
结论很明确:这个市场不适合普通新商家进入,也不适合作为低成本机会;虽然表面新品盈利率有69.23%,但样本几乎被 Amazon Essentials 一家包圆,真正能跑出来的都是靠联名、老父体流量和品牌力,不是普通新品牌可复制的路径。 对大品牌来说可以做,但要接受重投入和强品牌打法;对小商家来说,不建议推进。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场可进入,而且你的500,000 CNY预算足够覆盖单个ASIN的前期起步成本。 但它不是“低门槛低风险”市场,真正的胜出点不在于砸预算,而在于做出明显差异化;否则很容易被同质化款拖进低效竞争。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显偏向价格战/高竞争区,不适合大品牌也不适合小商家。 目前样本里新入场品牌的新品盈利率只有69.23%,虽然看起来不低,但更关键的是:有明显非盈利款、同类产品高度相似,成功主要靠大品牌资源、联名背书和老父 ASIN 流量,不是普通新玩家能复制的路径。
这个市场不值得进入,结论很明确:它已经被Amazon Essentials这类大品牌式新入场者主导,且只有9个可判定盈利的新品里,4个直接不赚钱,盈利率仅69.23%,并且真正稳定跑出来的利润主要集中在同一个品牌和同一套联名打法上。对小商家来说,这不是一个可以靠普通选品进入的市场;对大品牌来说,虽然能做,但需要重投入、强联名和品牌背书,不是低成本机会。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FTZ61QFN | Amazon Essentials | 2026-04-21 | Yes | $24.9 | 100pcs | $2490.0 | 23.81% | $592.87 |
![]() | B0FTZ2XNCP | Amazon Essentials | 2026-04-21 | Yes | $24.9 | 100pcs | $2490.0 | 23.19% | $577.44 |
![]() | B0FTZ5SXCK | Amazon Essentials | 2026-04-21 | Yes | $24.9 | 100pcs | $2490.0 | 22.82% | $568.22 |
![]() | B0FTZ48P6L | Amazon Essentials | 2026-04-21 | Yes | $24.9 | 100pcs | $2490.0 | 22.75% | $566.48 |
![]() | B0FTZ5D587 | Amazon Essentials | 2026-04-21 | Yes | $24.9 | 100pcs | $2490.0 | 18.41% | $458.41 |
![]() | B0FTZ4K3CG | Amazon Essentials | 2026-04-21 | Yes | $24.9 | 50pcs | $1245.0 | 25.67% | $319.6 |
![]() | B0FTZ6HFXK | Amazon Essentials | 2026-04-21 | Yes | $24.9 | 50pcs | $1245.0 | 22.97% | $285.98 |
![]() | B0FTZ6XTQD | Amazon Essentials | 2026-04-21 | Yes | $24.9 | 50pcs | $1245.0 | 22.73% | $282.99 |
![]() | B0FTZ4TL1C | Amazon Essentials | 2026-04-21 | Yes | $24.9 | 50pcs | $1245.0 | 22.05% | $274.53 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FTZ61QFN | Amazon Essentials | 2026-04-21 | Yes | $24.9 | 100pcs | $2490.0 | 23.81% | $592.87 |
![]() | B0FTZ2XNCP | Amazon Essentials | 2026-04-21 | Yes | $24.9 | 100pcs | $2490.0 | 23.19% | $577.44 |
![]() | B0FTZ5SXCK | Amazon Essentials | 2026-04-21 | Yes | $24.9 | 100pcs | $2490.0 | 22.82% | $568.22 |
![]() | B0FTZ48P6L | Amazon Essentials | 2026-04-21 | Yes | $24.9 | 100pcs | $2490.0 | 22.75% | $566.48 |
![]() | B0FTZ5D587 | Amazon Essentials | 2026-04-21 | Yes | $24.9 | 100pcs | $2490.0 | 18.41% | $458.41 |
![]() | B0FTZ4K3CG | Amazon Essentials | 2026-04-21 | Yes | $24.9 | 50pcs | $1245.0 | 25.67% | $319.6 |
![]() | B0FTZ6HFXK | Amazon Essentials | 2026-04-21 | Yes | $24.9 | 50pcs | $1245.0 | 22.97% | $285.98 |
![]() | B0FTZ6XTQD | Amazon Essentials | 2026-04-21 | Yes | $24.9 | 50pcs | $1245.0 | 22.73% | $282.99 |
![]() | B0FTZ4TL1C | Amazon Essentials | 2026-04-21 | Yes | $24.9 | 50pcs | $1245.0 | 22.05% | $274.53 |
这不是一个适合进入的市场。 新品牌表面上有69.23%的新品盈利率,但样本几乎被 Amazon Essentials 一家吃满,9个盈利新品、4个亏损新品全部来自同一品牌,说明不是“很多新品牌都能赢”,而是老牌/大品牌用强品牌力把新品做成了高壁垒战场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场可以直接判定为“可进场”,但不是低门槛市场:总体不是价格战地狱,主力新品的利润结构还不错,真正的问题是门槛高、品牌力吃重。 以当前样本看,整体新发布产品盈利率为69.23%,且利润主要集中在20%~30%区间,说明市场还没被低利润全面吞噬;但近期开出结果几乎都被 Amazon Essentials 吃掉,普通新品牌要复制难度很大。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 1 | 8 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 1 | 8 | 0 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |