- Benchmark ASINB0GYFSYP3F
- MarketplaceUS
- Category ID23538328011
- Analyzed Products
- Keywordbaby bath toy, stacking toy
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入。当前只看到 1 个新品牌 EDGRYJK、2 个新上架产品，成功率 50% 看起来不差，但样本太小，不能代表真实机会；而且盈利款只有 16.8% 利润率，已经接近低缓冲区，一旦广告、退货或运费波动就很容易掉到亏损。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 目前只看到 1 个新品牌 EDGRYJK，成功率 50% 看起来不差，但样本只有 2 个新产品，远不足以证明市场机会；而且 2026 年 4 月成功、5 月就失败，说明新品结果极不稳定，市场没有形成可复制的胜率。
从预算看，用户有 500,000 CNY，按当前已验证的唯一盈利 ASIN B0GYFSYP3F 来看，单品早期投入是可承受的：售价 $13.04，毛利率 16.8%，月销 700 件，月营收约 $912,800（单位按报告原始值）。这类产品属于15%+ 的可接受利润段，对单个 ASIN 的早期投放是够的；但另一个新产品 B0H2GZ725R 直接失败，说明不是“有钱就能复制”。更关键的是，报告里没有显示大量新品牌涌入，也没有出现 30~100+ 新品牌的超饱和警报；但现在市场数据太少，无法把它定义成稳健机会，只能说是一个小样本、单点偶发成功的市场。
如果只看可借鉴对象，大预算品牌应参考 EDGRYJK 的 B0GYFSYP3F：彩虹黄油条外观、慢回弹手感、明确的减压场景，且是白帽新发售，说明靠差异化设计能跑出来；小预算品牌也只能参考这一个真成功案例，不能拿老品牌做小品牌标杆，因为当前没有老品牌样本。短评：你能付得起入场成本，但不能把它当成高确定性市场；不建议进入。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 普通解压捏捏球/捏捏乐：更便宜、品类更成熟，适合替代“触感减压”需求。
- 泡沫/硅胶迷你发泄玩具套装：单价通常更低，款式更多，适合办公室和随身携带。
- 指尖陀螺或小型旋转解压件：无需占手、上手快，适合做替代型专注小玩具。
- 可重复使用的凝胶挤压玩具/挤压砖：比造型食品类更直接，价格往往更低，耐玩性强。
- 简易软胶积木/感官拼接块：如果用户想要“堆叠/拼搭”触感体验，这类通常比专门的堆叠玩具更通用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：目前看到的不是健康增长，而是明显的试错市场，且利润并没有形成稳定优势。EDGRYJK 作为新入场品牌，2个新产品里1个盈利、1个亏损，成功率只有50%；但真正能拿来做小卖家参考的成功样本只有 B0GYFSYP3F，另一个 B0H2GZ725R 直接失败，说明这个类目并不稳，靠同样打法不能保证复刻成功。
证据很直接：B0GYFSYP3F（EDGRYJK）卖价约 $13.04，利润率 16.8%，月销 700，月营收约 $9,128，早期投入约 $15,336.60，其中广告约 $3,759；它的成功点是“彩虹黄油条”外观差异化 + 慢回弹功能 + 白帽推广，属于靠设计和定位拉起来的单品。但同品牌另一款 B0H2GZ725R 完全没有销量和利润，说明这类产品对选品、外观、定位要求很高，不是简单复制就能成。按你的规则，16.8%利润率是可接受的，但这只代表单品能做，不代表市场整体适合进场；目前没有看到足够多的稳定成功样本，也没有看到能支持小卖家长期复制的证据。
如果一定要拆解打法，大品牌应参考 EDGRYJK 的 B0GYFSYP3F；小卖家只该抄“低成本差异化解压外观 + 明确人群 + 白帽投放”，不要碰 B0H2GZ725R 这种“看起来新奇、但没有销量验证”的款。结论是：大品牌也不建议重仓，小卖家更不建议进场；这个类目没有表现出足够可靠的胜率，更像是高试错、低确定性的单品竞争。
New products with Highest revenueMost investment in new productsLeast investment in new productsEDGRYJK
Recent Monthly Revenue (USD):$9,128.00(700pcs/month)B0GYFSYP3F (4.2/5 (28 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GYFSYP3F (4.2/5 (28 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0H2GZ725RBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：当前只有1个新品牌EDGRYJK，2个样本里1个盈利、1个亏损，表面看盈利率50%，但样本太小，不能代表真实机会；更关键的是，盈利款B0GYFSYP3F只有16.8%利润率，刚过及格线，说明这里不是高利润市场，而是低缓冲市场，一旦广告、退货或运费波动就很容易掉进亏损。
从证据看，EDGRYJK是2026-04-24进入市场的新品牌，B0GYFSYP3F售价$13.04，月销700件，月营收$9,128，月利润$1,533.51；但它的非旺季利润率只有16.8%，属于“勉强可做”而不是“好做”。另一个同品牌新款B0H2GZ725R在2026-05-21上新后直接失败，且没有销量数据，说明这个品牌的新品稳定性很差。品牌层面看，EDGRYJK目前只有1个盈利产品、1个亏损产品，盈利新产品比例50%，但这只是单品牌、双样本，不足以证明市场健康；时间趋势也只显示2026年4月和5月各出1个新品，市场热度低，并没有看到大量新品牌涌入，因此不是典型的“30~100+新品牌”超饱和警报，但也绝不是一个可放心进入的强机会市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GYFSYP3FEDGRYJK2026-04-24Yes$13.04700pcs$9128.016.8%$1533.51Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GYFSYP3FEDGRYJK2026-04-24Yes$13.04700pcs$9128.016.8%$1533.51#New Product Success Rates
Listing这个市场不值得进入，结论很明确：对大品牌和小商家都不是好机会。 现有数据只覆盖到少量样本，但已经看到新品牌成功与失败各 1 个，成功率 50%，并且失败样本是新发布但无销售的产品；这说明不是“自然好卖”，而是必须靠明显差异化和较强投放才有机会。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
EDGRYJKNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
EDGRYJK#Success Rate by Entry Time
Listing这不是一个适合进入的市场。 目前只看到 1 个新品牌 EDGRYJK 的两条新上架结果：B0GYFSYP3F 赚钱、B0H2GZ725R 亏钱，整体新品牌成功率只有 50%，但样本太小，不能把它当成真正可复制的机会；更关键的是，最近新增几乎为零，市场不是在扩张，而是进入了低活跃、低确定性的阶段。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 1 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 1 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases2 Pcs New Rainbow Butter Squishy Stick Sensory Toy – Realistic Slow Rise Stress Relief Toy, Fun Food-Shaped Fidget Toys for Adults Focus & Anxiety & Stress Relief, Sensory Gifts for Office, Home
This listing is deemed profitablePrice (USD)$13.04Released TypeNew Release (2026-04-24)Brand is a new entry in this marketSize and Weight15.1 x 9.7 x 4.3 cm, 100.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
彩虹马赛克流纹外观，辨识度高，区别于普通单色黄油造型挤压玩具, 黄油条造型结合多彩流纹纹理，整体更像“彩虹黄油块”而不是常见圆润解压球或普通仿食物玩具Key Buying Motive
慢回弹PU泡棉手感，主打按压后缓慢复原的解压体验Target Customers
面向需要随手减压的办公人群、学生和感官安抚需求用户，也适合喜欢仿食物造型解压玩具的收藏型买家Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,128.00700 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.98% / 16.80%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.06% / 12.88%Peak / Non PeakSales & BSR Performance