
结论很明确:这个市场不值得进入。 新品牌进入已出现明显拥挤,但20个新上架里盈利率是0%,且新产品利润区间集中在-25.02%到-0.89%,这已经不是“难做”,而是典型的价格战亏损区,用户50万人民币预算虽然能覆盖单个ASIN前期启动,但不足以改变这个市场的亏损逻辑。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入,用户预算500,000 CNY虽然能覆盖单个ASIN的前期启动,但市场已经陷入明显价格战,且新品牌进入几乎没有盈利成功案例。 目前样本里新上架产品整体盈利率是0.00%,市场总体盈利率也是0.00%;同时新品牌已出现7个、总新上架20个,已经到达明显拥挤状态,再叠加新产品利润区间集中在-25.02%到-0.89%,说明不是“可做但难做”,而是大概率做了也亏。
从资金角度看,500,000 CNY对单个ASIN是够的,但对“能跑通并持续盈利”的要求远远不够。 代表性新品牌里,Jibrelxion 的 B0G26RRWHF 月销100、收入231,100、但利润率-28.67%;MAHIONG 的 B0G1MKJPSS 月销50、收入109,950、利润率-21.72%;Oungy 的 B0GWCKJ927 也是-12.12%。老品牌 CINPIUK 的 B0F38D92G3 月销600、收入2,224,800,但仍是-8.7%,这说明连强势老品牌都在亏,市场不是靠小资金优化就能扭转的。更关键的是,样本里真正盈利的产品为0,意味着若想硬进场,往往需要更重的品牌投入、长期补贴和更强的渠道打法,且还没算研发、品牌和认证成本,500,000 CNY只够“开局”,不够“活下来”。
如果只看可模仿对象:大品牌应跟 CINPIUK(B0F38D92G3)这种高销量但仍靠强资源支撑的老品牌打法;小 бизнес 不应进入,因为没有找到任何<300 reviews/year 的真实盈利样本可当标杆。 反而要重点避开 Jibrelxion 的 B0G26RRWHF、MAHIONG 的 B0G1MKJPSS、Oungy 的 B0GWCKJ927 这类新品牌新品,以及 CINPIUK 的 B0FPLT7PMK、B0F38D92G3 这类老品牌亏损款。短评:不建议推进。 这是一个高拥挤、低利润、0%新品盈利率的市场,小品牌不适合,大品牌也没有足够清晰的盈利窗口。
Alternative solutions may pose a risk to your investment in certain markets.
结论很直接:这个市场不值得进入,属于明显的价格战高风险区,而且已经呈现饱和信号。 目前新入场品牌有7个、老品牌27个,新发布产品20个,但新发布产品盈利率是0%,整体盈利分布里亏损低于-10%的产品有14个,市场新增产品利润区间也只有-25.02%到-0.89%,说明现在进场大概率先被利润压死。
这不是值得进入的市场:利润率几乎全面塌陷,且新品牌 7 个、老品牌 27 个、20 个新上架里没有一个达到可接受盈利,已经是明显的价格战+过度拥挤市场。 以你 50 万元人民币预算看,钱够进场,但不够改变这个市场的胜负逻辑;除非你能带来明显创新、品牌力或更强资金战,否则不建议继续。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0DZ6GFCFR | ZHIGLMYD | 2025-03-04 | No | $22.93 | 800pcs | $18344.0 | -20.32% | $-3727.5 |
![]() | B0F38D92G3 | CINPIUK | 2025-04-30 | No | $37.08 | 600pcs | $22248.0 | -8.7% | $-1935.57 |
![]() | B0DQCC91JP | AYAYGD | 2024-12-15 | No | $27.51 | 100pcs | $2751.0 | -39.28% | $-1080.59 |
![]() | B0DT9HG2GZ | FUailiYY | 2025-01-17 | No | $19.99 | 75pcs | $1499.25 | -51.6% | $-773.61 |
![]() | B0D9D13DL6 | Ccuiicy | 2024-07-13 | No | $19.99 | 200pcs | $3998.0 | -19.14% | $-765.21 |
B0DYVJHKSS | EVANCENT | 2025-02-28 | No | $22.99 | 150pcs | $3448.5 | -19.33% | $-666.59 | |
![]() | B0G26RRWHF | Jibrelxion | 2025-11-13 | No | $23.11 | 100pcs | $2311.0 | -28.67% | $-662.56 |
![]() | B0GF1YTZBM | Generic | 2026-01-05 | No | $21.79 | 100pcs | $2179.0 | -28.33% | $-617.31 |
![]() | B0F9LNKC93 | Lixavaer | 2025-05-28 | No | $18.4 | 200pcs | $3680.0 | -16.16% | $-594.68 |
![]() | B0732B4H87 | MT Products | 2016-07-24 | No | $23.99 | 150pcs | $3598.5 | -15.21% | $-547.33 |
![]() | B0B3MSJRDC | MIVIDE | 2022-06-09 | No | $22.16 | 100pcs | $2216.0 | -24.13% | $-534.72 |
![]() | B0BWHG9LB3 | AEIMIJPQ | 2023-02-22 | No | $20.23 | 100pcs | $2023.0 | -25.74% | $-520.72 |
![]() | B0G3PLBVMP | AEIMIJPQ | 2025-11-24 | No | $21.81 | 100pcs | $2181.0 | -22.36% | $-487.67 |
![]() | B08T9SVJ76 | BULKBUY | 2021-01-18 | No | $23.16 | 200pcs | $4632.0 | -10.28% | $-476.16 |
![]() | B0D5RC8RMT | Ccuiicy | 2024-05-31 | No | $20.19 | 100pcs | $2019.0 | -23.29% | $-470.22 |
![]() | B0DRCBWY9B | ALISWAT | 2024-12-24 | No | $35.99 | 100pcs | $3599.0 | -12.51% | $-450.23 |
![]() | B0DQCDL56J | AYAYGD | 2024-12-13 | No | $21.58 | 100pcs | $2158.0 | -18.29% | $-394.69 |
![]() | B0CFL841NL | AYAYGD | 2023-08-14 | No | $19.99 | 100pcs | $1999.0 | -18.81% | $-376.01 |
![]() | B0BT21X66N | Cornucopia Brands | 2023-01-25 | No | $21.99 | 50pcs | $1099.5 | -29.84% | $-328.09 |
![]() | B0D9CZWXBR | Ccuiicy | 2024-07-13 | No | $26.06 | 200pcs | $5212.0 | -6.27% | $-326.79 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0G26RRWHF | Jibrelxion | 2025-11-13 | No | $23.11 | 100pcs | $2311.0 | -28.67% | $-662.56 |
![]() | B0GF1YTZBM | Generic | 2026-01-05 | No | $21.79 | 100pcs | $2179.0 | -28.33% | $-617.31 |
![]() | B0G3PLBVMP | AEIMIJPQ | 2025-11-24 | No | $21.81 | 100pcs | $2181.0 | -22.36% | $-487.67 |
![]() | B0G1MKJPSS | MAHIONG | 2025-11-10 | No | $21.99 | 50pcs | $1099.5 | -21.72% | $-238.81 |
![]() | B0GWCKJ927 | Oungy | 2026-04-07 | No | $21.99 | -pcs | $- | -12.12% | $- |
![]() | B0GSZ1KXYR | WIKDAY | 2026-03-18 | No | $34.99 | -pcs | $- | -8.87% | $- |
![]() | B0GZT862FY | Jibrelxion | 2026-05-07 | No | $21.37 | -pcs | $- | -10.57% | $- |
![]() | B0GF2YXSD4 | Ccuiicy | 2026-04-01 | No | $28.73 | -pcs | $- | -10.11% | $- |
![]() | B0GRCVSKTM | Eggspress Yourself | 2026-03-05 | No | $16.67 | -pcs | $- | 4.21% | $- |
![]() | B0GCCYG312 | Egoaugx | 2025-12-24 | No | $24.99 | -pcs | $- | 8.98% | $- |
![]() | B0GPRL5CPW | Generic | 2026-02-23 | No | $- | -pcs | $- | -% | $- |
![]() | B0FPLT7PMK | CINPIUK | 2025-09-03 | No | $- | -pcs | $- | -% | $- |
![]() | B0FTGDM9ZL | YIFIHGE | 2025-10-01 | No | $- | -pcs | $- | -% | $- |
![]() | B0GYCL56HP | ZHIGLMYD | 2026-04-24 | No | $- | -pcs | $- | -% | $- |
![]() | B0H8S77Y9Q | Jibrelxion | 2026-06-24 | No | $- | -pcs | $- | -% | $- |
![]() | B0H6S4RWW9 | AEIMIJPQ | 2026-06-27 | No | $- | -pcs | $- | -% | $- |
![]() | B0GY43QHRT | Ccuiicy | 2026-04-22 | No | $- | -pcs | $- | -% | $- |
![]() | B0GRD1SD5N | Eggspress Yourself | 2026-03-05 | No | $- | -pcs | $- | -% | $- |
![]() | B0GSZDXDGG | WIKDAY | 2026-03-18 | No | $- | -pcs | $- | -% | $- |
![]() | B0H2SHFR26 | YIFIHGE | 2026-05-24 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入,结论很直接:新品牌和老品牌的新上架都全军覆没,已经是明显的高风险价格战市场。 这不是“还有机会”的市场,而是“进去就很容易被卷死”的市场;对大品牌和小商家都不友好,尤其不适合现在直接上单个新 ASIN。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,结论很明确:已进入价格战区,而且新品牌 20 个新发布里 0 个盈利,失败率 100%。 你现在要面对的不是“还能不能做”,而是“进去后大概率先亏钱”,对大品牌和小商家都不友好。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 13 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |