- Benchmark ASINB0DVHMTQMG
- MarketplaceUS
- Category ID166099011
- Analyzed Products
- Keywordbuilding block toys
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入。 不是“还有机会但要更努力”，而是已经进入明显的价格竞争区间：新产品里只有28.57%盈利，近两年的新进入样本里多数都没跑出来；新品牌层面也只有25.00%成功，且成功样本非常少，不能当成普遍机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场对你来说可进入，但不适合。 你的50万人民币预算远高于单个新产品起步预算（约6,571美元，约4.7万人民币），看起来“够进场”，但市场已经呈现出明显的赢家集中、输家众多的信号，整体更像是靠少数强势品牌和差异化产品吃肉的结构。
Early sourcing + logistics + marketing budget (USD)$6,571.01 - $6,571.01Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?55.55%New listing success rate (old brands):20.00%New listing success rate (new brands):25.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 软质感官积木/可挤压拼插积木：更适合低龄儿童，价格通常更高或相近，但更安全、可直接玩，减少踩踏受伤顾虑。
- 磁力片/磁性建构片：搭建更直观、上手更快，失败成本低；很多家长会把它作为“积木替代”而不是纯木质/塑料拼装块。
- 一次性纸板/卡纸立体拼图：成本更低、可打印或低价购买，适合临时活动、课堂奖励和派对替代品。
- 可重复使用的贴纸场景拼贴本/贴纸建构玩具：不需要复杂拼装，适合幼儿和送礼场景，价格通常低于实体积木套装。
- 乐高兼容的小颗粒散装基础砖：如果用户想要“搭建感”但不追求主题/造型，可用更通用的基础砖替代，通常单块成本更低、复玩性更强。
- 儿童手工套装（剪贴、涂色、黏土基础包）：在课堂奖励、礼物和居家消耗时间方面，是更便宜且更容易组织的替代方案。
- STEM拼装纸模/免胶模型：提供一定的构建与成就感，但价格和收纳门槛往往更低，适合作为非购买积木时的替代。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个适合进入的市场：已经出现明显饱和和价格战信号，建议不要继续。 目前可见的新品牌里，Jelly Blox 是少数成功样本，但它的成功更像是靠高投入+强产品力撑起来的单点爆发；而更多新品牌表现很差，说明这个品类对小品牌非常不友好。
Most investment in new productsNew products with Highest revenueLeast investment in new productsJelly Blox
Recent Monthly Revenue (USD):$24,900.00(500pcs/month)B0DVHMTQMG (4.4/5 (362 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsContixo
Recent Monthly Revenue (USD):$23,744.00(800pcs/month)B0BJ2LS2CH (4.6/5 (813 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsYUJHITP
Recent Monthly Revenue (USD):-(-)B0G3H52MK3 (4.6/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FL77M1BHBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 外观最特别：透明果冻感、鲜艳软胶质感
- |
- 功能差异大：可挤压、拉伸、揉捏，触感强
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- 更吸引低龄儿童和感统玩具家长
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- 与普通硬质积木相比识别度很高
B0DVHMTQMG (4.4/5 (362 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 主题最丰富：72种动物，视觉更抓眼
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- 24包装小盒适合派对分发和礼物场景
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- 盲盒式包装有惊喜感，易促点击
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- 造型多变，和常规单一积木明显不同
B0F1N3J8J1 (4.6/5 (166 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合现在进入。 新品里真正能赚钱的样本太少，而且赚钱点高度依赖“老品牌背书+明显差异化”，不是普通小品牌靠常规打法就能复制的；对小商家来说，除非你能做出强功能/强外观差异，否则基本会被低利润和同质化挤压掉。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DVHMTQMGJelly Blox2025-09-01Yes$49.8500pcs$24900.024.64%$6135.36B0BJ2LS2CHContixo2022-10-13Yes$29.68800pcs$23744.010.99%$2609.47
B0D6XJK63RINSOON2024-09-19Yes$25.61300pcs$7683.026.27%$2018.33
B0D98XNS98Incredibly Interconnectable Toys2024-07-11Yes$39.99100pcs$3999.032.5%$1299.68
B0F7X6WC2SGraceDuck2025-05-08Yes$30.86150pcs$4629.024.77%$1146.61B0F1N3J8J1Zitetbolo2025-04-21Yes$25.15200pcs$5030.021.51%$1081.96
B0G3P75425Zitetbolo2025-12-27Yes$23.22200pcs$4644.019.12%$887.94
B0723BXBZ7PLUS PLUS2017-05-24Yes$29.99100pcs$2999.024.44%$732.96
B0BS75X98CPLUS PLUS2023-01-12Yes$29.33100pcs$2933.024.09%$706.56
B0D6F27BKRZitetbolo2024-07-24Yes$20.46100pcs$2046.016.9%$345.78Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0DVHMTQMGJelly Blox2025-09-01Yes$49.8500pcs$24900.024.64%$6135.36B0G3P75425Zitetbolo2025-12-27Yes$23.22200pcs$4644.019.12%$887.94#New Product Success Rates
Listing不建议进入，这个市场已经明显偏向高风险，接近价格战环境。 现有样本里新品盈利率只有22.22%，新品总体成功率只有28.57%，而新品失败率高达71.43%；同时，老品牌新品也只有33.33%成功，说明不是“谁来都能赢”，而是少数靠强差异化和高投入的产品在撑场面。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ZitetboloJelly BloxNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
YUJHITPPicassoTilesSTEM MATCH#Success Rate by Entry Time
Listing这个市场不值得进入：不是机会市场，而是明显的高竞争、低利润市场。 近两年新进入者几乎都在亏损，最近的新品牌成功率只有22.22%，而且成功主要被少数老牌/强品牌和少数差异化产品拿走；对小品牌来说，真正可复制的成功案例极少。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 1 0 0 3 2026 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 1 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 1 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPLUS PLUSB0723BXBZ7 (4.8/5 (1380 Reviews))PLUS PLUS Learn to Build, Basic Mix - 400 Piece Building Block Set
This listing is deemed profitablePrice (USD)$29.99Released TypeOld Release (2017-05-24)Brand is an old entry in this marketSize and Weight32.8 x 22.3 x 6.2 cm, 408.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
多彩基础混色组合，适合强调创意拼搭, 单一形状积木通过平面马赛克与立体两种玩法形成差异化Key Buying Motive
同一积木形状可实现平面拼贴与3D构建，兼顾艺术与工程玩法Target Customers
更偏向重视STEM启蒙、精细动作训练和便携随身拼搭的5岁以上儿童家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,999.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight20.75% / 24.44%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight8.46% / 12.16%Peak / Non PeakSales & BSR Performance
Contixo 144 pcs Bristle Shape 3D STEM Building Toys, Construction Learning Stacking Educational Block, Creativity Beyond Imagination, Inspirational, Safe & Durable, Recreational Toy for Kids Ages 3-8
This listing is deemed profitablePrice (USD)$29.68Released TypeOld Release (2022-10-13)Brand is an old entry in this marketSize and Weight35.8 x 24.5 x 10.5 cm, 18.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
多彩亮色拼搭块，视觉吸引力强, 经典刺猬状3D拼插结构，属于通用公开款设计Key Buying Motive
144片大颗粒拼搭，兼容扩展，适合STEM启蒙与多种造型自由创作Target Customers
面向3-8岁低龄儿童的家庭早教、幼儿园和课堂互动场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$23,744.00800 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight3.85% / 10.99%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-21.36% / -14.22%Peak / Non PeakSales & BSR Performance
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