- Benchmark ASINB0BX6L5JVS
- MarketplaceUS
- Category ID2972638011
- Analyzed Products
- Keywordoutdoor side table, patio side table, metal patio accent table
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经进入明显的价格战区，而且对大品牌和小品牌都不友好。 近36个新品里只有2个赚钱，成功率只有5.56%，而且新产品利润区间只到21.45%，多数新品实际利润在10%以下，典型是低容错、高竞争、越卖越卷的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已明显进入价格战区，且小品牌几乎没有可复制的盈利空间。 用户预算 500,000 CNY（约 69k USD）表面上能覆盖部分单个 ASIN 的前期投入，但对真正能跑通的新品来说，这笔钱仍然只够“试水”，不够支撑长期研发、品牌和认证成本；更关键的是，市场里新品利润表现分化很大，很多新品利润率已低于 10%，这不是适合大品牌或小品牌入场的环境。
Early sourcing + logistics + marketing budget (USD)$5,897.55 - $5,897.55Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?75.00%New listing success rate (old brands):0.00%New listing success rate (new brands):22.22%Which new brands have these successful new listings?Alternatives- 塑料折叠小茶几：更便宜、轻便，临时放饮料和小物件很够用，适合租房或露台临时使用。
- 储物箱式户外凳/置物箱：兼顾坐凳和放置功能，很多场景可替代边桌，而且收纳能力更实用。
- 带托盘的户外折叠边几：比固定式金属/HDPE边桌更容易收纳搬动，购买和使用门槛更低。
- 户外防水小边柜/花园置物架：如果用户更看重放杂物和收纳，这类产品功能更强，往往更容易接受。
- 可移动服务推车（户外推车）：比单纯侧边桌用途更广，能放饮料、餐具、花盆，且在庭院聚会时更灵活。
- 轻型树脂编织小桌：外观接近户外家具，但通常价格更低、重量更轻，适合预算敏感用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显进入价格战+高失败率状态。 新品牌虽然有少数成功样本，但整体新品牌新品盈利率只有22.22%，新品牌新品不盈利率高达77.78%；更关键的是，市场里老品牌新品不盈利率达到96.30%，说明这不是“谁都能做”的增量市场，而是强竞争、强压价市场。
New products with Highest revenueBIVODA
Recent Monthly Revenue (USD):$6,914.00(100pcs/month)B0GH6MC613 (4.8/5 (231 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,181.75(75pcs/month)B0GH63J6YP (4.8/5 (233 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsdanpinera
Recent Monthly Revenue (USD):-(-)B0GKFKY78Y (4.7/5 (2292 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0928J6RFXBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$1,994.00(50pcs/month)B094FGFRPJ (4.5/5 (1561 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQMost investment in new productsLeast profitable new productsLeast investment in new productsUltym
Recent Monthly Revenue (USD):$3,326.00(50pcs/month)B0GF7W5GJW (4.4/5 (67 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$3,512.00(50pcs/month)B0GF833QSC (4.4/5 (70 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$3,541.50(50pcs/month)B0GF7LLMPM (4.4/5 (70 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 蝴蝶彩绘马赛克桌面，视觉最鲜明
- |
- 装饰感强，适合庭院点缀
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- 双层结构兼顾摆放与收纳
- |
- 与常见纯色户外小桌差异大
B0DZXH9KJF (4.1/5 (283 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 仿古古铜欧式风格很突出
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- 30英寸大桌面，像正式户外餐桌
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- 带伞孔，功能场景更明确
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- 与小边几/折叠桌差异明显
B0BX6L5JVS (4.6/5 (228 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显接近/进入价格战区，新品牌成功率太低。 关键问题不是“能不能卖”，而是“要花很多钱去换很低的胜率”；对小商家尤其不友好，只有少数新品牌能跑出来，而且这些成功案例并不代表低成本可复制。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BX6L5JVSDWVO2023-03-01Yes$121.14100pcs$12114.020.13%$2438.55B0GH6MC613BIVODA2026-01-16Yes$69.14100pcs$6914.019.14%$1323.34B0DZXH9KJFCinnvoice2025-05-10Yes$76.3750pcs$3818.527.71%$1058.11B0GH63J6YPBIVODA2026-01-16Yes$69.0975pcs$5181.7518.78%$973.14
B0FFFRKPJKKAAPSAM2025-06-25Yes$76.1550pcs$3807.519.46%$740.94
B0C4YKPVCRTeoKJ2023-05-11Yes$81.9950pcs$4099.510.78%$441.93
B0DPZLV5T8Cinnvoice2024-12-10Yes$43.6150pcs$2180.517.87%$389.66
B0CPLGXYNYPlant Castle2023-12-06Yes$40.0750pcs$2003.515.59%$312.35
B0FCRDPW4FFashion&cool2024-02-06Yes$29.0750pcs$1453.515.0%$218.03
B0FCRNN4Y5Fashion&cool2024-02-06Yes$25.9150pcs$1295.512.39%$160.52Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GH6MC613BIVODA2026-01-16Yes$69.14100pcs$6914.019.14%$1323.34B0GH63J6YPBIVODA2026-01-16Yes$69.0975pcs$5181.7518.78%$973.14#New Product Success Rates
Listing这个市场不值得进入，已经接近价格战/饱和区。 以当前数据看，新品成功率只有5.71%，整体可识别盈利率只有7.81%，新品牌新品成功率更低，只有22.22%，但样本里真正能赚钱的只有BIVODA两款；其余大多数新品都在亏，说明不是“有机会的蓝海”，而是“高竞争、低容错”的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
BIVODANonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BIVODAMUMTOPCinnvoiceOther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经是价格战+高饱和市场。 最近新品牌的新上架几乎都在失败，2025年新上架里只有2个可确认盈利，33个不盈利，成功率只有5.71%；按新品牌口径看，盈利占比也只有22.22%，而失败占77.78%，这已经低于你要求的10%高风险线，且明显没有形成可复制的新增利润空间。
证据很直接：近一年新品牌主要是BIVODA、Ultym在试水，但真正赚钱的只有BIVODA的B0GH63J6YP（约5181.75美元/月）和B0GH6MC613（约6914.00美元/月）；相反，BIVODA还有B0GH66XX9G、B0GKNSQH46等亏损款，Ultym也有B0GF7LLMPM、B0GF833QSC亏损。更糟的是，老品牌在这个赛道的新上架表现是26个全部不盈利，成功率0%，这说明不是“老品牌更强”，而是整个赛道对新上架非常不友好。市场总样本里可识别利润产品占比只有7.81%，新上架盈利率5.56%，最近月份从2025年底到2026年初大量上新却大多不赚钱，趋势是更难，而不是更容易。
对大品牌和小品牌都不友好：你当前预算500000 CNY，按市场推荐的新产品启动预算约589755 USD，已经远超你的预算上限；而且成功款大多不是“真新品硬创新”，而是基于老款做外观/功能微调的成熟款，说明要打赢通常需要更重的品牌、营销和持续投入，不是普通单品能轻松切入。小品牌这边没有看到可信的“<300评论/年”的真实成功样本，反而大量品牌像Cinnvoice（13个亏损）、MUMTOP（5个亏损）和多家老品牌都在亏，说明这里更像是被少数产品和营销型上架挤压的市场；若没有明显差异化和更高预算，不建议进入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 14 2026 2 0 0 2 0 0 0 18 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 12 2026/1 2 0 0 2 0 0 0 7 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 0 0 0 0 0 5 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesDWVO 30 Inches Round Patio Dining Table with Umbrella Hole, Antique Cast Aluminum Outdoor Bistro Table Outdoor Side Table for Backyard, Garden, Patio, Porch, Hammered Bronze
This listing is deemed profitablePrice (USD)$121.14Released TypeOld Release (2023-03-01)Brand is an old entry in this marketSize and Weight83.2 x 83.2 x 7.0 cm, 8001.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
仿古古铜色更偏欧式庭院风, 30英寸圆形铸铝台面，带打孔伞孔的经典复古户外餐桌造型Key Buying Motive
铸铝防锈，更适合长期户外摆放；带伞孔，兼顾遮阳与用餐Target Customers
更偏向有庭院/露台、需要兼顾户外用餐和遮阳的中高客单价用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$12,114.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight19.27% / 20.13%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-13.23% / -12.37%Peak / Non PeakSales & BSR Performance
TeoKJ Folding Outdoor Side Tables, Anti Rust Small Patio Table Round Metal Nightstand with Flower Cutouts for Porch Yard Balcony Deck Lawn, Set of 2, Black
This listing is deemed profitablePrice (USD)$81.99Released TypeOld Release (2023-05-11)Brand is an old entry in this marketSize and Weight66.9 x 47.7 x 12.8 cm, 6110.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色金属搭配花朵镂空图案，视觉辨识度高, 可折叠圆形桌面，带花朵镂空装饰，整体更像装饰型户外边几而非普通工具型小桌Key Buying Motive
免安装、可折叠收纳，兼具装饰性与便携性Target Customers
更适合阳台、门廊、庭院中追求装饰感且需要免安装小边几的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,099.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.51% / 10.78%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-30.96% / -29.69%Peak / Non PeakSales & BSR Performance
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