
结论很明确:这个市场不值得进入。 新品牌只看见 2 个,样本不大,但新上架 6 个里只有 2 个赚钱,成功率 33.33%;同时 4 个新上架直接亏损,且新产品利润区间只有 -14.18% 到 14.25%,已经是明显的低利润、强竞争环境,不适合把它当成可轻松切入的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入。 用户预算 500,000 CNY 远高于单个新ASIN的起步预算 574.34 美元,钱是够的,但市场已经明显进入价格战区,盈利机会不健康。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入:竞争已经偏拥挤,而且利润被压得很紧。 目前可见产品里,整体盈利率只有26.09%,新品盈利率33.33%,但新进入品牌里已经出现明显的失败样本,说明不是“轻松赚钱”的市场;更关键的是,低价段里一旦体积/运费变大,利润会迅速被吃掉。
结论很明确:这个市场不适合进入,整体偏向价格战且已经接近/进入过度拥挤状态。 目前可识别利润产品只有26.09%,新上架产品里只有33.33%盈利,且新产品利润区间只有-14.18%到14.25%,说明新卖家想活下来,靠的不是正常铺货,而是更强的品牌力、投放和供应链控制。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GCZZZNQ1 | Seposeve | 2026-02-18 | Yes | $9.19 | 900pcs | $8271.0 | 14.02% | $1159.6 | |
![]() | B0DDQMFCLJ | Lalo | 2024-08-20 | Yes | $9.99 | 300pcs | $2997.0 | 19.26% | $577.23 |
![]() | B01G3JAG82 | HAOBAOBEI | 2016-05-24 | Yes | $9.99 | 400pcs | $3996.0 | 11.66% | $465.94 |
![]() | B0DDQJY8WK | Lalo | 2024-08-20 | Yes | $9.99 | 200pcs | $1998.0 | 19.43% | $388.22 |
![]() | B0GCZVYH8K | Seposeve | 2026-02-18 | Yes | $9.19 | 200pcs | $1838.0 | 14.09% | $258.98 |
![]() | B0DDQK2YFC | Lalo | 2024-08-20 | Yes | $9.99 | 50pcs | $499.5 | 19.4% | $96.91 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GCZZZNQ1 | Seposeve | 2026-02-18 | Yes | $9.19 | 900pcs | $8271.0 | 14.02% | $1159.6 | |
![]() | B0GCZVYH8K | Seposeve | 2026-02-18 | Yes | $9.19 | 200pcs | $1838.0 | 14.09% | $258.98 |
这个市场不适合进入,整体已经明显偏向价格战。 现有样本里可识别的产品盈利率只有26.09%,而新品里真正盈利的只有33.33%;更关键的是,市场利润分布里低于-10%的亏损产品有4个,10%~20%的只有6个,说明多数产品已经被压在很窄的利润带里,赚钱空间不厚。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不值得进入,已经接近价格战区,且新品牌机会偏弱。 近期新品里真正跑出来的只有 Seposeve,两款新品都做到 14.02% 和 14.09% 的利润率、分别有 8.27 万和 1.84 万人民币月销,但同一时间 OXO Tot 4 个新上架全部亏损,利润率从 -14.19% 到 -2.38%,说明新进入者大概率是在被压价和流量成本吞噬。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |