- Benchmark ASINB0CP36RYP1
- MarketplaceUS
- Category ID262679011
- Analyzed Products
- Keywordsewing supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：新品牌新品成功率是0%，而且已经进入低利润价格战区。 目前只有1个新品牌 Diuhofart，近两个月推出的2个新品 B0GTVX1BKN 和 B0H5XNXPRP 全部失败，没有任何可复制的小商家成功样本；市场里整体可识别盈利产品也只有20%，新上新产品利润带只在10.2%~13.69%，低于你设定的15%可接受线，说明不是健康竞争，而是硬拼价格。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入：新品牌新品成功率为0%，而且利润已进入明显的价格战区间。 你当前预算500,000 CNY，表面上能覆盖单个ASIN的前期备货、物流和投放，但从数据看，最关键的问题不是钱够不够，而是进场后几乎没有可验证的盈利样本，硬上只会把预算消耗在低胜率市场里。
证据很直接：市场整体可判定盈利的产品只有20.00%，而新品盈利率是0.00%；新品牌新品盈利率同样是0.00%，新品牌新品非盈利率达到100.00%。价格端也很不友好，当前高密度利润区间只有10.2%~13.69%，这说明大多数新品都卡在低毛利边缘，离你要求的“≥15%才算可接受”还差一截。代表性失败案例是 Diuhofart 的 B0GTVX1BKN（9.28美元，利润率10.2%，仅2条评价）和 B0H5XNXPRP（新品但无销量数据），两款都没跑出来；唯一的强样本是老品牌 Echo Park Paper 的 B0CP36RYP1（13.19美元，100单/月，124条评价，利润率14.5%），但它靠的是品牌力+正版IP主题套装，不是小商家可直接复制的路径。市场趋势也在恶化：2026年5-6月连续出现新品牌新品但都失败，没有任何新品牌新品转正，说明不是机会窗口，而是持续承压的竞争区。
如果你是大品牌，能学的只有 Echo Park Paper 的路线：B0CP36RYP1 这种“强品牌/IP主题化/统一风格套件”才有机会，但这通常意味着更高的品牌、授权和内容投入，远超单纯铺货预算；如果你是小商家，当前没有任何真正成立的成功案例可跟，且市场里已经出现需要靠低价、重投放甚至类似“掠夺式营销”才能硬冲的信号，这种局面不值得进入。结论：不要做。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 复印纸/普通打印纸：如果只是想做拼贴、手帐底纹或临时排版，打印出来的图案更便宜、补货更容易，也能按需定制大小与风格。
- 免费可打印素材（DIY下载模板）：比成品贴纸/装饰包更省钱，适合预算敏感用户；可直接用家里打印机或文印店少量打印。
- 旧杂志、旧包装盒、废弃书页裁切素材：几乎零成本，适合复古拼贴、废土风手账和混合媒材创作，获取门槛最低。
- 基础文具替代套装（剪刀、胶棒、双面胶、尺子）：如果用户只是为了完成手工项目，这类工具比主题装饰包更通用，且能长期复用。
- 二手/清仓手工材料包：在二手平台、清仓店或本地手工群里常能以更低价格买到相近的纸品装饰，适合价格敏感型用户。
- 自制素材（手绘图案、盖章、拓印）：对有一点动手能力的用户来说，可以替代购买主题装饰包，成本更低且更个性化。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：新品牌已经全军覆没，且近期新品只有失败，没有看到可复制的正向样本。 目前能落地的唯一强势案例是老品牌 Echo Park Paper 的成熟老品 B0CP36RYP1，但它依赖品牌力和老链接，不能作为小品牌模板；小品牌这边，Diuhofart 的两款新品 B0GTVX1BKN、B0H5XNXPRP 都是亏损且无有效销量，说明新品牌进场没有跑通。
New products with Highest revenueMost investment in new productsLeast investment in new productsDiuhofart
Recent Monthly Revenue (USD):-(-)B0GTVX1BKN (4.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H5XNXPRPBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsEcho Park Paper
Recent Monthly Revenue (USD):$1,319.00(100pcs/month)B0CP36RYP1 (4.7/5 (124 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 维尼熊正版IP主题，辨识度最高
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- 色彩明亮柔和，儿童感强，容易吸引点击
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- 整套主题统一，适合亲子手作和主题手账
B0CP36RYP1 (4.7/5 (124 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 古董钥匙和缝纫主题很鲜明，和常规花草款差异大
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- 双包60张，内容丰富，适合复古拼贴用户
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- 黑白棕复古风强，图片展示感更有手账感
B0GTVX1BKN (4.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个类目现在不值得进入，结论很明确：新品牌已进入价格战区，且新品牌成功率为0%，市场对新进入者不友好。 目前可识别的利润数据里，市场整体只有20%是盈利品，而新上架产品的盈利率是0%；新产品利润区间只有10.2%~13.69%，连你要求的“15%以上才算合格”都没达到，说明不是健康增长，而是低利润硬拼。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CP36RYP1Echo Park Paper2023-11-28Yes$13.19100pcs$1319.014.5%$191.26Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GTVX1BKNDiuhofart2026-05-15No$9.28-pcs$-10.2%$-B0H5XNXPRPDiuhofart2026-06-18No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入。 现有数据已经显示出明显的低利润、低成功率和强竞争特征：新品牌 1 个、老品牌 2 个，但新品牌 Diuhofart 的 2 个新上架产品全部亏损，且整体新产品盈利率为 0%；市场里可识别的盈利产品占比只有 20%，新上架产品盈利率也是 0%，这已经是非常危险的价格战信号。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Diuhofart#Success Rate by Entry Time
Listing这个市场现在不适合进入，原因很直接：新品牌几乎没有成功案例，最近新增的 2 个新品都来自 Diuhofart，全部失败，且新品牌新品盈利率是 0%。 更糟的是，市场已经出现明显的价格战信号：整体已识别盈利产品只有 20%，新上新产品盈利率 0%，最近进入者的利润区间只有 10.2%~13.69%，属于高压、低回报环境，不值得继续推进。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesEcho Park PaperB0CP36RYP1 (4.7/5 (124 Reviews))Winnie The Pooh Collection Kit
This listing is deemed profitablePrice (USD)$13.19Released TypeOld Release (2023-11-28)Brand is an old entry in this marketSize and Weight32.1 x 30.8 x 0.7 cm, 250.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
以维尼熊主题为核心，颜色搭配更偏儿童向、明亮柔和的品牌化套件风格, 整套采用迪士尼维尼熊联名图案与统一风格纸张组合，辨识度明显高于通用复古碎纸素材Key Buying Motive
正版IP主题纸艺套装，适合整本主题手账、拼贴和儿童/亲子手工Target Customers
喜欢迪士尼维尼熊、需要主题化手账/剪贴簿素材的亲子手工用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,319.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.47% / 14.50%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.23% / 5.26%Peak / Non PeakSales & BSR Performance