- Benchmark ASINB0F11LKHPP
- MarketplaceUS
- Category ID3744021
- Analyzed Products
- Keywordglass food storage, glass meal prep, glass lunch containers
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 新品利润几乎被压到地板，新品牌成功率只有15.38%，而真正能赚钱的新上架只占3.77%；这已经不是普通竞争，而是明显的价格战环境。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 用户预算500,000 CNY（约70k USD）表面上高于新产品起步预算（1,703–5,067 USD），但市场已经进入明显的价格战区，且新品牌新上架产品盈利率只有3.77%，远低于10%的高风险线，根本不是一个适合继续下注的赛道。
Early sourcing + logistics + marketing budget (USD)$1,703.05 - $5,066.58Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?75.47%New listing success rate (old brands):0.00%New listing success rate (new brands):15.38%Which new brands have these successful new listings?Alternatives- 高性价比塑料保鲜盒套装（PP/PS，主打轻便、便宜、堆叠收纳）
- 一次性铝箔烤盘/外卖打包盒（适合批量备餐、清洗成本低、价格更低）
- 硅胶折叠保鲜盒（更轻、不易碎、适合通勤和露营）
- 夹链式保鲜袋/冷冻袋（更便宜、占空间更小，适合分装和冷冻）
- 真空保鲜袋+手动抽气泵套装（更强的保鲜诉求，成本通常低于整套玻璃盒）
- 不锈钢饭盒/便当盒（更耐摔、外出携带更省心，适合担心玻璃破裂的用户）
- 家用残余塑封膜/硅胶保鲜盖组合（替代临时冷藏和微波场景，入手门槛低）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显进入价格战区，而且对新品牌和小品牌都不友好。 现有数据里，新品牌新上架的成功率只有15.38%，但失败率高达84.62%；更关键的是，市场里老品牌新上架失败率达到95%，利润率要求又很苛刻，说明不是简单堆货能赢，而是被品牌力、渠道和促销强度卡死了。
证据很直接：按相似品类看，2025到2026年新上架数量持续很多，2026年3月单月就出现8个新上架失败，2025年12月也有16个失败，说明竞争不是在变松，而是在加剧。整体可盈利产品占比只有4.48%，新上架产品可盈利占比只有3.77%，而市场利润难度被判定为“高”，这意味着大多数同质化新品根本没有足够利润空间。再看具体案例，JoyJolt 的 B0G4XH1WMB 虽然有 109 条评论、4.5 分、月销 300、月营收 7329 美元，但利润率只有 5.5%，要做出可持续利润并不成立；同品牌的 B0G4XJDGN1 利润率更低，只有 3.13%，总预算 1703 美元却仍然亏损。真正能赚钱的标杆反而是老牌强势款：Bentgo 的 B0F11LKHPP 月营收 1321800 美元、157 条评论、利润为正，靠的是功能差异、外观差异和老链接积累；Pyrex 的 B07L529JGW 也靠品牌力和 29497 条评论维持 1690000 美元月营收。对小商家来说，唯一像样的成功样本是 Razab 的 B0GTQG7RKJ / B0GTQCWGT4，虽然新品牌新上架中出现了盈利案例，但数量极少，而且样本里并没有显示出低于 300 评论的稳定新品牌成功例子，说明小商家并没有真实可复制的安全入口。
结论很硬：大品牌也不该进，小品牌更不该进。 如果硬要对标，大品牌只能学 Bentgo 的高端差异化与 Pyrex 的品牌背书，ASIN 参考是 B0F11LKHPP、B07L529JGW；小商家没有合格的低评论成功样本可抄，最该避免的是 JoyJolt 的 B0G4XH1WMB、B0G4XJDGN1 和 GEHE 的 B0GS9DCZNH、B0FLJNLHH9 这种“有销量但利润太薄/直接亏损”的打法。
New products with Highest revenueLeast investment in new productsMost investment in new productsJoyJolt
Recent Monthly Revenue (USD):-(-)B0GN5JYKX9Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$7,329.00(300pcs/month)B0G4XH1WMB (4.5/5 (109 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$7,458.00(300pcs/month)B0G4XJDGN1 (4.5/5 (109 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsVtopmart
Recent Monthly Revenue (USD):-(-)B0GSGRYZ55 (4.6/5 (28 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GVJDNWBKBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G5P9BR17Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsGEHE
Recent Monthly Revenue (USD):-(-)B0GS9DCZNH (4.4/5 (81 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FLJNLHH9Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 哑光硅胶外框+透明玻璃盖，颜值更高级
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- 玻璃盖防漏密封，功能差异明显
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- 8件套组合，适合中高端备餐收纳用户
B0F11LKHPP (4.5/5 (157 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 竹木盖视觉最有辨识度，天然感强
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- 可堆叠方盒，餐桌展示感好
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- 竹盖可当砧板，卖点更直观
B0BMG3MPCM (4.4/5 (136 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近/进入价格战和过度拥挤状态。 新品里只有3.92%能盈利，而96.08%是非盈利；按已知利润段看，亏损和低于10%利润的产品占比极高，说明新进场大多在烧钱抢量，普通小商家很难靠正常打法活下来。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B08B7DT91LRubbermaid2020-06-15Yes$33.853000pcs$101550.019.99%$20299.85
B07L529JGWPyrex2018-12-05Yes$33.8500pcs$16900.018.34%$3099.46B0F11LKHPPBentgo2025-05-21Yes$44.06300pcs$13218.012.35%$1632.43
B0GTQG7RKJRazab2025-10-12Yes$35.14150pcs$5271.014.35%$756.39
B0GTQCWGT4Razab2025-10-12Yes$33.07150pcs$4960.513.81%$685.05B0BMG3MPCMProsumer's Choice2023-03-15Yes$23.4350pcs$1171.511.75%$137.66Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GTQG7RKJRazab2025-10-12Yes$35.14150pcs$5271.014.35%$756.39B0GTQCWGT4Razab2025-10-12Yes$33.07150pcs$4960.513.81%$685.05#New Product Success Rates
Listing这个市场不适合现在进入，属于明显的高压价格战市场。 新品成功率只有3.92%，新品牌新品成功率也只有15.38%，而新品亏损占比高达96.08%；同时，2025到2026年新增新品几乎都在失败，时间趋势也是“新货越上越多、赚钱越来越难”，不是增长机会，而是竞争加剧的信号。
从证据看，老品牌和大品牌壁垒很硬：老品牌新品里0%赚钱，38个新品全亏；整体上赚钱的产品几乎都集中在少数强势品牌和老爆款上。像 Rubbermaid 的 B08B7DT91L 仍然做到每月3000件、月营收101,550美元、月利润20,299.85美元；Pyrex 的 B07L529JGW 也有1,690,000美元月营收。新品牌里真正能称得上“正常成功”的，只有 Razab：B0GTQG7RKJ 和 B0GTQCWGT4 都是新发布、白帽、主动销售，利润率分别14.3%和13.81%，但它们的投入也不低，单个ASIN早期投入约7,906.50美元，这已经说明要靠完整的产品力和营销预算才能站住。相反，多个新品牌失败案例里，Liuruiyu、Vtopmart、Peaktent、Freshware、Martha Stewart 等大量新品都在亏，且不少新品亏损仍有较高销量，说明这不是“卖不动”，而是卖得越多亏得越多。另外，像 B0GTQG7RKJ 只有 157 reviews，属于相对可信的新品牌成功案例；但 B0GTQCWGT4 已有 4,985 reviews，不能当小企业自然爬升案例，更像强营销结果。
结论很直接：大品牌不该进，小企业更不该进。 这不是一个适合靠低预算试错的市场；用户预算500,000 CNY虽然表面上足以覆盖单个ASIN的启动，但按当前市场结构，真正能复制成功的路径要么是重投入做品牌、研发和差异化，要么就是跟着老牌硬拼流量和价格，而后者是高风险。可参考的品牌/ASIN只有 Razab 的 B0GTQG7RKJ、B0GTQCWGT4，以及成熟爆款 Rubbermaid B08B7DT91L、Pyrex B07L529JGW；但如果目标是“合法、可持续地进入并赚钱”，当前数据给出的答案仍然是：不要进入。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
RazabNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
VtopmartLiuruiyuOther#Success Rate by Entry Time
Listing这个市场不适合进入，整体已经接近明显的过度拥挤，而且最近的新进入者成功率极低。 过去一年新品牌新上架产品里，只有 15.38% 是赚钱的，84.62% 失败；整个市场可识别的盈利率也只有 4.48%，而最新一批 2025/2026 的上新里，非盈利数量明显更多，说明竞争正在变得更难、价格压力在加重。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 6 12 8 2 0 0 0 10 2026 1 1 2 0 0 0 0 11 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 3 2 0 0 0 0 2 2025/9 1 0 0 0 0 0 0 2 2025/10 3 1 0 2 0 0 0 2 2025/11 0 1 0 0 0 0 0 1 2025/12 2 7 6 0 0 0 0 3 2026/1 1 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 1 2026/3 0 1 2 0 0 0 0 5 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPyrex Simply Store (8-Pack) Small Glass Food Storage Containers Set, (1 & 2 Cup) Meal Prep Containers With Plastic BPA-Free Lids, Dishwasher & Microwave Safe
This listing is deemed profitablePrice (USD)$33.80Released TypeOld Release (2018-12-05)Brand is an old entry in this marketSize and Weight32.4 x 31.4 x 8.2 cm, 1620.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
彩色盖子带来更鲜明的厨房收纳识别度, 8件套小号圆形玻璃盒，主打1杯和2杯两种紧凑规格Key Buying Motive
Pyrex高知名度品牌背书，兼顾耐污渍、耐异味与微波/洗碗机适用Target Customers
适合需要小份量备餐、午餐分装、剩菜冷藏的家庭用户与办公室上班族Early Investment
Investment
Monthly Revenue (Recent) (USD)$16,900.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.51% / 18.34%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-10.86% / -5.02%Peak / Non PeakSales & BSR Performance
RubbermaidB08B7DT91L (4.6/5 (14096 Reviews))Rubbermaid Brilliance Glass Storage 4.7-Cup Food Containers with Lids Set of 3 Clear
This listing is deemed profitablePrice (USD)$33.85Released TypeOld Release (2020-06-15)Brand is an old entry in this marketSize and Weight28.0 x 20.7 x 13.3 cm, 762.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
透明玻璃搭配品牌化晶莹盖，整体观感更偏高端家用收纳Key Buying Motive
玻璃盒体可进烤箱，且通用盖设计可跨系列通用，兼顾储存、加热与收纳Target Customers
偏好高品牌认知、注重密封防漏和厨房收纳统一性的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$101,550.003000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.49% / 19.99%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-4.02% / 1.49%Peak / Non PeakSales & BSR Performance
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