
这个市场不值得进入,已经明显进入价格战且接近过度拥挤。 新品牌有19个,已达到需要警惕的拥挤水平;新上架产品里只有11.67%能做到有销量且有可接受利润,而87.50%是亏损新品,利润区间也只有-0.31%到11.86%,说明大多数新品都被压到10%以下,根本不是健康市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经处在明显的价格战和过度拥挤状态。 以你当前50万人民币预算来看,资金是够做单个ASIN启动的,但不是好市场:新品牌大量涌入,真正能赚钱的新品牌样本很少,而且多数新品利润率低于10%,这意味着一进去就会被低利润和高竞争吞掉。
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个市场不值得进入,已经进入价格战/低利润高风险区。 目前市场可识别利润产品只有22.63%,新品盈利率只有11.67%,而新品牌新品未盈利率高达82.61%,说明新进入者大多数都在亏;同时 2026 年新发布产品里,非盈利新品数量远多于盈利新品,市场不是机会型,而是被挤压型。
这个市场不适合进入,已经是明显的价格战/过度拥挤市场。 新品里有大量利润率低于10%的产品,而且新品牌新上架的成功率只有11.67%,低于15%这一可接受线;同时,近几个月新品发布明显增多,竞争在加剧,不是上升中的蓝海。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DRJ32K54 | Freshmage | 2024-12-26 | Yes | $32.76 | 15300pcs | $501228.0 | 20.18% | $101147.82 | |
![]() | B0GRSZLN7Y | HOMETALL | 2026-04-29 | Yes | $21.74 | 4000pcs | $86960.0 | 12.65% | $11000.44 |
![]() | B0D2TT83BD | Anysig | 2024-05-15 | Yes | $36.39 | 2000pcs | $72780.0 | 14.12% | $10276.54 |
B0DY7F66XW | Winproper | 2025-04-03 | Yes | $21.74 | 3000pcs | $65220.0 | 11.53% | $7519.87 | |
B0CXWPR2TK | Freshmage | 2024-04-23 | Yes | $36.77 | 800pcs | $29416.0 | 20.91% | $6150.89 | |
![]() | B08D9S3N9S | Rubbermaid | 2020-07-01 | Yes | $33.53 | 1000pcs | $33530.0 | 14.77% | $4952.39 |
B0FJDRGJ3M | Freshmage | 2023-11-15 | Yes | $41.24 | 700pcs | $28868.0 | 16.73% | $4829.62 | |
![]() | B0CGD4MH67 | Ronanemon | 2023-08-23 | Yes | $33.64 | 700pcs | $23548.0 | 19.42% | $4573.03 |
![]() | B0DKT5MDJJ | BreezyHome | 2024-10-31 | Yes | $28.99 | 1000pcs | $28990.0 | 13.12% | $3803.49 |
B0B2K6BY38 | Ronanemon | 2022-05-27 | Yes | $25.2 | 800pcs | $20160.0 | 17.8% | $3588.48 | |
![]() | B0D5HCXJ1W | damynuo | 2024-05-29 | Yes | $40.38 | 800pcs | $32304.0 | 10.98% | $3546.98 |
![]() | B0GV2DN67W | Freshmage | 2026-06-01 | Yes | $29.74 | 600pcs | $17844.0 | 19.66% | $3508.14 |
![]() | B0D451S3LY | Winproper | 2024-06-25 | Yes | $34.42 | 700pcs | $24094.0 | 14.32% | $3450.27 |
![]() | B0B8VPYGJX | Ronanemon | 2022-08-06 | Yes | $33.14 | 700pcs | $23198.0 | 11.53% | $2674.73 |
![]() | B0BBCHPLR2 | Ronanemon | 2022-08-21 | Yes | $31.17 | 500pcs | $15585.0 | 16.05% | $2501.4 |
![]() | B0CGD7VT77 | Ronanemon | 2023-08-23 | Yes | $38.95 | 300pcs | $11685.0 | 18.55% | $2167.57 |
![]() | B0CJTWGX28 | Winproper | 2023-11-14 | Yes | $32.79 | 500pcs | $16395.0 | 10.83% | $1775.58 |
![]() | B0DT154RJV | BOICHU | 2025-01-14 | Yes | $26.88 | 600pcs | $16128.0 | 10.18% | $1641.84 |
![]() | B0CGD5WPHZ | Ronanemon | 2023-08-23 | Yes | $25.33 | 300pcs | $7599.0 | 18.34% | $1393.66 |
![]() | B08D9TJCBK | Rubbermaid | 2020-07-01 | Yes | $21.83 | 500pcs | $10915.0 | 10.15% | $1107.88 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GRSZLN7Y | HOMETALL | 2026-04-29 | Yes | $21.74 | 4000pcs | $86960.0 | 12.65% | $11000.44 |
![]() | B0GV2DN67W | Freshmage | 2026-06-01 | Yes | $29.74 | 600pcs | $17844.0 | 19.66% | $3508.14 |
![]() | B0GS4N6826 | HOMETALL | 2026-04-22 | Yes | $34.37 | 200pcs | $6874.0 | 14.31% | $983.67 |
![]() | B0GT8VB6R9 | HOMETALL | 2026-04-29 | Yes | $34.31 | 200pcs | $6862.0 | 14.15% | $970.98 |
![]() | B0FSXF93JJ | ODOMU | 2025-09-27 | Yes | $22.94 | 200pcs | $4588.0 | 14.16% | $649.67 |
B0GRSYLKGR | HOMETALL | 2026-04-28 | Yes | $27.12 | 200pcs | $5424.0 | 10.68% | $579.29 | |
![]() | B0GT3QCJRB | Yuonry | 2026-03-19 | Yes | $26.3 | 50pcs | $1315.0 | 16.61% | $218.43 |
这个市场不适合现在进入:新产品成功率只有11.67%,但新产品失败率高达87.50%,整体可盈利产品占比也只有22.63%,已经非常接近价格战区。 现有数据里,真正能跑出来的新品几乎都不是“全新原创”,而是围绕旧款做功能微改;一旦做成通用款、缺少差异化,利润很容易被打到10%以下,直接变成高风险生意。
大品牌能进,但要重投入;小商家也不是完全没机会,但只能走少量、明确差异化路线,不能靠低价硬拼。 头部成功案例里,Freshmage 的 B0GV2DN67W 需要约14273.34美元预算,利润率20.91%;HOMETALL 的 B0GS4N6826 预算约7694.80美元,利润率14.31%,B0GRSZLN7Y 和 B0GT8VB6R9 分别做到14.15%和12.65%。但失败面更广:HOMETALL 的 B0G6Y6395B 虽然月销3000、营收66690美元,利润率却是-42.27%;ODOMU 的 B0GHNF6Z16月销600、营收14928美元仍为非盈利;新品牌里 Asnews 的 B0GFWKHP3N 只有67条评价、利润率6.7%,Generic 的 B0GSJLGYV1 只有14条评价、利润率5.96%,都说明没有足够差异化和预算的新品,很难活下来。同时,很多“新品牌”成功样本实际上带有黑帽或强营销特征:HOMETALL 的 B0GS4N6826 标注为黑帽新品,397/425条评价级别的产品已经接近需要警惕的“predatory competitors”;HOMETALL 的成功不是小商家可复制的轻打法。
结论很直接:不要进。 如果硬要做,只能把目标放在预算不低于约7700美元的强差异化新品上,并且只能参考 Freshmage 的 B0GV2DN67W、HOMETALL 的 B0GRSZLN7Y / B0GT8VB6R9 / B0GS4N6826、以及 Yuonry 的 B0GT3QCJRB;小商家可参考的真实低评价案例只有 Asnews 的 B0GFWKHP3N、Generic 的 B0GSJLGYV1 这类,但它们利润率仍低于15%,不算健康成功。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场现在不值得进,已经明显走向拥挤和价格战。 近一年新进入的品牌里,只有5个新品实现盈利,而非盈利新品有38个,盈利率只有11.63%;更关键的是,2026年新品释放明显增多,但盈利没有跟上,说明竞争在加速、好做的空间在变窄。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 2 | 4 | 1 | 0 | 0 | 0 | 6 |
| 2026 | 1 | 0 | 15 | 6 | 0 | 0 | 0 | 25 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 4 | 1 | 0 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 1 | 4 | 0 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 5 |
| 2026/6 | 0 | 0 | 5 | 1 | 0 | 0 | 0 | 6 |