- Benchmark ASINB0GQSVXQ1V
- MarketplaceUS
- Category ID10773893011
- Analyzed Products
- Keywordkeyless door lock, electronic deadbolt lock, keypad door lock
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且已经明显进入价格战/同质化阶段。新品牌只有2个、可见新上架产品3个，但新品牌新上架盈利率是0%，整体可见新上架盈利率也是0%；同时，可识别盈利产品比例只有28.57%，说明赚钱高度集中在少数成熟玩家手里，新人基本拿不到结果。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进，用户预算可以覆盖单个ASIN的前期启动，但市场本身已经偏向高风险、低成功率。 目前可见样本里，新品牌新上架盈利率是0%，新上架非盈利率是100%，而市场整体可识别盈利产品比例只有28.57%，说明新入场者几乎都在亏；同时，近一年新上架几乎没有形成正向增长，2025年和2026年新增样本全部是非盈利，市场不是在扩张，而是在用更激烈的竞争筛掉新人。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 机械式密码门锁/机械电子混合锁：保留“无钥匙”体验，但不依赖联网或复杂电子模块，价格通常更低、维护更简单，适合想降低故障风险的用户。
- 门把手一体式按键锁（非智能）：安装和使用门槛更低，外观接近智能锁，但功能更基础，适合预算有限且只需要门外密码开锁的人。
- 传统钥匙门锁 + 备用钥匙管理方案：通过配钥匙盒、门口隐藏钥匙盒或家人分钥匙方式实现低成本替代，几乎零学习成本，适合不想承担电子锁电池/故障风险的用户。
- 挂锁式门禁/门把手辅助锁：如果是储物间、工具间、院门等场景，使用更便宜的挂锁或辅助门栓可替代电子门锁，安装更容易、替换成本更低。
- 临时共享钥匙盒（密码钥匙盒）：当需求主要是访客、保洁、短租交接时，钥匙盒比整套电子锁更便宜、更易装，且无需改造原有门锁。
- 可替换锁芯的普通死锁：如果用户核心诉求是安全而不是无钥匙体验，可用高安全等级普通死锁+可更换锁芯来替代，成本往往低于电子死锁，同时可靠性更高。
- 智能门铃/摄像头 + 现有门锁组合：若用户真正需要的是远程确认来访或临时放行，而非频繁无钥匙开门，这类方案更便宜且部署更快，可部分替代电子门锁的“便利性”价值。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显偏向价格战和高饱和。 现有样本里新品牌 2/2 全部失败，成功率 0%；新上架产品盈利率 0%，而已识别的整体盈利产品比例只有 28.57%，说明赚钱主要集中在少数老品牌，新的入场者几乎没有机会。
New products with Highest revenueMost investment in new productsLeast investment in new productsHIDALIFE
Recent Monthly Revenue (USD):-(-)B0GC1VVSQ3 (4.3/5 (129 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H837HX2JBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsVeise
Recent Monthly Revenue (USD):$24,705.00(500pcs/month)B0F4QFX8B5 (4.1/5 (497 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 哑光黑外观更醒目，和常见银色款区分大
- |
- 一体式把手+键盘，产品形态辨识度高
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- 4合1开锁更适合前门升级和租房场景
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- 整体像高端家用门锁，较容易吸引点击
B0F4QFX8B5 (4.1/5 (497 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 黑色金属面板+指纹键盘，视觉差异更强
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- 死bolt+指纹设计，和普通把手锁不同
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- Type-C应急供电是明显卖点，易被注意
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- 功能组合更丰富，适合追求便捷的用户
B0G34V93T5 (4.2/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很直接：这个市场不值得进。 新品牌几乎没有成功样本，当前看到的是明显的同质化竞争，且新入场品牌全部是亏损/未达标，新品成功率为0%，这是高风险且偏价格战的市场，不适合大品牌或小商家贸然进入。
从数据看，市场里4个品牌中有2个新品牌：HIDALIFE、mlinlccko；但新品牌新品盈利率是0%，非盈利率是100%。在新品里，HIDALIFE 的 B0GC1VVSQ3（$44.66）和 B0H837HX2J 都没跑出来，mlinlccko 的 B0G34V93T5（$51.55）也失败了。更重要的是，失败原因高度一致：缺乏差异化、市场过挤、功能太普通。反过来看，赚钱的样本主要来自老品牌 Veise 的 B0F4QFX8B5（$49.41，毛利率26.74%，月收入$24,705，497条评论），以及 zafano 的 B0GQSVXQ1V（$39.99，毛利率22.7%，月收入$1,999.5，36条评论）。这说明能赚钱的不是“新品牌轻松切入”，而是老品牌/成熟品牌靠外观升级、功能差异、以及已有流量基础拿到利润；这不是小商家可复制的常规路径。
对大品牌来说，理论上可以靠更高预算、品牌力和更强产品定义去打，但也必须接受至少$50k+级别的投入压力，且还可能需要额外的研发、认证和品牌费用；对小商家来说，当前没有真正可复制的低评论成功案例，成功样本的评论速度也已经明显偏高，Veise 的 497 条评论很像强营销/强投放型打法，不适合作为小商家 benchmark。短结论：不要进入；如果非要做，只能按大品牌级别投入，并且必须做出明显功能或外观壁垒，否则大概率继续亏。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F4QFX8B5Veise2025-06-20Yes$49.41500pcs$24705.026.74%$6606.12B0GQSVXQ1Vzafano2025-07-28Yes$39.9950pcs$1999.522.74%$454.69Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GC1VVSQ3HIDALIFE2025-12-23No$44.66-pcs$-24.83%$-B0G34V93T5mlinlccko2025-11-20No$51.55-pcs$-29.32%$-B0H837HX2JHIDALIFE2026-05-20No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌几乎没有真实盈利样本，且新产品已经呈现明显价格战/饱和特征。 目前可见的样本里，整体可判定盈利的产品只有28.57%，而新上架产品的盈利率是0.00%；2025年到2026年的新产品发布几乎全部转为亏损样本，说明竞争不是在扩张，而是在恶化。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
HIDALIFEmlinlccko#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经接近价格战死区。 新品牌进入后几乎没有成功案例，最近3个新品牌新上架产品里，盈利率是0%，而且2025/11、2025/12、2026/5连续出现新品牌失败，说明不是偶发，而是持续性变难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 2 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesVeise KS04 Keypad Door Lock with Zinc Alloy Handle, Matte Black
This listing is deemed profitablePrice (USD)$49.41Released TypeOld Release (2025-06-20)Brand is an old entry in this marketSize and Weight33.7 x 26.8 x 10.5 cm, 1388.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
哑光黑配色更偏高端、耐脏，和常见的银色/拉丝镍竞品区分明显, 一体式把手+电子键盘的黑色外观，整体更像家用前门升级款，识别度高Key Buying Motive
4合1开锁方案：密码、一次性临时码、室内旋钮、备用钥匙，兼顾租客、家用和应急场景Target Customers
需要老款ASIN延续流量、同时强调门外观升级与免钥匙便利性的家庭前门用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$24,705.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight22.36% / 26.74%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.76% / 11.15%Peak / Non PeakSales & BSR Performance
Keyless Entry Door Lock with 2 Knobs, Electronic Backlit Keypad Deadbolt with Handle Set, Auto Lock, One-time Codes, Smart Deadbolt for Front Door, Easy Installation (Satin Nickel)
This listing is deemed profitablePrice (USD)$39.99Released TypeOld Release (2025-07-28)Brand is an old entry in this marketSize and Weight23.0 x 18.4 x 8.7 cm, 1270.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designLow pricing strategyDesign & Appearance
Satin Nickel, 双旋钮+电子键盘一体式门锁外观，偏传统机械执手风格Key Buying Motive
支持80组用户密码+一次性临时密码+机械钥匙，适合租客/保洁/临时访客管理Target Customers
短租房东、需要临时密码管理的家庭用户、想要保留传统执手手感的换装用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,999.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight20.13% / 22.74%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.65% / 7.26%Peak / Non PeakSales & BSR Performance