
结论很直接:这个市场不建议进入,已经进入明显拥挤和价格战前沿。 新品成功率只有44.44%,而且最近新增里失败占比在走高;在17个新品牌里,真正跑出来的集中在少数几家,说明不是广泛机会,而是少数赢家在吃大头。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入,至少以你现在50万人民币预算来看,不能做。 新品牌进入很多,但真正赚钱的新品牌只有49.0%,而近几个月新品里亏损/不达标的也很多,市场已经进入明显的高竞争阶段;更关键的是,能稳定跑出来的产品往往不是靠低预算,而是靠更高投入、功能差异和品牌力。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场现在不适合进入,已经明显接近/进入价格战区,且新品牌密集涌入,继续做只会更卷。 现有数据里,新品盈利率只有54.17%,但新发产品盈利率仅44.44%,且最近几个月新增里非盈利/失败款在加速出现:2025年8月新发非盈利12个,2026年6月新发非盈利4个,说明竞争正在变差,不是变好。
这个市场不适合新玩家进入,已经接近明显的价格战/饱和区。 新品里有利润数据的样本中,盈利率只有44.44%,但更关键的是,近期开新品牌已经出现一批明显失败案例:BELLKASPET 9个新品全部亏损,PETLIBRO 近两轮新品各有3个盈利、3个亏损,说明不是“随便上新就能赚”,而是强品牌、强投入、甚至带明显营销攻势的玩家在硬抢份额。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FDKVJNXB | PETLIBRO | 2025-08-10 | Yes | $82.23 | 3000pcs | $246690.0 | 34.76% | $85749.45 |
![]() | B0BYDS9KHV | PETLIBRO | 2023-03-14 | Yes | $59.05 | 3000pcs | $177150.0 | 33.52% | $59380.68 |
![]() | B0G6ZMT8T3 | PETLIBRO | 2026-04-14 | Yes | $45.63 | 4000pcs | $182520.0 | 27.93% | $50977.84 |
![]() | B0GYDY8YKY | PETLIBRO | 2026-05-18 | Yes | $86.42 | 900pcs | $77778.0 | 35.68% | $27751.2 |
![]() | B0G4V95BFW | Veken | 2025-12-03 | Yes | $56.64 | 1000pcs | $56640.0 | 33.64% | $19053.7 |
![]() | B0FHQC19RV | PETKIT | 2025-07-16 | Yes | $86.67 | 600pcs | $52002.0 | 35.7% | $18564.72 |
![]() | B0D1CH5KMY | FEELNEEDY | 2024-06-23 | Yes | $59.08 | 900pcs | $53172.0 | 29.84% | $15866.53 |
![]() | B0GZ7F93XM | PETALPAW | 2026-06-13 | Yes | $50.92 | 1000pcs | $50920.0 | 26.62% | $13554.91 |
![]() | B0FR4SRW8J | CEESC | 2025-09-15 | Yes | $55.95 | 700pcs | $39165.0 | 32.48% | $12720.8 |
B0CXHM344N | PETKIT | 2024-03-08 | Yes | $80.9 | 350pcs | $28315.0 | 34.92% | $9887.6 | |
![]() | B0CYZSKC2M | uahpet | 2024-04-28 | Yes | $69.0 | 400pcs | $27600.0 | 35.15% | $9701.4 |
![]() | B0FY349PY4 | Voluas | 2025-10-28 | Yes | $46.44 | 600pcs | $27864.0 | 32.09% | $8941.56 |
![]() | B09QRH6L3M | PETKIT | 2022-01-20 | Yes | $64.29 | 400pcs | $25716.0 | 31.86% | $8193.12 |
![]() | B0DJVX1BX6 | NautyPaws | 2024-10-11 | Yes | $41.86 | 600pcs | $25116.0 | 30.0% | $7534.8 |
![]() | B0BWHFS3PK | FEELNEEDY | 2023-03-15 | Yes | $48.44 | 600pcs | $29064.0 | 25.8% | $7498.52 |
![]() | B0FN8JG923 | Emdoro | 2025-09-28 | Yes | $32.95 | 900pcs | $29655.0 | 24.62% | $7301.07 |
![]() | B0FND6VKG8 | GOOIFUN | 2025-08-28 | Yes | $39.4 | 600pcs | $23640.0 | 30.32% | $7167.65 |
![]() | B0F3C3XD1Y | DownyPaws | 2025-04-17 | Yes | $59.71 | 350pcs | $20898.5 | 33.36% | $6971.74 |
![]() | B0CYZR4GW5 | uahpet | 2024-04-28 | Yes | $59.99 | 350pcs | $20996.5 | 32.8% | $6886.86 |
![]() | B0DGLK6P5K | Qinliy | 2024-09-10 | Yes | $59.07 | 350pcs | $20674.5 | 31.55% | $6522.81 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FDKVJNXB | PETLIBRO | 2025-08-10 | Yes | $82.23 | 3000pcs | $246690.0 | 34.76% | $85749.45 |
![]() | B0G6ZMT8T3 | PETLIBRO | 2026-04-14 | Yes | $45.63 | 4000pcs | $182520.0 | 27.93% | $50977.84 |
![]() | B0GYDY8YKY | PETLIBRO | 2026-05-18 | Yes | $86.42 | 900pcs | $77778.0 | 35.68% | $27751.2 |
![]() | B0G4V95BFW | Veken | 2025-12-03 | Yes | $56.64 | 1000pcs | $56640.0 | 33.64% | $19053.7 |
![]() | B0GZ7F93XM | PETALPAW | 2026-06-13 | Yes | $50.92 | 1000pcs | $50920.0 | 26.62% | $13554.91 |
![]() | B0FR4SRW8J | CEESC | 2025-09-15 | Yes | $55.95 | 700pcs | $39165.0 | 32.48% | $12720.8 |
![]() | B0FY349PY4 | Voluas | 2025-10-28 | Yes | $46.44 | 600pcs | $27864.0 | 32.09% | $8941.56 |
![]() | B0FN8JG923 | Emdoro | 2025-09-28 | Yes | $32.95 | 900pcs | $29655.0 | 24.62% | $7301.07 |
![]() | B0FND6VKG8 | GOOIFUN | 2025-08-28 | Yes | $39.4 | 600pcs | $23640.0 | 30.32% | $7167.65 |
![]() | B0GYZVLQVF | KittySpout | 2026-04-29 | Yes | $81.21 | 200pcs | $16242.0 | 38.94% | $6324.64 |
![]() | B0GYZSSGX9 | KittySpout | 2026-04-29 | Yes | $81.12 | 200pcs | $16224.0 | 38.2% | $6197.57 |
![]() | B0GYZKHSVT | KittySpout | 2026-04-29 | Yes | $80.74 | 200pcs | $16148.0 | 38.22% | $6171.77 |
![]() | B0FY32KBWQ | Voluas | 2025-10-28 | Yes | $57.11 | 300pcs | $17133.0 | 35.86% | $6143.9 |
![]() | B0FXWP7PBG | NautyPaws | 2025-10-27 | Yes | $55.18 | 300pcs | $16554.0 | 35.81% | $5927.99 |
![]() | B0H3V36SNB | HAPAW | 2026-06-16 | Yes | $79.58 | 200pcs | $15916.0 | 35.98% | $5726.58 |
![]() | B0FY36N54D | Voluas | 2025-10-28 | Yes | $51.23 | 300pcs | $15369.0 | 34.03% | $5230.08 |
![]() | B0FXWJQD54 | NautyPaws | 2025-10-27 | Yes | $48.31 | 300pcs | $14493.0 | 33.89% | $4911.68 |
![]() | B0FN8HYGBS | Emdoro | 2025-10-13 | Yes | $45.99 | 300pcs | $13797.0 | 32.19% | $4441.26 |
![]() | B0FN8D8JMK | Emdoro | 2025-09-17 | Yes | $37.88 | 400pcs | $15152.0 | 28.25% | $4280.44 |
![]() | B0FN3SDYG9 | Jaojcoe | 2025-10-07 | Yes | $47.07 | 300pcs | $14121.0 | 27.72% | $3914.35 |
这个市场不值得进入,已经接近价格战和高饱和状态。 新品整体成功率只有44.44%,但真正新品牌的新产品成功率只有51.06%,失败也有48.94%;更关键的是,样本里新品牌已经有17个,且成功高度集中在少数品牌和少数ASIN上,说明不是“机会分散”,而是“少数赢家吃掉大部分利润”。
从大品牌看,PETLIBRO、PETKIT、oneisall、NautyPaws 这些老品牌仍然牢牢占住利润位:PETLIBRO 贡献了老品牌成功样本里的37.5%,PETKIT 还有3个盈利ASIN,oneisall、NautyPaws 也都能靠品牌力和旧款迭代拿到利润。反过来,失败样本里 BELLKASPET 直接占了39.13%,B0FL1TJY8Q、B0FL1PYFVC、B0FL1TZNWT、B0FL1RGNLX、B0FL1S93RV、B0FL1WW2T1、B0FL1RBCDP 等一批新品都没跑出来;DownyPaws 也有 B0FHQ4VYGC、B0FHQ5BTBD 这种单品月销350件但仍不盈利的案例,说明这个类目不是“卖不动”,而是“卖得动也未必赢”。用户预算50万 CNY看起来足够覆盖入场,但对这种类目来说,单靠前期铺货不够,真正跑出来的新品往往还要额外投入结构创新、App/软件、模具和品牌心智,比如 PETLIBRO 的 B0FDKVJNXB 需要约33064.91 USD,PETKIT 的 B0FHQC19RV 也依赖软件与定制模具;这已经不是小成本能复制的打法。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经进入明显的价格战/拥挤区。 近一年新品牌涌入不少,但新品牌新发布的盈利率只有48.98%,非盈利率高达46.94%,而且最近一段时间里失败案例在增加,说明竞争正在变硬,不是变容易。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 2 | 5 | 13 | 0 | 15 |
| 2026 | 0 | 0 | 0 | 1 | 5 | 6 | 0 | 25 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 1 | 1 | 2 | 0 | 12 |
| 2025/9 | 0 | 0 | 0 | 1 | 2 | 1 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 2 | 8 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 4 |
| 2026/4 | 0 | 0 | 0 | 0 | 1 | 3 | 0 | 7 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 4 |