- Benchmark ASINB0D79XFVHJ
- MarketplaceUS
- Category ID2617941011
- Analyzed Products
- Keywordscrapbook supplies kit, junk journal kit, scrapbooking kit
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是明显的价格战市场。 新品牌新上架产品成功率是0%，全部5个新品牌新品都没跑出来；全市场新上架产品里，95.24%不赚钱，真正赚钱的只有4.76%，而且还是依附老链接的改款，不是纯新手能复制的路径。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 用户预算500,000 CNY约合70,000 USD，远高于单个新品的起步预算3628.31 USD，表面上“买得起”，但这不是可行性的核心问题；真正的问题是市场已经明显偏向价格竞争，且新品牌成功率极低，属于不适合新进场的类型。
Early sourcing + logistics + marketing budget (USD)$3,628.31 - $3,628.31Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?76.19%New listing success rate (old brands):6.25%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 单张复古/主题装饰纸包：比整套 scrapbooking kit 更便宜，用户可按需自行搭配，适合只想做少量页面的人。
- 基础款和纸胶带/贴纸组合：用低成本方式实现装饰效果，入门门槛更低，也更容易在普通文具店或电商平台买到。
- 打印可下载的 junk journal/scrapbook 电子素材：价格通常更低，且可反复打印，适合预算敏感、想快速试风格的用户。
- 普通活页笔记本 + 少量主题贴纸：用现成笔记本替代专门套装，既便宜又更实用，适合想兼顾记录和装饰的人。
- 旧杂志/包装纸/明信片等再利用材料：几乎零成本，风格也更接近 junk journal 的拼贴感，适合喜欢手作但不想买整套材料的人。
- 入门手账素材分装小包：只买少量高频材料而不是完整 kit，减少浪费，适合新手或不确定偏好的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经明显是高风险的价格战市场。 可见新品盈利率只有4.76%，全市场可判定盈利产品比例也只有30.71%，而新品牌新品盈利率直接是0%，新品牌新品非盈利率达到100%，说明新入场者几乎没有成功窗口。
New products with Highest revenueLeast investment in new productsMost investment in new productsCvochtty
Recent Monthly Revenue (USD):-(-)B0GRTXRBWQ (4.6/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GRV4X854 (4.5/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GRV8R1SZBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsEsweny
Recent Monthly Revenue (USD):$4,905.00(500pcs/month)B09NMFNCCC (4.6/5 (826 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,949.00(300pcs/month)B09NMH5J5Y (4.6/5 (827 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,949.00(300pcs/month)B09SH2D9ZY (4.6/5 (825 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 人物剪影与深色学院风很少见，和常见花卉/节日拼贴差异大
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- 83张复古人物卡，画面统一且辨识度高，容易吸引手账拼贴用户
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- 可直接裁切使用，适合 junk journal、拼贴和墙面装饰
B0DD9HC5XS (4.8/5 (69 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 55卷大套装，数量和组合感最强，视觉上很容易吸引点击
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- 明亮多彩的夏日波西米亚风，和圣诞/复古类产品区别明显
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- 水果、花朵、甜甜圈等混合图案丰富，适合手账和礼品包装
B0F6CQSMKN (4.7/5 (349 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场。 新品利润结构明显偏低，且新品牌几乎没有成功样本；真正能赚钱的主要是老品牌或带有老品牌背书的新上架款，小商家若不靠强营销或差异化创新，基本没有胜算。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F293W9VKNaszonus2025-03-23Yes$11.992000pcs$23980.016.0%$3836.8B0F6CQSMKNMOOKER2025-04-25Yes$14.441000pcs$14440.017.3%$2498.12
B0D1P7P5DBTangobird2024-04-14Yes$18.38600pcs$11028.015.88%$1751.25B09NMFNCCCEsweny2021-12-14Yes$9.81500pcs$4905.017.13%$840.23
B09Y2TT1BSEsweny2021-12-14Yes$9.82300pcs$2946.018.24%$537.36B09NMH5J5YEsweny2021-12-14Yes$9.83300pcs$2949.018.16%$535.54
B09Y2SLVTYEsweny2021-12-14Yes$9.78300pcs$2934.018.04%$529.3
B09NMFKG9WEsweny2021-12-14Yes$9.79300pcs$2937.017.3%$508.11
B09NMFWT2DEsweny2021-12-14Yes$9.82300pcs$2946.017.19%$506.42B09SH2D9ZYEsweny2022-02-15Yes$9.83300pcs$2949.016.79%$495.14
B09HBVBSMSGNILLKO2021-07-20Yes$11.88300pcs$3564.013.57%$483.64
B09Y2SHHZ8Esweny2021-12-14Yes$9.8300pcs$2940.016.38%$481.58
B09SH22N9BEsweny2022-02-15Yes$9.82300pcs$2946.011.59%$341.45
B09SH21ZT6Esweny2022-02-15Yes$9.8300pcs$2940.010.96%$322.23
B0BW88K9Z9popotop2023-02-20Yes$26.4350pcs$1321.522.65%$299.32
B0BW881G5Tpopotop2023-02-20Yes$26.150pcs$1305.022.46%$293.11
B0BW87STS4popotop2023-02-20Yes$25.8850pcs$1294.022.1%$285.98
B09C8HTDWPKnaid2021-08-10Yes$8.99200pcs$1798.014.68%$263.95
B0BHL7MXMNpopotop2022-10-07Yes$24.3550pcs$1217.520.47%$249.23
B0BL16TMN1popotop2022-10-31Yes$24.3950pcs$1219.520.33%$247.93Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FYDGQN87emmoolife2025-10-30Yes$14.51100pcs$1451.016.19%$234.92#New Product Success Rates
Listing这个市场不值得进入，已经进入高风险价格战区。 新品盈利率只有4.76%，而全部可识别产品的盈利率也只有30.71%；更关键的是，老品牌新发布产品里有93.75%不赚钱，新品牌新发布产品则是100%不赚钱，说明新人几乎没有合法成功窗口。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
emmoolifeNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
OKUPANCvochttyemmoolifeOther#Success Rate by Entry Time
Listing这个市场不值得进入：已进入价格战/过度拥挤区，且新品牌成功率几乎为零。 近一年新进入的品牌里，5个新品牌新上架产品全部亏损，成功率是0%；整体可识别的新品盈利率只有4.76%，远低于可接受水平，说明不是“有机会”，而是“越来越难赚”。
从时间上看，市场在变坏而不是变好：2025年后半段开始，新品持续涌入，但盈利结果大多落在0%到10%以下的低利润区，2025年和2026年的新入场产品几乎都没有形成稳定盈利。现有样本里，新品牌亏损集中在Cvochtty、CraftBloom、LLKJHGE等身上，代表性亏损ASIN包括B0GRV4X854、B0GRV8R1SZ、B0GRTXRBWQ、B0FK4B2CHK、B0FXM13G1G；而真正赚钱的，基本都是老品牌靠老链接改款和功能微创新吃到红利，例如emmoolife的B0FYDGQN87、Tangobird的B0D1P7P5DB、Naszonus的B0F293W9VK。这些成功案例都不是“纯新手从零切入”，而是靠老链接、功能差异、件数堆高、或品牌势能撑起来的。对小卖家来说，当前没有可复制的真成功样本；对大品牌来说，也不是好市场，因为持续新增但盈利弱，说明竞争在加剧、利润被压薄。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 1 0 0 0 10 2026 0 0 0 0 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 2 0 0 0 0 2 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 1 0 0 0 3 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 5 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 4 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPopotop Photo Album Self Adhesive with Picture Display Window,40 Pages DIY Scrapbooking Supplies Kit for 4x6 8x10 Picture,Linen Cover Memory Book for Baby Wedding, with Scraper and Metallic Pen
This listing is deemed profitablePrice (USD)$24.39Released TypeOld Release (2022-10-31)Brand is an old entry in this marketSize and Weight28.3 x 27.1 x 2.7 cm, 750.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresDesign & Appearance
米色亚麻布封面，整体偏复古婚礼/纪念相册风格, 封面带照片展示窗口，区别于普通纯封面相册Key Buying Motive
自粘式内页，可反复贴放，且配有刮板和金属笔，属于“相册+基础手作套装”组合Target Customers
更偏向需要快速成册的婚礼、宝宝成长、旅行纪念用户，而不是纯素材囤货型手账用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,219.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.57% / 20.33%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.58% / 5.35%Peak / Non PeakSales & BSR Performance
TangobirdB0D1P7P5DB (4.5/5 (780 Reviews))Vision Board Book Magazines with 1000+ Images – Scrapbook Supplies, Crafts for Adults, Clip Board, Junk Journal Supplies, Journaling Supplies, Board Books, Scrapbooking Supplies, Art Kit
This listing is deemed profitablePrice (USD)$18.38Released TypeOld Release (2024-04-14)Brand is an old entry in this marketSize and Weight28.1 x 24.4 x 2.2 cm, 549.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
以复古杂志/视觉板拼贴风为主，整体更偏“愿景板+杂志剪贴”审美, 1000+图片的杂志式素材集合，偏大图量、多主题剪贴卡/切页组合Key Buying Motive
把愿景板、junk journal、scrapbook、剪贴画册等需求合并成一套多用途素材包Target Customers
明确针对做愿景板、self-care 日记、成人手帐/拼贴和情绪化主题创作的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,028.00600 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.84% / 15.88%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.72% / 1.32%Peak / Non PeakSales & BSR Performance
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