
这个市场不值得进入,原因很直接:新品牌成功率只有6.67%,远低于10%的高风险线;同时新产品利润表现偏弱,市场已经在走向价格战,用户预算50万人民币虽然能覆盖少数单品启动,但不足以改变整体竞争格局。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入,用户预算500,000 CNY(约7万美元)表面上够覆盖单个ASIN的前期投入,但市场本身已经接近价格战区,且新品牌成功率太低。 目前可见的新品利润率里,Evollax 的 B0GXX1CJX4 只有 15.06% 勉强达标,而同品牌 B0GXWYDXZD 仅 1.28%,MEDUWEDU 的 B0GYN6XZ88 只有 7.6%,这已经说明低价堆配置并不能稳定赚钱;市场总体可盈利产品占比只有 15.09%,新品可盈利占比更只有 5.56%,低于10%的成功率是高风险信号,直接判定为不适合新进入。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经明显拥挤,而且在价格战边缘。 新品牌虽然还能出单,但成功率只有5.56%,而且新品牌新品盈利率数据里只有Evollax这一单,远低于你应该接受的安全线;同时市场里新进入品牌已经有10个,叠加24个老品牌,竞争密度很高,不是适合大品牌或小卖家扩张的盘子。
这个市场不值得进入,已经接近价格战区,而且对小商家不友好。 现有样本里,已知利润率产品中只有58.14%落在10%以下(低于10%与接近0/负利润的合计),新产品里更差:22.22%为负利润、16.67%低于10%、只有33.33%达到10%~20%,没有任何新品超过20%,说明靠低价拼杀的成分很重。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B08KXTLL25 | SIVOTE | 2020-10-09 | Yes | $9.93 | 2000pcs | $19860.0 | 17.82% | $3539.06 |
![]() | B0CZM4TQSS | NatureAqua | 2024-04-01 | Yes | $9.98 | 500pcs | $4990.0 | 11.86% | $591.82 |
![]() | B0GXX1CJX4 | Evollax | 2026-04-20 | Yes | $9.99 | 300pcs | $2997.0 | 15.06% | $451.35 |
![]() | B0D817P992 | Tick Twister | 2024-09-24 | Yes | $7.99 | 300pcs | $2397.0 | 12.53% | $300.35 |
![]() | B0D815DP3V | Tick Twister | 2024-09-24 | Yes | $7.99 | 300pcs | $2397.0 | 12.52% | $300.11 |
![]() | B0D817GY28 | Tick Twister | 2024-09-24 | Yes | $7.99 | 300pcs | $2397.0 | 12.29% | $294.6 |
![]() | B09XBNWZX6 | Kittmip | 2022-04-06 | Yes | $12.15 | 50pcs | $607.5 | 23.17% | $140.76 |
![]() | B09R6SLP2D | Kittmip | 2022-03-09 | Yes | $9.74 | 50pcs | $487.0 | 18.54% | $90.29 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GXX1CJX4 | Evollax | 2026-04-20 | Yes | $9.99 | 300pcs | $2997.0 | 15.06% | $451.35 |
结论很明确:这个市场不值得进入,已经接近/进入价格战和拥挤竞争状态。 新品成功率只有5.56%,低于10%的高风险线;新品利润分布里大多数都落在10%以下,市场不是靠高利润跑出来的,而是靠压价和硬投放在硬撑。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经接近/进入饱和,且新品牌成功率极低。 近一年新品牌新上架只有15个新产品里1个赚钱,成功率仅6.67%;最近一年里新增品牌集中出现,2026年已看到10个新品牌、15个新发布,但14个都不达标,说明竞争不是在变好,而是在快速加剧。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 10 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 3 |
| 2026/5 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |