- Benchmark ASINB07X6VT5DX
- MarketplaceUS
- Category ID3744021
- Analyzed Products
- Keywordfood storage containers, meal prep containers
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品牌和老品牌的新发布都没有跑出可复制的盈利窗口，整体已经是明显的价格战/高饱和状态。对大品牌和小商家都不友好，小品牌尤其没有真实成功案例可抄，继续做只会被同质化和低价竞争拖住。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 不是预算不够，而是市场已经进入明显的价格战和饱和状态；新品牌几乎没有真正跑通的案例，连老品牌的新上架也大面积亏损。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?93.10%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 一次性铝箔餐盒/分隔餐盘：比玻璃餐盒更便宜，适合短期备餐、烘烤和外带，用完即弃，几乎不需要清洗，采购门槛最低。
- 食品级PP塑料微波餐盒：轻便、便宜、同尺寸可大量采购，适合上班带饭和冷藏；相比玻璃更不怕摔，日常使用更省心。
- 可重复使用硅胶折叠保鲜盒：收纳体积小，适合空间有限的用户；可微波、冷冻，便携性强，替代玻璃餐盒的“堆叠占位”问题。
- 保鲜袋/站立式密封袋：单价极低，适合分装水果、熟食、酱料、汤汁和临时冷冻；对于不追求外观和长期耐用性的用户非常有吸引力。
- 真空封口袋+简易封口机：适合批量分装肉类、熟食和冷冻食材，保鲜时间通常更长，且比成套餐盒更节省冰箱空间。
- 预切食材分装袋/社区超市熟食分装：用户如果只是为了省备餐时间，可以直接购买预切菜、熟食或超市现成分装，减少“自己装盒”的需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：新品利润几乎被打穿，价格战已经很明显。整体可盈利产品只有3.75%，新品盈利率0%，而新品亏损样本里既有新品牌也有老品牌，说明不是“谁更会做新品”而是整个类目在拼低价和投放。第二层问题是：近一年新入场品牌已经出现Pawbena、TOPCHASE，但它们的新款都亏损；同时老品牌也在继续推新但同样亏损，代表这不是增量市场，而是存量互砍。
New products with Highest revenueMost investment in new productsLeast investment in new productsPawbena
Recent Monthly Revenue (USD):-(-)B0GJ4R3TS6Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsVtopmart
Recent Monthly Revenue (USD):-(-)B0DZ6Y1WKYBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0CZ4DR18ZBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G5P9BR17Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 透明盒身配黑色扣件，外观更醒目更高级
- |
- 分隔托盘设计，适合便当和分餐场景
- |
- 品牌认知强，适合注重品质的备餐用户
B07X6VT5DX (4.7/5 (74248 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 34件多形状组合，和普通单一饭盒差异很大
- |
- 自带标签和记号笔，方便分类收纳
- |
- 适合家庭批量备餐和冰箱整理，功能更全面
B0B1M9MRYC (4.5/5 (5674 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经处在严重价格战/高饱和状态。 新产品里只有0%达到可盈利标准，已不是“还有机会”的阶段，而是“进去就被卷”的阶段；对大品牌和小商家都不友好。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07X5YFC8JRubbermaid2019-09-19Yes$22.164000pcs$88640.014.39%$12755.3B07X6VT5DXRubbermaid2019-09-19Yes$28.71500pcs$14355.016.75%$2404.47B0B1M9MRYCJSCARES2022-05-18Yes$28.58100pcs$2858.010.35%$295.81Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FR2GZB2QLiuruiyu2025-09-14No$30.31100pcs$3031.0-27.38%$-829.88
B0G6DRBTDLVtopmart2025-12-11No$22.35400pcs$8940.0-9.11%$-814.43
B0G6JSQ3MKVtopmart2025-12-12No$28.03300pcs$8409.0-7.86%$-660.94
B0GF672C61Liuruiyu2026-01-06No$23.67100pcs$2367.0-26.02%$-615.89
B0FKS6NW7HVtopmart2025-08-01No$30.98400pcs$12392.0-4.42%$-547.72B0GT4SR341Liuruiyu2026-03-19No$25.91100pcs$2591.0-19.34%$-501.09
B0FKSLQ3JLVtopmart2025-08-01No$29.53400pcs$11812.0-2.73%$-322.46
B0G6F4YXHXVtopmart2025-12-11No$34.3400pcs$13720.0-2.2%$-301.84
B0G6DP6GRXVtopmart2025-12-11No$34.36400pcs$13744.0-2.08%$-285.87
B0G6DMHJKZVtopmart2025-12-11No$34.31200pcs$6862.0-2.21%$-151.65
B0FKS6K7KFVtopmart2025-08-01No$34.55100pcs$3455.0-0.83%$-28.67
B0G6DW9WQZVtopmart2025-12-11No$30.5750pcs$1528.5-0.51%$-7.79
B0G6F18K55Vtopmart2025-12-11No$27.25100pcs$2725.00.05%$1.37B0G6DN865XVtopmart2025-12-11No$27.33100pcs$2733.00.6%$16.4
B0GT4VBWR4Liuruiyu2026-03-19No$35.35100pcs$3535.03.07%$108.53
B0G6DNSG9VVtopmart2025-12-11No$30.04200pcs$6008.02.7%$162.22B0G6DJXF8ZVtopmart2025-12-11No$30.06400pcs$12024.02.53%$304.21
B0FKS38TVSVtopmart2025-08-01No$29.9400pcs$11960.03.35%$400.66B0GG8CS77BLiuruiyu2026-01-12No$25.99-pcs$--33.21%$-
B0GVGDV91RRubbermaid2026-03-30No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，结论很明确：已经进入高竞争/价格战区，而且对新品牌和小品牌都不友好。 现有数据里，新上架产品整体盈利率是0%，全市场可识别盈利产品占比也只有3.75%，这说明不是“还有机会”，而是“几乎没有可复制的稳定盈利窗口”。
证据非常直接：新品牌和老品牌的新发布都没有跑出正向结果。 新品牌里只看到 Pawbena 和 TOPCHASE 两个新品牌样本，但它们的新发布全是亏损；老品牌样本里，Vtopmart 贡献了最多的亏损新发布，占老品牌亏损样本的55.56%，Liuruiyu占22.22%，Rubbermaid占11.11%，说明连大牌做新发布都在失血。样本中的亏损 ASIN 里，Vtopmart 相关有 B0FKS6K7KF、B0G6DNSG9V、B0G6DN865X、B0G6DJXF8Z、B0G6DMHJKZ、B0G6DP6GRX、B0G6F4YXHX、B0G6F18K55、B0G5P9BR17、B0G6DW9WQZ、B0FKSLQ3JL、B0G6DRBTDL、B0FKS6NW7H、B0FKS38TVS、B0G6JSQ3MK；Rubbermaid、Liuruiyu 也都有明显亏损新发布。这不是“新品做得不够好”，而是同质化严重、价格压力大、老牌把空间压没了。
小生意也没有真实成功案例可抄，反而有明显的 predatory competitors 风险。 本轮样本里没有看到任何 <300 reviews/year 的真实小品牌成功案例；相反，能卖起来的产品基本都来自老牌或靠旧链接/品牌势能承接，像 Rubbermaid 的 B07X5YFC8J（月销约 8.864 万美元、22.16 美元）和 B07X6VT5DX（月销约 1.4355 万美元、28.71 美元）是典型大品牌打法，而成功特征集中在“基于旧款升级 + 功能差异化”，例如防漏、可微波通气盖、分隔托盘。B08CVTY9FS、B09TRZF3DP、B0DXW1N5BP、B0FH4VBNDK、B0FKS6K7KF、B0GG8CS77B 这些则都因“常见功能+缺乏独特性+竞争过强”而失败。按你给的预算 50 万人民币，哪怕能覆盖前期进场成本，也不足以支撑这种市场里必须长期烧的品牌、研发和持续投放；大品牌要进，也得重投入；小品牌不该进。 结论：不要进入。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LiuruiyuVtopmartRubbermaidOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经是价格战重灾区，而且明显偏向过度拥挤。 近两年新上架产品几乎没有真正赚钱的，新品牌也没有跑出可复制的成功案例；以你50万人民币预算来看，连“入场”都只能覆盖前期，后续品牌、研发、认证和持续投放一旦加上，风险会进一步放大。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 9 5 0 0 0 0 3 2026 1 0 1 0 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 3 1 0 0 0 0 0 2025/9 1 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 6 4 0 0 0 0 2 2026/1 1 0 0 0 0 0 0 4 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 1 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesRubbermaidB07X5YFC8J (4.7/5 (59205 Reviews))Rubbermaid Brilliance BPA-Free Food Storage Containers Multi Pack, 1.3 Cup Plastic Containers with Lids, 5 Pack, Leak Proof, Microwave & Dishwasher Safe
This listing is deemed profitablePrice (USD)$22.16Released TypeOld Release (2019-09-19)Brand is an old entry in this marketSize and Weight19.9 x 16.9 x 15.7 cm, 600.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
晶莹透明、接近玻璃质感的通透外观，在塑料饭盒里更显高级感, 1.3杯小容量五件装，适合分装、配菜和单人餐预备，模块化可堆叠设计更省空间Key Buying Motive
100%防漏密封加上可微波通气盖，兼顾密封性与加热便利性Target Customers
更适合做少量分装、午餐盒、剩菜保鲜和控量备餐的家庭用户与上班族Early Investment
Investment
Monthly Revenue (Recent) (USD)$88,640.004000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.54% / 14.39%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-10.81% / -4.97%Peak / Non PeakSales & BSR Performance
RubbermaidB07X6VT5DX (4.7/5 (74248 Reviews))Rubbermaid Brilliance BPA-Free 3 Set Food Storage Containers with Lids, Removable Trays, Airtight, Leak-Proof, Ideal for Meal Prep, Lunch, and Leftovers
This listing is deemed profitablePrice (USD)$28.71Released TypeOld Release (2019-09-19)Brand is an old entry in this marketSize and Weight21.1 x 20.7 x 16.4 cm, 1040.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
透明箱体搭配黑色密封扣件，整体外观比普通白盖塑料盒更高级、更容易被识别Key Buying Motive
可拆卸分隔托盘，适合分餐、便当和多菜搭配，减少串味并提升备餐效率Target Customers
注重品牌信任、长期复购的备餐/带饭用户，以及需要更整洁分隔收纳的上班族和家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$14,355.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.59% / 16.75%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-9.68% / -3.52%Peak / Non PeakSales & BSR Performance
Loading samples... 67%