- Benchmark ASINB0DQCSYJVY
- MarketplaceUS
- Category ID19212772011
- Analyzed Products
- Keywordkitchen appliance, small appliance
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-09
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入，已经是明显的低利润价格战区，对大品牌和小商家都不友好。 现有数据里，市场可识别的盈利产品比例是0%，新上新的盈利比例也是0%；新品牌数量也是0，没有看到真正的新品牌成功窗口，说明这不是“选品还行但需要优化”的市场，而是“进去后大概率赚不到钱”的市场。
证据很硬：当前样本里最清晰的品牌 DAZZLEREE 只有2个可识别产品，盈利产品0个，非盈利产品2个，品牌盈利率0%；其中 B0DQCSYJVY 售价29.02美元，月销50件，月营收1451美元，但利润率仍是-0.72%，B0H5JSFH4W 更是无销量。 这意味着连已经在做的老品牌都没跑通，且问题不是单品偶发，而是产品同质化和竞争把利润压没了。按用户预算50万人民币来看，单个ASIN的早期投入样本已经足够覆盖基础上架，但回报仍然是负的；同时，样本产品的成功特征主要是“滚动补蛋、时间追踪、台面收纳”这类普通功能，并没有形成可复制的高利润壁垒。小商家这边没有找到任何<300评论的真实成功案例，反而更像需要靠激进投放甚至偏激的营销方式去抢量，这种打法对小商家尤其危险。
短结论：不要进。 大品牌可参考的只有 DAZZLEREE 的基础功能思路，但它本身也没盈利，不能当成功模板；小商家没有可跟随的真实成功样本，且价格战已经成立，进入只会放大亏损。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing不能进入。这个市场已经是明显的价格战区，而且对大小卖家都不友好。 现有数据里，市场可识别的可盈利产品比例是0%，新上新的可盈利比例也是0%；利润分布里几乎没有正利润产品，说明不是“能不能做”的问题，而是“进去后大概率赚不到钱”的问题。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
Alternatives- 普通纸盒/原装鸡蛋托盘继续直接冷藏：几乎零额外成本，用户无需学习新收纳方式，适合对鸡蛋消耗速度不高的人群。
- 可重复使用的扁平塑料鸡蛋托盘（非滚动、无盖简易款）：通常更便宜、更轻、更容易清洗，且占用空间更可控，适合预算敏感用户。
- 冰箱门内侧现有收纳位 + 鸡蛋原包装分层摆放：不额外购买专用器具，利用现有空间即可实现基本可视化管理，门槛最低。
- 手动日期贴纸/记号笔标记在原纸盒上：用最便宜的方式解决“先用先出”和保鲜日期管理问题，比带时间追踪器的专用盒更省钱。
- 简易可堆叠透明食品收纳盒（通用型，不限鸡蛋）：比专用鸡蛋分配器更通用，后续还能装水果、小点心或其他冷藏小物，降低专用性带来的闲置风险。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很直接：已经接近/进入价格战区，而且对大品牌和小商家都不是好机会。 核心产品 B0DQCSYJVY（DAZZLEREE）虽然有 50 条评论、月销约 50 件、月营收约 1451 美元，但利润率只有 -0.7%，连活跃销售都做不出正收益；同品牌另一个 ASIN B0H5JSFH4W 甚至是无销量/无利润的失败款，说明这个细分里“卖得动”不等于“赚得到”。
证据非常明确：市场盈利率是 0.00%，新发布产品也没有任何可见盈利案例。 这意味着不是少数差产品亏，而是这个细分整体已经把利润压没了；再加上市场趋势数据没有显示出可见的新增放量窗口，反而更像是成熟但低利润的竞争池。按你的规则，这种“多数产品利润率低于 10%”的环境就是典型价格战区，绝不应当作为可进入市场。对比用户预算 50 万元人民币，单个 ASIN 的早期投入样本已显示约 4353 美元，但换来的仍是负利润，说明投入并不能自然换来回报。
可复制的只有产品思路，不是盈利模型。 大品牌可参考的只有 DAZZLEREE 的家居化外观、三层滚动补蛋结构、日期追踪器这些功能点；但它作为老品牌，在这个市场里也没做出利润，不能拿来当“小商家成功模板”。小商家这边没有找到 <300 评论且真实盈利的成功样本，所以不存在可直接跟随的真案例。最后结论：不要进入；若硬要试，只能做强差异化创新，而不是照搬现有款式。
Old brand with the most profitable new productsDAZZLEREE
Recent Monthly Revenue (USD):-(-)B0H5JSFH4WBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,451.00(50pcs/month)B0DQCSYJVY (4.3/5 (50 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0DQCSYJVY (4.3/5 (50 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0H5JSFH4WBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：当前已经明显是低利润、强竞争的价格战市场，而且对新卖家并不友好。 现有数据里，已识别产品的盈利率是0%，新发布产品的盈利率也是0%；样本中可见的两个产品都来自同一品牌 DAZZLEREE，且都亏损，说明不是“谁做都能赚”，而是连现有玩家都很难跑通。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0DQCSYJVYDAZZLEREE2024-12-01No$29.0250pcs$1451.0-0.72%$-10.44B0H5JSFH4WDAZZLEREE2025-05-01No$--pcs$--%$-No profitable product data available for new products#New Product Success Rates
Listing这个市场不适合进入，结论很明确：几乎没有可验证的盈利新产品，已经进入高风险的价格战区。 现有样本里，整体可判断为盈利的产品占比是0%，新上新的产品盈利率也是0%；同时，唯一能看清财务的样本 DAZZLEREE 的两款鸡蛋收纳产品都不赚钱，B0DQCSYJVY 以29.02美元售价、50单/月、1451美元/月收入，毛利率仍是-0.72%，另一款 B0H5JSFH4W 直接无销量，说明这不是“少数人赚大钱”，而是“看似有需求、实际上被成本和竞争吃掉利润”的市场。
No data availableNo data availableNo data available#Success Rate by Entry Time
Listing这个市场不值得进入，结论是明显偏差：没有盈利样本、没有新品牌成功样本，而且现有样本显示价格战/同质化已经把利润压到亏损边缘。 用户预算 50 万元人民币看起来不低，但在这个类目里，单品要想跑出来还需要额外的品牌、研发或合规投入，靠基础铺货和投放很难翻盘。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases