
结论很直接:这个市场不值得进入,已经是明显的价格战区,而且对新品牌几乎没有可复制的成功路径。 数据显示,新品盈利率只有23.08%,新品牌新品盈利率直接是0%,而且多数新品利润率都在10%以下,说明现在进去更像是在给老品牌和大预算玩家做陪跑。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:不值得进入,这个市场已经接近价格战区,用户500,000 CNY预算不够撑起一个有胜算的新ASIN。 关键原因不是“买不起”,而是利润太薄、失败率高、而且新品牌几乎没有成功样本,进场后很容易被老品牌和大预算玩家压住。
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个市场不适合进入,已经进入价格战/饱和区,新品牌继续冲进去风险很高。 近一年新品里,非盈利新品明显多于盈利新品,且新品牌几乎没有成功样本;你如果是小品牌,不该跟着打,除非你能做出明显差异化且接受更高投入。
这个市场不适合现在进入,已经进入明显的拥挤和低利润区。 新品里只有23.08%是盈利,76.92%是亏损;按已知利润率看,低于10%的产品占31.0%,而20%以上只占5.77%,说明不是“有机会”的市场,而是被少数强品牌和价格压得很薄的市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B089YD3Z91 | NOVETE | 2020-08-13 | Yes | $330.42 | 300pcs | $99126.0 | 17.2% | $17049.68 |
![]() | B0DPFVBM8B | Hermitlux | 2024-12-02 | Yes | $299.08 | 200pcs | $59816.0 | 15.47% | $9253.54 |
![]() | B0GWL6PH6C | AIRMSEN | 2024-03-05 | Yes | $328.18 | 125pcs | $41022.5 | 18.02% | $7392.26 |
![]() | B0915X4BBP | HAVA | 2021-03-26 | Yes | $331.03 | 100pcs | $33103.0 | 18.77% | $6213.44 |
![]() | B0FKY589PL | Hermitlux | 2025-08-02 | Yes | $294.84 | 125pcs | $36855.0 | 15.53% | $5723.59 |
![]() | B0H1BJL6WN | AIRMSEN | 2026-05-11 | Yes | $369.99 | 50pcs | $18499.5 | 21.7% | $4014.4 |
![]() | B0DMS6821R | HAVA | 2024-11-26 | Yes | $357.28 | 50pcs | $17864.0 | 20.43% | $3649.62 |
![]() | B0CTQKMJ25 | AIRMSEN | 2024-05-31 | Yes | $328.42 | 50pcs | $16421.0 | 19.09% | $3134.77 |
![]() | B09QC9947J | COMFEE' | 2022-01-13 | Yes | $308.56 | 50pcs | $15428.0 | 12.08% | $1863.71 |
![]() | B08SBR12S7 | Hermitlux | 2021-01-07 | Yes | $287.63 | 50pcs | $14381.5 | 11.69% | $1681.2 |
![]() | B0DJVMH456 | Midea | 2024-10-11 | Yes | $299.65 | 50pcs | $14982.5 | 10.44% | $1564.18 |
![]() | B0FPDFG65H | EUHOMY | 2025-09-01 | Yes | $270.05 | 50pcs | $13502.5 | 11.38% | $1536.59 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FKY589PL | Hermitlux | 2025-08-02 | Yes | $294.84 | 125pcs | $36855.0 | 15.53% | $5723.59 |
![]() | B0H1BJL6WN | AIRMSEN | 2026-05-11 | Yes | $369.99 | 50pcs | $18499.5 | 21.7% | $4014.4 |
![]() | B0FPDFG65H | EUHOMY | 2025-09-01 | Yes | $270.05 | 50pcs | $13502.5 | 11.38% | $1536.59 |
这个市场不值得进入,已经明显是价格战区,且对新品牌极不友好。 现有数据里,新品牌新品成功率只有23.08%,但把“真正的新品牌”单独看,成功率直接掉到0%,说明新人几乎没有合法可复制的成功路径。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论:这个市场不可进入。 近端数据已经明显指向价格战和过度拥挤:新品牌新发产品里,盈利率是0%,而非盈利率是100%;整体可识别的盈利产品只占23.53%,新发产品盈利率也只有21.43%,说明新进入者大多数在亏钱,市场不是在给新人留空间,而是在筛人。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 2 | 2 | 0 | 0 | 0 | 5 |
| 2026 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 4 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/8 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |