
结论很直接:这个市场不值得进入,已经接近严重拥挤和价格战区。 新品牌进入数已有17个,已不是早期冷门市场;新上架产品里只有13.33%赚钱,85.96%不赚钱,且新产品利润多数压在0%~10%区间,说明利润被严重挤压。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入。 500,000 CNY 只够覆盖少数入场样本里的前期花费,但市场已经明显偏向价格战:新品牌里可验证的新发布盈利率只有12.5%,而新品牌新发布亏损率高达80%;全市场可识别盈利产品占比也只有19.57%,说明大多数产品都在低利润区间,风险很高。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论很明确:已接近/处于严重拥挤状态,价格战风险高。 现有样本里,新品牌并不是全面失手,但真正能活下来的只占少数,而且大多数新上架产品利润率已经压到10%上下甚至更低,说明竞争已经把利润吃掉了。
大品牌如果硬要进,只能照着 Freshmage 的成熟打法走;但这不是“低成本可复制”的机会,而是要靠长期品牌力和更强资源堆出来的结果。 Freshmage 的代表款 B0DRJ32K54 利润率 20.18%,月收入约 50.12 万美元;B0GV2DN67W 利润率 19.66%,但它们背后是老品牌资源和更强的市场占位,不适合小品牌直接模仿。与之相反,HOMETALL 作为新品牌虽然有 3 个盈利款、4 个亏损款,但可复制的成功点很清楚:B0GRSZLN7Y 利润率 12.65%、月销约 4000 件、月收入约 86.96 万美元;B0GRSYLKGR 利润率 10.68%;B0GT8VB6R9 利润率 14.15%。这些成功款都不是纯价格战,而是靠“可拆洗沥水篮 + 分层容量 + 冰箱收纳/保鲜”做差异化。
这个市场不适合现在进入,核心原因是已经明显进入低利润、强竞争状态:新产品里只有13.33%赚钱,全部明确可判断的产品里也只有19.57%赚钱,而新产品中0%–10%利润段占40.00%,10%–20%只占15.00%,说明绝大多数新品都被压在很薄的利润带里。 结合近几个月新产品集中爆发、但亏损新品数量明显更多的趋势,这不是一个适合大品牌或小商家稳妥切入的市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DRJ32K54 | Freshmage | 2024-12-26 | Yes | $32.76 | 15300pcs | $501228.0 | 20.18% | $101147.82 | |
![]() | B0GRSZLN7Y | HOMETALL | 2026-04-29 | Yes | $21.74 | 4000pcs | $86960.0 | 12.65% | $11000.44 |
![]() | B0D2TT83BD | Anysig | 2024-05-15 | Yes | $36.39 | 2000pcs | $72780.0 | 14.12% | $10276.54 |
B0DY7F66XW | Winproper | 2025-04-03 | Yes | $21.74 | 3000pcs | $65220.0 | 11.53% | $7519.87 | |
![]() | B08D9S3N9S | Rubbermaid | 2020-07-01 | Yes | $33.53 | 1000pcs | $33530.0 | 14.77% | $4952.39 |
![]() | B0CGD4MH67 | Ronanemon | 2023-08-23 | Yes | $33.64 | 700pcs | $23548.0 | 19.42% | $4573.03 |
![]() | B0DKT5MDJJ | BreezyHome | 2024-10-31 | Yes | $28.99 | 1000pcs | $28990.0 | 13.12% | $3803.49 |
B0B2K6BY38 | Ronanemon | 2022-05-27 | Yes | $25.21 | 800pcs | $20168.0 | 17.81% | $3591.93 | |
![]() | B0GV2DN67W | Freshmage | 2026-06-01 | Yes | $29.74 | 600pcs | $17844.0 | 19.66% | $3508.14 |
![]() | B0D451S3LY | Winproper | 2024-06-25 | Yes | $34.42 | 700pcs | $24094.0 | 14.32% | $3450.27 |
![]() | B0FMFHLV8F | Brippo | 2025-10-09 | Yes | $32.55 | 800pcs | $26040.0 | 10.62% | $2765.45 |
![]() | B0B8VPYGJX | Ronanemon | 2022-08-06 | Yes | $33.14 | 700pcs | $23198.0 | 11.53% | $2674.73 |
![]() | B0BBCHPLR2 | Ronanemon | 2022-08-21 | Yes | $31.18 | 500pcs | $15590.0 | 16.06% | $2503.76 |
![]() | B0CGD7VT77 | Ronanemon | 2023-08-23 | Yes | $38.95 | 300pcs | $11685.0 | 18.55% | $2167.57 |
![]() | B0CJTWGX28 | Winproper | 2023-11-14 | Yes | $32.8 | 500pcs | $16400.0 | 10.84% | $1777.76 |
![]() | B0DT154RJV | BOICHU | 2025-01-14 | Yes | $26.88 | 600pcs | $16128.0 | 10.18% | $1641.84 |
![]() | B0CGD5WPHZ | Ronanemon | 2023-08-23 | Yes | $25.33 | 300pcs | $7599.0 | 18.34% | $1393.66 |
![]() | B08D9TJCBK | Rubbermaid | 2020-07-01 | Yes | $21.83 | 500pcs | $10915.0 | 10.15% | $1107.88 |
![]() | B0GT8VB6R9 | HOMETALL | 2026-04-29 | Yes | $34.31 | 200pcs | $6862.0 | 14.15% | $970.98 |
![]() | B09SZBCB5L | TBMAXS | 2022-02-21 | Yes | $22.59 | 300pcs | $6777.0 | 14.19% | $961.66 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GRSZLN7Y | HOMETALL | 2026-04-29 | Yes | $21.74 | 4000pcs | $86960.0 | 12.65% | $11000.44 |
![]() | B0GV2DN67W | Freshmage | 2026-06-01 | Yes | $29.74 | 600pcs | $17844.0 | 19.66% | $3508.14 |
![]() | B0FMFHLV8F | Brippo | 2025-10-09 | Yes | $32.55 | 800pcs | $26040.0 | 10.62% | $2765.45 |
![]() | B0GT8VB6R9 | HOMETALL | 2026-04-29 | Yes | $34.31 | 200pcs | $6862.0 | 14.15% | $970.98 |
![]() | B0FSXF93JJ | ODOMU | 2025-09-27 | Yes | $22.94 | 200pcs | $4588.0 | 14.16% | $649.67 |
B0GRSYLKGR | HOMETALL | 2026-04-28 | Yes | $27.12 | 200pcs | $5424.0 | 10.68% | $579.29 | |
![]() | B0FMRMC4NF | TBMax | 2025-09-15 | Yes | $26.28 | 150pcs | $3942.0 | 10.11% | $398.54 |
![]() | B0GT3QCJRB | Yuonry | 2026-03-19 | Yes | $26.3 | 50pcs | $1315.0 | 16.61% | $218.43 |
这个市场不适合进入,结论很明确:新品牌成功率只有13.33%,但新上架产品里85.96%不赚钱,整体盈利产品占比也只有19.57%,已经是明显的高竞争、低回报市场。 这不是“还能试一试”的环境,而是典型的挤压式竞争;对大品牌和小商家都不友好,尤其不适合把单个ASIN当成稳妥项目来做。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场已经进入高风险竞争区,不建议继续进入。 近端新品牌成功率只有13.33%,但新品牌新上架失败率高达86.49%,而且最近几个月新增新品明显变多、失败同步加重,说明竞争正在加速,价格战和投放战都在变凶。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 3 | 3 | 3 | 0 | 0 | 0 | 5 |
| 2026 | 2 | 1 | 11 | 5 | 0 | 0 | 0 | 27 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 3 |
| 2026/3 | 0 | 0 | 3 | 1 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 1 | 3 | 0 | 0 | 0 | 10 |
| 2026/5 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 5 |
| 2026/6 | 0 | 1 | 4 | 1 | 0 | 0 | 0 | 4 |