
结论很明确:这个市场不值得进入,已经是明显的价格战区,而且有饱和信号。 新品可盈利率只有16.33%,但真正能站稳并赚到钱的新品里,利润率大多只在8%~14%之间,低于你要求的15%可接受线;再加上市场里新品牌只有1个、老品牌却有12个,说明不是“机会多”,而是老玩家长期占位,新玩家很难靠普通打法切进去。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论:这个市场不值得进入。 不是预算不够,而是市场已经明显打成价格战:整体可盈利产品只有14.56%,新品可盈利只有16.33%,而新品牌新品里57.14%亏损;再看利润率,市场新品利润率范围只有-13.19%到11.40%,说明大多数新入场者连15%这个“可接受线”都达不到。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,已经进入价格战区,而且明显偏饱和。 证据很直接:整体可判定有利润的产品只占14.56%,新上架产品里可盈利的只有16.33%,而且新品利润率区间已经被压到-13.19%到11.40%,说明多数新货根本打不出健康利润。
这个市场不适合进入,结论非常明确:已经进入价格战+严重饱和区,别做。 新品里只有8.16%是盈利的,而且83.67%新品不盈利;按你要求的标准,低于10%成功率就是高风险市场,这里还伴随大量老品牌挤压,新品牌很难靠普通打法跑出来。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B08B7DT91L | Rubbermaid | 2020-06-15 | Yes | $33.85 | 3000pcs | $101550.0 | 19.99% | $20299.85 | |
![]() | B08B7GLYZC | Rubbermaid | 2020-06-15 | Yes | $41.17 | 4000pcs | $164680.0 | 10.73% | $17670.17 |
![]() | B0F1172JGN | Bentgo | 2025-04-29 | Yes | $59.79 | 600pcs | $35874.0 | 14.15% | $5076.18 |
![]() | B0C3326YT5 | Urban Green | 2023-04-20 | Yes | $41.57 | 700pcs | $29099.0 | 16.51% | $4804.25 |
![]() | B0G82KRFW9 | Urban Green | 2025-12-17 | Yes | $43.35 | 600pcs | $26010.0 | 14.56% | $3787.06 |
![]() | B0G83CJGC5 | Urban Green | 2025-12-17 | Yes | $44.93 | 300pcs | $13479.0 | 14.77% | $1990.85 |
![]() | B0CZTGL59K | Urban Green | 2024-04-04 | Yes | $44.94 | 300pcs | $13482.0 | 14.11% | $1902.32 |
![]() | B0CZTMHKQT | Urban Green | 2024-04-04 | Yes | $43.43 | 300pcs | $13029.0 | 13.49% | $1757.62 |
![]() | B0FNQVDY33 | Urban Green | 2025-08-26 | Yes | $43.41 | 200pcs | $8682.0 | 13.86% | $1203.33 |
![]() | B0FMFS8CTX | Ello | 2025-09-28 | Yes | $52.24 | 200pcs | $10448.0 | 11.01% | $1150.33 |
![]() | B0GTQG7RKJ | Razab | 2025-10-12 | Yes | $35.14 | 200pcs | $7028.0 | 14.35% | $1008.52 |
![]() | B0GTQCWGT4 | Razab | 2025-10-12 | Yes | $33.07 | 200pcs | $6614.0 | 13.81% | $913.4 |
![]() | B0GR4K5WF3 | Ello | 2026-04-15 | Yes | $42.83 | 200pcs | $8566.0 | 10.66% | $913.14 |
![]() | B0G39Q1C3R | Razab | 2025-10-12 | Yes | $32.54 | 200pcs | $6508.0 | 11.44% | $744.52 |
![]() | B0DJ2NHF98 | Urban Green | 2024-09-27 | Yes | $41.12 | 100pcs | $4112.0 | 12.66% | $520.58 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0G82KRFW9 | Urban Green | 2025-12-17 | Yes | $43.35 | 600pcs | $26010.0 | 14.56% | $3787.06 |
![]() | B0G83CJGC5 | Urban Green | 2025-12-17 | Yes | $44.93 | 300pcs | $13479.0 | 14.77% | $1990.85 |
![]() | B0FNQVDY33 | Urban Green | 2025-08-26 | Yes | $43.41 | 200pcs | $8682.0 | 13.86% | $1203.33 |
![]() | B0FMFS8CTX | Ello | 2025-09-28 | Yes | $52.24 | 200pcs | $10448.0 | 11.01% | $1150.33 |
![]() | B0GTQG7RKJ | Razab | 2025-10-12 | Yes | $35.14 | 200pcs | $7028.0 | 14.35% | $1008.52 |
![]() | B0GTQCWGT4 | Razab | 2025-10-12 | Yes | $33.07 | 200pcs | $6614.0 | 13.81% | $913.4 |
![]() | B0GR4K5WF3 | Ello | 2026-04-15 | Yes | $42.83 | 200pcs | $8566.0 | 10.66% | $913.14 |
![]() | B0G39Q1C3R | Razab | 2025-10-12 | Yes | $32.54 | 200pcs | $6508.0 | 11.44% | $744.52 |
这个市场不适合进入,已经明显是价格战+饱和风险市场。 直接证据很硬:新上架49个里,只有8个能赚钱,成功率16.33%,但新产品利润分布里多数集中在0%到10%以下,负利润样本也很多;更关键的是,这个类目里新品牌只有1个,老品牌12个,说明不是“机会多”,而是老牌子长期占位,新玩家很难正面突围。
对小商家来说,几乎没有“干净”的成功路径。 新品牌里真正能验证的成功只看到 Razab,7个产品里3个赚钱,成功率42.86%,但它并不是“低投入轻松赢”,而是靠明显的差异化:1860ml超大容量、可烤箱/微波/冷冻/洗碗机一体化、围绕备餐和烘焙场景做细分;失败产品则集中在“普通大容量玻璃盒、缺少差异化、利润低”。这意味着小商家如果不做功能差异和场景细分,基本会被压在低利润区,而且市场里有不少老品牌的成功款本身已经把中高预算打穿了:Rubbermaid B08B7GLYZC 月销约4000件、月收入约1646.8万;Urban Green B0G83CJGC5 月销约300件、收入约134.79万;Ello B0FMFS8CTX 需要约20.63万美元预算才能跑起来。反过来看,像 Razab B0G39Q1C3R 虽然能赚,但其利润率只有11.44%,一旦海运更贵就会掉到5.38%甚至更低,说明这个类目对物流和成本极其敏感。
结论:不要进。 如果你是大品牌,也不是“高概率赚”的好赛道,因为老牌子控制力很强、利润空间被压缩;如果你是小商家,更不应该用常规款切入,除非你能拿出明确差异化、并准备至少中高预算去做产品和推广。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场现在不适合进入,结论很直接:已经进入明显的过热和价格战阶段。 近一年新品牌真正做出盈利的比例只有16.33%,而所有可识别盈利产品的占比也只有14.56%,说明整体不是“可选机会”,而是“多数人进来都赚不到钱”的市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 5 | 12 | 13 | 7 | 0 | 0 | 0 | 3 |
| 2026 | 2 | 0 | 1 | 1 | 0 | 0 | 0 | 5 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 4 | 3 | 1 | 0 | 0 | 0 | 0 |
| 2025/9 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 |
| 2025/10 | 1 | 0 | 3 | 3 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 3 | 8 | 6 | 2 | 0 | 0 | 0 | 2 |
| 2026/1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |