- Benchmark ASINB0D79XFVHJ
- MarketplaceUS
- Category ID2617941011
- Analyzed Products
- Keywordscrapbook kit, paper craft kit, journaling kit, scrapbooking supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，核心原因不是预算不够，而是已经进入明显的价格战和高失败率区间。 用户50万CNY当然能覆盖单个新品的前期投入，但市场里新发布产品只有17.14%能跑通，81.82%都是不赚钱的；最近一年里，2026年新发布的可盈利产品只有2个，亏损或无效样本却有16个，走势是继续转差，不是变好。
竞争结构也很挤，且不是新市场。 新品牌只有6个，但老品牌有50个，说明不是蓝海；更关键的是，利润主要被 Secopad、emmoolife、OKUPAN 这类老品牌拿走。Secopad 9个产品里只有2个盈利，品牌总体盈利率25%，总预算约38833.31 USD；emmoolife 3个盈利新产品集中在 12.55–15.40 USD 价位，像 B0FL1TXJXR 利润率20.57%、月销约300、月收入约4620 USD，B0FYDGQN87 利润率19.26%、月收入约1451 USD；OKUPAN 的 B0GCBJ51P5 也能赚钱，利润率16.67%，月收入约5994 USD。反面样本很多，Secopad 的 B0GY5JWT2T、B0GY412FZH、B0GXW9689Q 都是高评论但不赚钱或销售无效，评论数 870–9264，已经很像强营销型竞争，而不是小商家可复制的健康案例。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 用户预算 50万 CNY 表面上足以覆盖单个新品的前期入场，但市场本身已经是高风险的价格战区域，利润空间被压缩，且新品牌成功率太低，不适合继续推进。
证据很明确：新品推荐预算大约在 3628.31–14185.54 美元之间，而用户 50万 CNY 约合 7万美元，资金本身不是门槛；真正的问题是赚钱难。 当前利润难度被判定为“中等偏难”，但样本里新品牌新上架的盈利率只有 14.29%，新品牌新上架的非盈利率高达 85.71%；老品牌新上架的盈利率也只有 17.86%，非盈利率 75%。这说明不是“谁进都能赚”，而是大多数新上架都会失败。具体看案例，HUIRUSO 只有 1 个可判定产品且是盈利的，单品 B0G8HZDKPM 约 1350 USD 价格、18.71% 利润率、月销 100、月收入约 13.5万 USD，看起来能赚，但它是少数样本，不足以代表小卖家可复制；相反，Nisolxxofa 的新品 B0FRYD4YQF 价格 6.29 USD、-29.49% 利润率，几乎没有销量，说明低价新品更容易直接亏损。
Early sourcing + logistics + marketing budget (USD)$3,628.31 - $14,185.54Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?80.00%New listing success rate (old brands):17.86%New listing success rate (new brands):14.29%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 普通胶带/双面胶带：比专门的手账胶带更便宜、随处可买，适合只需要基本固定照片、票据或装饰纸的人。
- 便签纸/记事贴组合：用来做标签、分区、临时装饰和记录，比整套 scrapbook/journaling kit 更低成本，也更容易在日常办公或学习中直接使用。
- 打印贴纸纸张（自粘A4贴纸）：可以自己打印标题、图标、日期条和装饰元素，单次投入低，且比购买成套手工套装更灵活。
- 电子手账/数字拼贴模板：如果用户主要是为了记录和排版，可以用手机或平板上的手账应用、模板和素材包替代，几乎没有耗材成本，也不用担心工具不全。
- 基础文具混搭方案（彩笔、马克笔、便签、印章）：用现有文具搭配完成手账/拼贴，比购买完整 scrapbook kit 更容易入门，也更适合偶尔使用的人。
- 现成装饰贴纸包/标题贴纸包：比整套纸艺套装更便宜、占用空间更小，适合只想快速美化日记页、相册页或礼物卡片的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌已明显过多、利润率偏低，整体是价格战高风险区。 数据里新入场品牌有6个、老品牌50个，近35个新上架里只有17.14%达到“有销量且利润合格”，而新上架利润区间只有6.05%~22.76%，说明不是能轻松赚的钱场。
New products with Highest revenueHUIRUSO
Recent Monthly Revenue (USD):$1,350.00(100pcs/month)B0G8HZDKPM (4.2/5 (3663 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsSecopad
Recent Monthly Revenue (USD):$39,960.00(4000pcs/month)B0F2FQHRFZ (4.5/5 (872 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,104.00(200pcs/month)B0GWH85Z3V (4.5/5 (870 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsMost investment in new productsLeast investment in new productsNisolxxofa
Recent Monthly Revenue (USD):-(-)B0FRYD4YQF (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 古埃及主题非常鲜明，和其他复古拼贴/胶带类产品区分度高
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- 棕金配色统一，视觉风格强，缩略图更容易吸引点击
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- 套装内容很完整，含笔记本、贴纸、纸张，适合入门用户直接开用
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- 适合想做主题手帐、拼贴和送礼的人群，购买场景更明确
B0FNCVV485 (4.6/5 (2452 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 复古旧物主题明确，和现代风或纯工具型胶带产品差异大
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- 200片混合素材，内容丰富，适合拼贴玩家和垃圾手账用户
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- 多种旧地图、票据、老物件图案，图片信息量高，容易勾起兴趣
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- 整体偏怀旧文创风，适合喜欢主题装饰的手账爱好者
B09SH21ZT6 (4.6/5 (826 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入：新发布产品盈利率只有17.14%，但大量新货集中在0%~20%利润区间，说明已经进入低利润竞争区；如果看已知利润数据，35个新发布里只有6个能赚钱，9个新品牌里更只有1个新品牌真正跑通，市场对新入场者并不友好。
证据很直接：新发布产品推荐启动预算大约是3628.31–14185.54美元，折合约2.6万–10.3万人民币；你的预算50万人民币足够做单个SKU，但问题不在钱够不够，而在利润空间不够、竞争太挤。利润分布里，新产品中28.57%低于10%，34.29%只在10%~20%，只有2.86%能到30%~40%，没有任何新产品超过40%，这意味着没有明显的高利润护城河。时序上也很不乐观：2025年新发布产品里，盈利3个、亏损10个；2026年更是盈利1个、亏损7个，走势是明显转差。具体看对手，B0GWH85Z3V（Secopad）靠的是低价+功能差异+外观差异，售价10.52美元，非旺季利润率15.99%，但旺季只剩13.24%；B0FL1TXJXR（emmoolife）能赚钱，利润率20.57%；反面例子如B0F1XFW772（Joyberg）利润率-12.26%，B0FRYD4YQF（Nisolxxofa）-29.49%，说明低价并不等于能活下来。品牌层面，Secopad总预算3.88万美元，9个产品里只有2个盈利，成功率25%，已经不是小企业“轻装就能赢”的市场。**
对你来说，结论分两种：大品牌可以勉强进，但要准备更高预算、差异化和持续营销；小商家不建议进，除非你能做出明显功能/外观创新并接受高失败率。 这里没有看到“自然适合小商家稳定赚钱”的证据，反而更像是老品牌和强营销品牌在吃掉新产品机会；若要硬进，至少要对标 Secopad、emmoolife、OKUPAN 这类已验证能出单的品牌，以及 B0GWH85Z3V、B0FL1TXJXR 这类高利润新款，但不要把它们当成小商家低成本成功样本。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F4XVKCQHZodzi2025-04-15Yes$16.912000pcs$33820.021.72%$7345.71B0F2FQHRFZSecopad2025-06-01Yes$9.994000pcs$39960.012.4%$4955.04
B0F293W9VKNaszonus2025-03-23Yes$11.992000pcs$23980.016.0%$3836.8
B0DD7BDPZNResiners2024-09-09Yes$18.75600pcs$11250.033.22%$3737.25
B0FG7SN9Q1Naszonus2025-07-01Yes$11.212000pcs$22420.014.58%$3268.84
B0BW89XZKTpopotop2023-02-20Yes$25.71600pcs$15426.019.95%$3077.49
B0F6CQSMKNMOOKER2025-04-25Yes$14.441000pcs$14440.017.3%$2498.12
B0DMSCR5D7Resiners2024-11-27Yes$18.31300pcs$5493.033.56%$1843.46
B0D1P7P5DBTangobird2024-04-14Yes$18.38600pcs$11028.015.88%$1751.25
B0C8J4DL3RResiners2023-08-29Yes$15.25300pcs$4575.030.04%$1374.33
B0D8ZHHM9CMARCADORUS2024-07-07Yes$15.56300pcs$4668.027.5%$1283.71
B0FL1TXJXRemmoolife2025-08-04Yes$15.4300pcs$4620.020.57%$950.34
B0CX8KDDY1K Kattone2024-03-06Yes$13.2400pcs$5280.017.96%$948.29
B09NMFNCCCEsweny2021-12-14Yes$9.81500pcs$4905.017.13%$840.23
B0GCBJ51P5OKUPAN2025-12-24Yes$9.99600pcs$5994.013.89%$832.57
B0DDBTL98XResiners2024-09-09Yes$11.35300pcs$3405.021.4%$728.67
B0GT7YFKDHemmoolife2026-03-20Yes$12.55300pcs$3765.016.79%$632.15
B09Y2TT1BSEsweny2021-12-14Yes$9.82300pcs$2946.018.24%$537.36
B09NMH5J5YEsweny2021-12-14Yes$9.83300pcs$2949.018.16%$535.54
B09Y2SLVTYEsweny2021-12-14Yes$9.78300pcs$2934.018.04%$529.3Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FL1TXJXRemmoolife2025-08-04Yes$15.4300pcs$4620.020.57%$950.34B0GCBJ51P5OKUPAN2025-12-24Yes$9.99600pcs$5994.013.89%$832.57B0GT7YFKDHemmoolife2026-03-20Yes$12.55300pcs$3765.016.79%$632.15B0GWH85Z3VSecopad2026-06-25Yes$10.52200pcs$2104.015.99%$336.43B0G8HZDKPMHUIRUSO2025-12-18Yes$13.5100pcs$1350.018.71%$252.59
B0FYDGQN87emmoolife2025-10-30Yes$14.51100pcs$1451.016.19%$234.92#New Product Success Rates
Listing这个市场不值得进入，已经明显偏向高竞争、价格战环境。 新品盈利率只有17.14%，但新品不盈利占81.82%，新品牌新品盈利率更只有14.29%，同时市场里已经有多家老品牌在持续占据利润位，说明新人不是没机会，而是要付出很高成本去换一个很窄的窗口。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SecopademmoolifeOKUPANHUIRUSONonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SecopademmoolifeOKUPANOther#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：新品牌成功率只有14.29%，但失败率高达85.71%，而且最近一年明显在走向更激烈的价格竞争。 2025年以后新品牌和老品牌都在不断推新，但可盈利的新增产品很少，最新一批里大多数都是低利润或不赚钱，说明不是“蓝海”，而是越来越卷的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 3 3 1 0 0 10 2026 0 0 0 2 0 0 0 16 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 2 0 1 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 1 1 0 0 0 4 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 2 0 0 0 4 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 1 0 0 0 2 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 0 0 0 0 0 4 2026/6 0 0 0 1 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesEsweny 200 Pieces Vintage Ephemera Scrapbooking Supplies Pack for Journaling, Decoupage Paper Scrapbook Stickers Kit for Junk Journal Planners Collage Craft Notebooks Album (Word Memory)
This listing is deemed profitablePrice (USD)$9.80Released TypeOld Release (2022-02-15)Brand is an old entry in this marketSize and Weight15.7 x 10.6 x 2.0 cm, 68.00gProfitable Factors
Based on old ASINDesign & Appearance
复古记忆/旧物主题，包含老车、老电子设备、旧世界地图、票据和建筑等元素Key Buying Motive
200片混合套装，兼具半透明和哑光两类素材，适合分层拼贴与手账装饰Target Customers
偏好复古怀旧风、垃圾手账和拼贴创作的手账玩家与文创爱好者Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,940.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.92% / 10.96%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.54% / 7.57%Peak / Non PeakSales & BSR Performance
emmoolifeB0FL1TXJXR (4.6/5 (3321 Reviews))42 Rolls Vintage Washi Tape Set, Delicate Butterfly & Lush Floral Botanical Themed Writable Decorative Tapes with Retro Elements for Scrapbooking, Junk Journal Supplies, Bullet Journaling 5-25mm Wide
This listing is deemed profitablePrice (USD)$15.40Released TypeNew Release (2025-08-04)Brand is an old entry in this marketSize and Weight21.2 x 12.7 x 4.4 cm, 200.00gProfitable Factors
Based on old ASINUnique appearance designDistinct functions and featuresDesign & Appearance
复古花卉与蝴蝶主题，整体更偏暖色植物系，适合做怀旧风页面装饰, 42卷多规格和多图案组合，包含25mm到5mm的细分宽度，盒装呈现更强的礼盒感Key Buying Motive
可书写、可重贴、无残胶，且一次性提供42卷丰富搭配，适合分层排版和高频拼贴Target Customers
偏好复古花草蝴蝶风、需要大量细分宽度来做手账分层和主题排版的手账/拼贴用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,620.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.43% / 20.57%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight11.10% / 14.24%Peak / Non PeakSales & BSR Performance
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