- Benchmark ASINB0GXLJ9JKV
- MarketplaceUS
- Category ID23538328011
- Analyzed Products
- Keywordtoy building set, pretend play toy, sensory fidget toy
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论明确：新品牌已经出现价格战信号，而且盈利样本太少、失败样本太多。 目前只看到5个新品牌、23个新上架产品，其中真正盈利的新产品只有4个，成功率17.39%；更关键的是，亏损或不赚钱的新产品有19个，占82.61%，而新产品利润区间从-4.92%到15.53%，说明大多数新品都在10%以下，已经接近价格战区。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：不适合进入。 这个市场已经接近价格战区，且新品牌新上架产品里大多数都没过10%利润线；你500,000 CNY 够启动单个ASIN，但不够把你从低利润和高失败率里“买”出来。
Early sourcing + logistics + marketing budget (USD)$740.14 - $27,740.72Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):17.39%Which new brands have these successful new listings?Other major expensesPrivate MoldAlternatives- 普通减压捏捏球/海绵球：通常更便宜、款式更多，适合想要同类触感但预算更低的用户。
- 橡胶/硅胶指尖解压玩具：比造型类软泥更耐用，购买更容易，适合随手把玩和办公桌场景。
- 可重复使用的粘土/软陶解压泥：单价往往更低，手感可塑性强，适合喜欢揉捏而不是单纯挤压的用户。
- 口袋尺寸指尖陀螺或指尖滑块：体积小、易携带，作为替代型“手上有事做”的解压工具，门槛低。
- 积木式拼搭盲包/小颗粒拼装玩具：如果用户偏向“玩具拼搭”而不是纯感官挤压，这类通常选择更多、价格跨度更大，能替代部分玩具建筑与专注玩法。
- 可撕贴/磁吸桌面小玩具：更适合桌面解闷和轻度互动，通常比造型定制类玩具更容易入手。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，属于明显的低利润高风险区。核心故事很直接：新品牌能做出销量，但大多数新上架产品都在亏钱或接近不赚钱，已经不是“选品问题”，而是价格战+高淘汰率的问题。
New products with Highest revenueHorizon Group USA
Recent Monthly Revenue (USD):$15,393.00(700pcs/month)B0GZ4VFSRT (4.3/5 (492 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast investment in new productsTAKUAO
Recent Monthly Revenue (USD):-(-)B0H1WQ8GQL (4.4/5 (109 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H1WXYCHH (4.4/5 (102 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H1X4BRRX (4.4/5 (102 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQMost investment in new productsLYPMWKMWH
Recent Monthly Revenue (USD):$44,760.00(3000pcs/month)B0GXLJ9JKV (4.2/5 (266 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$12,088.00(800pcs/month)B0GXLHVD2D (4.1/5 (324 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$10,372.50(750pcs/month)B0GXLT4YW4 (4.1/5 (324 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsMidou
Recent Monthly Revenue (USD):-(-)B0GS96RN85Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$2,133.00(300pcs/month)B0GHDSZS8V (3.7/5 (893 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Recent Monthly Revenue (USD):$4,957.50(750pcs/month)B0GH7H2GZF (3.7/5 (893 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 三色Sanrio联名，辨识度最强
- |
- 亮片慢流动效果，画面更吸睛
- |
- 可爱角色造型，适合青少年粉丝购买
B0GZ4VFSRT (4.3/5 (492 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
Differentiation:- 仿真黄油条外观，和卡通款明显不同
- |
- 单包装更像真实黄油块，陈列感强
- |
- 大号比例突出，适合桌面解压与摆拍
B0GXLT4YW4 (4.1/5 (324 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入，结论很明确：新产品整体只有17.39%是盈利的，而82.61%都没过盈亏线，已经是典型的低利润高压区；更关键的是，真正能赚钱的样本只有4个，而且高盈利几乎集中在少数品牌和少数差异化款上，说明不是靠“常规款”就能活。对小商家来说，这不是好市场；对大品牌来说，也只能靠重投入做联名、功能和外观差异化，普通切入很难打赢。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GXLJ9JKVLYPMWKMWH2026-04-17Yes$14.923000pcs$44760.022.67%$10147.1B0GZ4VFSRTHorizon Group USA2026-06-25Yes$21.99700pcs$15393.018.41%$2833.86B0GXLHVD2DLYPMWKMWH2026-04-17Yes$15.11800pcs$12088.023.07%$2788.71B0GXLT4YW4LYPMWKMWH2026-04-17Yes$13.83750pcs$10372.518.94%$1964.56Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GXLJ9JKVLYPMWKMWH2026-04-17Yes$14.923000pcs$44760.022.67%$10147.1B0GZ4VFSRTHorizon Group USA2026-06-25Yes$21.99700pcs$15393.018.41%$2833.86B0GXLHVD2DLYPMWKMWH2026-04-17Yes$15.11800pcs$12088.023.07%$2788.71B0GXLT4YW4LYPMWKMWH2026-04-17Yes$13.83750pcs$10372.518.94%$1964.56#New Product Success Rates
Listing这个市场不适合进入：新产品盈利率只有17.39%，但失败率高达82.61%，而且盈利几乎被少数品牌垄断。 这不是一个适合普通新品牌或小商家的市场；如果你进场，基本要接受高投入、长周期、强营销，且很可能还要面对价格战。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LYPMWKMWHHorizon Group USANonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LYPMWKMWHTAKUAOMidouGSOOUOLDHorizon Group USA#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显偏向价格战和拥挤竞争。 新品牌真正的新上架只有4个赚钱、19个不赚钱，成功率只有17.39%，而不赚钱占82.61%；同时最近一年/最近几个月新增里，2026年1-6月持续出现大量不赚钱新品，说明不是机会变多，而是竞争在加剧。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 4 6 2 2 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 2 3 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 2 1 2 0 0 1 2026/5 0 2 0 0 0 0 0 4 2026/6 0 0 1 1 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesLYPMWKMWHB0GXLHVD2D (4.1/5 (324 Reviews))Big Butter Squishy,Giant Squishies Butter 14 OZ,Jumbo Slow Rising Squeeze Toys,Large Soft PU Foam Fidget Toys for Anxiety & Sensory Stress Relief 8.7*1.8*1.8 Inch(Big-Colorful Butter 1Pack)
This listing is deemed profitablePrice (USD)$15.11Released TypeNew Release (2026-04-17)Brand is a new entry in this marketSize and Weight22.9 x 4.8 x 4.8 cm, 120.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
彩虹渐变配色，视觉上比常规单色黄油捏捏更吸睛, 仿真黄油条外形，且采用更夸张的大号慢回弹软胶/PU泡棉造型，便于作为桌面解压与摆拍玩具Key Buying Motive
兼具仿真摆件、感官解压和捏捏玩具三种用途，慢回弹触感更强Target Customers
面向需要随手减压的学生、办公室人群，以及喜欢感官玩具和桌面装饰的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$12,088.00800 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight20.75% / 23.07%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.88% / 19.20%Peak / Non PeakSales & BSR Performance
LYPMWKMWHB0GXLJ9JKV (4.2/5 (266 Reviews))Big Butter Squishy,Giant Squishies Butter 14 OZ,Jumbo Slow Rising Squeeze Toys,Large Soft PU Foam Fidget Toy for Anxiety & Sensory Stress Relief 8.7*1.8*1.8 Inch (Big-Yllow Butter 1Pack)
This listing is deemed profitablePrice (USD)$14.92Released TypeNew Release (2026-04-17)Brand is a new entry in this marketSize and Weight23.7 x 5.0 x 5.0 cm, 120.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
大号黄油条外观，整体更像真实黄油块而不是普通卡通解压玩具, 仿真黄油条造型，细长方块比例与奶油质感表面更突出Key Buying Motive
将仿真陈列感、成人解压和感官捏压功能合并到同一款产品中Target Customers
更偏向办公室白领、成人减压和桌面摆件需求用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$44,760.003000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight20.25% / 22.67%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.33% / 18.75%Peak / Non PeakSales & BSR Performance
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