- Benchmark ASINB0GTLFHRZV
- MarketplaceUS
- Category ID23538328011
- Analyzed Products
- Keywordsensory fidget toy
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经处在明显的价格战和低利润挤压区。 新品成功率只有21.74%，最近入场的新品牌表现更差；虽然还没到30+新品牌那种极端超饱和，但利润中位已经被压到很低，继续加码只会更难赚。
证据很直接：新品利润区间只有-3.19%到16.69%，而近46个新发布里只有10个盈利，33个亏损，盈利占比23.26%；按时间看，2026年新增发布明显放量，但6月仍有不少失败样本，说明竞争不是变轻，而是在加速。 市场里最强的新品牌样本是 Horizon Group USA：B0GZ4VFSRT 单月营收15,393美元、利润率18.41%、总预算24,666.54美元，靠的是授权IP+三件装差异化+品牌力，不是普通打法；但它同时还有7个新品亏损，说明大资金也不是稳定通道。小品牌里真正能参考的只有 LYPMWKMWH：B0GXLJ9JKV、B0GXLT4YW4、B0GXLHVD2D 都做到了18.94%~23.07%利润率，月销750~3000件，单品总预算集中在1.5万~4.8万美元，核心是“食物拟真外观+大尺寸+多件装”，但它也有5个新品亏损，且 TAKUAO 6个新品全亏、Midou 3个新品全亏，里头还有 B0H1WXYCHH、B0H1WQ8GQL、B0H1X4BRRX 这类100多条评论仍然亏损的样本，属于典型低价硬冲失败，说明这里不适合靠堆评或低价切入。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 用户预算50万CNY表面上够覆盖部分新品启动，但市场已经进入高压竞争状态，且新品成功率只有21.74%，再叠加近几个月新品发布明显放量、6月新增新品里失败数多于成功数，说明这不是可稳健切入的市场。
Early sourcing + logistics + marketing budget (USD)$1,947.46 - $66,812.06Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?36.95%New listing success rate (old brands):35.29%New listing success rate (new brands):13.79%Which new brands have these successful new listings?Which old brands have these successful new listings?...Alternatives- 普通静音解压捏捏球/泡棉球：通常更便宜、选择更多，适合办公室或学习场景，用户很容易替代为“手里拿个能捏的东西”。
- 一次性硅胶指尖搓揉片/口袋减压片：比造型类感官玩具更小、更隐蔽，携带方便，很多用户会优先选这种低存在感方案。
- 笔帽、回形针、钥匙环等日常随身小物：虽然不是专业玩具，但成本更低、获取更容易，能提供类似“手上有东西可摆弄”的替代体验。
- 可重复使用的黏土/橡皮泥类手部训练材料：价格通常不高，能拉、捏、压，兼顾感官刺激和手部放松，适合在家或桌面使用。
- 低价硅胶指套/指尖按摩环：更偏功能性，价格低、占空间小、使用方式简单，适合想要安静解压但不想买玩具的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个适合进入的市场。整体已经进入价格战区，且新品牌成功率偏低；对小品牌尤其不友好，对大品牌也不值得现在硬闯。 市场里可清晰识别的产品中，盈利率只有49.23%，而新上架产品的盈利率只有21.74%；更关键的是，样本里新品牌数量达到6个，但没有出现30+新品牌的极端超饱和信号，真正的问题不是“没人做”，而是“做了也很难赚”。
大品牌可参考的唯一正面样本是 Horizon Group USA 的 B0GZ4VFSRT。 这个ASIN售价$21.99，月销700件，月营收$15,393，利润率18.4%，单品总预算约$24,666.54，早期投入约$37,777.06；成功点不是低价，而是“授权IP + 三件装差异化造型 + 触感/视觉双卖点”，对应的可复制方向是角色化外观、礼盒化组合、明确的减压场景定位。它虽然是新品牌，但靠品牌力和黑帽投放做起来，不能当成小品牌模板。
小品牌能学的只有 LYPMWKMWH 的 B0GXLT4YW4。 这款售价$13.83，月销750件，月营收$10,372.50，利润率22.67%，评论324，属于接近小品牌可复制的少数案例；它的核心是“食物拟真外观 + 慢回弹PU泡棉 + 3包装”，更适合办公室桌面、送礼和派对小礼品。相反，TAKUAO 的 6个新品全军覆没，Midou 3个新品也全是亏损，像 B0H1WXYCHH、B0H1WQ8GQL、B0H1X4BRRX 都是负利润且评论已到102~109，属于典型的低价硬冲失败样本；如果要进入这个市场，必须避开低价同质化和纯堆评打法，否则会直接卷进赔钱局。
New products with Highest revenueHorizon Group USA
Recent Monthly Revenue (USD):$15,393.00(700pcs/month)B0GZ4VFSRT (4.3/5 (492 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableOld brand with the most profitable new productsSqueez'M
Recent Monthly Revenue (USD):$180,300.00(10000pcs/month)B0FG779YKY (4.5/5 (1684 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$17,660.00(1000pcs/month)B0G5V696YR (4.5/5 (1663 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$7,116.00(400pcs/month)B0FQL6MF8P (4.5/5 (1617 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast investment in new productsTAKUAO
Recent Monthly Revenue (USD):-(-)B0H1WXYCHH (4.4/5 (102 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H1WQ8GQL (4.4/5 (109 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H1X4BRRX (4.4/5 (102 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQMost investment in new productsLYPMWKMWH
Recent Monthly Revenue (USD):$44,760.00(3000pcs/month)B0GXLJ9JKV (4.2/5 (266 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$12,088.00(800pcs/month)B0GXLHVD2D (4.1/5 (324 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$10,372.50(750pcs/month)B0GXLT4YW4 (4.1/5 (324 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsMidou
Recent Monthly Revenue (USD):-(-)B0GS96RN85Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$2,133.00(300pcs/month)B0GHDSZS8V (3.7/5 (893 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Recent Monthly Revenue (USD):$4,627.00(700pcs/month)B0GH7H2GZF (3.7/5 (893 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 三丽鸥授权卡通造型，和普通圆球/方块捏捏乐差异很大
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- 三件不同角色组合，颜色鲜明，图片更容易吸睛
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- 闪粉慢流效果强，视觉动感高，适合点击购买
B0GZ4VFSRT (4.3/5 (492 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
Differentiation:- 仿真黄油条造型，和常见球形减压玩具明显不同
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- 三包装食物拟真风格，桌面展示感强，图片识别度高
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- 偏治愈系礼物属性，适合喜欢可爱食玩风的用户
B0GXLT4YW4 (4.1/5 (324 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品利润结构被低利润段主导，已经进入明显的低利润竞争区。 新品牌里只有少数能做出盈利，而且真正跑出来的样本大多依赖差异化设计、品牌力或更重的投放，不是普通小卖家能轻松复制的；对小品牌来说，想靠常规打法成功的概率很低。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FG779YKYSqueez'M2025-07-04Yes$18.0310000pcs$180300.020.83%$37556.5B0D5CBZWRSVESPRO2024-05-28Yes$15.867000pcs$111020.017.07%$18951.12B0DQCVY1JCUWKNHS2025-02-28Yes$11.8710000pcs$118700.014.97%$17769.39B0F7QX1PDHDrephere2025-06-30Yes$14.724000pcs$58880.021.13%$12441.35
B0F6Y5C3ZSDrephere2025-06-30Yes$14.584000pcs$58320.020.84%$12153.89B0GXLJ9JKVLYPMWKMWH2026-04-17Yes$14.923000pcs$44760.022.67%$10147.1B0F7X6YX7HDrephere2025-06-30Yes$14.623000pcs$43860.020.92%$9175.52B0CZ9BRMKJVISCOO2024-03-28Yes$14.783000pcs$44340.017.07%$7568.84B0GTLFHRZVGeneric2026-03-23Yes$15.592000pcs$31180.023.54%$7339.78B0DTJXDNX6Generic2025-01-21Yes$13.992000pcs$27980.022.7%$6351.46B0G5V696YRSqueez'M2025-12-08Yes$17.661000pcs$17660.020.21%$3569.09B0DKXBNWTKVISCOO2024-10-25Yes$13.551900pcs$25745.012.72%$3274.77
B0D9T3L8LWGeneric2024-07-23Yes$13.99900pcs$12591.022.87%$2879.57B0GZ4VFSRTHorizon Group USA2026-06-25Yes$21.99700pcs$15393.018.41%$2833.86B0GXLHVD2DLYPMWKMWH2026-04-17Yes$15.11800pcs$12088.023.07%$2788.71B0F6Y71PMRDrephere2025-06-30Yes$13.451000pcs$13450.018.17%$2443.87B0GYF7HJ5NVESPRO2026-04-24Yes$25.92400pcs$10368.019.55%$2026.95B0DTJXWSBVGeneric2025-01-21Yes$14.99600pcs$8994.022.34%$2009.26B0GXLT4YW4LYPMWKMWH2026-04-17Yes$13.83750pcs$10372.518.94%$1964.56
B0D9T4DQWYGeneric2024-07-23Yes$13.99600pcs$8394.023.02%$1932.3Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GXLJ9JKVLYPMWKMWH2026-04-17Yes$14.923000pcs$44760.022.67%$10147.1B0GTLFHRZVGeneric2026-03-23Yes$15.592000pcs$31180.023.54%$7339.78B0G5V696YRSqueez'M2025-12-08Yes$17.661000pcs$17660.020.21%$3569.09B0GZ4VFSRTHorizon Group USA2026-06-25Yes$21.99700pcs$15393.018.41%$2833.86B0GXLHVD2DLYPMWKMWH2026-04-17Yes$15.11800pcs$12088.023.07%$2788.71B0GYF7HJ5NVESPRO2026-04-24Yes$25.92400pcs$10368.019.55%$2026.95B0GXLT4YW4LYPMWKMWH2026-04-17Yes$13.83750pcs$10372.518.94%$1964.56B0FQL6MF8PSqueez'M2025-09-10Yes$17.79400pcs$7116.020.45%$1455.23
B0GZW22ZN7UWKNHS2026-06-18Yes$14.22100pcs$1422.011.39%$161.97B0H25YN8YDUWKNHS2026-05-18Yes$11.81100pcs$1181.010.57%$124.84#New Product Success Rates
Listing这个市场不适合进入，结论是直接放弃。 新品成功率只有23.26%，看起来不是彻底死市场，但利润结构已经明显被低价和同质化挤压；更关键的是，新品牌里真正能站住脚的只有少数，且不少“成功样本”带有明显黑帽/强营销痕迹，说明竞争门槛高、打法偏激进。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Squeez'MUWKNHSLYPMWKMWHOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Horizon Group USATAKUAOLYPMWKMWHOther#Success Rate by Entry Time
Listing这个市场不适合现在进入，结论是偏饱和且有价格战特征。 近期新品牌的成功率只有13.79%，但新发布产品整体成功率只有23.26%，非盈利占比高达76.74%；同时近一年新品发布从2025年几乎空白，快速跳到2026年1月后明显放量，6月仍有大量失败样本，说明竞争是在加速而不是变轻松。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 2 0 0 1 2026 0 5 11 5 3 0 0 18 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 1 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 1 0 0 0 0 0 2025/12 0 0 0 0 1 0 0 0 2026/1 0 3 7 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 1 0 0 2 2026/4 0 0 2 2 2 0 0 2 2026/5 0 2 0 1 0 0 0 5 2026/6 0 0 2 2 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesVISCOO 12 Pack Slow Rising Stress Ball,Stress Balls for Adults,Fidget Toys
This listing is deemed profitablePrice (USD)$14.78Released TypeOld Release (2024-03-28)Brand is an old entry in this marketSize and Weight17.3 x 13.3 x 4.9 cm, 322.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
12种不同颜色的组合装，在同类单色或少量颜色产品中更醒目, 12包装独立配色的标准圆球形，偏向礼盒式组合而非单件造型Key Buying Motive
多色12只装，兼顾批量把玩、替换和送礼场景Target Customers
适合需要批量分发的课堂奖品、派对小礼物和办公室减压备份人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$44,340.003000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.86% / 17.07%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight3.24% / 6.45%Peak / Non PeakSales & BSR Performance
DrephereB0F5333ZJC (3.3/5 (787 Reviews))1 Pack Fidget Toys Stress Balls for Kids, Splat-Tastic Squishy Toy, Stress Splat Toy, Squishies Anxiety Stress Relief, Ice Squishy Stress Sensory Cube Malt Sugar Balls with Autism
This listing is deemed profitablePrice (USD)$12.83Released TypeOld Release (2025-06-03)Brand is an old entry in this marketSize and Weight8.7 x 8.6 x 5.0 cm, 100.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
浅蓝色果冻状“飞溅”外观，在同类方块/黄油/冰淇淋造型中更醒目, 不规则喷溅块状外形，不是常见的标准立方体或食品仿真造型Key Buying Motive
独特纹理与可挤压、拉伸的综合触感，强调更强的感官刺激Target Customers
更偏向需要感官安抚、课堂静坐和自闭症/焦虑缓解场景的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,132.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.95% / 20.32%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight14.15% / 16.52%Peak / Non PeakSales & BSR Performance
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