
结论:这个市场不适合进入,尤其不适合小商家,大品牌也不值得加码。 现在不是“有机会但要谨慎”,而是已经进入明显拥挤、利润被压缩的阶段;虽然单个新品还能做出30%~37%的账面利润,但最近一波新品牌和新产品的表现已经转弱,继续进入大概率会被价格战和营销战吞掉利润。
证据很直接:市场里已经有11个新品牌、25个老品牌,近一年新发布产品33个;新品牌新品盈利率只有45.83%,全部新品盈利率只有40%,而最近新品牌新品里的非盈利比例同样是45.83%,说明“能赚”的只是一半不到,而且失败样本正在持续增加。 时间上也在恶化:2026年5月的新上架产品里,6个全部都没跑出来;2026年整体新发布产品里,15个都是未盈利状态,市场明显在往更激烈的内卷走,不是扩张期。真正赚钱的样本里,MAHOOK有5个盈利新品,NTOUSIUY有2个,Nagaros、AIJALY、HZSRGG、Powhorse各有少量成功;但同样的品牌里也有明显失败,比如MAHOOK已有4个亏损新品,Lynzro有3个亏损新品,OMOVAN新入场后0个盈利、1个亏损。这里已经不是“谁先来谁赚钱”,而是少数品牌在反复试错,多数新品被市场打回去。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入。 用户预算50万CNY表面上足够覆盖单个新ASIN的早期启动成本,但市场已经进入高强度竞争区,近期开新品牌的成功率不高,且多数新品牌新品并非稳定赚钱,继续做很容易陷入价格战。
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个市场不值得进入,属于明显的价格战区,不管大品牌还是小商家都不应再加码。 现在的样本里,新品整体盈利率只有54.88%,但新发布产品的盈利率只有36.36%,而且 2026 年 5 月开始负面新品明显增多,说明竞争正在走向更激烈的内卷,而不是机会扩张。
这个市场不适合现在进入,尤其不适合小 бизнес;虽然新品利润看起来不低,但竞争已经明显拥挤,且大量新品牌在快速涌入,后面会被价格战和营销战压得很厉害。 新品可见利润区间主要集中在30.10%~37.39%,但新产品里只有36.36%达到可盈利,说明“能赚钱”的只是少数样本;更关键的是,近两年新增品牌有11个、老牌25个,2026年新上市产品已经出现12个亏损对5个盈利,市场明显在往更激烈的竞争方向走,不是健康扩张,而是越来越挤。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0824W5FWS | LONGADS | 2019-11-28 | Yes | $28.64 | 2000pcs | $57280.0 | 34.79% | $19927.72 |
![]() | B0D8VSPWZ3 | Aekops | 2024-07-05 | Yes | $31.61 | 900pcs | $28449.0 | 33.52% | $9536.11 |
![]() | B0FPF7WF5F | Powhorse | 2025-09-02 | Yes | $40.17 | 400pcs | $16068.0 | 40.1% | $6443.27 |
![]() | B0BLSB5Z5F | AMI PARTS | 2022-11-08 | Yes | $29.42 | 300pcs | $8826.0 | 29.35% | $2590.44 |
![]() | B0BNZZF4FV | Bioduck | 2022-12-05 | Yes | $34.47 | 200pcs | $6894.0 | 34.54% | $2381.19 |
![]() | B0GCRGN7MY | MAHOOK | 2026-02-14 | Yes | $39.99 | 150pcs | $5998.5 | 37.17% | $2229.65 |
![]() | B0BGK122BW | M Motico | 2022-10-10 | Yes | $29.5 | 200pcs | $5900.0 | 34.76% | $2050.84 |
![]() | B087BT4C71 | MONKEMON | 2020-04-20 | Yes | $30.28 | 200pcs | $6056.0 | 33.03% | $2000.3 |
![]() | B0C3H9TCBS | P Polerden | 2023-04-25 | Yes | $29.99 | 200pcs | $5998.0 | 32.34% | $1939.76 |
![]() | B0FJS6QMF2 | Nagaros | 2025-10-02 | Yes | $35.83 | 150pcs | $5374.5 | 35.04% | $1883.23 |
![]() | B0CNX98Y4X | AMI PARTS | 2023-11-24 | Yes | $29.99 | 200pcs | $5998.0 | 30.1% | $1805.4 |
![]() | B0GLPCJDXY | MAHOOK | 2026-03-06 | Yes | $45.99 | 100pcs | $4599.0 | 37.44% | $1721.87 |
![]() | B082RWPSMS | Azdele | 2019-12-27 | Yes | $26.48 | 200pcs | $5296.0 | 32.42% | $1716.97 |
![]() | B0CWNTDKB3 | S-Union | 2024-02-28 | Yes | $30.05 | 150pcs | $4507.5 | 36.38% | $1639.83 |
![]() | B0FBWH1ZD3 | gopupu | 2025-06-04 | Yes | $29.39 | 150pcs | $4408.5 | 36.44% | $1606.46 |
![]() | B09TZN7W1V | Blutoget | 2022-03-07 | Yes | $20.08 | 300pcs | $6024.0 | 26.52% | $1597.57 |
![]() | B0DSPKD4VQ | Gesleben | 2025-01-10 | Yes | $29.37 | 150pcs | $4405.5 | 35.95% | $1583.78 |
![]() | B0FFTQQFN6 | MAHOOK | 2025-11-10 | Yes | $39.87 | 100pcs | $3987.0 | 36.97% | $1474.0 |
![]() | B0CNXB525B | AMI PARTS | 2023-11-24 | Yes | $14.7 | 400pcs | $5880.0 | 24.26% | $1426.49 |
![]() | B0GK1TV21Q | MAHOOK | 2026-02-27 | Yes | $35.99 | 100pcs | $3599.0 | 35.22% | $1267.57 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FPF7WF5F | Powhorse | 2025-09-02 | Yes | $40.17 | 400pcs | $16068.0 | 40.1% | $6443.27 |
![]() | B0GCRGN7MY | MAHOOK | 2026-02-14 | Yes | $39.99 | 150pcs | $5998.5 | 37.17% | $2229.65 |
![]() | B0FJS6QMF2 | Nagaros | 2025-10-02 | Yes | $35.83 | 150pcs | $5374.5 | 35.04% | $1883.23 |
![]() | B0GLPCJDXY | MAHOOK | 2026-03-06 | Yes | $45.99 | 100pcs | $4599.0 | 37.44% | $1721.87 |
![]() | B0FFTQQFN6 | MAHOOK | 2025-11-10 | Yes | $39.87 | 100pcs | $3987.0 | 36.97% | $1474.0 |
![]() | B0GK1TV21Q | MAHOOK | 2026-02-27 | Yes | $35.99 | 100pcs | $3599.0 | 35.22% | $1267.57 |
![]() | B0GS5SJ564 | NTOUSIUY | 2025-10-01 | Yes | $23.24 | 150pcs | $3486.0 | 32.0% | $1115.52 |
![]() | B0FH6J34Q5 | NTOUSIUY | 2025-10-01 | Yes | $21.81 | 150pcs | $3271.5 | 25.15% | $822.79 |
![]() | B0G52KJRJL | MAHOOK | 2025-12-04 | Yes | $39.99 | 50pcs | $1999.5 | 37.19% | $743.62 |
![]() | B0FMRQTF16 | EIOLWJIEO | 2025-08-18 | Yes | $24.43 | 100pcs | $2443.0 | 30.24% | $738.77 |
![]() | B0GWZ7VWFR | AIJALY | 2026-04-13 | Yes | $27.07 | 50pcs | $1353.5 | 34.4% | $465.61 |
![]() | B0GV87FLV9 | HZSRGG | 2026-03-28 | Yes | $28.59 | 50pcs | $1429.5 | 27.99% | $400.12 |
这个市场不适合进入,已经接近/处于价格战型拥挤市场。 新品成功率只有40%,但真正的新品牌里只有50%赚钱,老品牌新品成功率更低只有12.5%,说明门槛高、竞争强;同时样本里大量新品牌品牌名密集出现,且失败新品集中在“功能很像、差异很小”的通用替换件上,属于高风险赛道。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不值得进入,已经进入高竞争、接近价格战的危险区。 2026年新品牌持续进入,但最近一波新品牌新品的盈利率只有36.36%,而同类市场总体盈利率也只有54.88%;更关键的是,近期大量新上架产品利润率集中在10%~40%区间,且不赚钱的新品在2026年明显增多,说明竞争正在加剧、门槛在上升。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 1 | 5 | 1 | 6 |
| 2026 | 0 | 0 | 0 | 0 | 1 | 4 | 0 | 15 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 4 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |