- Benchmark ASINB0FJBKZBBB
- MarketplaceUS
- Category ID165793011
- Analyzed Products
- Keywordball plush, plush ball toy
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 目前只看到2个新品牌，却已经有13个老品牌在主导，整体新产品成功率只有16.67%，新品牌里也只是50%对半开，但真正能复制的小商家成功样本只有YELUFT，说明这不是“容易切入”的赛道，而是已经被老玩家和同质化竞争压住了利润。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这不是一个该进的市场。 你的50万CNY预算表面上够覆盖单个ASIN的前期投入，但市场已经出现明显的价格战信号：当前样本里可识别盈利产品只有33.33%，新上架产品盈利率只有16.67%，而且大多数可见新货并没有形成稳定赚钱模型，继续进入风险很高。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?66.66%New listing success rate (old brands):0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 软布书/感官布书：比球类玩具更便宜，适合0-6个月做触觉和视觉刺激，随手翻看即可，不需要宝宝具备抓握或滚动能力。
- 安抚巾/标签巾：价格通常更低，便于随身携带，适合在推车、汽车座椅和睡前安抚使用，替代“球状抱握+安静陪伴”的需求。
- 牙胶布偶/牙胶玩偶：如果家长买球玩具是想要抓握和啃咬安抚，这类产品更直接，使用门槛低，且常与婴儿日常口欲期需求重叠。
- 婴儿手摇铃/握铃：体积更小、单价通常更低，能覆盖摇晃发声、训练抓握和听觉刺激，替代“软球+铃铛”的核心功能。
- 床挂/推车挂件小玩偶：依附在婴儿床或推车上即可使用，不占空间，适合外出和固定场景安抚，比独立球玩具更容易被接受。
- 黑白高对比感官卡片：对于0-6个月宝宝，视觉刺激价值高且更便宜，家长也更容易即时使用，能替代部分早教型感官诉求。
- 软触摸感官方块/小抱枕：如果用户只是想要安全、柔软、可抓握的感官玩具，这类更稳定、不容易滚走，室内使用更省心。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论是明显偏危险：新品利润率中位水平只有3.15%~23.40%，而且样本里真正赚钱的新发布只有16.67%，已经接近价格战区；同时已识别到2个新品牌、13个老品牌，老品牌新发布占比66.66%，说明这个赛道主要被有资源的老玩家主导。用户预算50万人民币看起来能覆盖单个ASIN早期投入，但只能打到入场门槛，并不能改变这个市场对利润和流量的挤压。
New products with Highest revenueJazwares
Recent Monthly Revenue (USD):$17,493.00(700pcs/month)B0FJBKZBBB (4.9/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsVanmor
Recent Monthly Revenue (USD):$5,398.00(200pcs/month)B0DW43KR64 (4.5/5 (250 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast profitable new productsLeast investment in new productsYELUFT
Recent Monthly Revenue (USD):$2,976.00(200pcs/month)B0G346TMLS (4.9/5 (29 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 独角兽主题外观，和常见足球球形差异很大
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- 毛绒软包裹，视觉更可爱，适合儿童礼物
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- 主打静音室内踢球，适合怕吵的家庭
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- 圆脸卡通造型吸睛，图片点击率高
B0D3TTGR9X (4.7/5 (132 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 0-6个月婴儿专用，受众最明确
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- 3个小号软绒摇铃球，外观与运动球明显不同
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- 彩色拼接+柔软材质，更像早教安抚玩具
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- 适合新生儿礼物场景，图片更容易吸引家长
B0G346TMLS (4.9/5 (29 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：利润主要卡在10%到30%之间，且新品里真正超过15%的只有1个，整体已经进入明显的低利润竞争区。 以当前数据看，利润并没有形成足够好的“新品牌机会”，反而是老品牌凭借产品差异和既有积累占住了大多数可赚钱位置；对大品牌和小品牌都不算好市场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DW43KR64Vanmor2025-04-09Yes$26.99200pcs$5398.021.66%$1169.21B0G346TMLSYELUFT2025-11-20Yes$14.88200pcs$2976.016.24%$483.31
B0F9F86CQTVioraWhite2025-05-21Yes$29.9950pcs$1499.527.23%$408.32
B0D1B6RFXPVangeBow2024-06-15Yes$16.99100pcs$1699.022.15%$376.33
B0CRDYWZW7OurHonor2023-08-14Yes$29.1250pcs$1456.021.53%$313.48
B0CRDZ2VK3OurHonor2024-02-07Yes$25.4450pcs$1272.021.99%$279.72B0D3TTGR9XVangeBow2024-06-19Yes$16.9950pcs$849.522.63%$192.25
B0FCFPVK65VangeBow2025-07-23Yes$17.9950pcs$899.520.45%$183.95Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G346TMLSYELUFT2025-11-20Yes$14.88200pcs$2976.016.24%$483.31#New Product Success Rates
Listing这个市场不值得进入，已经接近/落入价格战型拥挤赛道。 新品牌里只有 YELUFT 的 B0G346TMLS 证明了真新手也能做成，但样本里新上架产品 16.67% 赚钱、整体可识别利润率只有 33.33%，而新产品里 83.33% 亏损；更关键的是，旧品牌新上架产品 100% 亏损，说明老牌玩家也在被高竞争压制，不是一个适合轻松切入的市场。
证据很直接：真正能赚钱的新产品几乎全靠明显差异化 + 低价 + 轻量功能组合。YELUFT 的 B0G346TMLS 售价 14.88 美元，月销 200、月利润 483.31 美元，属于少数能成立的新品；但同类里 Jazwares 的 B0FJBKZBBB 月销 700、月利润 888.65 美元，却只剩 5.08% 利润率，已经非常接近被流量和成本吞掉的边缘。反过来看，失败款普遍卡在“外观太常见、功能重复、利润薄”，如 VangeBow 的 B0FMDXM71C 和 B0FMDYMDF7，虽然利润率还能到 16.81% 和 15.0%，却没有形成稳定销量；而 MUALML 的 B0CWLKDXB5 直接亏损，月利润 -119.44 美元。市场里旧品牌 VangeBow、OurHonor、VioraWhite 仍在占据大多数非盈利样本，说明竞争已经不是“有没有需求”，而是“谁能在同质化里硬抢利润”。
给你的结论：大品牌可以靠更高预算和更强供应链去赌，但也不是高胜率；小商家想合法成功，只能复制 YELUFT 这种真差异化、低价、轻功能的打法，而且预算至少要按 8,201.84 美元以上去准备早期投放与备货，实际还没算研发、品牌和认证。若你没有强差异化方案，这个类目不建议推进；若硬要做，只能盯住 B0G346TMLS 这类新品牌成功样本，别碰 VangeBow、Jazwares 这类已经被高竞争挤压的同质化方向。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
YELUFTNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
VioraWhiteVangeBowOurHonorJazwares#Success Rate by Entry Time
Listing这个市场不值得进入：新品牌成功率只有16.67%，但最近新入场几乎都在失败，利润也明显向10%以下挤压，已经是高风险竞争区。 你可以看到，2025年新入场只有1个真正盈利的新品 YELUFT / B0G346TMLS，利润率16.2%，早期投入约2710.84美元，月销200、月收入2976美元；但同一时期还有4个新品牌新品失败，2026年又新增的 Jazwares / B0FJBKZBBB 直接落到5.08%利润率，低于你要求的15%安全线，说明这不是可复制的轻松机会，而是越来越难做的价格战市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 4 2026 0 0 1 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 3 2025/11 0 0 0 1 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 1 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesOurHonorB0CRDYWZW7 (4.6/5 (459 Reviews))OurHonor Football Plush, 18" Soft Football Stuffed Throw Pillow
This listing is deemed profitablePrice (USD)$29.12Released TypeOld Release (2023-08-14)Brand is an old entry in this marketSize and Weight29.4 x 17.2 x 10.2 cm, 590.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
棕色美式橄榄球配色，贴近真实球体外观, 18英寸大号橄榄球造型，外形更接近真实比赛用球Key Buying Motive
可作靠垫、抱枕和装饰摆件，多用途比普通球形毛绒更实用Target Customers
面向橄榄球迷、体育主题房间装饰需求者，以及送礼场景用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,456.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.15% / 21.53%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.76% / 7.14%Peak / Non PeakSales & BSR Performance
OurHonorB0CRDZ2VK3 (4.6/5 (459 Reviews))Basketball Pillow, Basketball Plush 11.8", Basketball Stuffed Animal
This listing is deemed profitablePrice (USD)$25.44Released TypeOld Release (2024-02-07)Brand is an old entry in this marketSize and Weight28.7 x 28.2 x 4.7 cm, 608.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
橙色篮球外观更接近真实篮球，识别度高, 11.8英寸单球大尺寸抱枕式篮球造型，偏家居装饰和陪伴用途Key Buying Motive
兼具抱枕、靠垫、摆件三种用途，且可通过拍打回弹恢复圆润外形Target Customers
面向篮球迷、运动主题房间装饰需求以及想要送礼的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,272.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight18.16% / 21.99%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.02% / 9.84%Peak / Non PeakSales & BSR Performance
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