- Benchmark ASINB0G83CJGC5
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordglass food storage containers, glass meal prep containers, glass lunch containers
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是明显的价格战区，而且对大品牌和小商家都不是好市场。 新品牌只有3个，新增新品49个里真正可确认盈利的只有7个，成功率14.29%；更糟的是，近 2025/12 到 2026/3 的新上架里亏损和低利润占绝对多数，市场不是在变好，而是在继续走弱。
证据上，利润结构已经偏向低毛利甚至亏损。 新品里 85.42% 都是非盈利，只有 8.33% 的纯新品盈利、6.25% 的老链接新上架盈利；利润区间里，-10% 到 10% 合计占了大头，说明大部分产品都在 10% 以下，已经是典型价格战。新品牌里只有 Razab 真正跑出了可复制的正样本：B0G39Q1C3R、B0GTQCWGT4、B0GTQG7RKJ，利润约 11%~14%，月收入约 6,508~7,028 美元，投入预算约 6,443 美元，但这只是少数样本；HOTEC 的 B0FJRJZBRK 虽然月销 2000、月营收 45,760 美元，利润却是 -22.48%，GLATABAM 的 B0G6Z1CRBC 甚至是 -24.63% 且没有稳定销量，这类 360+、588+ 评论的新品更像是激进投放/刷量型对手，不是小商家可复制样本。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是适合进入的市场：利润空间已经被压到价格战区，新品牌和老品牌的新上架产品大多数都在亏损，用户预算虽然能覆盖少数入场样本，但不足以支撑长期品牌战。 从数据看，整体可盈利产品只占11.61%，新上架产品可盈利率仅14.29%；而2025年以来新增产品里，非盈利远多于盈利，2025年有29个非盈利新产品对比5个盈利新产品，2026年至今又是6个非盈利对1个盈利，趋势明显是走弱而不是改善。
Early sourcing + logistics + marketing budget (USD)$24,284.89 - $44,214.70Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?81.63%New listing success rate (old brands):10.00%New listing success rate (new brands):33.33%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 一次性铝箔烤盘/烘焙盘：比玻璃便宜、轻便，适合批量备餐和冷藏，很多场景用完即弃，省去清洗和摔碎风险。
- PP塑料微波餐盒（可重复使用）：通常单价更低、重量更轻、外出携带更方便；对“只是分装午餐”的用户来说，是更低门槛替代。
- 硅胶折叠餐盒/收纳盒：更省空间、便于通勤和旅行，收纳时可折叠，适合想要便携但不想买玻璃的人。
- 带密封盖的搪瓷/不锈钢餐盒：耐摔、耐用、适合户外和通勤；虽然不是完全透明，但在‘抗摔和长期使用’上更有吸引力。
- Mason Jar/广口玻璃罐套装：单罐成本更低、易购买、适合沙拉/酱料/分层午餐；对小份量备餐用户是更灵活的替代。
- 可重复使用的拉链硅胶保鲜袋：更轻、更省空间，适合水果、零食、切配食材和短期冷藏，操作比盒子更简单。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经进入价格战和高失败率状态。 现有数据里，新品盈利率只有11.61%，新品里真正盈利的只有8.33%，而新品失败率高达85.42%；同时，2025-2026 年新品牌密集涌入，2025 年就有 29 个新品失败，2026 年前几个月又持续出现失败新品，说明竞争在加剧而不是打开窗口。
大品牌入场的门槛很高，但并不代表有高胜率；小品牌更难靠普通打法活下来。 HOTEC 作为新入场品牌，B0FJRJZBRK 以 22.88 美元售价做到月销 2000、月营收 45,760 美元，但利润率仍是 -22.48%，早期投入约 13,728 美元，说明“有销量≠能赚钱”；GLATABAM 的 B0G6Z1CRBC 售价 20.47 美元、4.7 星 588 评，却仍然是 -24.63% 且销售不活跃。Vtopmart 作为老品牌，28 个产品里 0 个可判定盈利，近一年新品里 17 个亏损，说明老品牌靠规模和资源在扛，不是小商家的可复制样本。唯一的可复制盈利案例来自老品牌阵营：Urban Green 的 B0G83CJGC5、Razab 的 B0G39Q1C3R / B0GTQCWGT4 / B0GTQG7RKJ、Ello 的 B0GR4K5WF3 / B0FMFS8CTX，它们属于少数盈利新品，但都偏向老品牌延伸，不适合作为小品牌低成本参考。
结论很直接：不要进。 你当前预算 500,000 CNY 虽然覆盖得起单个新品的早期投入，但这个类目里“活下来”不等于“赚钱”，而且大量新品利润都在 10% 以下甚至为负；如果一定要看标杆，只能参考盈利的老品牌延伸款，而小品牌没有足够干净的成功样本可抄，且如果没有强差异化/品牌力/投放能力，就会直接落入这场价格战。
New products with Highest revenueHOTEC
Recent Monthly Revenue (USD):-(-)B0FSZ7LXYKBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$45,760.00(2000pcs/month)B0FJRJZBRK (4.7/5 (360 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsVtopmart
Recent Monthly Revenue (USD):-(-)B0DZ6Y1WKYBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0CZ4DR18ZBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G5P9BR17Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast investment in new productsLeast profitable new productsMost investment in new productsGLATABAM
Recent Monthly Revenue (USD):-(-)B0G6Z1CRBC (4.7/5 (588 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 白色极简外观，和常见透明饭盒差异大
- |
- 方形玻璃+玻璃盖，识别度高
- |
- 无塑料设计，健康感强，更吸引注重环保人群
B0FNQVDY33 (4.7/5 (749 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 彩色硅胶外套，视觉最醒目
- |
- 年轻化便当风，点击率高
- |
- 可拆卸防护套，外观与同类透明盒差别大
B0FMFS8CTX (4.7/5 (4202 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合进入，已经是高风险、明显偏价格战的市场。 新品利润分布里，低于10%和亏损区间合计占了大头，新品牌想靠正常打法赚钱很难；如果硬进，更像是在和大品牌与强营销玩家拼现金消耗，而不是拼产品本身。
证据非常直接。 新品利润分布中，亏损区间占20.41%，-10%到0%占22.45%，0%到10%又占22.45%，也就是新品里接近65%都在10%以下或直接亏损，真正达到10%~20%的只有16.33%。更重要的是，新品牌新品里只有Razab这一家出现了可盈利样本，而且可盈利的只有3个ASIN：B0G39Q1C3R、B0GTQG7RKJ、B0GTQCWGT4；旧品牌里则有Ello和Urban Green的盈利新品，但它们不该被当成小商家案例。相反，失败样本非常集中：Liuruiyu、HOTEC、Vtopmart、Freshmage、Magic Mill、GLATABAM里大量新品都在亏损，像B0GCSDLL3B、B0FVTFBSC2、B0FJRJZBRK、B0G4LJJ3BV这类ASIN都显示出明显的负利润，说明这个类目不是“做一个新品就能跑出来”的逻辑。
对两类卖家都不友好。 大品牌能进，但要靠品牌力、持续投放和更高预算去打；小商家如果没有明显差异化，基本没有健康入口。唯一看起来像真正小商家的成功案例是Razab，它的B0G39Q1C3R / B0GTQG7RKJ / B0GTQCWGT4都能做到约11%~14%利润率，但它们并不是高利润暴利款，只是“勉强可做”；而像Urban Green、Ello这类成功新品，利润更稳定，但明显带有品牌和资源优势。你给的预算是500000元，看起来足够覆盖前期铺货和投放，但在这个市场里，仅靠这笔预算并不能把劣势变成胜势，因为差异化、品牌建设和持续营销成本会继续吞掉利润。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B08B7DT91LRubbermaid2020-06-15Yes$33.853000pcs$101550.019.99%$20299.85
B08B7GLYZCRubbermaid2020-06-15Yes$41.174000pcs$164680.010.73%$17670.17
B0C3326YT5Urban Green2023-04-20Yes$41.57700pcs$29099.016.51%$4804.25B0G83CJGC5Urban Green2025-12-17Yes$44.93300pcs$13479.014.77%$1990.85
B0CZTGL59KUrban Green2024-04-04Yes$44.94300pcs$13482.014.11%$1902.32
B0CZTMHKQTUrban Green2024-04-04Yes$43.43300pcs$13029.013.49%$1757.62B0FNQVDY33Urban Green2025-08-26Yes$43.41200pcs$8682.013.86%$1203.33B0FMFS8CTXEllo2025-09-28Yes$52.24200pcs$10448.011.01%$1150.33
B0GTQG7RKJRazab2025-10-12Yes$35.14200pcs$7028.014.35%$1008.52
B0GTQCWGT4Razab2025-10-12Yes$33.07200pcs$6614.013.81%$913.4
B0GR4K5WF3Ello2026-04-15Yes$42.83200pcs$8566.010.66%$913.14
B0G39Q1C3RRazab2025-10-12Yes$32.54200pcs$6508.011.44%$744.52
B0DJ2NHF98Urban Green2024-09-27Yes$41.12100pcs$4112.012.66%$520.58Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G83CJGC5Urban Green2025-12-17Yes$44.93300pcs$13479.014.77%$1990.85B0FNQVDY33Urban Green2025-08-26Yes$43.41200pcs$8682.013.86%$1203.33B0FMFS8CTXEllo2025-09-28Yes$52.24200pcs$10448.011.01%$1150.33B0GTQG7RKJRazab2025-10-12Yes$35.14200pcs$7028.014.35%$1008.52B0GTQCWGT4Razab2025-10-12Yes$33.07200pcs$6614.013.81%$913.4B0GR4K5WF3Ello2026-04-15Yes$42.83200pcs$8566.010.66%$913.14B0G39Q1C3RRazab2025-10-12Yes$32.54200pcs$6508.011.44%$744.52#New Product Success Rates
Listing结论很直接：这个市场不值得进入，已经接近/进入价格战区，且对新品牌是高风险市场。 新品成功率只有14.29%，但真正能算“新品牌”且新品盈利的只有 Razab 1个品牌、3个ASIN；而大量新品利润率落在0%以下，整体明显偏向低毛利甚至亏损。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Urban GreenElloRazabNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LiuruiyuVtopmartOther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经接近价格战/过度拥挤区间。 新品牌只有3个，但近一年新品牌新品成功率只有14.29%，而且最近新上架产品里失败明显多于成功，说明竞争在加速、入场变难，不是变容易。
从数据看，2025年到2026年上半年新上架共49个新品，只有7个可确认盈利，42个未盈利或无法证明成功；最近几个月尤其差，2025/12到2026/3大量新品集中失败。利润结构也很弱：新产品利润带里，低于10%的占44.9%（-10%到10%合计），10%~20%只有16.3%，几乎没有20%以上的健康利润，说明不是健康竞争，而是低利润、强内卷。典型例子里，Razab 的 B0G39Q1C3R 还能做到 11.4% 利润、月销200、月收入6508美元，但它的早期投入约6443美元；而 HOTEC 的 B0FJRJZBRK 直接是-22.48%，GLATABAM 的 B0G6Z1CRBC 也是-24.63%，Vtopmart 近一批新上架也几乎全军覆没。更关键的是，HOTEC 这类新品牌里有 360 条评论、GLATABAM 588 条评论的新品，明显更像“predatory competitors”，不是适合小卖家模仿的真实成功案例。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 6 10 10 6 0 0 0 5 2026 4 1 1 1 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 3 2 1 0 0 0 0 2025/9 2 0 1 1 0 0 0 1 2025/10 1 0 2 3 0 0 0 0 2025/11 0 1 0 0 0 0 0 1 2025/12 3 6 5 1 0 0 0 3 2026/1 1 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 3 1 1 0 0 0 0 1 2026/4 0 0 0 1 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesUrban GreenB0DJ2NHF98 (4.5/5 (652 Reviews))Urban Green Glass Food Storage Containers with Glass Lids, Microwave Safe Food Container Set, Aitight Meal Prep Container Set, LeakProof, 100% Plastic Free, 5 Pack
This listing is deemed profitablePrice (USD)$41.12Released TypeOld Release (2024-09-27)Brand is an old entry in this marketSize and Weight38.6 x 21.2 x 11.9 cm, 2821.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
透明玻璃搭配玻璃盖与硅胶边框，整体呈现更强调“无塑料”与健康感的外观。, 方形玻璃盖结构区别于常见塑料扣盖食盒；5件组合中包含32oz、22oz、13oz的混合规格，适合分层备餐。Key Buying Motive
玻璃盖可在微波炉中随盒使用，并通过排气阀设计实现更方便的加热与防漏。Target Customers
更偏向追求无塑料、减少微塑料暴露、注重健康生活方式的家庭与备餐用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,112.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.28% / 12.66%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-26.16% / -20.78%Peak / Non PeakSales & BSR Performance
Ello Duraglass Refresh 3.4 Cup Meal Prep Containers, 10 Pc, Everest
This listing is deemed profitablePrice (USD)$52.24Released TypeNew Upgraded Version on Old ASIN (2025-09-28)Brand is an old entry in this marketSize and Weight45.1 x 27.4 x 19.1 cm, 3740.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
可拆卸的硅胶保护套提供多色系外观，区别于常见透明玻璃盒, 3.4杯方形单层饭盒，搭配加厚防护硅胶外套，整体识别度高Key Buying Motive
耐污防味的Duraglass高硼硅/强化玻璃，且带可拆卸加厚硅胶防护套，兼顾防磕碰与微波/洗碗机使用Target Customers
适合重视便携、通勤带饭、又希望饭盒更耐摔且有审美区分的轻食备餐用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$10,448.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight2.22% / 11.01%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-34.49% / -25.70%Peak / Non PeakSales & BSR Performance
Loading samples... 25%