手很难靠常规打法站住。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases