- Benchmark ASINB0F1XVSX2Z
- MarketplaceUS
- Category ID16310091
- Analyzed Products
- Keywordfood pan, polycarbonate food pan, steam table pan, prep table pan
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且已经是明显的价格战区：29个新上架样本里，0个盈利、100%亏损，新品牌新上架盈利率也是0%。更关键的是，市场里已经有9个新品牌和23个老品牌同时在卷，最近一批新品几乎全都落在非盈利区，说明不是“还有机会”，而是“现在进场大概率被低利润和流量挤压”。
证据上看，利润结构已经偏向低回报：新上架产品利润区间主要落在-14.83%到8.99%，只有少数老品牌旧款还能勉强赚钱。比如 CURTA 的老款 B0BG1KTCVQ 利润率 12.62%、月销 200、月营收 $7,524；B0BG1LH3SR 利润率 10.88%、月销 200、月营收 $5,972；B0CZKNP7SP 利润率 13.9%、月销 100、月营收 $5,414。但 CURTA 的新款 B0F1XS6Q8T 虽然账面利润率到 20.65%，却卖不动；B0CZL9T311 只有 7.64%，直接不赚钱。新品普遍同质化、价格压得很薄，已经进入“看起来能卖，实际上不赚钱”的阶段。
给两类玩家的判断也都是否定：大品牌如果想进，至少要准备能做产品迭代、认证和品牌投放的重资产打法，但即使如此也只是勉强有机会，不是高胜率；小品牌更不行，真正的自然成功样本没有，像新品牌 EupHHonycs 只有一个新款 B0GTVBJPM9，利润率 -9.7%，还没有起量。结论很直接：不要进入；如果硬要做，只能去追老品牌已经验证过的规格和打法，但这类机会也只是低风险复制，不是新市场机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入：利润率偏低、成功率极差，而且新品牌几乎没有跑通案例。 以现有数据看，500,000 CNY 只能覆盖少数单品的前期入场成本，但不足以改变这个市场已经形成的低利润竞争格局。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?58.62%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 一次性铝箔餐盒/铝盘：通常更便宜、无需回收清洗，适合临时备餐、外卖、活动分装。
- 食品级 PP 保鲜盒或透明储物盒：比商用餐台盘更容易在零售渠道买到，家庭/小店兼容性更强，价格通常更低。
- 玻璃保鲜盒/烤盘式收纳盒：如果主要是冰箱冷藏和可视化存放，家用场景里更容易直接替代，不必购买酒店盘系统。
- 不锈钢盆/浅盘：更耐用、耐热，且在餐饮批发和家居渠道都很常见；对于不需要透明视窗的用户，是更稳妥的替代。
- 带盖冷冻整理盒/食材分装盒套装：如果用户核心需求是分装、分类和堆叠，而不是严格匹配蒸柜尺寸，这类套装更便宜也更好买。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品盈利率只有0%，整体可识别盈利率也只有7.37%，而且2025~2026年的新品几乎全部是亏损，说明这里已经进入了价格战和高强度竞争区，不是适合大品牌还是小卖家进入的市场。CURTA 这类老品牌能做出个别赚钱款，但它的新款也在亏，EupHHonycs 这种新品牌更是首款就亏损，市场没有给新进入者留出稳定利润空间。
Least investment in new productsNew products with Highest revenueMost investment in new productsEupHHonycs
Recent Monthly Revenue (USD):-(-)B0GTVBJPM9 (3.8/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsCURTA
Recent Monthly Revenue (USD):$7,524.00(200pcs/month)B0BG1KTCVQ (4.8/5 (134 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,972.00(200pcs/month)B0BG1LH3SR (4.6/5 (217 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,414.00(100pcs/month)B0CZKNP7SP (4.4/5 (65 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 黑色不透明外观，在一众透明食品盘里更醒目
- |
- 全尺寸6英寸深，尺寸感强，容易吸引商用买家点击
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- 外观耐脏、偏专业后厨风格，适合自助餐和餐饮场景
B00D0QVIVQ (4.7/5 (145 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 透明方盘外形标准，但6英寸深+1/6规格组合更容易被注意到
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- 六件装、NSF认证、可洗碗机/冷冻，卖点清晰
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- 适合备餐台、沙拉吧等高频使用场景，功能感强
B0BG1KTCVQ (4.8/5 (134 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，属于高风险、接近价格战的低利润市场。 新品利润几乎全军覆没，且没有任何新品牌/老品牌的新上市产品跑出可验证的正收益，说明现在进场大概率是烧钱换失败。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CQFXK42WTSUBOR2023-12-16Yes$51.72100pcs$5172.023.43%$1211.8B0BG1KTCVQCURTA2022-10-30Yes$37.62200pcs$7524.012.62%$949.53B0CZKNP7SPCURTA2024-04-01Yes$54.14100pcs$5414.013.9%$752.55B0BG1LH3SRCURTA2022-11-07Yes$29.86200pcs$5972.010.88%$649.76
B0C9JSH4R7Geetery2023-06-27Yes$58.4250pcs$2921.018.03%$526.66
B0BWCQC5YYHoolerry2023-02-21Yes$40.5850pcs$2029.017.3%$351.02
B0DFZPGR1LFORITRUE2024-11-05Yes$46.4950pcs$2324.512.65%$294.05Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G24N71Q6West Bay2025-11-13No$43.93100pcs$4393.0-0.52%$-22.84
B0G24T1MW6West Bay2025-11-13No$38.48100pcs$3848.011.01%$423.67
B0FM7WW2RGYinder2025-08-13No$69.92-pcs$-2.51%$-B0GTVBJPM9EupHHonycs2026-03-25No$36.38-pcs$--9.7%$-
B0GHM7VM4BBzayeat2026-01-19No$54.23-pcs$-14.53%$-
B0G2GVB3WDWhimWove2025-11-15No$28.71-pcs$-2.39%$-
B0H1L7Q53HWest Bay2026-05-13No$37.2-pcs$-1.23%$-
B0H1VWW1MYAPREUTY2026-05-15No$31.41-pcs$--8.93%$-
B0FKG7X93RNorcoin2025-07-30No$37.48-pcs$--10.51%$-
B0H1VMPHX5APREUTY2026-05-15No$38.22-pcs$--22.93%$-
B0GYLQ6F46Generic2026-04-25No$64.8-pcs$-6.54%$-
B0FS6Y9S24Xosjska2025-09-23No$20.59-pcs$--16.27%$-
B0FQFTQC21CURTA2025-09-09No$35.99-pcs$-9.16%$-
B0GRD638GLBofolai2026-03-06No$41.99-pcs$-11.13%$-
B0H1W16WWKAPREUTY2026-05-15No$44.8-pcs$--15.54%$-
B0H1LKZY66West Bay2026-05-13No$30.79-pcs$--16.25%$-
B0H1LGPYNYWest Bay2026-05-13No$25.87-pcs$--20.63%$-
B0H4QX8H9JGeneric2026-04-25No$55.0-pcs$-10.24%$-
B0GZ1Z39FSHokoad2025-11-25No$--pcs$--%$-
B0FY2X5C15Hoolerry2025-10-28No$--pcs$--%$-#New Product Success Rates
Listing结论很直接：这个市场不值得进入，已经是明显的价格战区，而且对新品牌几乎是封死的。 你现在看到的是一个老品牌主导、所有新上架新品都未盈利的市场：整体可识别盈利率只有7.37%，新上架产品盈利率是0%，新品牌新上架产品盈利率更是0%，这不是“有点难”，而是当前阶段不适合大品牌和小品牌进场。
证据很硬：市场里29个新产品样本全部亏损，老品牌和新品牌都没有新产品盈利；老品牌新产品亏损占100%，新品牌新产品亏损占100%。 从品牌看，West Bay、CURTA、APREUTY、Generic 这类品牌在亏损榜里占比最高；老品牌里 West Bay 单独就占了35.29%的非盈利新产品，CURTA占23.53%，Generic占17.65%。更关键的是，市场里能赚钱的案例几乎都不是“新品牌创新成功”，而是老品牌基于旧链接做的小幅改款：比如 CURTA 的 B0BG1KTCVQ 只靠旧款延伸就做到12.62%利润率、月销200、月营收7524美元；B0BG1LH3SR 利润率10.88%、月销200、月营收5972美元；B0CZKNP7SP 利润率13.9%、月销100、月营收5414美元。但反过来，CURTA 的新上架款 B0F1XS6Q8T 还出现20.65%的账面利润率却卖不动，B0CZL9T311 只有7.64%利润率且不盈利，说明这里不是“高利润就能活”，而是产品高度同质化、流量被强品牌和低价挤压。小品牌方面，真正能算“自然成功”的样本没有；像 EupHHonycs 只有1个新上架样本 B0GTVBJPM9，利润率-9.7%，销量也没起量，完全不是可复制的成功案例。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
West BayGenericCURTAAPREUTYOther#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已经进入过热且价格战区。 近一年新品牌新品利润率为0%，全部12个新品牌新品都不盈利；同时市场整体新品盈利率只有7.37%，而最近释放的新品利润区间几乎都落在0%~8.99%，说明不是“有机会但难”，而是“普遍赚不到钱”。
证据很硬：2025到2026年的新产品释放明显增加，2026年新释放就有17个，但全部都是非盈利；2025年也只有11个非盈利、没有任何盈利新品。按品牌看，市场里新品牌有9个、老品牌23个，新品牌新品盈利率0%，老品牌新品盈利率也0%，说明不是新手不行，而是整个赛道都在卷。月度上，2026年5月一口气出现7个非盈利新品，4月还有4个，显示竞争在加速而不是收缩。你要特别注意，像 CURTA 的 B0F1XVSX2Z 虽然做到月销200、营收10102美元、利润额2341.65美元，但它仍被判为非盈利，早期投入7132.52美元，说明这个类目很容易出现“看起来卖得动，实际上不赚钱”的情况。真正可参考的小品牌案例不存在；反而像 APREUTY、WhimWove、Sliner、West Bay、Hokoad、Bzayeat、EupHHonycs、Norcoin、Xosjska 这些新品牌，全都在亏，不能当成功样本。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 0 0 0 0 0 11 2026 0 0 0 0 0 0 0 17 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 1 2025/8 0 0 0 0 0 0 0 3 2025/9 0 0 0 0 0 0 0 3 2025/10 0 0 0 0 0 0 0 1 2025/11 0 1 0 0 0 0 0 3 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 3 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 0 0 0 0 0 7 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesCURTA 6-Pack 1/6 Size 6" Deep NSF Polycarbonate Food Pans | Dishwasher & Freezer Safe Clear Container for Prep Tables, Buffet, Salad Bar, Commercial & Home Kitchen
This listing is deemed profitablePrice (USD)$37.62Released TypeOld Release (2022-10-30)Brand is an old entry in this marketSize and Weight35.2 x 20.6 x 18.2 cm, 1819.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
6英寸深、1/6规格的透明方形食品盘，属于标准商用公共款式Key Buying Motive
NSF认证、可进洗碗机/冷冻，适合冷藏、备餐台、沙拉吧和自助餐等多场景Target Customers
面向餐饮后厨、备餐台和自助餐场景中需要高频分装、堆叠存储的商用用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,524.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight5.17% / 12.62%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-23.33% / -15.88%Peak / Non PeakSales & BSR Performance
CURTA 6-Pack 1/6 Size 4" Deep NSF Polycarbonate Food Pans | Dishwasher & Freezer Safe Clear Container for Prep Tables, Buffet, Salad Bar, Commercial & Home Kitchen
This listing is deemed profitablePrice (USD)$29.86Released TypeOld Release (2022-11-07)Brand is an old entry in this marketSize and Weight27.9 x 18.6 x 18.1 cm, 970.00gProfitable Factors
Based on old ASINDesign & Appearance
透明清晰的标准餐盘外观，偏通用商用款式Key Buying Motive
1/6尺寸4英寸深，兼顾备餐、冷藏与展示；带NSF认证、刻度标识和可洗碗机清洗，偏向高频商用场景Target Customers
连锁餐饮、沙拉吧、自助餐台、备餐台以及需要标准化分装和库存管理的商业厨房Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,972.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight3.67% / 10.88%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-21.89% / -14.68%Peak / Non PeakSales & BSR Performance
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