- Benchmark ASINB0GCDP29YR
- MarketplaceUS
- Category ID9833720011
- Analyzed Products
- Keywordovernight oats jars, glass food jars
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明确的价格战区，而且对大品牌和小卖家都不友好。新品牌不是“少量试错”，而是整体撞墙：4个新品牌、17个新上架新品，成功率0%，所有新品牌新品都没跑出可接受利润，说明现在进场基本只能拼低价和重营销，正常打法很难赚钱。
证据很直接：市场里新上架新品的可盈利率是0.00%，利润区间只有-27.45%到1.90%，而且最近按月份看，2025年9月到2026年6月的新品几乎全是亏损或接近亏损，没有出现持续改善，反而是越新越难做。具体看品牌，Artcochan 作为老品牌，3个产品里仍然是0盈利，代表款 B0D5R1FWPV 月销约4000、营收约6040000，但利润率约-29.28%；它的新品 B0FR9353L2 也只有-16.36%。新品牌里，Bumobum 的 B0FLXDC24N 虽然有400单/月、营收约744000，但利润率只有-0.88%，B0GVNV8YF9 甚至到-7.77%，需要投入约7802.18美元起步预算；Torchero 的 B0GKMRSLLJ 月销100、营收约161500，利润率-0.39%，B0H3V1HW82 直接没有起量。GLATABAM 更差，10个产品全部不盈利，代表款 B0G6Z1CRBC 是-24.63%，B0H57X6VVN 是-39.04%，说明这个赛道不是“优化一下就能赢”，而是整体利润被运费、平台费和竞争压穿了。
结论很硬：不要进。 对小卖家，这里没有真实可复制的成功样本，反而有 200-300+ reviews 的“伪强势”竞争者压力，像 Bumobum 214 评、Torchero 401 评、Artcochan 659 评，这些更像是靠营销和流量硬顶的对手，不是普通小商家能跟的 benchmark；对大品牌，虽然资金够，但也没有健康利润池可吃，进来也只是卷价格。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进，500,000 CNY 也不够把它当成一个可控的新项目去做。 现在看到的是典型的价格战市场：整体可盈利产品比例为0.00%，新上架产品可盈利比例也是0.00%，而且市场投资难度被判定为“低”，真正原因不是门槛低，而是利润被竞争压到几乎没有空间。
Early sourcing + logistics + marketing budget (USD)$7,802.18 - $13,647.98Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?46.87%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 普通梅森罐/广口玻璃密封罐：同样能做隔夜燕麦和冷藏分装，但通常单价更低、规格更多，购买门槛更低。
- 二手或闲置的果酱罐/泡菜罐清洗再用：几乎零成本，适合只想偶尔自制早餐的人，功能上足够替代。
- 带密封盖的塑料冷藏分装杯：比玻璃更轻、更不易碎，适合通勤/带去办公室或健身房，使用更省心。
- 可重复使用的酸奶杯/布丁杯大容量版本：很多家庭本来就会有，拿来装燕麦、酸奶、坚果分层，省去额外购买专用罐。
- 带隔层的便当盒/沙拉杯：如果用户主要需求是“分开存放水果、坚果和燕麦”，这类产品更通用，且往往比专用隔夜燕麦罐更容易买到。
- 一次性食品级PP预制杯：适合短期试用、送礼或活动备餐，初次成本低、无需清洗，替代专用玻璃罐的便捷性更高。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经是明显的价格战区，且对新品牌和小卖家都不友好。核心证据很直接：市场里可识别的盈利产品比例是0%，新上架产品盈利比例也是0%；样本收入有9.63万美元，但大多数商品利润率都在10%以下，甚至新品牌 GLATABAM 的代表款是-24.63%到-39.04%，Bumobum 有-0.88%和-7.77%，Torchero 有-0.39%，说明不是“还能优化”，而是整体模型已经被运费和平台费压穿了。
New products with Highest revenueGLATABAM
Recent Monthly Revenue (USD):-(-)B0G6Z1CRBC (4.7/5 (588 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H57X6VVN (4.7/5 (588 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FR3MNCCCBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsArtcochan
Recent Monthly Revenue (USD):-(-)B0DJX82PKNBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$60,400.00(4000pcs/month)B0D5R1FWPV (4.7/5 (669 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$196,490.00(7000pcs/month)B0FR9353L2 (4.8/5 (659 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Most investment in new productsLeast investment in new productsBumobum
Recent Monthly Revenue (USD):-(-)B0GVNV8YF9 (4.4/5 (210 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FVLBCLJDBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$7,440.00(400pcs/month)B0FLXDC24N (4.3/5 (214 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsTorchero
Recent Monthly Revenue (USD):-(-)B0H3V1HW82Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,615.00(100pcs/month)B0GKMRSLLJ (4.6/5 (401 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 内置折叠勺，便携感最强
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- 干湿分离设计，适合早餐即食
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- 浅绿色马卡龙风，视觉更讨喜
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- 更像随身早餐杯，差异化明显
B0GKMRSLLJ (4.6/5 (401 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 木盖+玻璃，家居装饰感强
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- 24oz大容量，和常见16oz区别大
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- 带勺设计，适合直接取食
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- 台面展示效果好，更容易吸引点击
B0BWY8L5P2 (4.6/5 (1072 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经处在明显的价格战/过度拥挤状态。 新品利润结构几乎全军覆没：新产品里亏损或接近亏损的占比非常高，真正达到你要求的“可接受”水平（>=15%）几乎为零，说明现在进场大概率只能卷价格，赚不到健康利润。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FQ4RZYCBGLATABAM2025-09-08No$12.027000pcs$84140.0-39.79%$-33479.3B0FR9353L2Artcochan2025-09-16No$28.077000pcs$196490.0-16.36%$-32145.76
B0CMQC79L4NETANY2023-11-06No$19.6110000pcs$196100.0-10.41%$-20414.01B0D5R1FWPVArtcochan2024-05-31No$15.14000pcs$60400.0-29.28%$-17685.12
B0FQ4RQZQGGLATABAM2025-09-08No$18.882300pcs$43424.0-19.55%$-8489.39
B0FQ4PKQPBGLATABAM2025-09-08No$15.882300pcs$36524.0-22.4%$-8181.37
B0FQ4RG7LZGLATABAM2025-09-08No$15.882300pcs$36524.0-22.31%$-8148.5B0FQ4S4LFCGLATABAM2025-09-08No$13.882300pcs$31924.0-17.64%$-5631.39
B0FQ4R7GJWGLATABAM2025-09-08No$17.06600pcs$10236.0-40.79%$-4175.26
B07KRQVWJREncheng2018-11-21No$21.99700pcs$15393.0-24.65%$-3794.37
B0FQ4RK84HGLATABAM2025-09-08No$12.15600pcs$7290.0-41.12%$-2997.64
B0F5PP285TGemice2025-07-20No$19.68800pcs$15744.0-17.34%$-2730.0
B0F5PMB54VColoVie2025-04-21No$22.78800pcs$18224.0-12.65%$-2305.33B0CY4ZG12ZNETANY2024-03-15No$19.66400pcs$7864.0-14.35%$-1128.48
B0DYD4K1M1ComSaf2025-04-23No$19.36700pcs$13552.0-6.5%$-880.88B0GCDP29YRKTMAMA2026-06-23No$28.83350pcs$10090.5-7.48%$-754.76B0BWY8L5P2Steviieden2023-02-27No$10.01700pcs$7007.0-10.24%$-717.51
B0FF1NT5BBglasstore2025-06-21No$13.99200pcs$2798.0-22.2%$-621.15
B0FF1Q3WGJglasstore2025-06-21No$13.99200pcs$2798.0-21.45%$-600.17
B0FF1R2MR6glasstore2025-06-21No$13.99200pcs$2798.0-21.13%$-591.21Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FQ4RZYCBGLATABAM2025-09-08No$12.027000pcs$84140.0-39.79%$-33479.3B0FR9353L2Artcochan2025-09-16No$28.077000pcs$196490.0-16.36%$-32145.76B0FQ4RQZQGGLATABAM2025-09-08No$18.882300pcs$43424.0-19.55%$-8489.39B0FQ4PKQPBGLATABAM2025-09-08No$15.882300pcs$36524.0-22.4%$-8181.37B0FQ4RG7LZGLATABAM2025-09-08No$15.882300pcs$36524.0-22.31%$-8148.5B0FQ4S4LFCGLATABAM2025-09-08No$13.882300pcs$31924.0-17.64%$-5631.39B0FQ4R7GJWGLATABAM2025-09-08No$17.06600pcs$10236.0-40.79%$-4175.26B0FQ4RK84HGLATABAM2025-09-08No$12.15600pcs$7290.0-41.12%$-2997.64B0GCDP29YRKTMAMA2026-06-23No$28.83350pcs$10090.5-7.48%$-754.76
B0FR4SRZ97Gemice2025-09-15No$23.53300pcs$7059.0-5.99%$-422.83
B0FR4RBK5YGemice2025-09-15No$20.75300pcs$6225.0-6.51%$-405.24
B0FR4713LWGemice2025-09-15No$20.71200pcs$4142.0-6.56%$-271.71
B0FR4GZCVWGemice2025-09-15No$23.61200pcs$4722.0-5.7%$-269.15
B0FR4H22PGGemice2025-09-15No$24.61200pcs$4922.0-3.85%$-189.49
B0GSNJJ8V2Osfel2026-03-15No$16.2100pcs$1620.0-5.71%$-92.5B0FLXDC24NBumobum2025-10-08No$18.6400pcs$7440.0-0.88%$-65.47
B0GC6Z6XJRBumobum2026-02-06No$24.02400pcs$9608.0-0.14%$-13.45B0GKMRSLLJTorchero2026-04-19No$16.15100pcs$1615.0-0.39%$-6.29
B0GF66QBNROsfel2026-01-06No$17.8350pcs$891.5-0.57%$-5.08
B0GL1LZGPTOsfel2026-02-02No$20.82100pcs$2082.00.78%$16.24#New Product Success Rates
Listing结论很明确：这个市场不可进入。 新品几乎全军覆没，整体新产品成功率是0%，而且利润率分布里低于10%的产品占绝大多数，已经是典型的价格战和高竞争区，不适合大品牌也不适合小品牌。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BumobumGemiceGLATABAMOther#Success Rate by Entry Time
Listing这个市场已经不是“可试水”的阶段，而是明显的过度拥挤：新品牌进入后，近乎全部没有跑出利润，且最近一段时间的新上架持续恶化，结论是不要进。 对大品牌和小品牌来说都不成立；这里更像是价格战和营销战，赢面很低。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 8 6 1 0 0 0 0 8 2026 0 4 1 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 8 5 0 0 0 0 0 3 2025/10 0 1 1 0 0 0 0 3 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 1 2026/1 0 1 0 0 0 0 0 0 2026/2 0 1 1 0 0 0 0 0 2026/3 0 1 0 0 0 0 0 0 2026/4 0 1 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases