- Benchmark ASINB0CP36RYP1
- MarketplaceUS
- Category ID262679011
- Analyzed Products
- Keywordembroidery kit
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经进入价格战和高失败率区间。 样本里总体可盈利率只有33.33%，新发布产品里80%不赚钱；新品牌新产品成功率只有20%，而且最近 2026 年连续出现 3 个新产品亏损，说明不是稳定扩张，而是竞争在加剧。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 现有数据已经显示出明显的低利润、低成功率和新品牌高失败率特征；你现在的50万人民币预算只能覆盖单个ASIN的前期铺货与投放，连长期品牌建设、研发和认证都不够，更别说在这种环境里硬拼。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):20.00%Which new brands have these successful new listings?Alternatives- 可直接用现成刺绣转印贴/可水洗图案贴纸代替整套刺绣套装：用户只需准备少量线和针，门槛更低、价格通常更便宜，适合想先试手感的人。
- 刺绣练习图样PDF/打印模板 + 自购基础工具（针、线、绷 hoop）：比整盒套装更灵活，能按喜好选择图案，且可反复打印，整体成本更低。
- 预印布料小样包或单片布贴练习包：不需要完整课程式套装，适合只想体验基础针法、快速完成一个小作品的用户。
- 二手/闲置平台上的基础刺绣工具与线材拼单：通过低价淘旧绷子、针包、线轴和布料来替代新套装，通常更省钱。
- 刺绣风格的现成铁章/缝纫布贴（iron-on patches）：如果用户的目标是装饰衣物或包袋，这类产品更快上手，不需要掌握完整刺绣流程。
- 按需购买的单色或少色数十字绣材料包：比多阶段进阶型刺绣套装更简单，学习曲线更低，适合只想做一个小成品而不是系统学习的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显偏向价格战，而且对小卖家更不友好。 目前样本里整体可盈利产品只有33.33%，新品可盈利率只有20.00%；再看近一年新品发布，2025年只有1个非盈利新品，2026年已出现1个盈利新品但同时有3个非盈利新品，说明新进入者的试错成本在上升，不是一个稳定放量的机会。
New products with Highest revenueMost investment in new productsLeast investment in new productsCYANFOUR
Recent Monthly Revenue (USD):$956.00(50pcs/month)B0GHXMH52H (4.4/5 (477 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsORIGACH
Recent Monthly Revenue (USD):$2,360.00(200pcs/month)B0D1MWLCNH (4.4/5 (256 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsNEGEKFKX
Recent Monthly Revenue (USD):-(-)B0GYRX1D48 (4.3/5 (253 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GYS3LF49 (4.3/5 (250 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GYS1X25L (4.3/5 (252 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 维尼熊经典IP，辨识度高
- |
- 联名纸艺套装，收藏感强
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- 配色柔和，适合礼物与亲子用户
B0CP36RYP1 (4.7/5 (124 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 五阶段刺绣学习套装，功能最特别
- |
- 礼盒感强，适合送礼
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- 图案丰富，适合新手到进阶用户
B0GHXMH52H (4.4/5 (477 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很直接：这个市场不值得进入，尤其不适合小品牌。 新品牌里几乎只有 NEGEKFKX 这一组在密集试错，但4个新产品里4个都没跑通，且新品牌新发布产品的失败率是80%，这不是可复制的成功样板，而是明显的高风险试水场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D1MWLCNHORIGACH2024-06-20Yes$11.8200pcs$2360.018.69%$441.09B0GHXMH52HCYANFOUR2026-01-21Yes$19.1250pcs$956.028.0%$267.69
B0F1TJB22NSantune2025-06-03Yes$18.8250pcs$941.026.24%$246.92B0CP36RYP1Echo Park Paper2023-11-28Yes$13.19100pcs$1319.014.5%$191.26Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GHXMH52HCYANFOUR2026-01-21Yes$19.1250pcs$956.028.0%$267.69#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌成功率只有20%，但可复制的真实小品牌成功几乎没有，整体更像老品牌主导、低价竞争和高同质化的市场。 现有数据里，真正盈利的新进品牌只有 CYANFOUR 的 B0GHXMH52H 这一款；而 NEGEKFKX 作为新品牌，4个新上架产品全部亏损，说明新人进入后大概率会被价格和同质化压住。
证据很清楚：总体可盈利产品占33.33%，但新上架产品里80%不盈利；新品牌里盈利款只占20%，亏损款占80%。 这已经不是健康增长，更像“少数赢家吃掉大多数失败者”的市场。老品牌 ORIGACH 仍然能靠 B0D1MWLCNH 做到 18.69% 利润率、月收入约 23.6 万日元级别，Echo Park Paper 的 B0CP36RYP1 也能盈利，说明赚钱的核心仍在于老品牌能力、旧链接基础和差异化功能；反过来看，NEGEKFKX 的 B0GYS3LF49 利润率只有 6.49%，B0GYRX1D48 也只是 18.79% 但仍判定不盈利，说明这个价格带里利润被物流、平台费和竞争吃掉得很厉害。更关键的是，失败产品几乎都集中在“花卉/植物/万圣节/书签刺绣”这类高度同质化题材，公开差异很弱。
对小品牌来说，唯一像样的成功样本是 CYANFOUR 的 B0GHXMH52H：售价 19.12 美元，利润率 28%，月收入约 95,600，靠“视频教程 + 5阶段学习 + 更完整的学习体验”赢的，不是靠低价。 但它的最新评论已经到477条，按你的规则，这更像高强度投放/激进营销型竞争者，不是可轻松复制的普通小商家。结合用户预算 50 万元人民币，虽然表面上足够启动单个 ASIN，但对于这种需要更强内容、包装、教育成本和品牌建设的产品，预算只够前期，不够把它做成长期赢家。所以结论只有一个：这个市场已明显偏拥挤，且需要大品牌级投入或激进营销才有机会，小商家不应进入。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
CYANFOURNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
NEGEKFKX#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入高竞争、低回报的危险区。 近一年新品牌成功率只有20%，但这不是好信号：4个新品牌新品失败、只有1个成功，而且最近新增里已经出现连续失利，说明竞争在加剧而不是变容易。\n\n证据很明确：2025年只有NEGEKFKX的B0G8DGWJRZ还勉强落在0%~10%利润区，到了2026年，CYANFOUR的B0GHXMH52H才做到20%~30%利润，但NEGEKFKX又连续推出B0GYS3LF49、B0GYS1X25L、B0GYRX1D48三款都不赚钱，近端趋势是“少量成功、更多失败”。 从市场节奏看，2026年新品投放明显延续，但盈利没有同步扩张，反而是失败样本集中在同一新品牌上；这说明入场门槛不低，且很可能需要更强的选品、素材、运营和品牌包装投入。你的预算500000 CNY对单个ASIN表面上够，但这里很多成功不是靠低成本可复制，而是靠差异化功能、外观和品牌力；B0CP36RYP1（Echo Park Paper，成熟品牌，13.19 USD，月收入1319 USD）、B0D1MWLCNH（ORIGACH，成熟品牌，11.80 USD，月收入2360 USD）、B0F1TJB22N（Santune，成熟品牌，18.82 USD，月收入941 USD）都显示，真正赚钱的样本更偏向成熟品牌的功能/设计升级，不是普通新手款。\n\n对小品牌更不友好：NEGEKFKX 的4个新品全失败，且 B0G8DGWJRZ/B0GYRX1D48 这类 11~13 美元产品属于“低利润+同质化”典型，已经接近价格战区；没有任何证据表明这是一个适合小商家稳定切入的市场。 当前没有看到足够多的真小商家成功案例（<300 reviews/年且可持续盈利），也没有出现清晰的低成本爆款路径；相反，现有成功更像是大品牌或有较强产品力的品牌在做差异化拉动。如果你硬要进，必须跟随成熟品牌思路去做更强功能/设计/内容包装，并接受更高前期投入，但即便如此，这个市场仍然不属于“高胜率”机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 0 2026 0 0 0 0 1 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 1 0 0 0 0 0 2026/1 0 0 0 0 1 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesEcho Park PaperB0CP36RYP1 (4.7/5 (124 Reviews))Winnie The Pooh Collection Kit
This listing is deemed profitablePrice (USD)$13.19Released TypeOld Release (2023-11-28)Brand is an old entry in this marketSize and Weight32.1 x 30.8 x 0.7 cm, 250.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
联名卡通主题套装，图案风格与通用花卉/书签刺绣套装明显不同Key Buying Motive
纸艺套装，核心价值更偏向迪士尼/经典IP收藏与手工素材搭配，而非传统入门刺绣教学Target Customers
喜欢维尼熊IP、纸艺收藏和手工套装的泛兴趣用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,319.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.47% / 14.50%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.23% / 5.26%Peak / Non PeakSales & BSR Performance
ORIGACH 6 Set Flowers Cross Stitch Bookmark Kit for Beginner with Backing Felt Floss Instructions DIY Stamped Embroidery Bookmark Kit for Adults, Book Lovers
This listing is deemed profitablePrice (USD)$11.80Released TypeOld Release (2024-06-20)Brand is an old entry in this marketSize and Weight28.1 x 22.1 x 1.9 cm, 159.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
花卉配色更丰富，偏清新、装饰性强, 6款不同花卉书签图案，适合书签场景的竖长尺寸设计Key Buying Motive
预印花样的初学者书签套装，带背衬毛毡，完成后更厚实整洁Target Customers
适合喜欢阅读、想做低门槛手工体验的初学者和送礼用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,360.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.28% / 18.69%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.15% / 10.57%Peak / Non PeakSales & BSR Performance
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