- Benchmark ASINB0D8T4Q41M
- MarketplaceUS
- Category ID2335752011
- Analyzed Products
- Keyword16 pro max screen protector, matte privacy screen protector
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经处在明显的价格战区，而且对小卖家和大品牌都不是好机会。 新品牌整体成功率只有28.57%，但真正可确认的新品成功率只有14.29%，而市场里可识别盈利产品只占16.95%，说明多数新产品都在亏，最近几个月新增款几乎都没有把利润做出来。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这不是一个适合进入的市场。 500,000 CNY 的预算看起来不低，但对这个品类来说只够做短期铺货和前期投放，无法覆盖长期品牌、研发和认证成本；更关键的是，市场已经进入明显价格战，盈利产品只占 16.95%，新品盈利率只有 10.53%，新品牌新品成功率仅 28.57%，失败率高达 57.14%。
证据上，头部赚钱的样本都不是“普通小卖家打法”。真正跑出来的有 SUPFINE 的 B0FBRWGFVT，售价 13.28 美元，月销 200、月营收 265,600；FNTCASE 的 B0GSZJCFX5，售价 11.70 美元，利润率 25.2%，月销 100、月营收 117,000。它们的共性是做出了明确差异化：磁吸半透明、磨砂手感、军规抗摔，或防窥+抗眩光这种细分功能。反过来看，常见款几乎都在亏：Generic 的 B0F29FNS6X、B0F29BSF4G 都是通用型防窥膜，卖点重叠、没有持续差异化；Ailun 作为老品牌，9 个样本里 0 个盈利，4 个新发产品直接亏损，说明老品牌在这个细分里也不是稳定赚钱的护城河。新品趋势也在变差：2026 年 4-6 月连续出现更多非盈利新品，6 月又新增 JUVENPROTO 的 B0H7QQZJPQ 亏损、Wiaocit 的 B0H6MT46RR 亏损，说明市场不是在扩张，而是在加速内卷。
给你的最终建议：不要进。 如果你硬要对标，大预算只能学 SUPFINE 的 B0FBRWGFVT 和 FNTCASE 的 B0GSZJCFX5 这种“强差异化+品牌势能”路线；小预算也不该拿 Ailun 这类老品牌当小卖家案例，真正可参考的小体量成功只有 Fotbor 的 B0GJBHGH2L 这一类新品牌新品，但样本太少，不能代表可复制成功。总之，这个市场对大品牌也只是“勉强可做”，对小企业更不友好，且很可能需要类似激进投放甚至带有掠夺性的营销打法才能站住。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?63.15%New listing success rate (old brands):0.00%New listing success rate (new brands):28.57%Which new brands have these successful new listings?Alternatives- 普通高清钢化膜：比隐私膜更便宜，安装更简单，适合主要需求只是防刮和基础防护的用户。
- 磁吸一体式手机壳自带屏幕保护/边缘高出设计：用壳体做主要防护，用户可直接放弃单独购买隐私膜，操作更省事。
- 可替换式隐私贴膜/静电吸附隐私膜：不需要复杂贴合工具，临时性更强，适合短期出差、会议等场景。
- 手机自带的隐私显示设置结合物理遮挡配件：例如降亮度、自动锁屏、侧边视角管理，成本更低，适合轻度隐私需求用户。
- 一次性/低价入门款钢化膜套装：在预算敏感时，用低价多片装先覆盖日常使用，避免为高端防窥功能付费。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近价格战区，且正在被旧品牌和新入场品牌一起挤压。当前可识别盈利产品占比只有16.95%，新上架产品的盈利率只有10.53%，而近几个月新增上架几乎清一色是亏损或未验证，说明市场不是在给新人留空间，而是在快速变成低价内卷。
New products with Highest revenueFNTCASE
Recent Monthly Revenue (USD):$1,170.00(100pcs/month)B0GSZJCFX5 (4.5/5 (31857 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsAilun
Recent Monthly Revenue (USD):-(-)B0GXKC5JG4Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GY8LWYNQBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H2HFXLPYBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsLeast investment in new productsMost investment in new productsJUVENPROTO
Recent Monthly Revenue (USD):-(-)B0H7QQZJPQ (4.9/5 (46 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 紫色半透明外观，和常见黑/透明壳差异大
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- 磁吸兼容 MagSafe，购买吸引力强
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- 磨砂质感更显高级，适合想要个性化手机壳的用户
B0FBRWGFVT (4.6/5 (74514 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 磨砂防眩光外观，与高清膜区分明显
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- 兼顾防窥、抗指纹和顺滑手感，卖点更集中
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- 适合户外强光下使用手机、又重视隐私的人群
B0D8T4Q41M (4.3/5 (238 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显进入高风险的价格战状态。 新品利润分布里，已知利润率样本只有2个落在20%~40%，但低于10%的样本占比很高，而且最近一批新入场产品几乎全军覆没：2026年新发售的可见样本里，盈利只有FNTCASE 的 B0GSZJCFX5（25.2%，约117,000美元/月收入）和 Fotbor 的 B0GJBHGH2L（约30%+），其余大量新款都处于不盈利或暂未跑出来的状态。整体上，市场表现为老品牌强压、新品牌成功率低、近期趋势走弱，不适合继续重仓进入。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DQ595BLNTOCOL2024-12-11Yes$10.0510000pcs$100500.019.94%$20039.7
B0DCK3Q1XTPEHAEL2024-08-08Yes$9.1310000pcs$91300.016.13%$14726.69
B0FHHG76NQMothca2025-07-14Yes$14.043000pcs$42120.027.66%$11650.4
B0FH1PYVYHSUPFINE2025-07-08Yes$12.75400pcs$5100.027.14%$1384.14B0FBRWGFVTSUPFINE2025-06-03Yes$13.28200pcs$2656.028.19%$748.73B0GSZJCFX5FNTCASE2026-03-18Yes$11.7100pcs$1170.025.2%$294.84
B0GJBHGH2LFotbor2026-01-23Yes$16.9650pcs$848.030.23%$256.36
B0D874BG37TAURI2024-09-09Yes$14.2950pcs$714.527.12%$193.78B0D8T4Q41MWYQLTD2024-07-04Yes$12.9850pcs$649.023.1%$149.92B0DP7QYT9PNEW'C2024-12-12Yes$8.7750pcs$438.515.15%$66.44Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GSZJCFX5FNTCASE2026-03-18Yes$11.7100pcs$1170.025.2%$294.84B0GJBHGH2LFotbor2026-01-23Yes$16.9650pcs$848.030.23%$256.36#New Product Success Rates
Listing这个市场不值得进入：新品成功率只有14.29%，总体可确认盈利率16.95%，但新品里亏损/失败占85.71%，而且旧品牌新品成功率是0%，说明这里已经是高竞争、强挤压的市场。 从趋势看，真正能跑出来的新品极少，且成功高度集中在少数品牌手里；小品牌如果想靠正常打法进入，胜率很低。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
FNTCASEFotborNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
WITATAOGEAilunMoupiroOther#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：已经进入过热/接近价格战区，新品牌成功率低，且近期开出来的新品大多在亏。 用户预算 50万 CNY 只能覆盖单个ASIN的前期启动，但以当前数据看，连“能跑出来”的新品都很少，后续还要额外投入品牌、研发和认证，风险更高。
证据很直接：新品牌只有4个（JUVENPROTO、FNTCASE、Moupiro、Fotbor），但新品牌新品成功率只有33.33%，整体新上架成功率更低到14.29%；全市场可识别盈利产品占16.95%，新上新盈利率只有10.53%。 近一年市场节奏在恶化：2025年几乎没有可见成功，2026年新释放集中爆发，但2个盈利、12个亏损，亏损品牌包括 Ailun、Moupiro、JUVENPROTO、Wiaocit 等；按月份看，2026年4月一次就出现4个亏损新品，说明竞争在加剧而不是改善。更关键的是，盈利主要集中在 Fotbor B0GJBHGH2L 和 FNTCASE B0GSZJCFX5，这两单都属于少数成功样本，不是大面积可复制的机会；而亏损样本里 Ailun 一家就占了4个失败款，Moupiro 也有2个失败款，说明老牌/强品牌在这个细分里也在被压利润，市场不是“容易赚”，而是“谁都难赚”。
对小卖家来说，真正的可行案例几乎没有；对大品牌来说也不是好市场，因为成功不是靠稳定利润，而是靠更重的投入和更强的品牌/营销。 当前没有证据表明需要依赖300+评论的“正常增长”就能赢，反而失败品牌和失败新品占绝对多数，说明市场正在向低利润、强营销、强投放倾斜。结论：不要进入；如果硬要做，只能把 Fotbor B0GJBHGH2L、FNTCASE B0GSZJCFX5 当作参考，但它们更像高投入样本，不是小商家可轻松复制的路径。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 4 2026 0 0 0 0 1 1 0 13 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 2 2025/8 0 0 0 0 0 0 0 2 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 1 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 1 0 0 0 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTAURI 3 in 1 for iPhone 16 Pro Max Case, [Compatible with MagSafe] with 2X Screen Protectors, Slim Translucent Matte Magnetic Phone Case for 16 ProMax 6.9", Matte Black
This listing is deemed profitablePrice (USD)$14.29Released TypeOld Release (2024-09-09)Brand is an old entry in this marketSize and Weight19.0 x 10.4 x 1.6 cm, 80.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
哑光黑半透明机身，偏低调商务风, 薄型半透明磨砂背壳，兼具磁吸壳+2片钢化膜的一体化套装Key Buying Motive
38颗N52磁铁，主打更强磁吸和MagSafe兼容，同时把屏幕保护膜直接打包进3合1组合Target Customers
想一次性购买手机壳、屏幕保护膜并同时需要磁吸配件的iPhone 16 Pro Max用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$714.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight25.41% / 27.12%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight22.68% / 24.39%Peak / Non PeakSales & BSR Performance
WYQLTD 2 Pack for iPhone 16 Pro Max Matte Screen Protector Glass
This listing is deemed profitablePrice (USD)$12.98Released TypeOld Release (2024-07-04)Brand is an old entry in this marketSize and Weight18.5 x 10.6 x 1.9 cm, 118.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
磨砂防窥玻璃表面，主打抗眩光与隐私保护的双重外观差异Key Buying Motive
同时兼顾磨砂抗眩光、侧视防窥、抗指纹和游戏顺滑触感，定位比普通高清膜更细分Target Customers
经常在户外强光环境使用手机、同时注重隐私与触控顺滑体验的 iPhone 16 Pro Max 用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$649.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight21.07% / 23.10%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.64% / 18.67%Peak / Non PeakSales & BSR Performance
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