- Benchmark ASINB0B44HBRH9
- MarketplaceUS
- Category ID19212772011
- Analyzed Products
- Keywordegg dispenser, rolling egg dispenser, egg holder
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：已明显超饱和，而且正在价格战化。 新品牌只有16个，却已经出现37个新上架产品全部不盈利，近期开品利润率落在-38.07%到2.61%，新上架产品盈利率是0.00%，这不是正常竞争，而是新品几乎集体亏损的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：这个市场不值得进入，用户预算足够付得起单个ASIN的启动费，但市场本身是明显的高风险、价格战区。 500000 CNY 远高于当前新产品建议启动预算 1364.00 USD（约合 1万人民币级），所以“钱够不够”答案是 YES；但“能不能赚钱”答案是 NO，因为市场整体可盈利产品占比只有 2.41%，新发布产品盈利率 0.00%，而利润率高密度区间下限已经低到 -38.07%，说明不是正常增长市场，而是被成本和竞争压到几乎无利可图。
Early sourcing + logistics + marketing budget (USD)$1,364.00 - $1,364.00Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?18.91%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 普通鸡蛋收纳托盘/纸浆蛋盒：价格更低、拿取简单，适合直接放冰箱或橱柜，不需要斜坡滚动结构。
- 带盖塑料鸡蛋盒（可叠放）：比自动滚蛋架更通用，防尘防碰撞，适合冰箱抽屉或台面收纳。
- 原装纸盒重复利用：零成本、无需额外清洗和安装，适合预算敏感或临时存放。
- 分层小号收纳篮/抽屉盒：可同时放鸡蛋和其他小食材，灵活性高，通常更便宜也更容易替换。
- 冰箱门内侧弹性蛋架/简易卡槽式蛋架：占用空间更少，取放更直接，适合少量鸡蛋存放。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显进入价格战/过度拥挤状态。 核心证据很直接：市场可识别的盈利产品占比只有2.41%，新发布产品盈利率是0.00%，而且新品牌里已经出现了多批失败案例，说明新进入者几乎没有正向回报空间。
New products with Highest revenueVtopmart
Recent Monthly Revenue (USD):$26,040.00(2000pcs/month)B0FP91X7HX (4.8/5 (376 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$33,840.00(2000pcs/month)B0FP91X6JZ (4.8/5 (376 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsSotfamily
Recent Monthly Revenue (USD):-(-)B0G5WS39ZWBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0F1N5VHDWBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0F1N3PNHZBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQMost investment in new productsLeast investment in new productstheaoo
Recent Monthly Revenue (USD):-(-)B0GLFDCTQSBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,758.00(100pcs/month)B0GLFKX4R7 (4.9/5 (60 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%Least profitable new productsNIMBLOOM
Recent Monthly Revenue (USD):-(-)B0GDG7KYBB (2.5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 白色简洁外观，更容易吸引冰箱收纳买家
- |
- 4层竖向大容量，外形和常见双层款差异明显
- |
- 自动滚蛋FIFO结构，适合想要省空间、好取用的家庭用户
B0DZT5MT1W (3.4/5 (92 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 透明外壳+抽屉式内托盘，外观最有辨识度
- |
- 双层小体积，和4层大容量款差异很大
- |
- 可视化补蛋、快速抽取，适合重视便利性的用户
B0GLFKX4R7 (4.9/5 (60 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已进入价格战/超饱和状态。 新品利润分布几乎被低利润吞没：新产品中 <0% 的占 56.76%，0%~10% 只有 18.92%，10%~20% 为 0%，而 >20% 完全没有；同时新品牌新上架的成功率为 0%，新品牌新上架未盈利率为 100%，说明靠“正常打法”基本打不出来。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0B44HBRH9YouCopia2022-06-14Yes$15.7500pcs$7850.019.5%$1530.75B0DZT5MT1WZAYLAN2025-03-08Yes$21.28100pcs$2128.010.07%$214.29Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FP91X6JZVtopmart2025-08-30No$16.922000pcs$33840.0-3.79%$-1282.53B0FP91X7HXVtopmart2025-08-30No$13.022000pcs$26040.0-3.1%$-807.24
B0G24R263G0510SKER2025-11-13No$9.99100pcs$999.0-38.36%$-383.21
B0FX9P28HCHaiaoxonr2025-10-22No$9.99100pcs$999.0-33.93%$-338.96
B0FR49SD2GAugonla2025-09-15No$10.83100pcs$1083.0-25.3%$-273.99
B0GBD7M7JKZQHZDZ2025-12-21No$12.69100pcs$1269.0-17.0%$-215.73
B0GJSX42HNXGVIEGZ2026-01-26No$10.3150pcs$515.5-37.39%$-192.74
B0G1C9R9V9Generic2025-11-07No$15.07100pcs$1507.0-8.9%$-134.12
B0GDXCTR9SLizhSynergy2026-01-04No$16.1650pcs$808.0-5.64%$-45.57B0GLFKX4R7theaoo2026-03-15No$17.58100pcs$1758.05.31%$93.35
B0GMYJ7QLZBest Brands2026-02-11No$15.22200pcs$3044.04.44%$135.16B0FP27R5KRSotfamily2026-04-15No$19.88100pcs$1988.09.74%$193.64B0FPC4DS9XSotfamily2025-11-17No$16.73500pcs$8365.07.07%$591.41
B0FPC5B73VSotfamily2025-11-17No$19.48900pcs$17532.05.73%$1004.59B0GDG7KYBBNIMBLOOM2025-12-31No$15.22-pcs$--38.88%$-
B0G2HFWVTT0510SKER2025-11-15No$21.35-pcs$--7.06%$-
B0GVNGVB42Fivveor2026-04-01No$11.05-pcs$--47.93%$-
B0FQJZZ6BNGeneric2025-09-10No$15.89-pcs$--43.01%$-
B0GR3YPD22printe2026-03-04No$17.37-pcs$-0.53%$-
B0H456DJHCFivveor2026-06-05No$9.99-pcs$--58.06%$-#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌几乎没有真正的盈利出口，已经进入明显的价格战/拥挤区。 目前可识别的整体盈利产品占比只有2.41%，而新上架产品的盈利率是0.00%；更关键的是，37个新产品样本里，盈利为0、非盈利为100%，说明新人进场不是低胜率，而是几乎集体失败。
对大品牌来说，这里不是“有机会但要重投”，而是要面对强势老品牌和高投入门槛。 成功样本主要来自老品牌：YouCopia 的 B0B44HBRH9 以15.70美元定价、月营收7850美元，靠“老品基础+功能差异化”取胜；ZAYLAN 的 B0DZT5MT1W 以21.28美元定价、月营收2128美元，也同样依赖老产品改良。反过来，老品牌新上架样本全部不盈利，新品牌样本也全部不盈利，说明这个类目不是靠“做个新款”就能切进去。当前市场投资门槛参考为1364美元，但这只是前期上新、物流和投放，不含研发、品牌和认证；像 theaoo 的 B0GLFKX4R7 虽然月销100、收入1758美元，仍只有5.3%利润率，且总投资已到1364美元，Early Investment 甚至到6117.84美元，证明真实成功远不止表面预算。
小商家更没有健康切口，真正的合法小商家成功案例基本看不到。 你要求的“<300 reviews”的真实小品牌成功，在现有样本里没有形成可复制案例；相反，theaoo 的 B0GLFKX4R7 只有60条评论却用了“BLACK_HAT_NEW_RELEASED”，这类更像激进打法，不是正常小商家模板。综合来看，这个市场已被老品牌功能微改版、低利润和强投放挤满，若要硬进，大品牌也得重资本投入，小商家则大概率需要高风险营销手段才能勉强竞争；我的建议是不进入。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SotfamilyFivveorOther#Success Rate by Entry Time
Listing结论很明确：这个市场已经进入严重价格战区，且不适合继续进入。 2026年的新品牌新上架几乎全部失败，近一年新品牌新发布产品盈利率是0%，同时最近月份新增品牌持续增加但利润端没有改善，说明竞争在加剧而不是变好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 3 2 2 0 0 0 0 8 2026 0 0 3 0 0 0 0 19 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 2 0 0 0 0 0 0 2025/9 1 0 0 0 0 0 0 1 2025/10 1 0 0 0 0 0 0 0 2025/11 0 0 2 0 0 0 0 5 2025/12 1 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 3 2026/2 0 0 1 0 0 0 0 2 2026/3 0 0 1 0 0 0 0 5 2026/4 0 0 1 0 0 0 0 6 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesYouCopia RollDown™ Egg Dispenser, Space-Saving Rolling Eggs Dispenser and Organizer for Refrigerator Storage
This listing is deemed profitablePrice (USD)$15.70Released TypeOld Release (2022-06-14)Brand is an old entry in this marketSize and Weight37.1 x 9.0 x 5.1 cm, 2.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
双层滚动式结构，体积小但能实现单颗自动前移取蛋Key Buying Motive
重力滚动出蛋，单次只出一颗，补货和取用都很顺手Target Customers
适合重视冰箱收纳效率、希望比普通蛋托更省空间且取蛋更省事的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,850.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.85% / 19.50%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.04% / 10.69%Peak / Non PeakSales & BSR Performance
ZAYLAN Auto-Rolling Egg Holder for Fridge – 4-Tier Space-Saving Dispenser Holds 28 Eggs, White Organizer with FREE Flower Egg Cutter
This listing is deemed profitablePrice (USD)$21.28Released TypeOld Release (2025-03-08)Brand is an old entry in this marketSize and Weight33.2 x 21.0 x 7.7 cm, 318.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
白色外观更偏向简洁家居风，与常见灰色/透明款相比更容易融入冰箱内饰, 4层竖向滚动结构，28枚容量，偏窄深的立式节省空间形态Key Buying Motive
自动滚蛋式FIFO补货，取蛋后后续鸡蛋自动前移，减少翻找和遗漏Target Customers
适合冰箱空间紧张、想要按先进先出管理鸡蛋的家庭用户，以及宿舍、RV等小空间收纳需求人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,128.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight3.91% / 10.07%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-16.59% / -10.42%Peak / Non PeakSales & BSR Performance