- Benchmark ASINB0D79XFVHJ
- MarketplaceUS
- Category ID262679011
- Analyzed Products
- Keywordsewing kit, embroidery kit
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，且对大品牌和小商家都不友好。 现有样本里没有任何新品牌成功案例，新上架产品的盈利率也是 0%，市场已经呈现出低利润、低活跃、没有可复制增量的状态；这不是等待优化就能变好的盘子，而是应该直接避开的盘子。
证据很集中：市场里只有 1 个可识别品牌 Carta Bella，且它是老品牌，不是小商家；其代表产品 B0D79XFVHJ 售价 15.14 美元，月销约 50 件，月收入约 757 美元，利润率只有 9.96%，已经落在价格战区。品牌层面 0% 盈利、1 个产品全部亏损；新品牌数量是 0，新上架产品数量也是 0，新品牌盈利率同样是 0%。这说明这里既没有“大品牌带动的健康扩张”，也没有“小商家能靠低评论做出来的真实成功样本”，而且当前利润分布直接显示市场整体盈利产品占比为 0%。
从进入门槛看，用户预算 500000 CNY 虽然足以覆盖单个 SKU 的前期投入，但预算并不能改变这个市场的基本面：它缺的不是钱，而是利润空间和可验证的成功路径。 对大品牌来说，连可对标的高利润标杆都没有；对小商家来说，市场里没有 <300 评论的真实成功案例，反而只有老品牌在低毛利里硬撑，属于不适合继续投入的情况。短结论：不要进；如果硬要做，也只能先重做品类定义和差异化，而不是直接跟卖现有款。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入。 现有数据已经显示，市场几乎没有可验证的盈利面，且新释放产品的盈利率为 0%，再叠加新品发布趋势图为空，说明至少在当前样本里看不到健康的增长窗口；对大品牌和小商家都不是好机会。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
Alternatives- 二手/拆包纸张与贴纸材料：从闲置手账、包装纸、旧贺卡或拼贴材料中拆用，能低成本替代整套主题纸张，适合做同类纸艺/拼贴项目。
- 按单张购买主题纸或元素贴：不买整套 collection kit，改买零售散装纸张、贴纸或 die-cut 元件，只补最需要的部分，更便宜也更灵活。
- 数字纸艺素材下载后自印：购买低价可下载的 scrapbook/embroidery 风格图案，自行打印在普通卡纸上，成本通常低于品牌套装。
- 通用无主题卡纸 + 章印/手写装饰：用基础彩纸、便签纸、印章、手绘和手写标题替代主题套装，适合预算更紧或只想做少量页面的人。
- 现成拼贴/手账模板服务：使用预排版模板、打印式 layout 或在线编辑工具，减少材料选择和搭配难度，比买整套更容易上手。
- 社区交换/二手手工材料包：在本地手工群、跳蚤市场或二手平台换购/捡漏 scrapbooking 素材，获取类似视觉效果但价格更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，原因很直接：样本里几乎只有 Carta Bella 这一类老品牌在撑场，但连它的代表产品 B0D79XFVHJ 也只有 9.96% 毛利、月销约 50 件、月收入 757 美元，而且产品被判定为不盈利。 这说明这里不是健康利润市场，而是低毛利、弱动销、缺少新增机会的盘子；同时当前数据里新品牌和新上架产品几乎为零，谈不上新品牌可复制的成功路径。
Old brand with the most profitable new productsCarta Bella
Recent Monthly Revenue (USD):$757.00(50pcs/month)B0D79XFVHJ (4.8/5 (7 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0D79XFVHJ (4.8/5 (7 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场。 目前样本里没有任何新品牌、新上市产品，也没有可验证的新品牌盈利案例；唯一可见的产品是 Carta Bella 的老品 B0D79XFVHJ，利润率只有 9.96%（低于你要求的 15% 合格线），而且还是 0.00% 品牌胜率、单品仅 7 条评论、月销 50、月利润约 $75，说明这里更像是低利润、低活跃度的存量市场，不是可复制的增量机会。
证据很直接：Carta Bella 不是新进入者，品牌下 1 个产品、0 个盈利、1 个亏损，品牌胜率 0%；B0D79XFVHJ 售价 $15.14，早期投入约 $2,271，但当前利润率只有 9.96%，销量并不强，且市场里“新品牌=0、 新上市=0”，连你最关心的“新品牌真实成功案例”都不存在。对小卖家来说，这意味着没有可借鉴的低评论成功样本，也没有证据表明不用激进营销就能跑通；对大品牌来说，虽然资金 50 万 CNY 足够做单个 SKU，但这里没有看到高利润、差异化或品牌集中优势，继续进入只会把钱压在低回报品上。
结论：不要进。 当前数据不支持“大品牌高概率成功”，也不支持“小卖家低成本成功”；如果硬要做，只能先把它当成一个需要重新定义差异化、重新找需求的项目，而不是直接跟卖现有款。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0D79XFVHJCarta Bella2024-06-18No$15.1450pcs$757.09.96%$75.4No profitable product data available for new products#New Product Success Rates
Listing这个市场不适合进入，结论很明确：没有新品牌成功样本，且当前唯一可见品牌 Carta Bella 作为老品牌也只做出 10.0% 利润率、仍被判定为不盈利。 市场里看不到真实的新品牌盈利案例，小卖家没有可复制的合法成功路径；大品牌也只是靠老品牌优势在低利润里硬撑，属于高门槛、低回报的盘子。
No data availableNo data availableNo data available#Success Rate by Entry Time
Listing这个市场不值得进入：当前样本里只有 1 个品牌 Carta Bella、1 个 ASIN B0D79XFVHJ，且它是老品牌的旧款产品，利润率只有 9.96%（落在 <10% 的价格战区），销售还处于非活跃状态，说明这不是一个可复制的健康机会。 结合现有数据，没有任何新品牌、新上架产品或真正的小商家成功案例；市场不是“可做”，而是“样本太少且表现偏弱”，不支持你继续投入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases