- Benchmark ASINB0F8VQVQVL
- MarketplaceUS
- Category ID23538328011
- Analyzed Products
- Keywordfamily games
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品牌为0、新上架为0，成功样本几乎完全来自老品牌 tngtswwcv，说明它不是增量机会，而是老链接主导的存量盘。 用户预算50万人民币表面上够做单个ASIN前期启动，但真正能跑通的只有少数老品牌打法，对小商家和外部大品牌都不友好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这个市场不适合现在进入。 预算表面上够做单个ASIN的前期启动，但市场里真正能跑通的机会太少，且已出现明显的成熟品牌主导和价格竞争信号；对小商家来说，这不是可安全进入的赛道，对大品牌来说也不是值得重投的赛道。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 指尖解压玩具（如弹力捏捏球、指尖陀螺、磁力指环）：通常更便宜、体积更小，便于随身携带和快速上手，适合替代“随手捏/转/玩”的解压场景。
- 纸质涂色/涂鸦卡片或涂色本：成本更低，获取更方便，不需要额外学习成本，适合家庭和儿童的安静娱乐替代。
- 一次性派对小赠品（如小贴纸包、迷你橡皮、钥匙扣）：单价往往更低，适合批量购买做家庭游戏奖品或活动奖励，替代“礼品/派对回礼”需求。
- 简单桌面手眼协调小游戏（如迷你平衡游戏、翻翻卡、配对卡）：比软胶玩具更能支持亲子互动和多人轮换，且价格通常仍较低，适合家庭游戏替代。
- 可重复使用的泡泡纸替代品/挤压垫（如硅胶按压垫、静音解压垫）：更耐用、可反复使用，解压手感更稳定，适合办公室和家庭场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场可以进，但只适合有能力做差异化和持续投放的老牌大品牌；对小商家不友好，整体更像是低门槛、低确定性的价格竞争区。 现有样本里只有1个可判断利润的产品，整体可盈利率50%，但新上架产品盈利率为0%，这说明新进入者基本没跑通；同时市场里出现了明显的“老品牌靠旧款带动利润”的结构，不是新品牌容易复制的环境。
大品牌可参考的样板是 tngtswwcv 的 B0F8VQVQVL。 这个ASIN售价约$12.08，月销6000件，月营收约$72,480，利润率18.5%，最近月利润约$13,416，启动投入约$2,045.5；它的成功点很清楚：熊形捏捏解压玩具、薇粉色视觉、节日送礼/课堂奖品/办公桌面解压这些明确场景，属于“有旧款基础+轻差异包装”的打法。相反，品牌里的失败款 B0F99T2S7T 直接没销量、没收入、不可盈利，说明只做常见公版熊形软胶、没有明确爆点的产品，很容易死掉。
Old brand with the most profitable new productstngtswwcv
Recent Monthly Revenue (USD):$72,480.00(6000pcs/month)B0F8VQVQVL (4/5 (346 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0F8VQVQVL (4/5 (346 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0F99T2S7TBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：利润只集中在少数老产品上，但新产品几乎没有跑出来，说明当前更像是存量竞争而不是新增机会。 用户预算 50 万元看起来不低，但对这种靠老链接、老品牌和持续投放撑出来的市场，钱主要只是买入场券，不等于能换来稳定盈利。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F8VQVQVLtngtswwcv2025-07-10Yes$12.086000pcs$72480.018.51%$13416.05No profitable product data available for new products#New Product Success Rates
Listing这个市场不值得进入，核心原因不是“还能不能赚钱”，而是明显偏向老品牌主导的价格战/成熟市场：新品牌为0，新上架产品也为0，意味着真正的新玩家几乎没有入口。 现有可见样本里，只有 tngtswwcv 这一个老品牌在撑场，其中 B0F8VQVQVL 以 12.08 美元售价做到 18.5% 利润率、月销约 6000、月营收约 72,480 美元，早期投入约 2,045.50 美元，说明老品牌/老链接可以跑通；但同品牌另一个 ASIN B0F99T2S7T 直接无销量、无利润，说明这类产品并不是“自然宽松”，而是高度依赖单品打法与运营位置。
No data availableNo data availableNo data available#Success Rate by Entry Time
Listing这个市场不值得进入。 数据显示它不是新品牌机会，而是老品牌主导的存量盘：市场里没有新品牌、没有新发布产品，且可见的成功几乎完全来自旧品牌 tngtswwcv 的老品 B0F8VQVQVL，而不是可复制的新进入机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasestngtswwcvB0F8VQVQVL (4/5 (346 Reviews))Bear Squishy, Stress Bear Taba Squishy, Taba Squishy Toys for Kids, Stress Balls Valentines Day Gifts Birthday Gifts Party Favors-Rosy
This listing is deemed profitablePrice (USD)$12.08Released TypeOld Release (2025-07-10)Brand is an old entry in this marketSize and Weight10.0 x 4.1 x 3.9 cm, 100.00gProfitable Factors
Based on old ASINDesign & Appearance
薇粉色版本，适合偏好柔和可爱风格的用户, 8厘米小型熊形Taba Squishy，外形明确且适合作为桌面解压/礼品挂售Key Buying Motive
可揉捏、拉伸、投掷的软弹解压手感，兼具压力释放与玩具属性Target Customers
更偏向节日送礼、课堂奖品、办公室桌面解压和亲子轻玩需求Early Investment
Investment
Monthly Revenue (Recent) (USD)$72,480.006000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.30% / 18.51%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight12.26% / 14.48%Peak / Non PeakSales & BSR Performance