- Benchmark ASINB0FFHPFVXQ
- MarketplaceUS
- Category ID21209106011
- Analyzed Products
- Keywordphone stand, cell phone holder
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已接近价格战并出现明显拥挤迹象。 用户预算50万CNY表面上够做单个ASIN，但真正能跑通的门槛不是起步资金，而是要有差异化、品牌力和持续投放；在当前样本里，这个市场更像是老牌玩家继续收割，新品牌很难稳定复制成功。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：用户预算足够入场，YES；但这是一个明显偏“高竞争、老品牌主导”的市场，不是低门槛机会。 以当前数据看，入场起步预算约$2,242.69（约1.59万CNY），你的50万CNY远高于单个ASIN的起步资金；但这只覆盖前几个月的进货、运费和投放，不含研发、品牌和认证，真正做出差异化还要额外投入。市场整体利润率中位在29.21%~39.19%，总体可赚钱产品占59.18%，但新品牌新发布产品的成功率只有40.00%，而新品牌新发布不赚钱/未达标的比例高达66.67%，说明新入场者并不轻松。
Early sourcing + logistics + marketing budget (USD)$2,242.69 - $2,242.69Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?82.85%New listing success rate (old brands):44.83%New listing success rate (new brands):16.67%Which new brands have these successful new listings?Which old brands have these successful new listings?...Alternatives- 免手持看手机时，直接使用手机壳自带支架功能（或带折叠支架的保护壳），可避免单独购买手机支架，通常更便宜且无需额外配件。
- 用桌面上的现成物品临时替代：如折叠纸盒、书本、杯子、键盘托架等做简易支撑，几乎零成本，适合偶尔视频通话或追剧。
- 选择可调节手机夹臂/床头夹式支架的低价通用款，安装位置更灵活，往往比磁吸/专用手机座更便宜，也不强依赖机型兼容。
- 使用带背贴的指环扣/握环支撑配件，既能防滑又能短时立放，价格通常低于高规格手机支架，且上手简单。
- 如果主要需求是车内导航或会议看屏，可改用汽车出风口夹或桌边夹这类基础夹持方案，通常更易买到、价格更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显偏向饱和和价格战。 公开样本里，新品牌成功率只有40.00%，但新品牌失败率也高达66.67%；更关键的是，市场里老品牌新发品盈利率只有44.83%，而且大量新发品利润都被压到10%以下附近，说明不是靠低门槛就能轻松赚钱的市场。
New products with Highest revenueNepagz
Recent Monthly Revenue (USD):$1,569.00(100pcs/month)B0FR93MVXR (4.7/5 (237 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsMOFT
Recent Monthly Revenue (USD):$11,772.00(400pcs/month)B0CMTG445R (4.2/5 (2254 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,882.00(200pcs/month)B0CJMGRZ3D (4.2/5 (2262 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,944.00(100pcs/month)B0CM6SS6PF (4.2/5 (2254 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsMost investment in new productsLeast investment in new productsKPNEOL
Recent Monthly Revenue (USD):-(-)B0FMDDJBRQ (4.5/5 (701 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GZ3Q47KPBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑色豹纹，视觉冲击强，辨识度高
- |
- 金属指环支架，外观差异明显
- |
- 偏女性潮流风格，更易吸引点击
B0FZG3PLS5 (4.4/5 (204 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 奥兹绿少见，高级感强
- |
- 极薄折叠支架形态独特
- |
- 三合一设计，实用性强，适合通勤
B0FP2Q16G2 (4.2/5 (2254 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显进入价格战并接近过度拥挤：新品利润率里，已知利润的样本只有约35个，真正落在10%以下的极少，但大多数新产品集中在30%~40%，看起来并不差，实际却被少数大品牌和既有品牌拿走，且新品牌成功率并不高；更关键的是，新品牌里只有 Nepagz 这类个案跑通，KPNEOL 直接两款新品都失败，说明小品牌不是不能做，而是很容易被打穿。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CMTG445RMOFT2023-11-07Yes$29.43400pcs$11772.038.26%$4503.97B0CJMGRZ3DMOFT2023-09-22Yes$29.41200pcs$5882.038.25%$2249.87
B0F6XYSG33Shorogyt2025-04-30Yes$13.04500pcs$6520.025.65%$1672.38
B0CJVRFTSHSatechi2023-09-26Yes$39.21100pcs$3921.041.3%$1619.38
B0DM9VM216Satechi2024-11-07Yes$37.32100pcs$3732.040.8%$1522.66B0H5NCLZ48Satechi2026-06-02Yes$31.38100pcs$3138.039.83%$1249.87B0CM6SS6PFMOFT2023-10-31Yes$29.44100pcs$2944.040.07%$1179.67
B0CM6RFMYKMOFT2023-10-31Yes$29.44100pcs$2944.040.07%$1179.67
B0D2KT1CF1MOFT2024-04-24Yes$29.39100pcs$2939.040.08%$1177.96B0CZQ7PQ9SExtreLife2024-04-03Yes$28.89100pcs$2889.039.38%$1137.69
B0CRB9K5Q3KRTALS2024-01-02Yes$17.13200pcs$3426.032.91%$1127.5
B0D177KFJXSatechi2024-04-09Yes$28.49100pcs$2849.039.24%$1117.95
B0GSQLJD5YKRTALS2026-03-16Yes$16.32200pcs$3264.031.86%$1039.92B0FFHPFVXQFLAUNT2025-06-25Yes$31.0350pcs$1551.538.45%$596.56
B0DJX71WJWMOFT2024-10-12Yes$29.4650pcs$1473.040.1%$590.68
B0FDB1NFXCMOFT2025-06-17Yes$29.4350pcs$1471.540.06%$589.49
B0DJ73FP6XMOFT2024-09-29Yes$29.4250pcs$1471.040.06%$589.29
B0CJMF965PMOFT2023-09-22Yes$29.4350pcs$1471.540.03%$589.05
B0D2KRJX7KMOFT2024-04-24Yes$29.3850pcs$1469.040.04%$588.19
B0CM6LN8QZMOFT2023-10-31Yes$29.4250pcs$1471.039.96%$587.82Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0H5NCLZ48Satechi2026-06-02Yes$31.38100pcs$3138.039.83%$1249.87B0GSQLJD5YKRTALS2026-03-16Yes$16.32200pcs$3264.031.86%$1039.92B0FP2RLWFJMOFT2025-08-28Yes$29.3550pcs$1467.540.03%$587.45
B0GSVKVQ76KRTALS2026-03-17Yes$17.79100pcs$1779.032.39%$576.22
B0GSVD5C49KRTALS2026-03-17Yes$17.76100pcs$1776.032.35%$574.54B0FP2Q16G2MOFT2025-08-28Yes$29.4250pcs$1471.038.25%$562.66
B0GSVS6F66KRTALS2026-03-16Yes$15.98100pcs$1598.031.45%$502.58
B0GSVNH8MMKRTALS2026-03-16Yes$15.95100pcs$1595.031.4%$500.83
B0GSVHG5MGKRTALS2026-03-16Yes$15.92100pcs$1592.031.37%$499.42
B0GSQP7JQSKRTALS2026-03-16Yes$15.97100pcs$1597.030.73%$490.76B0FR93MVXRNepagz2025-09-16Yes$15.69100pcs$1569.029.67%$465.53
B0FZGBP1YPShorogyt2025-11-04Yes$13.01100pcs$1301.025.56%$332.54B0FZG3PLS5Shorogyt2025-11-04Yes$13.04100pcs$1304.025.36%$330.7
B0FZGB6D8BShorogyt2025-11-04Yes$10.05100pcs$1005.017.46%$175.48#New Product Success Rates
Listing这个市场不值得进入，已经接近/进入价格战状态。 新产品整体盈利率只有40.00%，但非盈利占到57.58%，而新品牌自己发布的新产品里，盈利只有20.00%，失败高达80.00%；再看新品牌样本里，真正的成功只出现了 Nepagz 的 B0FR93MVXR，说明新品牌并没有形成可复制的成功路径。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
KRTALSShorogytMOFTOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
KRTALSShorogytMOFTSatechiKPNEOLCREATCABIN#Success Rate by Entry Time
Listing这个市场现在不值得进入，已经明显走向高竞争/价格战区，且对新品牌不友好。 2026年新品释放突然放大，但新品牌成功率只有20%（5个新品牌样本里只有1个真正盈利新品），而且最近一批新品里非盈利占80%，说明竞争正在变难，不是变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 3 1 1 2 2026 0 0 0 0 0 8 0 19 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 1 1 1 2025/9 0 0 0 0 1 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 1 2 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 7 0 5 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 9 2026/6 0 0 0 0 0 1 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMOFT Magnetic Wallet Stand Compatible with iPhone 17/16/15/14/13/12 Series, Angle Adjustment & Magsafe Compatible MOVAS Phone Stand,Taupe
This listing is deemed profitablePrice (USD)$29.42Released TypeOld Release (2023-10-31)Brand is an old entry in this marketSize and Weight11.6 x 7.2 x 1.9 cm, 60.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
Taupe 属于更高级的中性低饱和配色，和竞品常见的黑、白、亮色相比更偏质感路线。, 超薄 0.2 英寸的折叠式 Origami 结构，兼具手机支架、卡包和握持功能，外观也更像高端配件而不是普通卡包。Key Buying Motive
三合一设计：支架、卡包、手机握持一体，且支持三种观看模式。Target Customers
更适合通勤、极简随身收纳、以及偏好高端设计感和多角度观影/办公的 iPhone 用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,471.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight39.22% / 39.96%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight38.22% / 38.96%Peak / Non PeakSales & BSR Performance
MOFT Magnetic Wallet Stand Compatible with iPhone 16/15/14/13/12 Series, Angle Adjustment & Magsafe Compatible MOVAS Phone Stand, Soothing Mist
This listing is deemed profitablePrice (USD)$29.43Released TypeOld Release (2024-10-12)Brand is an old entry in this marketSize and Weight12.5 x 7.4 x 2.1 cm, 60.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
薄荷雾蓝配色更偏清新、轻盈，和竞品常见棕色/黑色/高饱和花色区分明显, 0.2英寸超薄折叠式“折纸”结构，收纳后几乎与手机背面融为一体Key Buying Motive
三合一：钱包 + 手机支架 + 单手握持；支持三种支架模式，兼顾通勤与观影场景Target Customers
偏好极简高端配件、重视质感与设计感的 iPhone/MagSafe 用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,471.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight37.33% / 38.26%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight36.33% / 37.26%Peak / Non PeakSales & BSR Performance
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