
这个市场不值得进入:新品牌成功率是0%,可见样本里没有任何“正常新品牌”跑通,利润也被压到接近归零,已经是明显的低利润竞争场。用户50万人民币预算虽然足够覆盖单个ASIN前期启动,但在这里更像是被高运费、平台费和竞争成本快速吞掉,而不是换来胜率。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入,用户预算虽然能覆盖单个ASIN的前期启动,但市场已经接近/进入价格战与过度竞争状态,成功概率极低。 目前样本里可识别盈利产品占比为0.00%,新上架产品盈利率也是0.00%;而且能看到新品牌 Homiflex 只有1个新产品,结果是亏损,利润率仅0.29%,说明即使做到129.99美元的高价,也被首程运费、FBA和平台费用吃掉了。
Alternative solutions may pose a risk to your investment in certain markets.
这不是一个值得进入的市场:新品牌成功率是0%,而且已经出现明显的价格战和超低利润样本。 用户预算50万人民币看起来够做单个ASIN的前期投入,但在这个类目里,钱并不能换来胜率;更像是要么拼资源的大品牌,要么直接被低利润和无效销售拖死。
这个市场现在不适合进入,结论很明确:新品牌几乎没有成功样本,且整体已经被价格战和低利润拖住。 现有数据里,新品牌 Homiflex 的新上架产品成功率是 0%,且唯一可确认的新品 B0GVMBM7XC 亏损,利润率只有 0.3%,月销 50、月营收约 6,499.5 美元,但前期投入高达约 19,498.5 美元;另一个新上架 ASIN B0H9Z28XMG 甚至还处于“太早无法判断”状态,说明新品牌还没跑通。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0GVMBM7XC | Homiflex | 2026-04-01 | No | $129.99 | 50pcs | $6499.5 | 0.29% | $18.85 |
![]() | B0GRBC7XMJ | Best Pet Supplies | 2025-06-26 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GVMBM7XC | Homiflex | 2026-04-01 | No | $129.99 | 50pcs | $6499.5 | 0.29% | $18.85 |
这个市场不值得进入,结论很明确:新品牌几乎没有合法成功样本,且价格战已经把利润打到接近归零。 现有数据里,新品整体盈利率为0%,新品牌新品盈利率也是0%,而且市场里可识别的利润率分布几乎全部落在“其他”区间,说明不是健康高利润市场,而是被低利润和竞争挤压的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不值得进入,且对大品牌和小商家都不是好机会。 目前只有2个新发布产品,表面上不算“品牌泛滥”,但新品牌成功率是0%,新品牌的首发产品全部没跑通;同时最近的代表性新品牌 Homiflex 的新品利润率只有0.3%,月销50台、月收入约6499.5美元,说明不是赚钱机会,而是被高投放和高物流成本压住的低效市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |