- Benchmark ASINB0FTZ2XNCP
- MarketplaceUS
- Category ID7141124011
- Analyzed Products
- Keywordtank sweater set
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入。表面上新产品盈利率有69.23%，但它不是开放竞争，而是Amazon Essentials 这一家新入场品牌把 13 个新品几乎包圆：9 个盈利、4 个不盈利，说明成功主要来自品牌势能、联名和老款延展，不是普通新卖家能复制的机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：这不是一个适合现在进入的市场。 用户预算50万人民币虽然足够覆盖部分单品前期投入，但市场里新品盈利并不难，难的是被大品牌和“平台型品牌”占位；同时最近一轮新品里，9个盈利、3个不盈利，成功率69.23%，表面不错，但盈利几乎都来自 Amazon Essentials 这种有品牌势能的旧品牌/强品牌打法，普通小商家不能把它当可复制样本。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):69.23%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 基础纯棉背心套装（无开衫/无钩编细节）
- 普通短袖T恤+短裤两件套
- 针织吊带上衣单件搭配已有下装
- 平价亚麻/棉质夏季套装（更偏日常通勤）
- 二手/转售平台的同类童装套装
- 单件儿童针织背心替代（比整套更便宜，搭配性更强）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场目前不适合进入。 虽然表面上有高利润样本，但核心数据更像是“高投入、强品牌、局部赢单”的市场，不是普通新卖家能稳定复制的机会；对小商家来说风险更高，因为要做出能打的单品，往往要靠更强的品牌背书和更重的投放。
Most investment in new productsNew products with Highest revenueLeast investment in new productsAmazon Essentials
Recent Monthly Revenue (USD):$2,490.00(100pcs/month)B0FTZ5SXCK (3.9/5 (166 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$2,490.00(100pcs/month)B0FTZ48P6L (4.2/5 (210 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$2,490.00(100pcs/month)B0FTZ5D587 (4.1/5 (187 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 海军蓝+白条纹，和其他纯色/红条纹款差异最大
- |
- 亲子同款钩织套装，图像识别度高
- |
- 名人联名背书，容易吸引点击购买
B0FTZ48P6L (4.2/5 (210 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 浅黄色纯色，和条纹款、象牙白款区分明显
- |
- 颜色更清新，春夏感强，容易吸引家长
- |
- 钩织镂空质感+荷叶边，视觉上更特别
B0FTZ6XTQD (4.1/5 (184 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很直接：这个市场不值得进入。 当前不是健康增长型市场，而是被头部品牌强力占位、靠品牌力和联名驱动的高竞争市场；对小卖家来说，不适合进场，对大品牌来说也只能靠重投放和强品牌背书硬打，但回报不稳。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FTZ61QFNAmazon Essentials2026-04-21Yes$24.9100pcs$2490.023.81%$592.87B0FTZ2XNCPAmazon Essentials2026-04-21Yes$24.9100pcs$2490.023.19%$577.44B0FTZ5SXCKAmazon Essentials2026-04-21Yes$24.9100pcs$2490.022.82%$568.22B0FTZ48P6LAmazon Essentials2026-04-21Yes$24.9100pcs$2490.022.75%$566.48B0FTZ5D587Amazon Essentials2026-04-21Yes$24.9100pcs$2490.018.41%$458.41B0FTZ4K3CGAmazon Essentials2026-04-21Yes$24.950pcs$1245.025.67%$319.6B0FTZ6HFXKAmazon Essentials2026-04-21Yes$24.950pcs$1245.022.97%$285.98B0FTZ6XTQDAmazon Essentials2026-04-21Yes$24.950pcs$1245.022.73%$282.99B0FTZ4TL1CAmazon Essentials2026-04-21Yes$24.950pcs$1245.022.05%$274.53Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FTZ61QFNAmazon Essentials2026-04-21Yes$24.9100pcs$2490.023.81%$592.87B0FTZ2XNCPAmazon Essentials2026-04-21Yes$24.9100pcs$2490.023.19%$577.44B0FTZ5SXCKAmazon Essentials2026-04-21Yes$24.9100pcs$2490.022.82%$568.22B0FTZ48P6LAmazon Essentials2026-04-21Yes$24.9100pcs$2490.022.75%$566.48B0FTZ5D587Amazon Essentials2026-04-21Yes$24.9100pcs$2490.018.41%$458.41B0FTZ4K3CGAmazon Essentials2026-04-21Yes$24.950pcs$1245.025.67%$319.6B0FTZ6HFXKAmazon Essentials2026-04-21Yes$24.950pcs$1245.022.97%$285.98B0FTZ6XTQDAmazon Essentials2026-04-21Yes$24.950pcs$1245.022.73%$282.99B0FTZ4TL1CAmazon Essentials2026-04-21Yes$24.950pcs$1245.022.05%$274.53#New Product Success Rates
Listing这个市场不适合进入，结论很明确：表面上看新产品盈利率有69.23%，但盈利几乎被 Amazon Essentials 一家品牌吃满，且它还是新进入者却已经拿下9个盈利款；这不是开放市场，而是被强势品牌主导的高门槛竞争场。 同时，4个非盈利款里也全部是同一品牌，说明新品试错会快速被筛掉，后进者很难用普通打法站稳。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Amazon EssentialsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing结论很明确：这个市场不适合进入。 近端新品几乎被单一品牌 Amazon Essentials 统治，最近新入场的可验证成功率虽有 69.23%，但样本全部来自同一品牌，不能算开放型机会；同时近几个月新上架里已有 3 个亏损款，利润区间里有 1 个仅在 10%~20%，还有 3 个落在高利润但属于高不确定性样本，说明竞争并不宽松，且更偏向大品牌内部试错，而不是给真正的新卖家留空间。
证据上，市场不是“多品牌健康竞争”，而是“单品牌垄断式测试”。 2026 年新增 12 个可识别新产品里，9 个盈利、3 个不盈利，整体盈利率 69.23%，看起来不差；但所有 13 个新品牌相关样本都来自 Amazon Essentials，盈利的 9 个和亏损的 4 个也都集中在它身上，说明新品牌生态没有打开。时间上看，2022~2024 几乎没有有效新增，2025 只有 1 个亏损新品，2026 突然放量到 12 个新品，属于由大品牌集中投放驱动的增长，不是自然扩张。对大品牌来说，能跟上的只有 Amazon Essentials 这类已建立品牌，且需要能承受持续上新、库存、营销和可能的品牌投入；对小商家来说，市场里没有 <300 评价的真实成功案例可作为进入模板，反而更像是要靠强营销或品牌势能去抢位，不是健康切入点。
关键判断：不要进。 大品牌如果硬要进，也必须对标 Amazon Essentials 和其 9 个盈利新品（B0FTZ6HFXK、B0FTZ5SXCK、B0FTZ2XNCP、B0FTZ48P6L、B0FTZ5D587、B0FTZ4TL1C、B0FTZ6XTQD、B0FTZ61QFN、B0FTZ4K3CG），并准备至少能覆盖前期铺货、物流、推广之外的额外品牌投入；小商家没有可复制的真实成功样本，且当前结构显示机会被大品牌吃掉了。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 1 8 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 1 8 0 0 3 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAmazon EssentialsB0FTZ2XNCP (4.2/5 (209 Reviews))Amazon Essentials x Sofia Grainge Toddler Girls' Mommy & Me Cotton Crochet Sweaters & Tank Sets, Ivory Red Uneven Stripe, 3T
This listing is deemed profitablePrice (USD)$24.90Released TypeNew Release (2026-04-21)Brand is a new entry in this marketSize and Weight30.3 x 21.0 x 5.0 cm, 222.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
象牙白底色搭配红色不均匀条纹，视觉识别度高, 钩编质感上衣+背心套装，带波浪花边下摆与不规则条纹Key Buying Motive
Sofia Grainge联名加持，叠加亲子同款概念、纯棉透气与OEKO-TEX认证Target Customers
偏好联名亲子穿搭、重视舒适面料与轻度设计感的幼童女童家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,490.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight19.75% / 23.19%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.37% / 12.81%Peak / Non PeakSales & BSR Performance
Amazon EssentialsB0FTZ48P6L (4.2/5 (210 Reviews))Amazon Essentials x Sofia Grainge Toddler Girls' Mommy & Me Cotton Crochet Sweaters & Tank Sets, Ivory Navy Polo Stripe, 2T
This listing is deemed profitablePrice (USD)$24.90Released TypeNew Release (2026-04-21)Brand is a new entry in this marketSize and Weight29.2 x 25.3 x 4.6 cm, 209.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
象牙海军蓝条纹配色，和竞品的红色不均匀条纹、纯象牙色形成明显区分。, 采用妈妈与宝宝同款的钩织/镂空质感套装，带波浪边下摆与条纹视觉，整体更偏轻度度假感和童装精致感。Key Buying Motive
Sofia Grainge 联名带来名人审美背书；棉质针织、OEKO-TEX 认证和亲子同款定位，兼顾舒适与安全卖点。Target Customers
偏好名人联名、亲子穿搭风格、注重面料安全与舒适度的幼童女孩家庭。Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,490.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight19.16% / 22.75%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight8.08% / 11.66%Peak / Non PeakSales & BSR Performance
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