- Benchmark ASINB0GYFSYP3F
- MarketplaceUS
- Category ID23538328011
- Analyzed Products
- Keywordfamily game
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入。 目前只看到 1 个新品牌 EDGRYJK，2 个新上架产品里 1 个赚钱、1 个亏钱，表面成功率 50%，但样本太小，不能说明市场宽松；相反，已经出现明显的单品分化，真正能复制的只有 B0GYFSYP3F 这一条成功样本。
证据很直接： B0GYFSYP3F 售价 13.04 美元，月销 700 件，月收入 9,128 美元，利润率 16.8%，刚过可接受线，但旺季利润率会掉到 13.98%，空运条件下还会进一步压到 10.06% 和 12.88%，说明这个类目利润空间并不厚。失败款 B0H2GZ725R 直接是亏损且无有效销量，失败原因是缺乏独特性、市场小或竞争太激烈；再加上没有看到 30 个以上新品牌涌入的证据，所以还没到“全类目超饱和”，但已经是高风险、接近价格竞争的窄机会，不是适合低预算试错的市场。
两类玩家都要谨慎： 对大品牌来说，能做但要靠明显差异化、持续投放和更高预算去抢同质化人群；对小企业来说，只有 B0GYFSYP3F 这类“28 条评论、700 月销、16.8% 利润率”的真成功案例可参考，但这更像单点爆款，不是稳定可复制模型。你有 50 万人民币预算，买入门槛不算低，但这类产品还要额外考虑品牌、内容、认证和后续投放成本；如果没有明确的结构/外观/功能差异化，不建议进。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这个市场可以进，但只适合有足够预算、能做差异化的新品牌；对小企业来说也能做，但必须避开同质化黄油解压玩具的红海打法。 目前已看到的样本里，EDGRYJK 只有 2 个新品：一个赚钱、一个亏钱，整体盈利率 50%，但这只是极小样本，不能说明市场宽松；真正能赚钱的是 B0GYFSYP3F，售价 13.04 美元，毛利率 16.8%，月销 700、月收入 9128 美元，28 条评价，属于白帽正常起量的活案例。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 解压捏捏乐（普通果冻/海绵材质）——通常更便宜、款式更多、平台更容易买到，适合作为替代的触感减压工具。
- 指尖陀螺/迷你指尖玩具——价格往往更低，单手可玩，适合办公室或课堂里低门槛替代。
- Tangle 线条扭扭乐/可弯折解压玩具——便携、耐用，使用方式更直观，适合需要持续手部占用的人群。
- 硅胶挤压球/握力球——通常更耐用且购买成本低，既能解压也能顺手做轻度手部活动。
- 软胶钥匙扣/口袋型感统小玩具——更便携，适合随身携带作为低成本替代。
- 无声解压笔/旋转笔类小玩具——兼具日常书写功能与把玩属性，属于更实用、容易接受的替代方案。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场可以进，但只能算中等可做，不是低门槛市场。 现有样本里，EDGRYJK 这个新品牌只用 1 个盈利款、1 个亏损款，成功率 50%，说明不是全面价格战，但也还没形成稳定护城河；真正能复制的，是它这条盈利 ASIN B0GYFSYP3F，而不是去赌那条亏损款 B0H2GZ725R。
New products with Highest revenueMost investment in new productsLeast investment in new productsEDGRYJK
Recent Monthly Revenue (USD):$9,128.00(700pcs/month)B0GYFSYP3F (4.2/5 (28 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GYFSYP3F (4.2/5 (28 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0H2GZ725RBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入。 当前样本里只有2个新发布产品，盈利/亏损各1个，表面上是50%成功率，但这不是健康信号：真正能拿出来的可复制成功案例只有B0GYFSYP3F，且它只是16.8%利润率、28个评论、月销700、月利润1533.51美元；另一个B0H2GZ725R直接亏损且无有效销量，说明新进入者的稳定性很差。更关键的是，这个类目没有任何旧品牌样本支撑，也看不到足够多的“真小卖家”成功案例，所以不能判断这是一个适合小业务自然切入的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GYFSYP3FEDGRYJK2026-04-24Yes$13.04700pcs$9128.016.8%$1533.51Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GYFSYP3FEDGRYJK2026-04-24Yes$13.04700pcs$9128.016.8%$1533.51#New Product Success Rates
Listing这个市场当前不值得进入：样本里只有 2 个新产品，1 个盈利、1 个不盈利，表面成功率 50%，但真正能证明可复制的只有 EDGRYJK 这一家新品牌，且另一条同品牌新品已失败，说明不是稳定机会，而是单点爆款。更关键的是，市场里没有看到可验证的老品牌成功样本，也没有出现足够多的新品牌分散成功，现阶段更像是“少量试错、结果高度不稳定”的市场，不适合把它判断成高胜率赛道。
证据很直接：盈利产品 B0GYFSYP3F 定价 13.04 美元，月销 700 件，月收入 9,128 美元，非旺季利润率 16.8%，这刚好超过可接受线，但旺季只剩 13.98%，空运条件下进一步掉到 10.06% 和 12.88%，说明利润空间并不厚。它的优势是差异化外观——彩虹渐变、黄油条拟真造型、慢回弹 PU 泡棉，目标人群是办公室久坐、学生和感官减压用户；而失败款 B0H2GZ725R 失败原因是“缺乏独特性 + 市场太小/竞争太激烈”，说明这类产品不是随便换个配色就能赢。更重要的是，EDGRYJK 作为新品牌，整体 2 个产品里只有 1 个成功，成功率 50%，但只有 28 个评论、700 件月销的这条数据能撑起来，还不足以证明小品牌能长期、合法、低预算稳定复制成功。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
EDGRYJKNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
EDGRYJK#Success Rate by Entry Time
Listing这个市场目前不值得进入，已经明显走向价格竞争，且新品牌成功率只有50%（2个样本里1个成功、1个失败），但样本太少，不足以证明这是一个健康机会。 现有数据只看到新品牌 EDGRYJK 在 2026 年出现 1 个可盈利新品 B0GYFSYP3F（售价 13.04 USD，月收入 9128 USD），同时另一个新品 B0H2GZ725R 直接亏损；这更像是“少数单品偶发成功”，不是可复制的宽机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 1 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 1 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases2 Pcs New Rainbow Butter Squishy Stick Sensory Toy – Realistic Slow Rise Stress Relief Toy, Fun Food-Shaped Fidget Toys for Adults Focus & Anxiety & Stress Relief, Sensory Gifts for Office, Home
This listing is deemed profitablePrice (USD)$13.04Released TypeNew Release (2026-04-24)Brand is a new entry in this marketSize and Weight15.1 x 9.7 x 4.3 cm, 100.00gDesign & Appearance
彩虹渐变纹理，视觉上比普通单色解压玩具更醒目, 仿黄油条造型，带有明显的食物拟真感和立体长条外观Key Buying Motive
慢回弹高弹PU泡棉，主打触感解压与手部放松Target Customers
更适合办公室久坐人群、学生和感官减压需求用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,128.00700 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.98% / 16.80%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.06% / 12.88%Peak / Non PeakSales & BSR Performance